Wed.Jan 09, 2019

4 Practical Tips to Get Your Business Ready and Set for 2019

Marketing Insider Group

With 2018 drawing to a close, business owners – as is their wont – look towards the New Year and the opportunities it may bring.

How Brands and Publishers Can Empower Their Video Creators

Contently

Some of my favorite content creators haven’t written a blog post in years. PJ Vogt and Alex Goldman at Gimlet Media work exclusively in podcasts, and Matt Lubchansky makes political comics for The Nib.

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Survey: Social Media Marketing Spend is on the Rise in 2019

KoMarketing Associates

As marketers continue to see the benefits associated with social media marketing, new research indicates that they remain dedicated to this avenue when looking ahead to the coming months.

4 Resources for Your Team to Get Up to Speed on Mobile Marketing

Modern Marketing

The more you know, the more likely you are to succeed at whatever you do. And, that includes mobile marketing. The investment in learning and training will pay off. That's because it will provide a way for you and your team.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Top 10 Employee Advocacy Tools

Oktopost

Looking to tap into social influence of your employees? Look no further. We have assembled a list of the Top 10 Employee Advocacy Tools that will help you do that. Employee Advocacy Social Engagement Social Selling Thought Leadership

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3 Examples of Unconventional B2B Marketing

Bulldog Solutions

As a whole, B2B marketing is boring. There, I said it. One reason is the frequent pursuit of the “safe” approach. No judgement. After all, it’s easy to understand that mindset.

Robert Knopp: Assist You Today

Ontraport

Robert Knopp is the founder and CEO of Assist You Today which focuses on helping firms gain and retain clients in the digital age. He’s led marketing, sales and social media for B2B and B2C companies from both the corporate and agency side.

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Opportunities for AI in Content Marketing Easily Explained

Content Marketing Institute

Until recently, the closest I’ve come to understanding artificial intelligence is knowing that it powered tools in my martech stack (e.g., marketing automation, predictive lead scoring, etc.).

How to improve your account based marketing results

B2B Lead Blog

B2B lead generation has had to reinvent itself over the last decade. Sales have always used an account-based approach. Now marketing is getting on board by with account-based marketing. But it’s not an easy road. Here’s why: In the B2B, you’re never selling to an individual.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

‘Give Them Back Something of Value’: How to Start Your Lead Generation Program

Contently

Every week, more than 100,000 people receive The GE Brief. The digest arrives in their inboxes on Tuesdays and Thursdays, offering subscribers in-depth stories about NASA wind turbines , power plants in Iraq , immortal machines , and more.

Announcing the Unleash 2019 Keynote Speakers!

Outreach

We are fast approaching Unleash ‘19. Like warp speed fast. And I, for one, am getting pretty antsy in my pantsy to get down to San Diego and mingle with nearly 1,000 revenue-generating royals from some of the the world's most innovative and fastest-growing companies.

The 5-Step Process HubSpot Uses to Optimize Facebook Advertising Costs

Hubspot

When Mark Zuckerberg shocked the digital marketing world with his announcement that Facebook would overhaul its algorithm to let users engage with their friends and family more and less with brands, the social media giant’s CPM skyrocketed 122% -- the highest spike in Facebook ad prices over the previous 14 months.

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Understanding the Difference Between a Sales Lead and Prospect

Marketo

Sales teams are the lifeblood of any organization. Whether large or small, businesses rely on sales. Seems like an obvious thing to say, but closing sales is also one of the hardest things to do. We could talk all day about marketing qualified leads (MQLs) or sales qualified leads (SQLs). But the primary goal must be focused on getting leads and prospects into the sales funnel. But what is a lead and what is a prospect?

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

The Ultimate Guide to Real Estate

Hubspot

Real estate is a linchpin industry in our society. People need to buy and sell property, and they need experts to help understand and manage the transactions. In the past decade or so, software and websites have amended the traditional real estate process.

Expand Your Client Base With a Referral Program

Ontraport

This is Part 5 of a 5-part series about the customer lifecycle. If you haven’t already, check out Part 4 to learn about the Delight stage. You’ve attracted new prospects’ interest in your brand, converted those leads into loyal customers, fulfilled customer satisfaction through the delivery of an excellent customer experience, and delighted your customer […]. The post Expand Your Client Base With a Referral Program appeared first on The ONTRAPORT Blog. Marketing Automation

Social Media Strategy for ABM: The Basics

SmartBug Media

Would you rather listen to this blog instead of reading it? Just click play below. Account-based marketing (ABM) seems to be on everyone’s minds as we move into the new year.

The Latest Strategies in Lead Qualification

Ontraport

Not all leads are created equal. Marketing teams today are transitioning their goals from quantity to quality when it comes to lead generation. The post The Latest Strategies in Lead Qualification appeared first on The ONTRAPORT Blog. Sales Force Automation

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

E-Commerce: Marketing to Local vs Global Audiences

Spiralytics

Retailers are always on the look-out for new channels when trying to get their products to sell. Getting them on brick and mortar shelves just doesn’t do the trick anymore. In today's world, you can order things from the comfort of your own home and have them delivered pretty quickly.

Five Tips to Kick Start Your Marketing Strategy in 2019

Launch Marketing

A good marketing strategy is key to the success of your company’s marketing efforts – from the messaging on your brochure to your website’s user experience.

Robert Knop: Assist You Today

Ontraport

Robert Knop is the founder and CEO of Assist You Today which focuses on helping firms gain and retain clients in the digital age. He’s led marketing, sales and social media for B2B and B2C companies from both the corporate and agency side.

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Why do Cloud Companies need Technographics to Enable Product Marketing Effectiveness and Innovation?

DemandMatrix

Did you already know that more than half of the world’s companies (already using Cloud) will adoptan all-in cloud strategy by 2021? Data Enrichment

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Drip By Drip Marketing Campaign Success

Valasys

When it comes to farming, drip irrigation is the most efficient water and nutrition delivery system for growing crops.

5 Tactics To Test Today For Better Account-Based Marketing

Directive Agency

Are you struggling with obtaining marketing-qualified leads? Stuck wondering how you can improve the quality of the leads your campaigns are bringing in? More importantly, do you wish that you can get in front of the exact companies you want to have a conversation with?

December Product Round-Up

Outreach

“ And Prancer and Vixen,Comet and Cupid And Donner and Blitzen ”. I’m sure I’m not the only person glad to be back from the holidays and ready to start a new year!

Social Enterprise for Organizations

Altitude Branding

Social enterprise addresses a range of challenges that organizations often face including environmental, cultural and social issues, and offers a number of benefits.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!