Mon.Sep 16, 2019

What is Social Advocacy?

Brandpoint

During an interview, it can be difficult to explain your strengths and experiences to an interviewer who has never met you before. However, if you have a friend or connection with someone at that company, they might be able to explain to the interviewer why you would be a good fit for the role.

Which Is More Important to Consumers: Personalization or Privacy?

Convert

If you’re involved in the world of marketing and/or product development, you’ve probably heard about this new thing called “the privacy paradox.”

How Should I Prioritize the Marketing Budget for My Small Business?

Hatchbuck

Effective small business marketing requires a savvy mindset. It also requires having a proper hold on your priorities, including what you should be spending on marketing and where you should be spending it. A small business marketing budget tends to be limited — but that’s okay!

8 Steps to Create a Great Marketing Plan for Your Event

Marketing Insider Group

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

4 Principles for Effective Lead Management

Modern Marketing

Lead management is part of any business that has leads — that is, any business that requires consideration before making a purchase decision. There are many organizations that lack a cross-functional process that’s required in order to manage leads.

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5 Steps to Building a Great eCommerce CRM: A Definitive Guide

Biznology

The use of CRM solutions for maintaining relationships with customers is a longstanding trend. As when it comes to online retails, customer data management is an essential part of any e-commerce platform.

5 Examples of Account Based Marketing Done Right

Oktopost

What is the defining challenge of marketing in the current era of digital commerce? Cutting through the noise and confusion of an oversaturated media landscape to deliver your message to the people who truly need to see it. .

Nail Your Content Performance With This Measurement Starter Kit

Content Marketing Institute

A sound content marketing measurement plan can inform what you should continue, what you should change, what you should stop, and what you should start to deliver bigger and better results for your brand.

5 Ways to Improve Your SEO Without Building Links

Single Grain

When it comes to improving your website's SEO, most advice includes a call to focus on building links. There’s a good reason for that — it works really well for some people (usually the people telling you that you need to do it).

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

ROI on advanced personalization: $20 return on $1 investment, new report finds

ClickZ

A new report released Monday from The Relevancy Group and Liveclicker has taken a look at revenue from advanced personalization tactics.

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The Top Five Best Free Keyword Research Tools

ClearVoice

What would a solid SEO and content marketing strategy be without keywords? Understanding what your target audience is searching for is just as important as flour is for baking a cake. Let’s say your business is a local bakery that makes wedding cakes.

Customer data platforms: The next step in customer experiences

ClickZ

Tune into any marketing technology conversation, and you’re likely to hear the term customer data platform (CDP) come up sooner rather than later. CDPs are being heralded as the next big thing in martech — and with good reason. Done right, CDPs can allow marketers to finally deliver on the holy grail of one-to-one marketing at scale.

Real Estate Marketing: 16 Actionable Tips to Grow Your Business

Bannersnack

With so many big real estate players with million-dollar funds and dedicated marketing resources, you can find yourself wondering what your actual chances of selling that house are.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Flipping the Script on Disruptive Sales Prospecting

Aberdeen

Sales prospecting has become something of a running joke in the business community. It seems like every time you go on LinkedIn, there’s another person calling out some sort of disruptive cold outreach attempt. And the stats back this up.

Inside the Facebook Ads of Your Competitors: How to Research, What to Learn

Buffer

If you’re looking for inspiration for your next great Facebook ad, then we’ve got you covered with this post!

Benefits of Using a Press Release Distribution Service for Your Business

Altitude Branding

The Internet has drastically changed the way people get their news and information. In fact, most of them get important updates from their favorite companies through social media.

Spice up Your Video Marketing Efforts with our new Fall Templates

Magisto

It’s officially pumpkin spice season folks! Speaking of spice, there is no better time to spice up your seasonal marketing campaigns. Get a head start by taking advantage of four new video marketing templates here. Templates available for professional and business users only.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

When Measuring the Value of CRM, Focus on the Money

Martech Advisor

Many B2B marketers make a large investment in their CRMs, but they need to know whether that investment is worthwhile. The best way to measure ROI is to filter results and data through money, writes, Tessa Burg, Vice President of UX and Technology Strategy, Tenlo.

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Multi-Channel Lead Generation Strategies for Cloud Service Providers

Unbound B2B

Introduction-. What strategies do you follow for generating leads or converting leads into revenues for cloud service providers? Not sure? Have a glance at this piece of content, to get a brief idea about lead generation tactics for cloud services.

Most Viewed Video Ads: Apple Dominates With New Product Launches

AcuityAds

This week we see several new videos from Apple after their most recent product launch event last Tuesday. They have new campaigns this week featuring the iPhone 11 the iPhone 11 Pro, coming in second and seventh, respectively.

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Mobile Marketing Company, Affle’s CEO Shares Business Lessons on IPO Win

Martech Advisor

The ₹459-crore initial public offering (IPO) of the Indian mobile marketing company, Affle opened on Jul. 29, 2019.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

The Best Tweets from #SEMrushChat: The Power of Infographic Marketing

SEMrush

Many of us have seen how powerful infographics can be in marketing campaigns. And at the same time, we have all seen more infographic fails than successes. For this reason, our team chose to get insights from guest Visme App and our community via #SEMrushchat. Marketing

The Future of Great Customer Experience Relies on Open Source

Martech Advisor

A majority of U.S. consumers feel that brands don’t meet their expectations. The bar for customer experience has been set high -- and it's on marketers to reach it. In this article, I discuss how the adoption of open source technology is a secret weapon for enabling great CX.

How to Ensure Advisor Growth through a Consolidated Tech Stack

Seismic

Today’s financial advisors are no longer the Goliaths, they’re the Davids.

4 Better Ways to Spend Your Time Instead of Cold Calling

Outbound Engine

When you hear the phrase, “cold calling,” what first comes to mind? If you’re like most small business owners, chances are it’s not your favorite. In fact, 63% of salespeople say cold calling is what they dislike most about their jobs.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.