Wed.Jan 09, 2019

4 Practical Tips to Get Your Business Ready and Set for 2019

Marketing Insider Group

With 2018 drawing to a close, business owners – as is their wont – look towards the New Year and the opportunities it may bring.

How Brands and Publishers Can Empower Their Video Creators

Contently

Some of my favorite content creators haven’t written a blog post in years. PJ Vogt and Alex Goldman at Gimlet Media work exclusively in podcasts, and Matt Lubchansky makes political comics for The Nib.

Survey: Social Media Marketing Spend is on the Rise in 2019

KoMarketing Associates

As marketers continue to see the benefits associated with social media marketing, new research indicates that they remain dedicated to this avenue when looking ahead to the coming months.

4 Resources for Your Team to Get Up to Speed on Mobile Marketing

Modern Marketing

The more you know, the more likely you are to succeed at whatever you do. And, that includes mobile marketing. The investment in learning and training will pay off. That's because it will provide a way for you and your team.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

8 Use Cases for Predictive Analytics in Marketing in 2019

Reachforce

Predictive analytics plays a critical role in every step of your customer’s lifecycle. This post explains: What predictive analytics means. Which criteria lead to a successful predictive analytics strategy. Why predictive analytics is important.

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How Mobile is Dominating the Customer Journey (and Why You Should Care)

PureB2B

It’s now common to see people deeply focused on the screens of their mobile phones everywhere we go. You can imagine a scene from The Crocodile Hunter, where the late Steve Irwin narrates the behavior of a small gathering of individuals who are seen with their noses buried in screens.

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Robert Knopp: Assist You Today

Ontraport

Robert Knopp is the founder and CEO of Assist You Today which focuses on helping firms gain and retain clients in the digital age. He’s led marketing, sales and social media for B2B and B2C companies from both the corporate and agency side.

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Top 10 Employee Advocacy Tools

Oktopost

Looking to tap into social influence of your employees? Look no further. We have assembled a list of the Top 10 Employee Advocacy Tools that will help you do that. Employee Advocacy Social Engagement Social Selling Thought Leadership

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How to improve your account based marketing results

B2B Lead Blog

B2B lead generation has had to reinvent itself over the last decade. Sales have always used an account-based approach. Now marketing is getting on board by with account-based marketing. But it’s not an easy road. Here’s why: In the B2B, you’re never selling to an individual.

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

Opportunities for AI in Content Marketing Easily Explained

Content Marketing Institute

Until recently, the closest I’ve come to understanding artificial intelligence is knowing that it powered tools in my martech stack (e.g., marketing automation, predictive lead scoring, etc.).

Announcing the Unleash 2019 Keynote Speakers!

Outreach

We are fast approaching Unleash ‘19. Like warp speed fast. And I, for one, am getting pretty antsy in my pantsy to get down to San Diego and mingle with nearly 1,000 revenue-generating royals from some of the the world's most innovative and fastest-growing companies.

Social Media Strategy for ABM: The Basics

SmartBug Media

Would you rather listen to this blog instead of reading it? Just click play below. Account-based marketing (ABM) seems to be on everyone’s minds as we move into the new year.

The Ultimate Guide to Real Estate

Hubspot

Real estate is a linchpin industry in our society. People need to buy and sell property, and they need experts to help understand and manage the transactions. In the past decade or so, software and websites have amended the traditional real estate process.

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

The Latest Strategies in Lead Qualification

Ontraport

Not all leads are created equal. Marketing teams today are transitioning their goals from quantity to quality when it comes to lead generation. The post The Latest Strategies in Lead Qualification appeared first on The ONTRAPORT Blog. Sales Force Automation

The 5-Step Process HubSpot Uses to Optimize Facebook Advertising Costs

Hubspot

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E-Commerce: Marketing to Local vs Global Audiences

Spiralytics

Retailers are always on the look-out for new channels when trying to get their products to sell. Getting them on brick and mortar shelves just doesn’t do the trick anymore. In today's world, you can order things from the comfort of your own home and have them delivered pretty quickly.

Five Tips to Kick Start Your Marketing Strategy in 2019

Launch Marketing

A good marketing strategy is key to the success of your company’s marketing efforts – from the messaging on your brochure to your website’s user experience.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Understanding the Difference Between a Sales Lead and Prospect

Modern B2B Marketing

Sales teams are the lifeblood of any organization. Whether large or small, businesses rely on sales. Seems like an obvious thing to say, but closing sales is also one of the hardest things to do. We could talk all day about marketing qualified leads (MQLs) or sales qualified leads (SQLs). But the primary goal must be focused on getting leads and prospects into the sales funnel. But what is a lead and what is a prospect?

Expand Your Client Base With a Referral Program

Ontraport

This is Part 5 of a 5-part series about the customer lifecycle. If you haven’t already, check out Part 4 to learn about the Delight stage. You’ve attracted new prospects’ interest in your brand, converted those leads into loyal customers, fulfilled customer satisfaction through the delivery of an excellent customer experience, and delighted your customer […]. The post Expand Your Client Base With a Referral Program appeared first on The ONTRAPORT Blog. Marketing Automation

Drip By Drip Marketing Campaign Success

Valasys

When it comes to farming, drip irrigation is the most efficient water and nutrition delivery system for growing crops.

Social Enterprise for Organizations

Altitude Branding

Social enterprise addresses a range of challenges that organizations often face including environmental, cultural and social issues, and offers a number of benefits.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

5 Tactics To Test Today For Better Account-Based Marketing

Directive Agency

Are you struggling with obtaining marketing-qualified leads? Stuck wondering how you can improve the quality of the leads your campaigns are bringing in? More importantly, do you wish that you can get in front of the exact companies you want to have a conversation with?

Search, Geofencing, and Programmatic Advertising – Oh My!

Leading Results Rambings

Psst … psst … hey you … yes, YOU! Do you want to put an ad in front of your competitors’ customers while they’re still at your competitors’ place? We can do that! Then we can keep advertising to them after they leave – it’s called geofenced programmatic advertising.

Why do Cloud Companies need Technographics to Enable Product Marketing Effectiveness and Innovation?

DemandMatrix

Did you already know that more than half of the world’s companies (already using Cloud) will adoptan all-in cloud strategy by 2021? Data Enrichment

December Product Round-Up

Outreach

“ And Prancer and Vixen,Comet and Cupid And Donner and Blitzen ”. I’m sure I’m not the only person glad to be back from the holidays and ready to start a new year!

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

3 Examples of Unconventional B2B Marketing

Bulldog Solutions

As a whole, B2B marketing is boring. There, I said it. One reason is the frequent pursuit of the “safe” approach. No judgement. After all, it’s easy to understand that mindset.

10 Examples of High Converting Emails & How They Were Created

Atomic Reach

I’m sure we're not alone when we say literally hundreds of emails can hit our inbox every day! It is estimated that 205 billion emails are sent worldwide every day , and with so many competitors demanding subscribers attention using engaging and creative email copywriting is more important than ever.

Robert Knop: Assist You Today

Ontraport

Robert Knop is the founder and CEO of Assist You Today which focuses on helping firms gain and retain clients in the digital age. He’s led marketing, sales and social media for B2B and B2C companies from both the corporate and agency side.

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