Wed.Jan 09, 2019

4 Practical Tips to Get Your Business Ready and Set for 2019

Marketing Insider Group

With 2018 drawing to a close, business owners – as is their wont – look towards the New Year and the opportunities it may bring.

How Brands and Publishers Can Empower Their Video Creators

Contently

Some of my favorite content creators haven’t written a blog post in years. PJ Vogt and Alex Goldman at Gimlet Media work exclusively in podcasts, and Matt Lubchansky makes political comics for The Nib.

Survey: Social Media Marketing Spend is on the Rise in 2019

KoMarketing Associates

As marketers continue to see the benefits associated with social media marketing, new research indicates that they remain dedicated to this avenue when looking ahead to the coming months.

4 Resources for Your Team to Get Up to Speed on Mobile Marketing

Modern Marketing

The more you know, the more likely you are to succeed at whatever you do. And, that includes mobile marketing. The investment in learning and training will pay off. That's because it will provide a way for you and your team.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

‘Give Them Back Something of Value’: How to Start Your Lead Generation Program

Contently

Every week, more than 100,000 people receive The GE Brief. The digest arrives in their inboxes on Tuesdays and Thursdays, offering subscribers in-depth stories about NASA wind turbines , power plants in Iraq , immortal machines , and more.

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How Mobile is Dominating the Customer Journey (and Why You Should Care)

PureB2B

It’s now common to see people deeply focused on the screens of their mobile phones everywhere we go. You can imagine a scene from The Crocodile Hunter, where the late Steve Irwin narrates the behavior of a small gathering of individuals who are seen with their noses buried in screens.

Top 10 Employee Advocacy Tools

Oktopost

Looking to tap into social influence of your employees? Look no further. We have assembled a list of the Top 10 Employee Advocacy Tools that will help you do that. Employee Advocacy Social Engagement Social Selling Thought Leadership

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Announcing the Unleash 2019 Keynote Speakers!

Outreach

We are fast approaching Unleash ‘19. Like warp speed fast. And I, for one, am getting pretty antsy in my pantsy to get down to San Diego and mingle with nearly 1,000 revenue-generating royals from some of the the world's most innovative and fastest-growing companies.

How to improve your account based marketing results

B2B Lead Blog

B2B lead generation has had to reinvent itself over the last decade. Sales have always used an account-based approach. Now marketing is getting on board by with account-based marketing. But it’s not an easy road. Here’s why: In the B2B, you’re never selling to an individual.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Robert Knopp: Assist You Today

Ontraport

Robert Knopp is the founder and CEO of Assist You Today which focuses on helping firms gain and retain clients in the digital age. He’s led marketing, sales and social media for B2B and B2C companies from both the corporate and agency side.

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E-Commerce: Marketing to Local vs Global Audiences

Spiralytics

Retailers are always on the look-out for new channels when trying to get their products to sell. Getting them on brick and mortar shelves just doesn’t do the trick anymore. In today's world, you can order things from the comfort of your own home and have them delivered pretty quickly.

The Latest Strategies in Lead Qualification

Ontraport

Not all leads are created equal. Marketing teams today are transitioning their goals from quantity to quality when it comes to lead generation. The post The Latest Strategies in Lead Qualification appeared first on The ONTRAPORT Blog. Sales Force Automation

Five Tips to Kick Start Your Marketing Strategy in 2019

Launch Marketing

A good marketing strategy is key to the success of your company’s marketing efforts – from the messaging on your brochure to your website’s user experience.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Ultimate Guide to Real Estate

Hubspot

Real estate is a linchpin industry in our society. People need to buy and sell property, and they need experts to help understand and manage the transactions. In the past decade or so, software and websites have amended the traditional real estate process.

Drip By Drip Marketing Campaign Success

Valasys

When it comes to farming, drip irrigation is the most efficient water and nutrition delivery system for growing crops.

Understanding the Difference Between a Sales Lead and Prospect

Modern B2B Marketing

Sales teams are the lifeblood of any organization. Whether large or small, businesses rely on sales. Seems like an obvious thing to say, but closing sales is also one of the hardest things to do. We could talk all day about marketing qualified leads (MQLs) or sales qualified leads (SQLs). But the primary goal must be focused on getting leads and prospects into the sales funnel. But what is a lead and what is a prospect?

10 Examples of High Converting Emails & How They Were Created

Atomic Reach

I’m sure we're not alone when we say literally hundreds of emails can hit our inbox every day! It is estimated that 205 billion emails are sent worldwide every day , and with so many competitors demanding subscribers attention using engaging and creative email copywriting is more important than ever.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

The 5-Step Process HubSpot Uses to Optimize Facebook Advertising Costs

Hubspot

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Social Media Strategy for ABM: The Basics

SmartBug Media

Would you rather listen to this blog instead of reading it? Just click play below. Account-based marketing (ABM) seems to be on everyone’s minds as we move into the new year.

Robert Knop: Assist You Today

Ontraport

Robert Knop is the founder and CEO of Assist You Today which focuses on helping firms gain and retain clients in the digital age. He’s led marketing, sales and social media for B2B and B2C companies from both the corporate and agency side.

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December Product Round-Up

Outreach

“ And Prancer and Vixen,Comet and Cupid And Donner and Blitzen ”. I’m sure I’m not the only person glad to be back from the holidays and ready to start a new year!

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

3 Examples of Unconventional B2B Marketing

Bulldog Solutions

As a whole, B2B marketing is boring. There, I said it. One reason is the frequent pursuit of the “safe” approach. No judgement. After all, it’s easy to understand that mindset.

Expand Your Client Base With a Referral Program

Ontraport

This is Part 5 of a 5-part series about the customer lifecycle. If you haven’t already, check out Part 4 to learn about the Delight stage. You’ve attracted new prospects’ interest in your brand, converted those leads into loyal customers, fulfilled customer satisfaction through the delivery of an excellent customer experience, and delighted your customer […]. The post Expand Your Client Base With a Referral Program appeared first on The ONTRAPORT Blog. Marketing Automation

Search, Geofencing, and Programmatic Advertising – Oh My!

Leading Results Rambings

Psst … psst … hey you … yes, YOU! Do you want to put an ad in front of your competitors’ customers while they’re still at your competitors’ place? We can do that! Then we can keep advertising to them after they leave – it’s called geofenced programmatic advertising.

5 Tactics To Test Today For Better Account-Based Marketing

Directive Agency

Are you struggling with obtaining marketing-qualified leads? Stuck wondering how you can improve the quality of the leads your campaigns are bringing in? More importantly, do you wish that you can get in front of the exact companies you want to have a conversation with?

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Attention Retention and the Fight Against Ad Fatigue

Acuity

Call it what you want: ad fatigue, creative fatigue, banner blindness. One thing is for certain, inundating consumers with a barrage of the same ads over and over again is about as appealing as the day-old bagels in the office break room.

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Three Reasons Why Now Is the Time to Start Seeing Visual Search Opportunities

ClearVoice

If you made a new year’s resolution to do a better job as a content creator or content marketer, consider us your content marketing personal trainer.

Social Enterprise for Organizations

Altitude Branding

Social enterprise addresses a range of challenges that organizations often face including environmental, cultural and social issues, and offers a number of benefits.