Hive9
NOVEMBER 8, 2021
When it comes to business and consumer needs, the pandemic has changed things, in some way or another—whether minimally or significantly—for every brand out there. Eighteen months ago, we compiled a mixed bag of research of how marketing leaders anticipated navigating the uncertain future, back when nobody was able to truly know the secret recipe for success.
Marketing Insider Group
NOVEMBER 8, 2021
A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. On the surface, this may seem to be positive news until you think about the 49% of marketers that aren’t doing it. I do understand though. This type of content analysis isn’t easy. It’s not something you learn in college or read in a book. And YouTube videos can only take you so far.
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Biznology
NOVEMBER 8, 2021
Meetings at work have long been derided as not-really-work. A popular internet meme classifies meetings as “a practical alternative to work.” Now that meeting online has become the new normal, more and more meetings remind us that Zoom fatigue is a real thing and that face-to-face communication is much more normal and communicative. It’s not real life.
Oktopost
NOVEMBER 8, 2021
“What about paid social?”, we occasionally get asked by our customers. Here’s what we think about it: the biggest value of integrating social advertising functionality into your social media management platform is all about DATA. And when we say data we mean Social BI , our powerful analytics tool that allows you to ask business-related questions and dig into your social data to find answers.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
SEMrush
NOVEMBER 8, 2021
Learn about our favorite SEO tools, both free and paid. Whether you’re in need of technical solutions, keyword research assistance, or local SEO tools, there’s something that will work for your business.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Benchmark Email
NOVEMBER 8, 2021
Are you sick of hearing about Apple’s iOS 15 update that rolled out recently? Us too. But unfortunately, something tells us we’ll all be discussing it for quite some time. This update changed email marketing. If you didn’t do much to prepare for this rollout, then you may be dealing with some unfortunate repercussions with… The post How to Use Google Analytics to Track the Success of Your Email Campaigns appeared first on Benchmark Email.
Search Engine Journal
NOVEMBER 8, 2021
An overview of Google's history of dialing back and fine tuning their updates and how this should inform a response to ranking changes The post Google Update Slapped Your Rankings: What’s Next appeared first on Search Engine Journal.
Sprout Social
NOVEMBER 8, 2021
You already know that Instagram Stories are a great tool for engaging your audience on Instagram. But with Stories lasting only 24 hours, it seems like a lot of work to create content visible for a short period of time. This is where your Instagram Stories Highlights come in. Instagram Highlights allow you to save and categorize your Stories on your profile so followers new and old can still view and interact with past Stories, well after that first 24 hours expire.
Search Engine Journal
NOVEMBER 8, 2021
Demonstrating how your agency provides value to clients is key to retaining them. Here are three ways to measure the ROI of marketing. The post 3 Ways Agencies Should Measure Marketing ROI appeared first on Search Engine Journal.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
Envy
NOVEMBER 8, 2021
Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). They would look for keywords that received a high volume of searches but didn’t (yet) have too much written content competing for attention, and then use that keyword as much as possible.
Search Engine Journal
NOVEMBER 8, 2021
Learn 14 essential considerations for mapping out an SEO-friendly enterprise-level site structure and implementing an SEO governance plan. The post Enterprise SEO Site Structure: 14 Essential Optimizations appeared first on Search Engine Journal.
Spiralytics
NOVEMBER 8, 2021
Celebrity entrepreneurs need effective marketing strategies to find long-term success. Learn from these celebrities' successes and failures to avoid business loss. The post Celebrity Entrepreneurs with Successful Businesses and 3 Who Failed Miserably appeared first on Spiralytics Inc.
Search Engine Journal
NOVEMBER 8, 2021
As Google's search algorithms increasingly look at entities and intent, do keywords still matter in SEO? Absolutely – here's why. The post How Much Will Keywords Matter For SEO in 2022? appeared first on Search Engine Journal.
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Thinkers360, the world’s premier B2B thought leader and influencer community, has released its 2022 B2B Thought Leadership Outlook Research Report conducted in association with the British Computer Society (BCS). The purpose of the research was to better understand current and future trends with regard to both thought leadership creators – such as individuals, agencies and brands – and thought leadership consumers and their plans for 2022.
Brandpoint
NOVEMBER 8, 2021
Are you stuck deciding whether to take advantage of a press release or a MAT release to distribute your branded content? Both can be very helpful in getting your brand’s message across, but there are distinct differences between the two. Depending on your needs, you might lean more toward one type of branded content over the other. Press releases are cheap and easy to distribute, so they seem to get more attention than MAT releases.
ClearVoice
NOVEMBER 8, 2021
Social media is constantly evolving, and platforms like Facebook are the biggest contenders for spearheading the shifts that impact consumers, content creators, and advertisers alike. It’s no secret. Facebook can modify its platform and update its features frequently and without notice to anyone. They’re trying to keep everyone updated, but this is a pure statement of truth.
seo.co
NOVEMBER 8, 2021
What is link building? Link building is a process of earning links from other websites to your own site. The more high-quality backlinks you have, the higher you will rank in search engine results pages (SERPs). But, why is it so difficult? The answer lies in the fact that there are many factors involved with this process: getting enough traffic, finding quality content to share, and creating an online personality.
Search Engine Journal
NOVEMBER 8, 2021
Google's John Mueller says fixing technical issues and disavowing random spam links won't fix core update related ranking problems The post Why Some Sites Lose Rankings in Core Update appeared first on Search Engine Journal.
Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift
The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.
Martech
NOVEMBER 8, 2021
“AMP is an innovative Google technology that allows recipients to interact with live content right inside an email,” said Matt Harris, CEO and cofounder of email creation platform Dyspatch, in a recent talk at the MarTech conference. “Subscribers don’t need to click through to a web page with an amp email,” he added. “They take action directly in the inbox, and this isn’t just for Google.
Search Engine Journal
NOVEMBER 8, 2021
Learn more about the relationship between budgets, conversions, and cost per acquisition in this edition of Ask The PPC. The post How Much Does Daily PPC Budget Impact Conversions Available to Us? appeared first on Search Engine Journal.
Martech
NOVEMBER 8, 2021
Now is the perfect time for marketers to build on what we’ve collectively learned over the past 18 months and prepare for a comeback by embracing marketing agility. In this webinar, experts from Adobe share three different ways to increase marketing velocity by focusing on optimizing and becoming more agile in your approach. Register today for “3 Ways to Turbocharge Your Team for Greater Marketing Agility in 2022 , “ presented by Adobe.
The Daily Egg
NOVEMBER 8, 2021
Online writing courses are a great way to meet a writing goal while connecting with other writers. We evaluated over 40 courses. The post Best Online Writing Courses Compared appeared first on The Daily Egg.
Speaker: Mason Cosby - Director of Growth at Gravity Global
In the world of marketing, content is king. Despite this importance, many marketing teams struggle to find the time and resources necessary to create engaging content. As a result, they don't see proper account engagement. Adding an Account-Based approach makes it even more difficult to get the content right. If you're trying to implement an ABM strategy but your accounts aren't engaging, this workshop is for you.
Martech
NOVEMBER 8, 2021
Leading ABM vendor Demandbase, along with its two recent acquisitions, InsideView and CustomerMatrix, will partner with Microsoft to help enrich Microsoft Dynamics 365 Customer Insights, the CDP component of Microsoft’s newly announced Customer Experience Platform. As part of its offering, Demandbase surfaces engagement and intent data related to accounts.
Heinz Marketing
NOVEMBER 8, 2021
By Tom Swanson , Engagement Manager at Heinz Marketing. Coming from the education world into B2B marketing seems like quite a big shift. As part of my past work, I led communications and storytelling for an education research organization. My role involved leading teams to create and publicize meaningful content that explored new ideas and expanded the way people think.
Brandfolder
NOVEMBER 8, 2021
If you’ve reached a point where regular cloud storage drives aren’t cutting it and you’re Googling “best cloud storage for business,” then it’s time to consider __digital asset management (DAM).
Roketto
NOVEMBER 8, 2021
You ever look at a SaaS subscription and think, why? Why would they do this? The cardinal rule is to make your product easy to buy, not harder. Convoluted subscription models, weird terms of service, and sketchy pricing is not something you want to wrap up in sparkly paper and place under the tree for a customer to open.
Outreach
NOVEMBER 8, 2021
Revenue leaders feel like the ground is constantly shifting under their feet. The pace of change is rapid. Many of us are questioning what we (and our teams) need to do differently to succeed. Outreach’s global innovation evangelist Mary Shea discussed this very topic in a recent webinar with her former colleague and special guest Seth Marrs, principal analyst at Forrester Research.
Salesforce Marketing Cloud
NOVEMBER 8, 2021
What is a Salesforce MVP? Nominate a future Salesforce MVP Ready, set, nominate! Meet Deepa Patel , a standout Trailblazer and Salesforce MVP Hall of Fame member since 2012. On top of being a Business and Integration Architect at Accenture, Deepa’s a multi-year Dreamforce speaker, renowned Salesforce author , and 7x Salesforce certified pro. She’s deeply committed to helping Trailblazers succeed and has answered hundreds of questions on the Trailblazer Community , helping Trailblazers realize th
SmartBug Media
NOVEMBER 8, 2021
Email marketing is at the heart of any good inbound marketing campaign. Email helps provide communication about your brand, spread the word about promotions, and get the attention of potential customers. Whether or not we want to believe it, email is by no means dead. Think about any of your inboxes right now—I use the term “any” because if you’re like me, you’ve got at least three.
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