INDUSTRY INSIGHTS YOUR PEERS ARE READING
Truly? Yes, truly. Let’s face it, most leaders of Marketing organizations – and many other types of organizations for that matter – talk a good game about the importance of being data-driven. MORE
Eat, sleep, purchase. Purchasing goods and services has become second nature in our society – so much so that it’s easy to consume aimlessly without thinking about what we’re supporting underneath well-known brands and stylish packaging. That’s why Fair Trade USA made it their mission to disr. MORE
Demand generation is one of the most important elements of executing an effective digital marketing strategy because it ensures your marketing activities work toward the overarching goal of building long-term profitable relationships with your audience. MORE
We take a look at four holiday emails that stood out above the rest. Prepare for the holidays by learning from the best with these emails marketing tips. The post Email Marketing Tips From Holidays Past appeared first on SendGrid. Best Practices Email Marketing MORE
As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers. MORE
In reviewing the latest research on account-based marketing (ABM) best practices, it struck me that they mirror what sales and marketing leaders have tried to follow for decades. There is, of course, a modern twist to them. MORE
A knowledge base system is a valuable solution that can bring many benefits to an organization. No matter if you are looking to improve your business internally, or provide information externally (to your customers), or both, a knowledge base can effectively handle all such tasks. MORE
Does your brand have a clear voice and tone guide? If it’s just something you “know” then it may not be communicated as easily as you think. To clarify, let’s look at what voice and tone are. A brand’s voice is not what you say, but how you say it. MORE
Are your sales emails getting ignored? If the answer is “yes,” you’re not alone. Most sales emails these days get ignored. According to stats , only 24% of sales emails are opened. But before you decide to drop this channel from your sales strategy, check out these stats, you have a 21% chance of getting a reply to your second email if the first goes unanswered. Source ). You have a 13% chance to get a response on the 4 th follow up. MORE
Email is facing some challenges. Not only have subscriber bases taken a knock with the arrival of GDPR, cutting up to 50% of the contact list for some brands, but the annual volume of email is expected to rise from 269 billion to 333 billion by 2022. MORE
Is there room for improvement in your marketing team? Of course there is, because, well, isn’t there always? As the rate of industry change plows ever onward, the very strategies. The post How to Benchmark Your Content Operation in 10 Minutes appeared first on Kapost Content Marketing Blog. MORE
Ever since the first banner ad emerged in 1994, the digital advertising world exploded with new terminology seemingly going the way of Wall Street with exchanges, DSPs, SSPs—turning this new industry into some sort of obscure alphabet soup. MORE
Imagine you publish two blog posts. In one week, one page shows up in 1,500 searches. The other page appears in 850 searches. It’s clear which one is on the right track. Or is it? Metrics can be misleading. If you don’t go below the surface, they’re done in vain. MORE
The social media landscape is constantly in a state of change—and although it can be difficult to keep up at times, modern marketers must make an effort to do so. Consider these statistics ( source ): The average consumer spends over two hours on social media a day. MORE
This is part one of a two-part series evaluating the practice of soliciting shares in your marketing content. Be sure to read next week’s post for a further analysis of this practice. MORE
In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. We hope you enjoy getting to know these individuals, and if you’re interested in being featured, send us an email at marketing@clickdimensions.com. MORE
As the oldest American university that’s graduated a ridiculous amount of talent ranging from Thoreau (1837) to Zuckerberg (an honorary doctorate in 2017, 12 years after dropping out), Harvard is one of the most prestigious schools in the world. MORE
A successful company can have thousands of prospects at the top of their sales funnel but what matters are the ones that convert into customers. The process of filtering through these opportunities in order to find the best ones is called lead qualification. MORE
One of the most commonly debated questions in ABM is “who should the SDR team report to?” ” . The dales development (at Engagio, we call it Account Development, and thus we have ADRs) team can report to Sales, to Marketing or operate independently as its own department. MORE
Growing up, you most likely didn't talk to your parents the same way you talked to your friends. If you casually slipped in some of your teen lingo during a conversation, it wouldn’t register with them and they wouldn’t be able to understand what you were trying to express. MORE
Current Events Uncategorized Alipay APAC Asia PAC Asia Pacific competitive intelligence Consumer Insights Social Media Analytics WeChat WeChat Pay MORE
Whether you’re hosting a seminar or a conference, both you and your attendees want it to be a successful event. […]. Client Relationships General Marketing Marketing Tips Social Media MORE
Flat design is a user interface style that uses simple two-dimensional elements, minimal textures, and bright colors. There are plenty of benefits to flat design -- the simple elements allow for faster load time and easier user navigation. Plus, it looks modern and clean. MORE
One of the key elements of any successful relationship is communication — and that happens to be a huge factor in successful sales and marketing interactions, too. MORE
Page speed matters. We’ve been hearing it for years, though any one of us would be forgiven for letting it slide. There are other priorities, after all. Marketers have been busy ensuring content is GDPR compliant. MORE
For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. MORE
The post appeared first on ONLY B2B. blogs Lead Generation MORE
Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #117) we’re chatting about all of this and more. MORE
Revenue efficiency will always be a primary goal for your top executives. But day-to-day execution likely falls to the sales operations team. That's why we dedicated one of our monthly sales ops meetups to exactly this topic: Automating Operations To Achieve Revenue Efficiency. MORE
Content Marketing Institute
OCTOBER 22, 2018
Imagine you publish two blog posts. In one week, one page shows up in 1,500 searches. The other page appears in 850 searches. It’s clear which one is on the right track. Or is it? Metrics can be misleading. If you don’t go below the surface, they’re done in vain.
Marketing Insider Group
OCTOBER 22, 2018
Truly? Yes, truly. Let’s face it, most leaders of Marketing organizations – and many other types of organizations for that matter – talk a good game about the importance of being data-driven.
Marketing Insider Group
OCTOBER 22, 2018
Does your brand have a clear voice and tone guide? If it’s just something you “know” then it may not be communicated as easily as you think. To clarify, let’s look at what voice and tone are. A brand’s voice is not what you say, but how you say it.
KoMarketing Associates
OCTOBER 22, 2018
As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers.
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Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.
Modern Marketing
OCTOBER 22, 2018
Email is facing some challenges. Not only have subscriber bases taken a knock with the arrival of GDPR, cutting up to 50% of the contact list for some brands, but the annual volume of email is expected to rise from 269 billion to 333 billion by 2022.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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InsightSquared
OCTOBER 22, 2018
One of the key elements of any successful relationship is communication — and that happens to be a huge factor in successful sales and marketing interactions, too.
Inbox Insight
OCTOBER 22, 2018
Demand generation is one of the most important elements of executing an effective digital marketing strategy because it ensures your marketing activities work toward the overarching goal of building long-term profitable relationships with your audience.
Unbounce
OCTOBER 22, 2018
Page speed matters. We’ve been hearing it for years, though any one of us would be forgiven for letting it slide. There are other priorities, after all. Marketers have been busy ensuring content is GDPR compliant.
Engagio
OCTOBER 22, 2018
One of the most commonly debated questions in ABM is “who should the SDR team report to?” ” . The dales development (at Engagio, we call it Account Development, and thus we have ADRs) team can report to Sales, to Marketing or operate independently as its own department.
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Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.
Kapost
OCTOBER 22, 2018
Is there room for improvement in your marketing team? Of course there is, because, well, isn’t there always? As the rate of industry change plows ever onward, the very strategies. The post How to Benchmark Your Content Operation in 10 Minutes appeared first on Kapost Content Marketing Blog.
Keywee
OCTOBER 22, 2018
For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group.
Crimson Hexagon
OCTOBER 22, 2018
Current Events Uncategorized Alipay APAC Asia PAC Asia Pacific competitive intelligence Consumer Insights Social Media Analytics WeChat WeChat Pay
Only B2B
OCTOBER 22, 2018
The post appeared first on ONLY B2B. blogs Lead Generation
Speaker: Claire Beatty, Editorial Director - Asia, MIT Technology Review Insights
Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.
MarketJoy
OCTOBER 22, 2018
Are your sales emails getting ignored? If the answer is “yes,” you’re not alone. Most sales emails these days get ignored. According to stats , only 24% of sales emails are opened. But before you decide to drop this channel from your sales strategy, check out these stats, you have a 21% chance of getting a reply to your second email if the first goes unanswered. Source ). You have a 13% chance to get a response on the 4 th follow up.
Parse.ly
OCTOBER 22, 2018
As the oldest American university that’s graduated a ridiculous amount of talent ranging from Thoreau (1837) to Zuckerberg (an honorary doctorate in 2017, 12 years after dropping out), Harvard is one of the most prestigious schools in the world.
Modern B2B Marketing
OCTOBER 22, 2018
In reviewing the latest research on account-based marketing (ABM) best practices, it struck me that they mirror what sales and marketing leaders have tried to follow for decades. There is, of course, a modern twist to them.
FMG Suite
OCTOBER 22, 2018
Whether you’re hosting a seminar or a conference, both you and your attendees want it to be a successful event. […]. Client Relationships General Marketing Marketing Tips Social Media
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Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
Buffer
OCTOBER 22, 2018
Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #117) we’re chatting about all of this and more.
Hubspot
OCTOBER 22, 2018
Growing up, you most likely didn't talk to your parents the same way you talked to your friends. If you casually slipped in some of your teen lingo during a conversation, it wouldn’t register with them and they wouldn’t be able to understand what you were trying to express.
Choozle
OCTOBER 22, 2018
Ever since the first banner ad emerged in 1994, the digital advertising world exploded with new terminology seemingly going the way of Wall Street with exchanges, DSPs, SSPs—turning this new industry into some sort of obscure alphabet soup.
ClickDimensions
OCTOBER 22, 2018
In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. We hope you enjoy getting to know these individuals, and if you’re interested in being featured, send us an email at marketing@clickdimensions.com.
Advertisement
Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
ClearVoice
OCTOBER 22, 2018
This is part one of a two-part series evaluating the practice of soliciting shares in your marketing content. Be sure to read next week’s post for a further analysis of this practice.
JotForm
OCTOBER 22, 2018
Eat, sleep, purchase. Purchasing goods and services has become second nature in our society – so much so that it’s easy to consume aimlessly without thinking about what we’re supporting underneath well-known brands and stylish packaging. That’s why Fair Trade USA made it their mission to disr.
SendGrid
OCTOBER 22, 2018
We take a look at four holiday emails that stood out above the rest. Prepare for the holidays by learning from the best with these emails marketing tips. The post Email Marketing Tips From Holidays Past appeared first on SendGrid. Best Practices Email Marketing
Zoominfo
OCTOBER 22, 2018
The social media landscape is constantly in a state of change—and although it can be difficult to keep up at times, modern marketers must make an effort to do so. Consider these statistics ( source ): The average consumer spends over two hours on social media a day.
Advertisement
Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Hubspot
OCTOBER 22, 2018
Flat design is a user interface style that uses simple two-dimensional elements, minimal textures, and bright colors. There are plenty of benefits to flat design -- the simple elements allow for faster load time and easier user navigation. Plus, it looks modern and clean.
Valasys
OCTOBER 22, 2018
A successful company can have thousands of prospects at the top of their sales funnel but what matters are the ones that convert into customers. The process of filtering through these opportunities in order to find the best ones is called lead qualification.
DataFox
OCTOBER 22, 2018
Revenue efficiency will always be a primary goal for your top executives. But day-to-day execution likely falls to the sales operations team. That's why we dedicated one of our monthly sales ops meetups to exactly this topic: Automating Operations To Achieve Revenue Efficiency.
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