chiefmartech

OCTOBER 19, 2019

I was reading Gartner’s latest CMO Spend Survey 2019-2020 — spoiler alert: average marketing budgets have fallen to 10.5% of company revenue and the percentage of the marketing budget dedicated to martech slipped from 29% to 26% — when something truly remarkable popped out at me. On page 20, Gartner included the chart at the top of this post, listing CMOs top supporters and top inhibitors.

Gartner 64

Gartner Paid Search Agency Barriers Work Management 64

Heinz Marketing

OCTOBER 19, 2019

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. The Bigger Picture: How to Market to CMOs. A look at the difference between marketing to CMOs and practitioners.

Intent Data 42

Intent Data Intent Account Based Marketing ABM 42

ClearVoice

OCTOBER 19, 2019

In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research smarter and get any writing project done faster. In part nine, we look at the art of quoting. Before David Letterman created his top 10 lists for the “Late Show,” Umberto Eco made his top 10 tules for using quotes in writing.

Rules 40

Rules Correlation Storytelling Opinions 40