Marketing Insider Group
JUNE 9, 2020
Campaigns don’t work. Your team or your agency defines a message, you pick a favorite creative approach, and a paid media channel, and hope that it will work? Then, you stop right when you get all the learning because your budget runs out. This is why always-on content marketing wins every time: each piece of content is a test. You learn every time you publish and share.
Square 2 Marketing
JUNE 9, 2020
Speed Is Everything Today, And You Should Expect Your Digital Marketing Agency To Fly. We’ve been running Square 2 for almost 18 years, and the most common question from prospects is: “How long is it going to take to get results?”. Timing is everything in business, and today it’s more important than ever. Companies can’t wait (nor should they wait) six months to start to see work and results.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Vision Edge Marketing
JUNE 9, 2020
In this episode of What’s Your Edge, we’re going to explore whether your customer service is helping you avoid becoming a commodity. When I was a young girl, no matter what part of town we were in, my mom always went to the same service station for gas. In those days, service stations had service attendants who put gas in your tank, checked your oil and tires, made sure you had antifreeze in the winter and solution for your windshield wipers.
Marketing Insider Group
JUNE 9, 2020
A modern CMO needs a lot more than just marketing skills. In Chapter 4 of Mean People Suck , I explore the problem that many brands are facing these days: Consumers are becoming increasingly turned off by traditional marketing and are abandoning brands that don’t have a mission bigger than trying to sell their products. To succeed in these challenging times, brands must forge a real and meaningful connection with their customers.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
KoMarketing Associates
JUNE 9, 2020
Marketers continue to use martech to achieve their primary objectives, and new research shows that they will increase their investment in this area in the coming months. TOPO recently released its “Marketing Technology Report,” and data showed that the majority of marketers (27%) intend to increase their investment in martech by at least 21% within the next 12 months.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Daily Egg
JUNE 9, 2020
Recruiting software helps businesses, HR departments, hiring managers, and staffing agencies optimize the entire hiring procedure. From the initial job vacancy listing through the employee onboarding process, leveraging software helps you fill vacant positions faster while attracting top-level talent. Recruiting software is commonly referred to as an applicant tracking system (ATS).
Biznology
JUNE 9, 2020
When it comes to any form of marketing, the latest trends are to be followed in order to be successful. This is because the campaigns need to reflect the mindsets of people in order to attract them. They need to respond to potential customers’ needs and expectations, which are changing with technology and other aspects of our modern society. The latest impact on a global level was certainly the pandemic, which has altered our everyday lives and is still shaping our mindsets.
Hinge Marketing
JUNE 9, 2020
How are you—and your business? . Hopefully, being at—and working from—home, your basic needs are being met. Personally, you have enough air, water, food, and sleep. You also feel safe and protected. But, what about your business? How healthy, safe, and protected is it? The playing field has changed. For many, a lot of current business has been put on hold.
Only B2B
JUNE 9, 2020
Telemarketing must always be an indispensable part of your marketing strategy. When it comes to generating leads, there are numerous ways to guarantee efficient contact generation. However, if you are looking to exponentially increase your business sales, then telemarketing should be your foremost choice. Generate Leads Via Telemarketing. Telemarketing is a time-tested marketing medium that delivers diverse functions.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Engagio
JUNE 9, 2020
I’ve been thinking a lot about how I, as a privileged white CEO, can personally help with the Black Lives Matter movement, as well as how a startup like Engagio can make a difference. The last few weeks have helped me realize a) just how pervasive the privilege I (and many of my fellow Engagio employees) enjoy really is, and b) just how deep the racial inequities and problems of police violence in our society go.
Hubspot
JUNE 9, 2020
Let's talk about content. More specifically, long-form content. Not only that, but why it's a good idea to have on your website. Let's say you're looking for a resource about how to start an online business. You want a full rundown, concrete information, and actionable tips that will assist you begin a successful company. You're probably going to want a lengthy resource that's valuable, right?
DivvyHQ
JUNE 9, 2020
Let's be honest. most content producers are wired for creative endeavors, not data analysis. But understanding content performance and ROI may be critical to your team's existence. One of the best ways to measure and understand your content’s performance is with an often-underutilized feature of Google Analytics called content grouping. Let's take a closer look so you can see how it can help you measure content marketing ROI.
SendGrid
JUNE 9, 2020
Learn about the differences between ports 465 and 587, why there's so much confusion around the ports, and how to best use these ports. The post What’s the Difference Between Ports 465 and 587? appeared first on SendGrid.
Advertisement
Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
BOP Design
JUNE 9, 2020
Recently, we shared crucial questions to ask a B2B marketing agency to determine if they are the right fit. While this list isn’t an extensive list of questions, it does provide a standard list so you can accurately compare various agencies and look at apples to apples rather than oranges to apples. In this article, we share tips on how you can evaluate whether a B2B agency is the right fit and how they will partner with you to achieve your marketing goals.
Ontraport
JUNE 9, 2020
Have you ever wanted to create a seamless transition between your ad and landing page without having to publish several slightly different versions of the same page? Now you can with your new display condition that lets you show/hide content on your landing page blocks based on any variable contained in your URL, such as UTM parameters or a specific subdomain.
Stevens & Tate
JUNE 9, 2020
A good word of mouth marketing strategy has always been incredibly effective. It occurs when customers spread positive information about their experience with the company on their behalf. For example, if a customer recommends a product to a friend, that’s a form of word of mouth communication. The reason it’s so effective as a marketing strategy is that people tend to trust the word of other customers over that of a company.
DemandBase
JUNE 9, 2020
Even though we sell to companies, we market to people. And with tech innovation, our audiences demand increasingly personalized brand experiences. So if personalization is mission-critical for B2B, then Account-Based Marketing (ABM) is table stakes. But we recognize that personalization can be tricky waters to navigate. The mere thought can create a fair amount of agita in the most experienced marketers.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
ClickZ
JUNE 9, 2020
30-second summary: Customer feedback surveys, to which athenahealth receives over 6,400 monthly responses, are critical to feedback from multiple groups of users, including doctors, nurses, and managers. These datasets became too large to manually review, yet not large enough for most natural language understanding (NLU) tools. Luminoso’s text analytics application automated the tagging of customer survey responses, chaining different types of classification across preexisting and newly-cr
SmartBug Media
JUNE 9, 2020
Have you considered pulling back your digital marketing efforts during this 2020 time of crisis? We are dealing with not only a pandemic , but also a financial crisis. With social distancing orders in place, most consumers are working from home and making purchasing decisions from their homes. What does that mean for your business? Consumers are online more than ever, and because of that, it’s crucial to think about how efficient your digital presence is right now.
Sharpspring
JUNE 9, 2020
Getting familiar with your email metrics gives you a leg up in developing a successful email marketing strategy. By the end of this article you should be able to better understand email metrics and more easily recognize when there is a need for improvement so you can get more mail delivered to the intended inbox. Plus, at the end of this post we’re including links to additional resources to help further your understanding of how to prevent poor email metrics as well as what steps can be taken wh
Moz
JUNE 9, 2020
Posted by morgan.mcmurray It's been a few years since we last asked you to tell us what you love (and don't love so much) about the Moz Blog, and since then our company, our industry, and our world have undergone massive shifts. With so much having changed, we wanted to be sure we're still living up to the high standards we set for this blog, and that we're still providing as valuable an experience as we can for you all.
Advertiser: ZoomInfo
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
Televerde
JUNE 9, 2020
Phoenix, Arizona —June 9, 2020—Televerde, the first and only fully integrated sales and marketing technology organization with a proven execution model for generating demand and accelerating sales, today announced that Eric Johnson, a former senior leader at Adobe-Marketo, Blackberry, Qlik and SAP, has been appointed to Televerde’s board of directors.
BenchmarkONE
JUNE 9, 2020
Like middle children and middle seats on an airplane, it’s easy to gloss over middle-of-the-funnel marketing. We get it. Top-of-the-funnel content is all about bringing in leads, and the bottom is about closing the deal. But the middle is just as crucial. For part two of our three-part series, we’re diving into middle-funnel content with a look at why it’s so important and how to make sure it successfully moves your leads along to the next stage.
SmartBug Media
JUNE 9, 2020
Have you considered pulling back your digital marketing efforts during this 2020 time of crisis? We are dealing with not only a pandemic , but also a financial crisis. With social distancing orders in place, most consumers are working from home and making purchasing decisions from their homes. What does that mean for your business? Consumers are online more than ever, and because of that, it’s crucial to think about how efficient your digital presence is right now.
Moz
JUNE 9, 2020
Posted by morgan.mcmurray It's been a few years since we last asked you to tell us what you love (and don't love so much) about the Moz Blog, and since then our company, our industry, and our world have undergone massive shifts. With so much having changed, we wanted to be sure we're still living up to the high standards we set for this blog, and that we're still providing as valuable an experience as we can for you all.
Advertisement
Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Belkins
JUNE 9, 2020
Whenever we realize that we have to change our sales approach …it’s nothing new. The business landscape isn’t frozen in time. It’s constantly shifting but we only notice the shifts one they pick up the speed. So, sometimes, things can go from a plato to a landslide in a heartbeat. But the opposite happens at a much slower pace.
Really B2B
JUNE 9, 2020
Anyone who knows me, knows I love running. I am that annoying person who can’t go five minutes without mentioning it. When I meet new people, I usually tell them about two things. I work for a marketing agency and I am a runner. You are now thinking, “where is he going with this?”. Being a good runner and a successful martech professional requires the same qualities.
Content4Demand
JUNE 9, 2020
Over the past few months, it’s been incredible seeing brands from all industries adapt and evolve. While uncertainty and volatility ty pically lead to inaction, B2B marketing and sales professionals have really stepped up their game, focusing first and foremost on connecting with their clients, partners and peers. Due to the overwhelming number of event cancellations, teams have had to fill a hefty hole … and quickly.
Expert insights. Personalized for you.
307 
Let's personalize your content