Wed.May 27, 2020

COVID-19’s Immediate and Future Impact on Marketing


COVID-19 is forcing marketers to increase efficiencies, deliver better digital experiences, and inspire consumer confidence. Customer Marketing Events Marketing Marketing Strategy

The CRM “lead” conundrum: Why did they have to get it so wrong and cause so many problems?


I am talking about the word “lead” with regard to marketing and CRM systems. We have gotten it completely wrong for decades, and it has caused a great deal of problems and unnecessary expense for many organizations.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

What Is Teamlancing? The Future of Freelancing and Content Marketing


What is teamlancing? Teamlancing is the practice of collaborating with a networked team (or networked teams) of freelancers to achieve a common goal, whether for a client or as a remote extension of a branded entity. .

112 Google Ads Callout Extensions Examples for B2B Advertisers

KoMarketing Associates

Google Ads extensions are a no brainer when it comes to adding extra information and benefits to ad copy in search engine marketing campaigns. They don’t increase your existing cost-per-click and in many cases, it can actually help decrease it.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Evolution of Empathy: What We Can Learn from Our Ancestors and Their Decision to Work Together

Marketing Insider Group

I’ve discussed quite a bit in this blog, and in the book Mean People Suck, about where empathy comes from. Are we born with it? Is it learned? It’s certainly an acquired skill, but there’s plenty of proof that empathy has been part of the human condition for some time.

Work 199

More Trending

8 Steps to a Digital Marketing Strategy that Drives Leads and Sales

Marketing Insider Group

The digital revolution has leveled the playing field when it comes to winning at marketing. It’s no longer necessary to have a huge marketing budget and to work with a pricey agency to increase your sales.

The 6 best webinar platforms to use in 2020


How can a brand engage and educate their audience while generating value and bringing their Digital Marketing strategy to the max? Webinars are a popular solution to this dilemma.

Best 152

9 Tips for Creating an Effective Webinar

Modern Marketing

Amid the COVID-19 crisis, marketing organizations are having to find ways to engage with their customers and prospects without the use of in-person seminars, workshops, and conferences. Digital channels and technology have one answer: webinars.

A step-by-step guide on how to produce and host a successful webinar!


Engagement is one of the most important watchwords in Digital Marketing. Through the production of different contents, the idea is to engage the consumer, develop a positive relationship, and bring them closer to the brand.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Content Quality vs. Content Quantity ? The Great Content Debate

Marketing Insider Group

Content quality vs. content quantity. How much content is enough? How good does it need to be? I wrote a version of this post 7 years ago. Then, I was the closing keynote for a content marketing event recently where I realized the debate still rages. So here is an update!

Why Digital Transformation Is More Important Than Ever


How to Use Social Media for Affiliate Marketing


From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media.

Oracle Named a Leader in Gartner’s Magic Quadrant for Multichannel Marketing Hubs

Modern Marketing

Gartner named Oracle a Leader in their 2020 Magic Quadrant for Multichannel Marketing Hubs for the third time since the report’s inception three years ago. For the report, Gartner analyzed 19 vendors across 15 different Evaluation criteria based on Ability to Execute and Completeness of Vision.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

How to find the best time to post on Instagram


Jump ahead. Why is it important to know when to post on Instagram? How to find the best times to post on Instagram. Finding the best time to post your Instagram Stories. Other tips for finding the best time to post on Instagram. What is the worst time to post on Instagram?

12 Items on Your On-Page SEO Checklist to Do Now


Companies today are working around the clock to create content that delivers answers to customers. Creating content is one thing, but getting it in front of your customers when they need it most is another. That’s where on-page SEO comes in. .

SEO 90

SaaS Lead Generation: 11 Super Effective Tactics from Industry Leaders


Real SaaS business growth is all about predictability. If you can predict your revenue (accurately), you can make better decisions around expenditure, new hires, and investment in product development. Featured SaaS Marketing

How to Find the Best Keywords [Video]

Hinge Marketing

Let’s talk about how to find the best keywords and talk about some easy, free tools that we can use to get there. Yeah, I could talk all day about the strategy, but today we’re going to focus a little more practically.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

SaaS Lead Generation: 11 Super Effective Tactics from Industry Leaders


Real SaaS business growth is all about predictability. If you can predict your revenue (accurately), you can make better decisions around expenditure, new hires, and investment in product development. Featured SaaS Marketing

How to Create a Social Media Strategy in 8 Easy Steps (Free Template)


A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise.

Why Guest Posting Isn’t the Answer in 2020

Content Marketing Institute

Guest blogging should not be the star in your content marketing mix. In fact, maybe it shouldn’t even be in your content lineup at all. Here are six reasons. Continue reading → The post Why Guest Posting Isn’t the Answer in 2020 appeared first on Content Marketing Institute. Company News

Streamline Your Social Customer Care With the New Inbox


Today, when remote work has become our new reality, social media is turning into a prime communication channel for people and businesses alike. B2B companies leverage social to deliver fast and responsive customer support as well as tap into conversations that are relevant to their brand.

API 77

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

9 Social Media Templates to Save You Hours of Work


These social media templates cover every stage of the social marketing journey. From planning and creating content, to publishing posts and measuring results. Fill them, customize them, and save yourself a ton of time. It’s that simple. You’ll see results, too. Social media strategy template.

10 Ways to Reduce Customer Acquisition Cost

SmartBug Media

How effective are your current marketing strategies? A good measure of efficacy is your paid channels’ customer acquisition costs (CACs). It’s also an important indicator of your overall marketing success -- lower CAC = more customers = additional ROI.

From Marketing Vision To Measurable Impact: The Sub-Zero Story


Andy Stanley once said, “The greatest motivator of change is a crystal-clear vision of what the future should look like.” Such an appropriate quote, especially when looking to make a marketing impact.

A Comprehensive Guide to SaaS Branding

Altitude Branding

Too many SaaS business owners do not see branding as a crucial segment in the early stages. Especially when there is app development in progress and the business has yet to start growing.

Brand 65

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.