The Point

DECEMBER 15, 2016

What to do if a prospect comes to your landing page, starts to fill out the form, but doesn’t complete the task? Form abandonment and cart abandonment campaigns are standard practice for B2C and ecommerce marketers, less so for those of us B2B types who deal in leads vs. transactions. However, “recapture” techniques such as retargeting and email can play a role in B2B – and generate real ROI – if the volume of traffic to a particular landing page, and thus the number of people who abandon

Leads 194

Leads Lead Marketing Qualified Leads Landing Pages 194

Marketing Insider Group

DECEMBER 15, 2016

I’ve always told people being a marketer is like being a mad scientist. We’re all in dark, damp labs working up the next lead generating creation. The only difference is we don’t have an Egor by our side. Or maybe your offices look different than mine. (Kidding) When it comes to creating effective email marketing […]. The post Start A/B Testing Your Email Marketing Campaigns Like A Mad Scientist appeared first on Marketing Insider Group.

Email Marketing 193

Email Marketing Campaigns Lead Generation Marketing & Strategy 193

KoMarketing Associates

DECEMBER 15, 2016

The holidays are upon us and time is running out to buy presents. Whether you’re a marketer looking to buy yourself (or your team) an end of the year gift, or you know a marketer that’s always looking to boost their productivity, we’re here to help. We’ve assembled a list of 10 gifts for marketers that can be used to make the hours between 9 and 5 (and beyond) easier to manage and more productive. 1.

Product 162

Product Planning Work Management Marketing Management 162

Marketing Insider Group

DECEMBER 15, 2016

When it comes to lead generation, producing a high volume of leads is not enough. While volume in itself is good, quantity is useless if you don’t know how to identify and separate the good, the bad, and everything in-between. When it comes to sourcing new customers, you have to remember that not all leads […]. The post Best Ways to Approach Lead Scoring appeared first on Marketing Insider Group.

Lead Scoring 170

Lead Scoring Lead Ranking Leads Lead 170

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Hive9

DECEMBER 15, 2016

Every day we’re marketed to in a fashion that has nothing to do with us. We’ve grown so used to this phenomenon, in fact, that most of us hardly see poorly matched advertisements or emails anymore. The marketers behind those messages are likely wasting both their time and money.

Personalization 144

Personalization Marketing Advertisements Advertising 144

Biznology

DECEMBER 15, 2016

Managers of large sites must balance search AI with navigation IA. My job involves building content systems and platforms for the world’s largest private digital publisher— IBM. Most of the people I talk to outside of IBM have no idea of the size and scale of our publishing efforts. Here is an example of a Twitter conversation related to the topic: The goal is no different for small sites and large sites: you need to help your users find the content that answers their questions in the fewe

Long Tail Marketing 119

Long Tail Marketing Marketing & Strategy Content Tagging 119

Adobe Experience Cloud Blog

DECEMBER 15, 2016

Author: Nate Dame Though it might make for a catchy, clickbait title, keywords are not dead. 93% of online experiences begin with a search , and a search begins with words. As long as people use words to communicate with search engines, keywords will never die. How we use them in an SEO strategy, however, is always evolving. The first step to a modern keyword strategy is understanding the user intent behind target keywords.

Marketing Automation Services 105

Marketing Automation Services Keywords Long Tail Marketing Budget Programs 105

Ambal's Amusings

DECEMBER 15, 2016

Just 2 nameless people hanging out among the sea of parents waiting for Ari’s winter concert to begin. I find this moment of being lost in the crowd absolutely refreshing and delightful because it puts things in perspective about who the true stars are in the life of all these people gathered here. Speaking of … Continue reading Just 2 nameless people hanging out amongst the sea of parents.

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Vidyard

DECEMBER 15, 2016

When you think of technology and software, do you think of something that’s cold, mechanical, and unfriendly? Software is something for the IT department to deal with, right? Something you have to use to get your job done. It works well enough sometimes, and other times it causes you to glare at your computer and sigh exasperatedly. At Vidyard, we’ve always prided ourselves on being different.

Paid Search Agency 75

Paid Search Agency Conference Software Video Marketing 75

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

DECEMBER 15, 2016

It is much more cost effective to keep a customer than it is to find a new one. In fact, according to a report by Adobe , returning customers account for up to 40% of a company’s revenue. Trouble is, a 2016 small business survey revealed that while 72% of small businesses plan to allocate the majority of their marketing budget to customer acquisition, only 28% plan to allocate the majority to customer retention.

Allocation 60

Allocation Word of Mouth Marketing Budget Mobile Advertising 60

Sprout Social

DECEMBER 15, 2016

Here at Sprout Social, reading really is fundamental. Good books teach us about our craft, inspire us to be better leaders and even allow us to fall into escapist fantasies during our cold winter commutes. As 2016 draws to a close we asked members of Team Sprout to share the best things they’ve read this year. Here are some of their top picks in engineering as well as a few fiction and nonfiction options to mix things up.

Work Management 57

Work Management Marketing Management Internet Marketing Software 57

Golden Spiral

DECEMBER 15, 2016

There are thousands of successful SaaS companies in the market, but only a few that have earned the title of “Category Creator.” Category creation is not about incremental improvement on what already exists — it’s about identifying a problem and doing a better job than anyone else at understanding, articulating and solving it. Great category creators not only design and assert a vital category, they also focus their passion and resources on creating a company dedicated to solving the category pr

Enterprise Management 48

Enterprise Management Work Management Marketing Automation Services Marketing Management 48

Circle Studio

DECEMBER 15, 2016

The post A/E/C Marketing Plans: 11 Components to Consider Including appeared first on circle S studio.

Planning 60

Planning Marketing Plans Marketing Buyer Personas 60

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Social Media

Sprout Social

DECEMBER 15, 2016

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. Our senior leadership is always interested in our LikedIn follower demographics and wants to better understand how this group is interacting with our content. That’s why Sprout’s LinkedIn Company Pages Report is so important for our team. It makes it easier for us to distill and present valuable data and insight to internal stakeholders.

Linkedin 45

Linkedin Paid Search Agency Companies Correlation 45

Akoonu

DECEMBER 15, 2016

Over the past month, we noticed a number of the trending topics on Twitter for #B2Bmarketing collectively painted the story of marketers hard at work to understand and better create and deliver content to their buying audiences. Below, we share top posts on these 5 topics to help you plan how to attack the New Year.

Trends 40

Trends Planning B2B Marketing B2B 40

Hubspot

DECEMBER 15, 2016

Hiring the wrong person costs your agency more than you might think. According to Jörgen Sundberg, founder of Undercover Recruiter, a bad hire can end up costing your business around $840,000. That's not a number to take lightly. Sundberg's team based their calculations on the cost of a second-level manager who makes $62,000 a year and is terminated after two and a half years.

Advertising Agencies 57

Advertising Agencies Paid Search Agency Thought Leadership Leads 57

SnapApp

DECEMBER 15, 2016

In case you haven’t heard, Demand Gen Report just released the results of a brand new survey on the effectiveness of content-enabled campaigns. You might be asking, wait, what’s a content-enabled campaign? You can go here to get the full story, but for the purposes of this survey, DGR defines a content-enabled campaign as a series of strategies to align content and demand generation that creates a dialogue with your audience.

Marketing Report 48

Marketing Report Top of Funnel B2B Marketing Campaigns 48

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

DiscoverOrg

DECEMBER 15, 2016

Earlier this fall, I saw a presentation from a trend consulting firm, The Future Hunters , at the SiriusDecisions Tech Exchange show. These guys are total geniuses at predicting future trends, and quite frankly, it inspired me to try my hand at “future-hunting.” Anyone who knows me realizes that while I am from Texas, hunting + Katie may not be the best combination (given my sheer lack of hand-eye coordination), but with 24/7 practice in the sales and marketing technology world, I’m confident th

Trends 139

Trends Work Management Marketing Management Paid Search Agency 139