Mon.Oct 22, 2018

How to Stop the Vanity of Your Search Metrics

Content Marketing Institute

Imagine you publish two blog posts. In one week, one page shows up in 1,500 searches. The other page appears in 850 searches. It’s clear which one is on the right track. Or is it? Metrics can be misleading. If you don’t go below the surface, they’re done in vain.

9 Keys To Building A Truly Data-Led Organization

Marketing Insider Group

Truly? Yes, truly. Let’s face it, most leaders of Marketing organizations – and many other types of organizations for that matter – talk a good game about the importance of being data-driven.

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How to Create a Voice and Tone Brand Guide in 7 Steps

Marketing Insider Group

Does your brand have a clear voice and tone guide? If it’s just something you “know” then it may not be communicated as easily as you think. To clarify, let’s look at what voice and tone are. A brand’s voice is not what you say, but how you say it.

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One-Third of Marketers Increased their Content Marketing Spend in 2018

KoMarketing Associates

As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

A Journey From the Centre of the Inbox; Marketers Must Begin Crossing the Channels

Modern Marketing

Email is facing some challenges. Not only have subscriber bases taken a knock with the arrival of GDPR, cutting up to 50% of the contact list for some brands, but the annual volume of email is expected to rise from 269 billion to 333 billion by 2022.

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So You Want to Appear in Google’s Local Travel Guide?

SEMrush

I am seeing more and more questions about how to appear in Google’s local travel guide, so let‘s dive in.

Playing Nice: Easing the Tension between Sales and Marketing Teams

InsightSquared

One of the key elements of any successful relationship is communication — and that happens to be a huge factor in successful sales and marketing interactions, too.

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3 Ways to Achieve ABM Success Based on Research

Marketo

In reviewing the latest research on account-based marketing (ABM) best practices, it struck me that they mirror what sales and marketing leaders have tried to follow for decades. There is, of course, a modern twist to them.

How to Benchmark Your Content Operation in 10 Minutes

Kapost

Is there room for improvement in your marketing team? Of course there is, because, well, isn’t there always? As the rate of industry change plows ever onward, the very strategies. The post How to Benchmark Your Content Operation in 10 Minutes appeared first on Kapost Content Marketing Blog.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Lead Generation

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Want to Optimize Your Knowledge Base? These 5 Tips Can Help You Out!

Biznology

A knowledge base system is a valuable solution that can bring many benefits to an organization. No matter if you are looking to improve your business internally, or provide information externally (to your customers), or both, a knowledge base can effectively handle all such tasks.

Adapting Harvard University’s content for a digital audience, an interview with Mike Petroff

Parse.ly

As the oldest American university that’s graduated a ridiculous amount of talent ranging from Thoreau (1837) to Zuckerberg (an honorary doctorate in 2017, 12 years after dropping out), Harvard is one of the most prestigious schools in the world.

Alipay vs WeChat Pay

Brandwatch Marketing

Current Events Uncategorized Alipay APAC Asia PAC Asia Pacific competitive intelligence Consumer Insights Social Media Analytics WeChat WeChat Pay

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

[Storytellers Interview | Salon] “Q4 is about making money.”

Keywee

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group.

Should You Solicit Social Shares in Your Content? Survey Says… (1 of 2)

ClearVoice

This is part one of a two-part series evaluating the practice of soliciting shares in your marketing content. Be sure to read next week’s post for a further analysis of this practice.

How to Adapt Your Communication Style to Every Type of Colleague

Hubspot

Growing up, you most likely didn't talk to your parents the same way you talked to your friends. If you casually slipped in some of your teen lingo during a conversation, it wouldn’t register with them and they wouldn’t be able to understand what you were trying to express.

5 Easy Ways to Get More from Your Sales Follow Up Emails

MarketJoy

Are your sales emails getting ignored? If the answer is “yes,” you’re not alone. Most sales emails these days get ignored. According to stats , only 24% of sales emails are opened. But before you decide to drop this channel from your sales strategy, check out these stats, you have a 21% chance of getting a reply to your second email if the first goes unanswered. Source ). You have a 13% chance to get a response on the 4 th follow up.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

8 Marketing Automation Stats That Will Help You Get Company Buy-In

Hatchbuck

You know that marketing automation works. You know it makes your life easier, it increases sales and productivity, and it’s obviously the way of the future. But does your boss?

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How Can I Make My Conference a Success?

FMG Suite

Whether you’re hosting a seminar or a conference, both you and your attendees want it to be a successful event. […]. Client Relationships General Marketing Marketing Tips Social Media

Flat Design: Everything You Need to Know in 5 Minutes (+ Examples)

Hubspot

Flat design is a user interface style that uses simple two-dimensional elements, minimal textures, and bright colors. There are plenty of benefits to flat design -- the simple elements allow for faster load time and easier user navigation. Plus, it looks modern and clean.

2019 Is the Year of Page Speed. Are You Ready?

Unbounce

Page speed matters. We’ve been hearing it for years, though any one of us would be forgiven for letting it slide. There are other priorities, after all. Marketers have been busy ensuring content is GDPR compliant.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How Fair Trade USA Easily Communicates Information to Colleagues and Partners

JotForm

Eat, sleep, purchase. Purchasing goods and services has become second nature in our society – so much so that it’s easy to consume aimlessly without thinking about what we’re supporting underneath well-known brands and stylish packaging. That’s why Fair Trade USA made it their mission to disr.

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Email Marketing Tips From Holidays Past

SendGrid

We take a look at four holiday emails that stood out above the rest. Prepare for the holidays by learning from the best with these emails marketing tips. The post Email Marketing Tips From Holidays Past appeared first on SendGrid. Best Practices Email Marketing

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The Seven Needs of the Content-Centric Marketing Organization, Part One: Strategize

Content Standard

This article is Part One of a series on the needs of a content-centric marketing organization. Read the full series for more coverage.

The 5 Frameworks of Lead Qualification

Valasys

A successful company can have thousands of prospects at the top of their sales funnel but what matters are the ones that convert into customers. The process of filtering through these opportunities in order to find the best ones is called lead qualification.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!