Mon.Oct 22, 2018

How to Stop the Vanity of Your Search Metrics

Content Marketing Institute

Imagine you publish two blog posts. In one week, one page shows up in 1,500 searches. The other page appears in 850 searches. It’s clear which one is on the right track. Or is it? Metrics can be misleading. If you don’t go below the surface, they’re done in vain. So, which metrics give you deeper insights to improve your SEO strategies , and which don’t? If you don’t go below the surface, your search metrics are done in vain, says @itsrbek. SEO Click To Tweet. Let’s get into it. (I’ve

9 Keys To Building A Truly Data-Led Organization

Marketing Insider Group

Truly? Yes, truly. Let’s face it, most leaders of Marketing organizations – and many other types of organizations for that matter – talk a good game about the importance of being data-driven. It’s a good sound bite, in large part, because it’s both rooted in common sense and it embodies the modern in “modern marketing.” ” But actually being […].


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How to Create a Voice and Tone Brand Guide in 7 Steps

Marketing Insider Group

Does your brand have a clear voice and tone guide? If it’s just something you “know” then it may not be communicated as easily as you think. To clarify, let’s look at what voice and tone are. A brand’s voice is not what you say, but how you say it. Voice is consistent; tone may shift depending […]. The post How to Create a Voice and Tone Brand Guide in 7 Steps appeared first on Marketing Insider Group. Content Marketing

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One-Third of Marketers Increased their Content Marketing Spend in 2018

KoMarketing Associates

As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers. Advertiser Perceptions recently conducted a survey of 300 marketers and discovered that one-third of them increased their spending on content marketing this year. About 53 percent are spending the same, while only 8 percent are spending less.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

A Journey From the Centre of the Inbox; Marketers Must Begin Crossing the Channels


Email is facing some challenges. Not only have subscriber bases taken a knock with the arrival of GDPR, cutting up to 50% of the contact list for some brands, but the annual volume of email is expected to rise from 269 billion to 333 billion by 2022. Put simply, those that remain on the subscriber list will be inundated with brand content. Currently 49% of the emails that reach the inbox of the consumer are already being deleted before being opened. And now that will only increase.

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Playing Nice: Easing the Tension between Sales and Marketing Teams


One of the key elements of any successful relationship is communication — and that happens to be a huge factor in successful sales and marketing interactions, too. Though you’d think that the benefits of cross-team collaboration would be obvious, sales reps and marketers can easily fall out of alignment, leading to clashes that undermine collaboration and impact both teams’ success.

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3 Ways to Achieve ABM Success Based on Research


In reviewing the latest research on account-based marketing (ABM) best practices, it struck me that they mirror what sales and marketing leaders have tried to follow for decades. There is, of course, a modern twist to them. It reflects today’s technological capabilities as well as marketing’s new focus on accounts. So, what are companies that succeed at ABM doing that sets them apart? They’re reaching out to target accounts early in the buying cycle before their competition grabs the advantage.

How to Benchmark Your Content Operation in 10 Minutes


Is there room for improvement in your marketing team? Of course there is, because, well, isn’t there always? As the rate of industry change plows ever onward, the very strategies. The post How to Benchmark Your Content Operation in 10 Minutes appeared first on Kapost Content Marketing Blog. Marketing Strategy Research and Insights

The Seven Needs of the Content-Centric Marketing Organization, Part One: Strategize

Content Standard

This article is Part One of a series on the needs of a content-centric marketing organization. Read the full series for more coverage. It should come as absolutely no surprise that a solid content strategy—the why and the how of any successful content operation—is the first, and in many ways the most important, determinant of success for content marketing.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Who Should the SDR Team Report To: Sales or Marketing?


One of the most commonly debated questions in ABM is “who should the SDR team report to?” ” . The dales development (at Engagio, we call it Account Development, and thus we have ADRs) team can report to Sales, to Marketing or operate independently as its own department. TOPO found that 64% of sales development teams report into sales. But the top-performing SDR teams in their sample perform more or less the same when reporting to marketing vs. reporting to sales.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Lead Generation

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Alipay vs WeChat Pay

Brandwatch Marketing

Current Events Uncategorized Alipay APAC Asia PAC Asia Pacific competitive intelligence Consumer Insights Social Media Analytics WeChat WeChat Pay

Want to Optimize Your Knowledge Base? These 5 Tips Can Help You Out!


A knowledge base system is a valuable solution that can bring many benefits to an organization. No matter if you are looking to improve your business internally, or provide information externally (to your customers), or both, a knowledge base can effectively handle all such tasks. But it’s not only about implementing a knowledge base. It needs to be optimized properly in order to be as effective as possible.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Adapting Harvard University’s content for a digital audience, an interview with Mike Petroff

As the oldest American university that’s graduated a ridiculous amount of talent ranging from Thoreau (1837) to Zuckerberg (an honorary doctorate in 2017, 12 years after dropping out), Harvard is one of the most prestigious schools in the world. What does such a storied institution strive to achieve with their content strategy, and how are they making those decisions?

[Storytellers Interview | Salon] “Q4 is about making money.”


For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. In the interview, Justin spoke candidly about Salon’s approach of operating like a lean startup, his involvement in overhauling the brand’s subscription product, why “Q4 is about making money,” and much, much more.

Unlimited Vacation Days?-?the newest fad of startups


Cool, the breezy air carrying the salty, fresh smell of the ocean. Lovely, green fronds of palm trees tousling lazily in the wind. Warm, white, fluffy sand. Crystal clear Caribbean water. And, you, in the middle of it all, sipping on a cool pina colada. While this beach scene may sound like a mi. Backstage

So You Want to Appear in Google’s Local Travel Guide?


I am seeing more and more questions about how to appear in Google’s local travel guide, so let‘s dive in. The first thing you will notice is that the travel guide is not available to all localities, primarily because the travel guides are data-driven; as data builds up for a locality, Google adds the travel guide.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Adapt Your Communication Style to Every Type of Colleague


Growing up, you most likely didn't talk to your parents the same way you talked to your friends. If you casually slipped in some of your teen lingo during a conversation, it wouldn’t register with them and they wouldn’t be able to understand what you were trying to express. They probably would’ve grounded you, too. In the working world, a variation of the teen-parent communication dynamic still exists.

8 Marketing Automation Stats That Will Help You Get Company Buy-In


You know that marketing automation works. You know it makes your life easier, it increases sales and productivity, and it’s obviously the way of the future. But does your boss? In bigger corporate settings (and even some frustrating small ones, when they’re run by micro-managers), it can be difficult – if not frustratingly impossible – to get company buy-in from management for major systems overhauls. Marketing automation is one of those categories.

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How Can I Make My Conference a Success?

FMG Suite

Whether you’re hosting a seminar or a conference, both you and your attendees want it to be a successful event. […]. Client Relationships General Marketing Marketing Tips Social Media

Sales Pipeline Radio, Episode 136: Q&A with Tracy Eiler @tracyleiler

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. About 3 years ago we started a weekly radio program called Sales Pipeline Radio , which is live every Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve featured an impressive list of guests and will continue to do so with awesome content and guests going forward.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

2019 Is the Year of Page Speed. Are You Ready?


Page speed matters. We’ve been hearing it for years, though any one of us would be forgiven for letting it slide. There are other priorities, after all. Marketers have been busy ensuring content is GDPR compliant. We’ve installed SSL certificates, made sure that our pages are mobile-responsive, and conducted conversion optimization experiments. Some of us have had kids to raise. And others, dogs.).

How Fair Trade USA Easily Communicates Information to Colleagues and Partners


Eat, sleep, purchase. Purchasing goods and services has become second nature in our society – so much so that it’s easy to consume aimlessly without thinking about what we’re supporting underneath well-known brands and stylish packaging. That’s why Fair Trade USA made it their mission to disr. Customer Stories

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Email Marketing Tips From Holidays Past


We take a look at four holiday emails that stood out above the rest. Prepare for the holidays by learning from the best with these emails marketing tips. The post Email Marketing Tips From Holidays Past appeared first on SendGrid. Best Practices Email Marketing

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Flat Design: Everything You Need to Know in 5 Minutes (+ Examples)


Flat design is a user interface style that uses simple two-dimensional elements, minimal textures, and bright colors. There are plenty of benefits to flat design -- the simple elements allow for faster load time and easier user navigation. Plus, it looks modern and clean. Windows 8 is a good example of flat design: As you can see from the Windows 8 interface, the large, colorful blocks are effective elements for easy usability.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.