Sat.Oct 19, 2019

The 10-years war between marketing and IT is over


I was reading Gartner’s latest CMO Spend Survey 2019-2020 — spoiler alert: average marketing budgets have fallen to 10.5% of company revenue and the percentage of the marketing budget dedicated to martech slipped from 29% to 26% — when something truly remarkable popped out at me.

B2B Reads: Parallels, Intent Data, and Email Behavior

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

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4 Useful SEO Tools to Help You in Your Business

Altitude Branding

There is no online business owner today who doesn’t understand the importance of SEO (Search Engine Optimization). With the online mode becoming the preferred medium for both social and business interactions, the SEO services in Mumbai, Delhi, etc. have gained importance.

Umberto Eco’s 10 Rules on When and How to Quote


In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research smarter and get any writing project done faster. In part nine, we look at the art of quoting.

Rules 52

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!