Mon.Sep 16, 2019

What is Social Advocacy?


During an interview, it can be difficult to explain your strengths and experiences to an interviewer who has never met you before. However, if you have a friend or connection with someone at that company, they might be able to explain to the interviewer why you would be a good fit for the role.

Which Is More Important to Consumers: Personalization or Privacy?


If you’re involved in the world of marketing and/or product development, you’ve probably heard about this new thing called “the privacy paradox.”

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How Should I Prioritize the Marketing Budget for My Small Business?


Effective small business marketing requires a savvy mindset. It also requires having a proper hold on your priorities, including what you should be spending on marketing and where you should be spending it. A small business marketing budget tends to be limited — but that’s okay!

8 Steps to Create a Great Marketing Plan for Your Event

Marketing Insider Group

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

4 Principles for Effective Lead Management

Modern Marketing

Lead management is part of any business that has leads — that is, any business that requires consideration before making a purchase decision. There are many organizations that lack a cross-functional process that’s required in order to manage leads.

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5 Steps to Building a Great eCommerce CRM: A Definitive Guide


The use of CRM solutions for maintaining relationships with customers is a longstanding trend. As when it comes to online retails, customer data management is an essential part of any e-commerce platform.

Nail Your Content Performance With This Measurement Starter Kit

Content Marketing Institute

A sound content marketing measurement plan can inform what you should continue, what you should change, what you should stop, and what you should start to deliver bigger and better results for your brand.

5 Examples of Account Based Marketing Done Right


What is the defining challenge of marketing in the current era of digital commerce? Cutting through the noise and confusion of an oversaturated media landscape to deliver your message to the people who truly need to see it. .

Benefits of Using a Press Release Distribution Service for Your Business

Altitude Branding

The Internet has drastically changed the way people get their news and information. In fact, most of them get important updates from their favorite companies through social media.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Real Estate Marketing: 16 Actionable Tips to Grow Your Business


With so many big real estate players with million-dollar funds and dedicated marketing resources, you can find yourself wondering what your actual chances of selling that house are.

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ROI on advanced personalization: $20 return on $1 investment, new report finds


A new report released Monday from The Relevancy Group and Liveclicker has taken a look at revenue from advanced personalization tactics.

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The Top Five Best Free Keyword Research Tools


What would a solid SEO and content marketing strategy be without keywords? Understanding what your target audience is searching for is just as important as flour is for baking a cake. Let’s say your business is a local bakery that makes wedding cakes.

Customer data platforms: The next step in customer experiences


Tune into any marketing technology conversation, and you’re likely to hear the term customer data platform (CDP) come up sooner rather than later. CDPs are being heralded as the next big thing in martech — and with good reason. Done right, CDPs can allow marketers to finally deliver on the holy grail of one-to-one marketing at scale.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Everything You Need to Know About Billboard Advertising


I don’t own a car in Chicago, but I do take the train (referred to as the “L” here). On the L, most of my commuting companions pass the time by looking at their phones. But, my motion sickness prevents that, so I typically find myself watching the world — and many, many billboards — go by.

Spice up Your Video Marketing Efforts with our new Fall Templates


It’s officially pumpkin spice season folks! Speaking of spice, there is no better time to spice up your seasonal marketing campaigns. Get a head start by taking advantage of four new video marketing templates here. Templates available for professional and business users only.

Flipping the Script on Disruptive Sales Prospecting


Sales prospecting has become something of a running joke in the business community. It seems like every time you go on LinkedIn, there’s another person calling out some sort of disruptive cold outreach attempt. And the stats back this up.

Inside the Facebook Ads of Your Competitors: How to Research, What to Learn


If you’re looking for inspiration for your next great Facebook ad, then we’ve got you covered with this post!

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

How to Plan an Event That Will Get Attendees Talking


Running in-person events—such as user conferences—is a great opportunity to put a face to the customer advocates you engage with digitally on a regular basis. It’s also no secret that conferences deliver immense business value by enabling your passionate customers to connect with one another and share their own best practices, by extension empowering them […]. The post How to Plan an Event That Will Get Attendees Talking appeared first on Influitive.

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CRM Best Practices | g2m Solutions

G2M Solutions

Customer Relationship Management (CRM) should sit at the heart of your digital strategy. To succeed in today’s highly competitive market, you need to not only gain the trust of customers but also maintain and deepen that relationship throughout their entire customer journey.

Most Viewed Video Ads: Apple Dominates With New Product Launches


This week we see several new videos from Apple after their most recent product launch event last Tuesday. They have new campaigns this week featuring the iPhone 11 the iPhone 11 Pro, coming in second and seventh, respectively.

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Multi-Channel Lead Generation Strategies for Cloud Service Providers

Unbound B2B

Introduction-. What strategies do you follow for generating leads or converting leads into revenues for cloud service providers? Not sure? Have a glance at this piece of content, to get a brief idea about lead generation tactics for cloud services.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Behind the Scenes: What Does the Client Onboarding Process Look Like at SmartBug Media™?

SmartBug Media

Ever wonder what it’s like working with SmartBug Media? I’ll give you a hint: We’re passionate about Intelligent Inbound™ marketing. We love working (and winning) for our clients. Frankly, we’re pretty good at it, too.

How Proper SEO Can Help Boost Your Brand Better

Altitude Branding

Improving your company’s brand awareness among its potential clients is a necessary step in hitting your numbers goal. When more people are able to recognize and trust your brand, it’s generally a lot easier for you to establish your credibility within your chosen niche.

When Measuring the Value of CRM, Focus on the Money

Martech Advisor

Many B2B marketers make a large investment in their CRMs, but they need to know whether that investment is worthwhile. The best way to measure ROI is to filter results and data through money, writes, Tessa Burg, Vice President of UX and Technology Strategy, Tenlo.

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How to Write a Creative Brief That Delivers Results


Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

5 Ways You Can Really Steal Organic Clicks from Industry Giants via @HelenPollitt1

Search Engine Journal

How do you stand out in the SERPs when they're dominated by industry giants with resources out of your reach? The post 5 Ways You Can Really Steal Organic Clicks from Industry Giants via @HelenPollitt1 appeared first on Search Engine Journal. Content Marketing SEO


Mobile Marketing Company, Affle’s CEO Shares Business Lessons on IPO Win

Martech Advisor

The ₹459-crore initial public offering (IPO) of the Indian mobile marketing company, Affle opened on Jul. 29, 2019.

The Essential Guide to Using Images Legally Online via @KristiKellogg

Search Engine Journal

Learn EXACTLY how to legally use images online, how to interpret licenses and find copyright-free images. The post The Essential Guide to Using Images Legally Online via @KristiKellogg appeared first on Search Engine Journal. Content Marketing