INDUSTRY INSIGHTS YOUR PEERS ARE READING
Truly? Yes, truly. Let’s face it, most leaders of Marketing organizations – and many other types of organizations for that matter – talk a good game about the importance of being data-driven. MORE
Demand generation is one of the most important elements of executing an effective digital marketing strategy because it ensures your marketing activities work toward the overarching goal of building long-term profitable relationships with your audience. MORE
As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers. MORE
In reviewing the latest research on account-based marketing (ABM) best practices, it struck me that they mirror what sales and marketing leaders have tried to follow for decades. There is, of course, a modern twist to them. MORE
A knowledge base system is a valuable solution that can bring many benefits to an organization. No matter if you are looking to improve your business internally, or provide information externally (to your customers), or both, a knowledge base can effectively handle all such tasks. MORE
Does your brand have a clear voice and tone guide? If it’s just something you “know” then it may not be communicated as easily as you think. To clarify, let’s look at what voice and tone are. A brand’s voice is not what you say, but how you say it. MORE
Are your sales emails getting ignored? If the answer is “yes,” you’re not alone. Most sales emails these days get ignored. According to stats , only 24% of sales emails are opened. But before you decide to drop this channel from your sales strategy, check out these stats, you have a 21% chance of getting a reply to your second email if the first goes unanswered. Source ). You have a 13% chance to get a response on the 4 th follow up. MORE
Email is facing some challenges. Not only have subscriber bases taken a knock with the arrival of GDPR, cutting up to 50% of the contact list for some brands, but the annual volume of email is expected to rise from 269 billion to 333 billion by 2022. MORE
Is there room for improvement in your marketing team? Of course there is, because, well, isn’t there always? As the rate of industry change plows ever onward, the very strategies. The post How to Benchmark Your Content Operation in 10 Minutes appeared first on Kapost Content Marketing Blog. MORE
Ever since the first banner ad emerged in 1994, the digital advertising world exploded with new terminology seemingly going the way of Wall Street with exchanges, DSPs, SSPs—turning this new industry into some sort of obscure alphabet soup. MORE
Imagine you publish two blog posts. In one week, one page shows up in 1,500 searches. The other page appears in 850 searches. It’s clear which one is on the right track. Or is it? Metrics can be misleading. If you don’t go below the surface, they’re done in vain. MORE
The social media landscape is constantly in a state of change—and although it can be difficult to keep up at times, modern marketers must make an effort to do so. Consider these statistics ( source ): The average consumer spends over two hours on social media a day. MORE
This is part one of a two-part series evaluating the practice of soliciting shares in your marketing content. Be sure to read next week’s post for a further analysis of this practice. MORE
You know that marketing automation works. You know it makes your life easier, it increases sales and productivity, and it’s obviously the way of the future. But does your boss? MORE
As the oldest American university that’s graduated a ridiculous amount of talent ranging from Thoreau (1837) to Zuckerberg (an honorary doctorate in 2017, 12 years after dropping out), Harvard is one of the most prestigious schools in the world. MORE
One of the most commonly debated questions in ABM is “who should the SDR team report to?” ” . The dales development (at Engagio, we call it Account Development, and thus we have ADRs) team can report to Sales, to Marketing or operate independently as its own department. MORE
Growing up, you most likely didn't talk to your parents the same way you talked to your friends. If you casually slipped in some of your teen lingo during a conversation, it wouldn’t register with them and they wouldn’t be able to understand what you were trying to express. MORE
Current Events Uncategorized Alipay APAC Asia PAC Asia Pacific competitive intelligence Consumer Insights Social Media Analytics WeChat WeChat Pay MORE
Flat design is a user interface style that uses simple two-dimensional elements, minimal textures, and bright colors. There are plenty of benefits to flat design -- the simple elements allow for faster load time and easier user navigation. Plus, it looks modern and clean. MORE
Whether you’re hosting a seminar or a conference, both you and your attendees want it to be a successful event. […]. Client Relationships General Marketing Marketing Tips Social Media MORE
One of the key elements of any successful relationship is communication — and that happens to be a huge factor in successful sales and marketing interactions, too. MORE
Page speed matters. We’ve been hearing it for years, though any one of us would be forgiven for letting it slide. There are other priorities, after all. Marketers have been busy ensuring content is GDPR compliant. MORE
For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. MORE
The post appeared first on ONLY B2B. blogs Lead Generation MORE
Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #117) we’re chatting about all of this and more. MORE
Content Marketing Institute
OCTOBER 22, 2018
Imagine you publish two blog posts. In one week, one page shows up in 1,500 searches. The other page appears in 850 searches. It’s clear which one is on the right track. Or is it? Metrics can be misleading. If you don’t go below the surface, they’re done in vain.
Marketing Insider Group
OCTOBER 22, 2018
Truly? Yes, truly. Let’s face it, most leaders of Marketing organizations – and many other types of organizations for that matter – talk a good game about the importance of being data-driven.
Marketing Insider Group
OCTOBER 22, 2018
Does your brand have a clear voice and tone guide? If it’s just something you “know” then it may not be communicated as easily as you think. To clarify, let’s look at what voice and tone are. A brand’s voice is not what you say, but how you say it.
KoMarketing Associates
OCTOBER 22, 2018
As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Modern Marketing
OCTOBER 22, 2018
Email is facing some challenges. Not only have subscriber bases taken a knock with the arrival of GDPR, cutting up to 50% of the contact list for some brands, but the annual volume of email is expected to rise from 269 billion to 333 billion by 2022.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Engagio
OCTOBER 22, 2018
One of the most commonly debated questions in ABM is “who should the SDR team report to?” ” . The dales development (at Engagio, we call it Account Development, and thus we have ADRs) team can report to Sales, to Marketing or operate independently as its own department.
InsightSquared
OCTOBER 22, 2018
One of the key elements of any successful relationship is communication — and that happens to be a huge factor in successful sales and marketing interactions, too.
Modern B2B Marketing
OCTOBER 22, 2018
In reviewing the latest research on account-based marketing (ABM) best practices, it struck me that they mirror what sales and marketing leaders have tried to follow for decades. There is, of course, a modern twist to them.
Inbox Insight
OCTOBER 22, 2018
Demand generation is one of the most important elements of executing an effective digital marketing strategy because it ensures your marketing activities work toward the overarching goal of building long-term profitable relationships with your audience.
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Account-Based Marketing is a strategy, not a solution.
Kapost
OCTOBER 22, 2018
Is there room for improvement in your marketing team? Of course there is, because, well, isn’t there always? As the rate of industry change plows ever onward, the very strategies. The post How to Benchmark Your Content Operation in 10 Minutes appeared first on Kapost Content Marketing Blog.
Parse.ly
OCTOBER 22, 2018
As the oldest American university that’s graduated a ridiculous amount of talent ranging from Thoreau (1837) to Zuckerberg (an honorary doctorate in 2017, 12 years after dropping out), Harvard is one of the most prestigious schools in the world.
Keywee
OCTOBER 22, 2018
For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group.
Buffer
OCTOBER 22, 2018
Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #117) we’re chatting about all of this and more.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
ClearVoice
OCTOBER 22, 2018
This is part one of a two-part series evaluating the practice of soliciting shares in your marketing content. Be sure to read next week’s post for a further analysis of this practice.
Brandwatch Marketing
OCTOBER 22, 2018
Current Events Uncategorized Alipay APAC Asia PAC Asia Pacific competitive intelligence Consumer Insights Social Media Analytics WeChat WeChat Pay
Hubspot
OCTOBER 22, 2018
Growing up, you most likely didn't talk to your parents the same way you talked to your friends. If you casually slipped in some of your teen lingo during a conversation, it wouldn’t register with them and they wouldn’t be able to understand what you were trying to express.
Only B2B
OCTOBER 22, 2018
The post appeared first on ONLY B2B. blogs Lead Generation
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
SEMrush
OCTOBER 22, 2018
I am seeing more and more questions about how to appear in Google’s local travel guide, so let‘s dive in.
MarketJoy
OCTOBER 22, 2018
Are your sales emails getting ignored? If the answer is “yes,” you’re not alone. Most sales emails these days get ignored. According to stats , only 24% of sales emails are opened. But before you decide to drop this channel from your sales strategy, check out these stats, you have a 21% chance of getting a reply to your second email if the first goes unanswered. Source ). You have a 13% chance to get a response on the 4 th follow up.
Hubspot
OCTOBER 22, 2018
Flat design is a user interface style that uses simple two-dimensional elements, minimal textures, and bright colors. There are plenty of benefits to flat design -- the simple elements allow for faster load time and easier user navigation. Plus, it looks modern and clean.
Hatchbuck
OCTOBER 22, 2018
You know that marketing automation works. You know it makes your life easier, it increases sales and productivity, and it’s obviously the way of the future. But does your boss?
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
FMG Suite
OCTOBER 22, 2018
Whether you’re hosting a seminar or a conference, both you and your attendees want it to be a successful event. […]. Client Relationships General Marketing Marketing Tips Social Media
Zoominfo
OCTOBER 22, 2018
The social media landscape is constantly in a state of change—and although it can be difficult to keep up at times, modern marketers must make an effort to do so. Consider these statistics ( source ): The average consumer spends over two hours on social media a day.
Choozle
OCTOBER 22, 2018
Ever since the first banner ad emerged in 1994, the digital advertising world exploded with new terminology seemingly going the way of Wall Street with exchanges, DSPs, SSPs—turning this new industry into some sort of obscure alphabet soup.
Unbounce
OCTOBER 22, 2018
Page speed matters. We’ve been hearing it for years, though any one of us would be forgiven for letting it slide. There are other priorities, after all. Marketers have been busy ensuring content is GDPR compliant.
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.
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