INDUSTRY INSIGHTS YOUR PEERS ARE READING
Truly? Yes, truly. Let’s face it, most leaders of Marketing organizations – and many other types of organizations for that matter – talk a good game about the importance of being data-driven. MORE
Demand generation is one of the most important elements of executing an effective digital marketing strategy because it ensures your marketing activities work toward the overarching goal of building long-term profitable relationships with your audience. MORE
As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers. MORE
In reviewing the latest research on account-based marketing (ABM) best practices, it struck me that they mirror what sales and marketing leaders have tried to follow for decades. There is, of course, a modern twist to them. MORE
A knowledge base system is a valuable solution that can bring many benefits to an organization. No matter if you are looking to improve your business internally, or provide information externally (to your customers), or both, a knowledge base can effectively handle all such tasks. MORE
We are delighted to announce we will be taking part in the AOP Digital Publishing Summit – one of the most prominent events in the digital publishing sector – as Networking partner. The event is taking place at etc.venues County Hall, London on the 31st of October 2018. MORE
Does your brand have a clear voice and tone guide? If it’s just something you “know” then it may not be communicated as easily as you think. To clarify, let’s look at what voice and tone are. A brand’s voice is not what you say, but how you say it. MORE
Email is facing some challenges. Not only have subscriber bases taken a knock with the arrival of GDPR, cutting up to 50% of the contact list for some brands, but the annual volume of email is expected to rise from 269 billion to 333 billion by 2022. MORE
This article is Part One of a series on the needs of a content-centric marketing organization. Read the full series for more coverage. MORE
Ever since the first banner ad emerged in 1994, the digital advertising world exploded with new terminology seemingly going the way of Wall Street with exchanges, DSPs, SSPs—turning this new industry into some sort of obscure alphabet soup. MORE
Imagine you publish two blog posts. In one week, one page shows up in 1,500 searches. The other page appears in 850 searches. It’s clear which one is on the right track. Or is it? Metrics can be misleading. If you don’t go below the surface, they’re done in vain. MORE
The social media landscape is constantly in a state of change—and although it can be difficult to keep up at times, modern marketers must make an effort to do so. Consider these statistics ( source ): The average consumer spends over two hours on social media a day. MORE
This is part one of a two-part series evaluating the practice of soliciting shares in your marketing content. Be sure to read next week’s post for a further analysis of this practice. MORE
You know that marketing automation works. You know it makes your life easier, it increases sales and productivity, and it’s obviously the way of the future. But does your boss? MORE
In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. We hope you enjoy getting to know these individuals, and if you’re interested in being featured, send us an email at marketing@clickdimensions.com. MORE
I, like many of us, have been inspired by Simon Sinek’s notion of the Golden Circle and the notion that people don’t buy what you do, they buy WHY you do it. It is founded on our human condition of following those people that have shared beliefs. MORE
Email Validation and regular data hygiene is a key part of email marketing best practices. Email Validation MORE
As the oldest American university that’s graduated a ridiculous amount of talent ranging from Thoreau (1837) to Zuckerberg (an honorary doctorate in 2017, 12 years after dropping out), Harvard is one of the most prestigious schools in the world. MORE
A successful company can have thousands of prospects at the top of their sales funnel but what matters are the ones that convert into customers. The process of filtering through these opportunities in order to find the best ones is called lead qualification. MORE
One of the most commonly debated questions in ABM is “who should the SDR team report to?” ” . The dales development (at Engagio, we call it Account Development, and thus we have ADRs) team can report to Sales, to Marketing or operate independently as its own department. MORE
At a time when the demand for business transparency is greater than ever–especially on social–smart businesses know that building a brand people feel like they can trust needs to be a company-wide effort. But while research indicates that people define transparency as being open, clear and honest, employees often look to executive leadership to be a living example of how that actually manifests for their business. And they’re not the only ones. MORE
Growing up, you most likely didn't talk to your parents the same way you talked to your friends. If you casually slipped in some of your teen lingo during a conversation, it wouldn’t register with them and they wouldn’t be able to understand what you were trying to express. MORE
Current Events Uncategorized Alipay APAC Asia PAC Asia Pacific competitive intelligence Consumer Insights Social Media Analytics WeChat WeChat Pay MORE
Whether you’re hosting a seminar or a conference, both you and your attendees want it to be a successful event. […]. Client Relationships General Marketing Marketing Tips Social Media MORE
Flat design is a user interface style that uses simple two-dimensional elements, minimal textures, and bright colors. There are plenty of benefits to flat design -- the simple elements allow for faster load time and easier user navigation. Plus, it looks modern and clean. MORE
One of the key elements of any successful relationship is communication — and that happens to be a huge factor in successful sales and marketing interactions, too. MORE
For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. MORE
The post appeared first on ONLY B2B. blogs Lead Generation MORE
Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #117) we’re chatting about all of this and more. MORE
Revenue efficiency will always be a primary goal for your top executives. But day-to-day execution likely falls to the sales operations team. That's why we dedicated one of our monthly sales ops meetups to exactly this topic: Automating Operations To Achieve Revenue Efficiency. MORE
Content Marketing Institute
OCTOBER 22, 2018
Imagine you publish two blog posts. In one week, one page shows up in 1,500 searches. The other page appears in 850 searches. It’s clear which one is on the right track. Or is it? Metrics can be misleading. If you don’t go below the surface, they’re done in vain.
Marketing Insider Group
OCTOBER 22, 2018
Truly? Yes, truly. Let’s face it, most leaders of Marketing organizations – and many other types of organizations for that matter – talk a good game about the importance of being data-driven.
Marketing Insider Group
OCTOBER 22, 2018
Does your brand have a clear voice and tone guide? If it’s just something you “know” then it may not be communicated as easily as you think. To clarify, let’s look at what voice and tone are. A brand’s voice is not what you say, but how you say it.
KoMarketing Associates
OCTOBER 22, 2018
As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers.
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Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
Modern Marketing
OCTOBER 22, 2018
Email is facing some challenges. Not only have subscriber bases taken a knock with the arrival of GDPR, cutting up to 50% of the contact list for some brands, but the annual volume of email is expected to rise from 269 billion to 333 billion by 2022.
Biznology
OCTOBER 22, 2018
A knowledge base system is a valuable solution that can bring many benefits to an organization. No matter if you are looking to improve your business internally, or provide information externally (to your customers), or both, a knowledge base can effectively handle all such tasks.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Engagio
OCTOBER 22, 2018
One of the most commonly debated questions in ABM is “who should the SDR team report to?” ” . The dales development (at Engagio, we call it Account Development, and thus we have ADRs) team can report to Sales, to Marketing or operate independently as its own department.
Only B2B
OCTOBER 22, 2018
The post appeared first on ONLY B2B. blogs Lead Generation
InsightSquared
OCTOBER 22, 2018
One of the key elements of any successful relationship is communication — and that happens to be a huge factor in successful sales and marketing interactions, too.
Content Standard
OCTOBER 22, 2018
This article is Part One of a series on the needs of a content-centric marketing organization. Read the full series for more coverage.
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Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
Modern B2B Marketing
OCTOBER 22, 2018
In reviewing the latest research on account-based marketing (ABM) best practices, it struck me that they mirror what sales and marketing leaders have tried to follow for decades. There is, of course, a modern twist to them.
Keywee
OCTOBER 22, 2018
For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group.
Crimson Hexagon
OCTOBER 22, 2018
Current Events Uncategorized Alipay APAC Asia PAC Asia Pacific competitive intelligence Consumer Insights Social Media Analytics WeChat WeChat Pay
Parse.ly
OCTOBER 22, 2018
As the oldest American university that’s graduated a ridiculous amount of talent ranging from Thoreau (1837) to Zuckerberg (an honorary doctorate in 2017, 12 years after dropping out), Harvard is one of the most prestigious schools in the world.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
ClearVoice
OCTOBER 22, 2018
This is part one of a two-part series evaluating the practice of soliciting shares in your marketing content. Be sure to read next week’s post for a further analysis of this practice.
FMG Suite
OCTOBER 22, 2018
Whether you’re hosting a seminar or a conference, both you and your attendees want it to be a successful event. […]. Client Relationships General Marketing Marketing Tips Social Media
Hubspot
OCTOBER 22, 2018
Growing up, you most likely didn't talk to your parents the same way you talked to your friends. If you casually slipped in some of your teen lingo during a conversation, it wouldn’t register with them and they wouldn’t be able to understand what you were trying to express.
Choozle
OCTOBER 22, 2018
Ever since the first banner ad emerged in 1994, the digital advertising world exploded with new terminology seemingly going the way of Wall Street with exchanges, DSPs, SSPs—turning this new industry into some sort of obscure alphabet soup.
Advertisement
The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.
Zoominfo
OCTOBER 22, 2018
The social media landscape is constantly in a state of change—and although it can be difficult to keep up at times, modern marketers must make an effort to do so. Consider these statistics ( source ): The average consumer spends over two hours on social media a day.
ClickDimensions
OCTOBER 22, 2018
In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. We hope you enjoy getting to know these individuals, and if you’re interested in being featured, send us an email at marketing@clickdimensions.com.
Hubspot
OCTOBER 22, 2018
Flat design is a user interface style that uses simple two-dimensional elements, minimal textures, and bright colors. There are plenty of benefits to flat design -- the simple elements allow for faster load time and easier user navigation. Plus, it looks modern and clean.
Hatchbuck
OCTOBER 22, 2018
You know that marketing automation works. You know it makes your life easier, it increases sales and productivity, and it’s obviously the way of the future. But does your boss?
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Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy
Buffer
OCTOBER 22, 2018
Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #117) we’re chatting about all of this and more.
DataFox
OCTOBER 22, 2018
Revenue efficiency will always be a primary goal for your top executives. But day-to-day execution likely falls to the sales operations team. That's why we dedicated one of our monthly sales ops meetups to exactly this topic: Automating Operations To Achieve Revenue Efficiency.
TowerData
OCTOBER 22, 2018
Email Validation and regular data hygiene is a key part of email marketing best practices. Email Validation
Sprout Social
OCTOBER 22, 2018
At a time when the demand for business transparency is greater than ever–especially on social–smart businesses know that building a brand people feel like they can trust needs to be a company-wide effort. But while research indicates that people define transparency as being open, clear and honest, employees often look to executive leadership to be a living example of how that actually manifests for their business. And they’re not the only ones.
Advertisement
Account-Based Marketing is a strategy, not a solution.
Walker Sands
OCTOBER 22, 2018
Thought Leadership
Seismic
OCTOBER 22, 2018
I, like many of us, have been inspired by Simon Sinek’s notion of the Golden Circle and the notion that people don’t buy what you do, they buy WHY you do it. It is founded on our human condition of following those people that have shared beliefs.
Valasys
OCTOBER 22, 2018
A successful company can have thousands of prospects at the top of their sales funnel but what matters are the ones that convert into customers. The process of filtering through these opportunities in order to find the best ones is called lead qualification.
ADmantX
OCTOBER 22, 2018
We are delighted to announce we will be taking part in the AOP Digital Publishing Summit – one of the most prominent events in the digital publishing sector – as Networking partner. The event is taking place at etc.venues County Hall, London on the 31st of October 2018.
Advertisement
In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.
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