Marketing Insider Group

DECEMBER 26, 2016

2016? What a year! So yeah, it’s round-up time here at Marketing Insider Group. I spent 2016 giving dozens of keynote speeches and conducting workshops with thousands of people on the topic of Content Marketing and the Leadership and Culture required to support real Innovation. My goal has always been to help you find the […]. The post Help Me Help You – My Top 2016 Posts on Marketing and Leadership appeared first on Marketing Insider Group.

Paid Search Agency 212

Paid Search Agency Marketing Content Marketing Content 212

Convince & Convert

DECEMBER 26, 2016

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2016. Image via Unsplash. Listen to this blog post as a podcast: My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted. Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner with Triton on it) and they’ve found another disruptive force: Snapchat.

First-Mover Advantage 130

First-Mover Advantage Statistics Social Media Social Networks 130

Marketing Insider Group

DECEMBER 26, 2016

Syndicating content is a great way to improve your lead generation efforts because it amplifies your reach, allowing you to tap into an audience you might not have been able to reach otherwise. This helps you optimize returns and put your content in front of a relevant demographic with high buying potential, so you’re not […]. The post How to Use Syndicated Content to Generate Leads appeared first on Marketing Insider Group.

Generation 130

Generation Leads Lead Marketing Qualified Leads 130

Ambal's Amusings

DECEMBER 26, 2016

I practically do nothing for Rainbow…except remember to give her food and water. I don’t play with her. I don’t rub her belly. I don’t take her for a walk. I don’t put her on my lap and spoil her silly like the boys do. I don’t do anything of that. I think she missed … Continue reading Unconditional Love.

Practices 100

Practices 100

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Adobe Experience Cloud Blog

DECEMBER 26, 2016

Author: Patrick Groover Many organizations employ a wide variety of tactics when it comes to their marketing strategies. Thankfully, a modern marketing automation platform provides enough flexibility to achieve the same outcomes in many different ways. That being said, while it is possible to take many paths to achieve your objectives, some configurations present a healthier approach than others.

Marketing & Strategy 113

Marketing & Strategy Marketing Strategy Paid Search Agency Planning 113

Hubspot

DECEMBER 26, 2016

What do you think of when you see the word "introvert"? "Shy," "quiet," and even "antisocial" might be some qualities that come to mind. But we've got news for you: How we think of introverts is pretty misconstrued from the actual definition. An introvert, according to Dictionary.com , is "a person characterized by concern primarily with his or her own thoughts and feelings.

Thought Leadership 75

Thought Leadership Opt-out Organic Leads Opt-in 75

Marketing Interactions

DECEMBER 26, 2016

Nearly all B2B companies are using content marketing to attract and engage buyers. We’ve been doing this for quite some time. But getting it right is still a struggle for a majority of companies. This is because we haven’t formalized content marketing as a strategy or built sufficient process, workflow, and collaboration around its execution. The 2017 B2B Content Marketing Benchmarks, Budgets, and Trends—North America research recently released by Content Marketing World and MarketingProfs finds

Lead Scoring 72

Lead Scoring Lead Ranking B2B Marketing Planning 72

LeadSquared

DECEMBER 26, 2016

The power of visual media in today’s world is undeniable. A picture goes viral in seconds, while even the most well-written article might need time to attract readers. As a smart marketer in tune with the trends of the time, you know how marketing works and you must have by now realized how important good images and visual content are to a brand’s overall marketing strategy.

Lead Generation 52

Lead Generation Email Marketing Generation Lead Scoring 52

Hubspot

DECEMBER 26, 2016

Let's say you’re climbing the performance chart that reflects your ad campaigns. After all that hard work and PPC strategizing you put toward improving your performance grade, how steep is the climb looking? Is it an easy or tough climb? Some of us come off as natural all-star rock climbers, while others are left frigid, timid, and stuck to the crevices of the wall.

PPC 77

PPC Campaigns Landing Pages Cost Per Click 77

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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