Mon.Oct 22, 2018

How to Stop the Vanity of Your Search Metrics

Content Marketing Institute

Imagine you publish two blog posts. In one week, one page shows up in 1,500 searches. The other page appears in 850 searches. It’s clear which one is on the right track. Or is it? Metrics can be misleading. If you don’t go below the surface, they’re done in vain.

9 Keys To Building A Truly Data-Led Organization

Marketing Insider Group

Truly? Yes, truly. Let’s face it, most leaders of Marketing organizations – and many other types of organizations for that matter – talk a good game about the importance of being data-driven.

How to Create a Voice and Tone Brand Guide in 7 Steps

Marketing Insider Group

Does your brand have a clear voice and tone guide? If it’s just something you “know” then it may not be communicated as easily as you think. To clarify, let’s look at what voice and tone are. A brand’s voice is not what you say, but how you say it.

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One-Third of Marketers Increased their Content Marketing Spend in 2018

KoMarketing Associates

As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

A Journey From the Centre of the Inbox; Marketers Must Begin Crossing the Channels

Modern Marketing

Email is facing some challenges. Not only have subscriber bases taken a knock with the arrival of GDPR, cutting up to 50% of the contact list for some brands, but the annual volume of email is expected to rise from 269 billion to 333 billion by 2022.

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Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Lead Generation

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Who Should the SDR Team Report To: Sales or Marketing?

Engagio

One of the most commonly debated questions in ABM is “who should the SDR team report to?” ” . The dales development (at Engagio, we call it Account Development, and thus we have ADRs) team can report to Sales, to Marketing or operate independently as its own department.

Playing Nice: Easing the Tension between Sales and Marketing Teams

InsightSquared

One of the key elements of any successful relationship is communication — and that happens to be a huge factor in successful sales and marketing interactions, too.

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[Storytellers Interview | Salon] “Q4 is about making money.”

Keywee

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

3 Ways to Achieve ABM Success Based on Research

Modern B2B Marketing

In reviewing the latest research on account-based marketing (ABM) best practices, it struck me that they mirror what sales and marketing leaders have tried to follow for decades. There is, of course, a modern twist to them.

How to Adapt Your Communication Style to Every Type of Colleague

Hubspot

Growing up, you most likely didn't talk to your parents the same way you talked to your friends. If you casually slipped in some of your teen lingo during a conversation, it wouldn’t register with them and they wouldn’t be able to understand what you were trying to express.

Adapting Harvard University’s content for a digital audience, an interview with Mike Petroff

Parse.ly

As the oldest American university that’s graduated a ridiculous amount of talent ranging from Thoreau (1837) to Zuckerberg (an honorary doctorate in 2017, 12 years after dropping out), Harvard is one of the most prestigious schools in the world.

How to Benchmark Your Content Operation in 10 Minutes

Kapost

Is there room for improvement in your marketing team? Of course there is, because, well, isn’t there always? As the rate of industry change plows ever onward, the very strategies. The post How to Benchmark Your Content Operation in 10 Minutes appeared first on Kapost Content Marketing Blog.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Alipay vs WeChat Pay

Crimson Hexagon

Current Events Uncategorized Alipay APAC Asia PAC Asia Pacific competitive intelligence Consumer Insights Social Media Analytics WeChat WeChat Pay

2019 Is the Year of Page Speed. Are You Ready?

Unbounce

Page speed matters. We’ve been hearing it for years, though any one of us would be forgiven for letting it slide. There are other priorities, after all. Marketers have been busy ensuring content is GDPR compliant.

How Can I Make My Conference a Success?

FMG Suite

Whether you’re hosting a seminar or a conference, both you and your attendees want it to be a successful event. […]. Client Relationships General Marketing Marketing Tips Social Media

Should You Solicit Social Shares in Your Content? Survey Says… (1 of 2)

ClearVoice

This is part one of a two-part series evaluating the practice of soliciting shares in your marketing content. Be sure to read next week’s post for a further analysis of this practice.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

The Seven Needs of the Content-Centric Marketing Organization, Part One: Strategize

Content Standard

This article is Part One of a series on the needs of a content-centric marketing organization. Read the full series for more coverage.

8 Marketing Automation Stats That Will Help You Get Company Buy-In

Hatchbuck

You know that marketing automation works. You know it makes your life easier, it increases sales and productivity, and it’s obviously the way of the future. But does your boss?

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Online advertising glossary

Choozle

Ever since the first banner ad emerged in 1994, the digital advertising world exploded with new terminology seemingly going the way of Wall Street with exchanges, DSPs, SSPs—turning this new industry into some sort of obscure alphabet soup.

The B2B Marketer’s Guide to Ephemeral Content

Zoominfo

The social media landscape is constantly in a state of change—and although it can be difficult to keep up at times, modern marketers must make an effort to do so. Consider these statistics ( source ): The average consumer spends over two hours on social media a day.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Flat Design: Everything You Need to Know in 5 Minutes (+ Examples)

Hubspot

Flat design is a user interface style that uses simple two-dimensional elements, minimal textures, and bright colors. There are plenty of benefits to flat design -- the simple elements allow for faster load time and easier user navigation. Plus, it looks modern and clean.

6 Demand Generation Secrets Every B2B Marketer Should Know

Inbox Insight

Demand generation is one of the most important elements of executing an effective digital marketing strategy because it ensures your marketing activities work toward the overarching goal of building long-term profitable relationships with your audience.

5 Questions: Tanner Lange

ClickDimensions

In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. We hope you enjoy getting to know these individuals, and if you’re interested in being featured, send us an email at marketing@clickdimensions.com.

Email Marketing Tips From Holidays Past

SendGrid

We take a look at four holiday emails that stood out above the rest. Prepare for the holidays by learning from the best with these emails marketing tips. The post Email Marketing Tips From Holidays Past appeared first on SendGrid. Best Practices Email Marketing

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Launch on Product Hunt Like a Pro, Lessons from 17.2 Million Twitter Impressions, 4 Key Facebook Trends for 2019, and More!

Buffer

Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #117) we’re chatting about all of this and more.

Email Validation: How Email Verification Really Works

TowerData

Email Validation and regular data hygiene is a key part of email marketing best practices. Email Validation

Sales Pipeline Radio, Episode 136: Q&A with Tracy Eiler @tracyleiler

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. About 3 years ago we started a weekly radio program called Sales Pipeline Radio , which is live every Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve featured an impressive list of guests and will continue to do so with awesome content and guests going forward.