Wed.Jan 09, 2019

4 Practical Tips to Get Your Business Ready and Set for 2019

Marketing Insider Group

With 2018 drawing to a close, business owners – as is their wont – look towards the New Year and the opportunities it may bring.

How Brands and Publishers Can Empower Their Video Creators

Contently

Some of my favorite content creators haven’t written a blog post in years. PJ Vogt and Alex Goldman at Gimlet Media work exclusively in podcasts, and Matt Lubchansky makes political comics for The Nib.

8 Use Cases for Predictive Analytics in Marketing in 2019

Reachforce

Predictive analytics plays a critical role in every step of your customer’s lifecycle. This post explains: What predictive analytics means. Which criteria lead to a successful predictive analytics strategy. Why predictive analytics is important.

Survey: Social Media Marketing Spend is on the Rise in 2019

KoMarketing Associates

As marketers continue to see the benefits associated with social media marketing, new research indicates that they remain dedicated to this avenue when looking ahead to the coming months.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

4 Resources for Your Team to Get Up to Speed on Mobile Marketing

Modern Marketing

The more you know, the more likely you are to succeed at whatever you do. And, that includes mobile marketing. The investment in learning and training will pay off. That's because it will provide a way for you and your team.

More Trending

Top 10 Employee Advocacy Tools

Oktopost

Looking to tap into social influence of your employees? Look no further. We have assembled a list of the Top 10 Employee Advocacy Tools that will help you do that. Employee Advocacy Social Engagement Social Selling Thought Leadership

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How Mobile is Dominating the Customer Journey (and Why You Should Care)

PureB2B

It’s now common to see people deeply focused on the screens of their mobile phones everywhere we go. You can imagine a scene from The Crocodile Hunter, where the late Steve Irwin narrates the behavior of a small gathering of individuals who are seen with their noses buried in screens.

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3 Examples of Unconventional B2B Marketing

Bulldog Solutions

As a whole, B2B marketing is boring. There, I said it. One reason is the frequent pursuit of the “safe” approach. No judgement. After all, it’s easy to understand that mindset.

Robert Knopp: Assist You Today

Ontraport

Robert Knopp is the founder and CEO of Assist You Today which focuses on helping firms gain and retain clients in the digital age. He’s led marketing, sales and social media for B2B and B2C companies from both the corporate and agency side.

B2C 97

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Opportunities for AI in Content Marketing Easily Explained

Content Marketing Institute

Until recently, the closest I’ve come to understanding artificial intelligence is knowing that it powered tools in my martech stack (e.g., marketing automation, predictive lead scoring, etc.).

How to improve your account based marketing results

B2B Lead Blog

B2B lead generation has had to reinvent itself over the last decade. Sales have always used an account-based approach. Now marketing is getting on board by with account-based marketing. But it’s not an easy road. Here’s why: In the B2B, you’re never selling to an individual.

Announcing the Unleash 2019 Keynote Speakers!

Outreach

We are fast approaching Unleash ‘19. Like warp speed fast. And I, for one, am getting pretty antsy in my pantsy to get down to San Diego and mingle with nearly 1,000 revenue-generating royals from some of the the world's most innovative and fastest-growing companies.

Social Media Strategy for ABM: The Basics

SmartBug Media

Would you rather listen to this blog instead of reading it? Just click play below. Account-based marketing (ABM) seems to be on everyone’s minds as we move into the new year.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Understanding the Difference Between a Sales Lead and Prospect

Modern B2B Marketing

Sales teams are the lifeblood of any organization. Whether large or small, businesses rely on sales. Seems like an obvious thing to say, but closing sales is also one of the hardest things to do. We could talk all day about marketing qualified leads (MQLs) or sales qualified leads (SQLs). But the primary goal must be focused on getting leads and prospects into the sales funnel. But what is a lead and what is a prospect?

The 5-Step Process HubSpot Uses to Optimize Facebook Advertising Costs

Hubspot

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Expand Your Client Base With a Referral Program

Ontraport

This is Part 5 of a 5-part series about the customer lifecycle. If you haven’t already, check out Part 4 to learn about the Delight stage. You’ve attracted new prospects’ interest in your brand, converted those leads into loyal customers, fulfilled customer satisfaction through the delivery of an excellent customer experience, and delighted your customer […]. The post Expand Your Client Base With a Referral Program appeared first on The ONTRAPORT Blog. Marketing Automation

The Ultimate Guide to Real Estate

Hubspot

Real estate is a linchpin industry in our society. People need to buy and sell property, and they need experts to help understand and manage the transactions. In the past decade or so, software and websites have amended the traditional real estate process.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

The Latest Strategies in Lead Qualification

Ontraport

Not all leads are created equal. Marketing teams today are transitioning their goals from quantity to quality when it comes to lead generation. The post The Latest Strategies in Lead Qualification appeared first on The ONTRAPORT Blog. Sales Force Automation

E-Commerce: Marketing to Local vs Global Audiences

Spiralytics

Retailers are always on the look-out for new channels when trying to get their products to sell. Getting them on brick and mortar shelves just doesn’t do the trick anymore. In today's world, you can order things from the comfort of your own home and have them delivered pretty quickly.

Five Tips to Kick Start Your Marketing Strategy in 2019

Launch Marketing

A good marketing strategy is key to the success of your company’s marketing efforts – from the messaging on your brochure to your website’s user experience.

Drip By Drip Marketing Campaign Success

Valasys

When it comes to farming, drip irrigation is the most efficient water and nutrition delivery system for growing crops.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Why do Cloud Companies need Technographics to Enable Product Marketing Effectiveness and Innovation?

DemandMatrix

Did you already know that more than half of the world’s companies (already using Cloud) will adoptan all-in cloud strategy by 2021? Data Enrichment

5 Tactics To Test Today For Better Account-Based Marketing

Directive Agency

Are you struggling with obtaining marketing-qualified leads? Stuck wondering how you can improve the quality of the leads your campaigns are bringing in? More importantly, do you wish that you can get in front of the exact companies you want to have a conversation with?

Robert Knop: Assist You Today

Ontraport

Robert Knop is the founder and CEO of Assist You Today which focuses on helping firms gain and retain clients in the digital age. He’s led marketing, sales and social media for B2B and B2C companies from both the corporate and agency side.

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December Product Round-Up

Outreach

“ And Prancer and Vixen,Comet and Cupid And Donner and Blitzen ”. I’m sure I’m not the only person glad to be back from the holidays and ready to start a new year!

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.