Content Marketing Institute
APRIL 13, 2020
Not enough B2B or B2C companies excel in webinar creation. But if even novice marketers follow this list of the tips and explore these tools, they can create highly effective webinar content that will attract and retain audiences. Continue reading → The post The No-Fail Formula for Creating Awesome Webinar Content appeared first on Content Marketing Institute.
Engagio
APRIL 13, 2020
I love intent data. First of all, because it makes me feel like I can read people’s minds — isn’t it cool that we have data that helps us to figure out what someone’s intentions are? We’re living in the future here! And second of all, I love intent data because it makes me the hero of our SDRs, account executives, and customer experience teams.
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Zoominfo
APRIL 13, 2020
Are there differences in selling to women vs. men in B2B sales? Isn’t it all the same? If that’s the mentality you’ve adopted, it might be time to rethink. In partnership with leading sales linguist Steve W. Martin, ZoomInfo surveyed 350+ B2B buyers, and we put this question to the test.
The Daily Egg
APRIL 13, 2020
Website visitor tracking can mean a lot of different things. We broke our list down into 3 common use cases—so you can find the tool you need fast. The post 14 Best Website Visitor Tracking Software Tools (By Category) appeared first on The Daily Egg.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Zoominfo
APRIL 13, 2020
Are there differences in selling to women vs. men in the B2B sales process? That was the question we set out to discover. My husband and I are avid remodelers, which means I’ve spent a lot (A LOT) of time at Home Depot and Lowe’s over the last 15 years. I remember clearly, during those Saturday afternoons walking up and down aisles looking for just the right tile, how much I preferred shopping at Lowe’s to Home Depot.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Heinz Marketing
APRIL 13, 2020
By Matt Heinz , Founder and President of Heinz Marketing. For three weeks, the idea of “selling with empathy” dominated discussions in sales management circles. That may have shifted late last week, as some sales executives in our new Sales Leader Cocktail Talks series started encouraging their prospects to organize, decide and act to save (even grow) their businesses amidst the current economic shutdown.
Bannersnack
APRIL 13, 2020
Creating something visually pleasing does require a fair amount of talent and inspiration, but it’s not as subjective as we’re often led to believe. While tastes differ, human perception is programmed at a primal level to notice and admire harmony, whether it’s the sound of music or the shapes and colors that surround us. If […].
BOP Design
APRIL 13, 2020
While you may not be able to connect with clients live and in-person these days, that doesn’t mean that you’ve lost the ability to engage and interact with potential clients. Many creative and agile B2B companies are learning to pivot during these trying times by deepening engagement online. Below are some helpful strategies for how to increase communication and traffic to your B2B website —now and into the coming months ahead.
Martech Advisor
APRIL 13, 2020
As people are spending more time on social media platforms, the demand for paid ads on Facebook is decreasing, writes, Yuval Ben-Itzhak, CEO, Socialbakers. Faced with the prospect of social distancing and more time at home, people are increasingly turning to the online world to help them feel connected, informed, and entertained. This should spell opportunity for brands.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ClearVoice
APRIL 13, 2020
Learn how to maximize your presence on Instagram, including how to create a profile, choose a username, write an engaging bio, and develop a strong social strategy for Stories and Highlights. If you are still debating whether or not you should create a business Instagram profile, you should create one immediately. Perhaps you haven’t created one because it all seems overwhelming.
Convert
APRIL 13, 2020
The world came to a standstill in March 2020, when COVID-19 cases started multiplying at an alarming rate in 200+ countries and territories. To contain the virus, many nations chose to impose strict measures, forcing billions of people to lock down or self-isolate. While the pandemic generated a lot of fear and uncertainty, it also.
SmartBug Media
APRIL 13, 2020
If you’re familiar with Marketo’s program types , you know that engagement programs are great for drip nurture emails. You can use them for your welcome series, for mid-funnel emails that go out when a lead score increases—really anything that goes out on a set schedule. Engagement programs are loaded with incredibly flexible features like streams and transition rules.
Martech Advisor
APRIL 13, 2020
Philip Smolin, Chief Strategy Officer of Amobee, discusses, how no industry is immune from the impact of the COVID-19 pandemic. But as governments, industries, companies, and individuals around the world rally to fight this disease, media, marketing and advertising have an especially important role to play. How Has the Pandemic Impacted Our Industry?
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Aberdeen
APRIL 13, 2020
In a previous post, I gave a few examples of how to optimize the use of MQL’s as a starting point for qualifying opportunities. Now, for those of you with a taste of adventure, we move beyond the MQL and look at other ways to determine how an account’s behavior can be the equivalent or better of what an MQL represents. Based on the actual buyer journey of thousands of accounts, across dozens of product/solution types, we will explore what signals to look for by combining behavior from external
Valasys
APRIL 13, 2020
Since the very inception of the B2B businesses, customer relationship management has been in use in some way or the other. However, the development of CRM software is fairly new. Keeping in view the dynamism of B2B businesses and the overarching influence it cascades in the client acquisition, lead nurturing, sales conversions and client retention, there are several reasons to prefer agile CRM integrations over the waterfall.
RebelMouse
APRIL 13, 2020
IGTV, Instagram's long-form video-sharing feature, has rolled out the first stage of its monetization tools. Instagram reached out to a select group of creators in March 2020 to participate in the first tests of in-stream ads in their IGTV videos. The creators will receive a 55% share of all advertising in IGTV, which is the same split found on YouTube.
Hubspot
APRIL 13, 2020
As a marketer, you know you've got what it takes to build and manage an incredible Instagram page. For instance, you've made your business' account branded so it aligns with your company, filled it with eye-catching posts, and turned the page into a great outlet to encourage audience engagement. Everything … well … almost everything, is going smoothly.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
B2B Marketing Insights - WE
APRIL 13, 2020
WE•DO brings on two new partners to support the company’s rapid expansion. March 31, 2020: (Hendersonville, NC) Digital marketing firm, WE•DO Worldwide is thrilled to announce the addition of two new partners, Tom Ryan and Stephanie Kissel, and merger with Asheville-based company, Supportedly, LLC. Supportedly is an entrepreneurship enablement company, and longtime WE•DO client, providing support programs, actionable content, and on-demand training to entrepreneurs and ecosystem builders.
Stevens & Tate
APRIL 13, 2020
When it comes to healthcare and wellness, roughly 80 percent of people tend to use search engines like Google to find information and advice. As a healthcare provider, you should take advantage of this by investing in a robust healthcare content marketing strategy. By implementing a good healthcare content marketing strategy, you’ll not only be able to establish yourself as a healthcare authority, which will help to earn more trust amongst potential patients, but you’ll be able to ge
Hubspot
APRIL 13, 2020
The ecommerce industry is booming. These trends are showing no signs of slowing down in the foreseeable future. In fact, the global ecommerce market is expected to eclipse $6.54 trillion in sales by 2023. That’s up from $3.53 trillion in 2019. Whether you’re interested in starting a new ecommerce business from scratch or looking to expand your retail operation to an online store, you can use an ecommerce tool to achieve your goal.
Heinz Marketing
APRIL 13, 2020
Perhaps never before has the chief marketing officer been so centrally in charge their organization’s overall response, strategy and action plan to move out of and through a crisis. The many layers of adversity the coronavirus has thrown at companies – managing shifting market demand, communicating the organizations position, considerations for brand strategy, guiding employees through a new work environment, etc – requires marketing leaders to work at the forefront in each and every conversatio
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
APRIL 13, 2020
As a marketer, you know you've got what it takes to build and manage an incredible Instagram page. For instance, you've made your business' account branded so it aligns with your company, filled it with eye-catching posts, and turned the page into a great outlet to encourage audience engagement. Everything … well … almost everything, is going smoothly.
Jifflenow
APRIL 13, 2020
How Enterprises Can Continue to Engage with Customers and Advance the Sales Pipeline. The world is experiencing unprecedented changes due to COVID-19 pandemic. The global economy has been affected in ways not seen before and the events industry is among the hardest hit. Enterprises are reeling from the impact of canceled user conferences, trade shows, summits, and the inability to engage with customers and partners as this has resulted in losses running up to billions of dollars.
Buffer
APRIL 13, 2020
Ever since a global pandemic exploded the ranks of remote workers in a matter of a few weeks, folks have been turning to longtime remote companies like Buffer for answers. We wish we had them. Buffer has been fully remote for almost 10 years, but this is not normal remote working. We know remote, and are eager to help others, but are also adapting to the new reality ourselves.
The Brit Agency
APRIL 13, 2020
HubSpot has just launched CMS Hub, a content management system that, in The Brit Agency's opinion, is now the best CMS on the market today. The announcement was low-key, but it will no doubt build over time, as HubSpot sets its eyes firmly on gaining significant marketshare from other CMS vendors.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Engagio
APRIL 13, 2020
I love intent data. First of all, because it makes me feel like I can read people’s minds — isn’t it cool that we have data that helps us to figure out what someone’s intentions are? We’re living in the future here! And second of all, I love intent data because it makes me the hero of our SDRs, account executives, and customer experience teams.
The Lead Agency
APRIL 13, 2020
In recent times, the enduring need for socially conscious B2B marketing has become all the more pertinent. The coronavirus (COVID-19) pandemic has spread across the world, devastating countries and drastically changing our personal and professional lives in just a few months. It’s easy for businesses to get swept up in the wave, frantically changing their B2B marketing strategy to more accurately accommodate the existing climate.
Lake One
APRIL 13, 2020
Lake One ® announced today they have officially become a Certified LGBT Business Enterprise through the National LGBT Chamber of Commerce (NGLCC). The NGLCC is the largest advocacy organization dedicated to expanding economic opportunities and advancement for LGBT people and the exclusive certifying body for LGBT-owned businesses. . “We are so pleased to welcome Lake One to the ever-expanding network of NGLCC certified LGBT Business Enterprises and the hundreds of corporations and government age
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