Mon.Apr 13, 2020

The No-Fail Formula for Creating Awesome Webinar Content

Content Marketing Institute

Not enough B2B or B2C companies excel in webinar creation. But if even novice marketers follow this list of the tips and explore these tools, they can create highly effective webinar content that will attract and retain audiences. Continue reading → The post The No-Fail Formula for Creating Awesome Webinar Content appeared first on Content Marketing Institute. Company News

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Using Intent Data Throughout the Customer Journey


I love intent data. First of all, because it makes me feel like I can read people’s minds — isn’t it cool that we have data that helps us to figure out what someone’s intentions are? We’re living in the future here! And second of all, I love intent data because it makes me the hero of our SDRs, account executives, and customer experience teams.


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Growth In the Age of Pandemic: Lead Generation Partners Can Play a Pivotal Role

Unbound B2B

Three months ago, at the start of the new decade, marketers worldwide were readying themselves for a year of live events. Research had shown that events were pivotal in forming in-person connections with a digitally conscious world. Consequently, over 80% of lead generation businesses were expected to augment their event budgets in 2020.

Differences Between Selling to Women vs. Men (Yes, Gender is a Factor)


Are there differences in selling to women vs. men in B2B sales? Isn’t it all the same? If that’s the mentality you’ve adopted, it might be time to rethink. In partnership with leading sales linguist Steve W. Martin, ZoomInfo surveyed 350+ B2B buyers, and we put this question to the test. B2B Sales

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How to Send Bulk Emails Without Spamming (A Step by Step Guide)


Sending bulk emails and trying to get them into inboxes can feel like this: Trying to hit that inbox You go through the process of crafting a beautiful email, signing them off with ‘Love, Jason’ and then finding that your emails are crash landing into the recipient's spam box. It might have legit, valuable information but doesn’t get delivered to the inbox. Your email is marked spam and your emails are said to have a low delivery rate. sad music cue.

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More Trending

New Technologies Drive Trade Show Marketing Productivity


How to explain my longtime fascination with trade shows and business events? It’s because events often comprise the single largest portion of B2B marketing budgets, averaging 22%. And because, when done right, events can be the single most powerful vehicle for generating new leads and deepening existing customer relationships.

7 Ways to Add More Value to Your Loyalty Program


To keep customers active in your loyalty program, it’s essential to reward members beyond discounts and demonstrate the value of continuous participation. Research featured in the International Journal of Hospitality Management found that “providing social rewards [e.g.,

Struggling with Digital Stories? Follow These Storytelling Tips For Your Blog

Marketing Insider Group

With the massive shift of marketing budgets to digital marketing, many brands are struggling with how to connect with today’s buyers demanding more authentic content, storytelling is becoming increasingly important. But many brands struggle with storytelling. Follow these storytelling tips for your blog: Focus on your customers. Make them the hero of your stories. Understand the stories your audience wants to hear. Everyone loves and underdog. Highlight the big struggles your audience faces.

How to Advertise on Instagram: A 5-Step Guide to Using Instagram Ads


With a potential audience of more than 928 million people, Instagram ads are a key tool for any social media marketer. With access to parent company Facebook’s extensive targeting options and tools, Instagram advertising is an effective strategy that’s easy to implement. In this post, we’ll walk you through everything you need to know about how to advertise on Instagram, including an option to create your first ad with just a couple of taps. Table of contents. What are Instagram ads?

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

28 Color Combinations That Work Like Magic in Social Media


Creating something visually pleasing does require a fair amount of talent and inspiration, but it’s not as subjective as we’re often led to believe. While tastes differ, human perception is programmed at a primal level to notice and admire harmony, whether it’s the sound of music or the shapes and colors that surround us. If […]. Design

Social Distancing and Why It Presents an Opportunity for Marketers

Martech Advisor

As people are spending more time on social media platforms, the demand for paid ads on Facebook is decreasing, writes, Yuval Ben-Itzhak, CEO, Socialbakers. Faced with the prospect of social distancing and more time at home, people are increasingly turning to the online world to help them feel connected, informed, and entertained. This should spell opportunity for brands. After all, people are spending more time than ever on social media.

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30 Easy Ways to Make Money With OptinMonster


Want to know how to make money with OptinMonster? OptinMonster is packed with powerful features to help you boost your conversions and increase your traffic, subscribers, and revenue. In this article, we’ll share some of our favorite OptinMonster hacks to help you make money, no matter what’s going on in the world around you.

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The Complete Guide to Social Media Video Specs in 2020


Struggling to keep on top of all the changes to social media video specs? Video is increasingly crucial to a successful social media marketing strategy. According to a recent survey , nearly half of all digital ad dollars are spent on video. . But as platforms release new video ad formats and update old ones, it can be hard to keep up. Tailoring your video to each platform’s specifications and making sure that your content is looking its best can be a real challenge.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Using Interactive Web Design to Connect with B2B Clients During Social Distancing

BOP Design

While you may not be able to connect with clients live and in-person these days, that doesn’t mean that you’ve lost the ability to engage and interact with potential clients. Many creative and agile B2B companies are learning to pivot during these trying times by deepening engagement online. Below are some helpful strategies for how to increase communication and traffic to your B2B website —now and into the coming months ahead. Embrace Video.

Guide to Influencer Marketing During COVID-19 I Traackr


We’re sharing our advice on how to adjust your Q2 influencer marketing strategy to fit into the realm of our “new normal

How is COVID-19 Impacting Advertising, Marketing and Media?

Martech Advisor

Philip Smolin, Chief Strategy Officer of Amobee, discusses, how no industry is immune from the impact of the COVID-19 pandemic. But as governments, industries, companies, and individuals around the world rally to fight this disease, media, marketing and advertising have an especially important role to play. How Has the Pandemic Impacted Our Industry?

From Selling with Empathy to Compassionate Urgency: Sales Leader Focus Areas This Week

Heinz Marketing

By Matt Heinz , Founder and President of Heinz Marketing. For three weeks, the idea of “selling with empathy” dominated discussions in sales management circles. That may have shifted late last week, as some sales executives in our new Sales Leader Cocktail Talks series started encouraging their prospects to organize, decide and act to save (even grow) their businesses amidst the current economic shutdown.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Coming Together During the COVID-19 Pandemic: Stories From Our Team


The world came to a standstill in March 2020, when COVID-19 cases started multiplying at an alarming rate in 200+ countries and territories. To contain the virus, many nations chose to impose strict measures, forcing billions of people to lock down or self-isolate. While the pandemic generated a lot of fear and uncertainty, it also.

WE•DO Adds Two Partners, Expands Powerhouse Team

B2B Marketing Insights - WE

WE•DO brings on two new partners to support the company’s rapid expansion. March 31, 2020: (Hendersonville, NC) Digital marketing firm, WE•DO Worldwide is thrilled to announce the addition of two new partners, Tom Ryan and Stephanie Kissel, and merger with Asheville-based company, Supportedly, LLC. Supportedly is an entrepreneurship enablement company, and longtime WE•DO client, providing support programs, actionable content, and on-demand training to entrepreneurs and ecosystem builders.

When to Use Marketo's Transition Rules

SmartBug Media

If you’re familiar with Marketo’s program types , you know that engagement programs are great for drip nurture emails. You can use them for your welcome series, for mid-funnel emails that go out when a lead score increases—really anything that goes out on a set schedule. Engagement programs are loaded with incredibly flexible features like streams and transition rules. Streams keep your audience organized and send your emails; transition rules allow you to move people between streams.

This is Marketing’s Leadership Moment: 8 topics on the mind of CMOs this past week

Heinz Marketing

Perhaps never before has the chief marketing officer been so centrally in charge their organization’s overall response, strategy and action plan to move out of and through a crisis.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Ultimate List of Ecommerce Tools For 2020


The ecommerce industry is booming. These trends are showing no signs of slowing down in the foreseeable future. In fact, the global ecommerce market is expected to eclipse $6.54 trillion in sales by 2023. That’s up from $3.53 trillion in 2019. Whether you’re interested in starting a new ecommerce business from scratch or looking to expand your retail operation to an online store, you can use an ecommerce tool to achieve your goal. Not all ecommerce solutions are created equally.

How to Come up with Topics for Your New Blog

Altitude Branding

Starting a new blog can be scary. Terrifying, even. It’s important to note that coming up with topics for your blog doesn’t have to be intimidating. There are a few things you can do to ensure you never have difficulties coming up with something interesting to write about, and they aren’t as difficult as you may think. In fact, they are actually pretty simple. We’ll be going over some of those tricks in detail, so if you’re ready to start learning, keep reading.

Virtual Meeting Events – The Solution to Canceled Live Events


How Enterprises Can Continue to Engage with Customers and Advance the Sales Pipeline. The world is experiencing unprecedented changes due to COVID-19 pandemic. The global economy has been affected in ways not seen before and the events industry is among the hardest hit. Enterprises are reeling from the impact of canceled user conferences, trade shows, summits, and the inability to engage with customers and partners as this has resulted in losses running up to billions of dollars.

[Ebook] The Three Pillars of Successful Email Marketing I Part 1: PRE


Email has the potential to be a real game-changer when it comes to uncovering insights that can supercharge your marketing. But how do you effectively use this channel for all that it’s worth? For starters, you need to get organized and be intentional about the entire email process. .

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.