illumin
JUNE 15, 2025
Technical advancements have blurred the lines between AdTech and MarTech to the extent that the terms are often used interchangeably. Here’s how to spot the difference and the applications of both. (UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other.
SocialPilot
JUNE 15, 2025
Customer feedback is crucial, and this fuels trust in your business. However, not all feedback serves the same purpose. Confusing testimonials with reviews can blur your messaging and weaken your credibility. You may also miss some key conversion opportunities. This is why understanding the difference between a testimonial and a review is crucial, as it helps you leverage them both for optimal credibility and conversions.
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Single Grain
JUNE 15, 2025
Picture this: A busy parent rushes through morning routines while asking their smart speaker, “Order more organic baby formula, the same brand as last time.” Within seconds, the purchase is complete. No screens, no typing. This isn’t a glimpse into the future; it’s happening right now, and it represents how consumers discover and buy products online.
Outgrow
JUNE 15, 2025
How to Embed a Calculator on Any Website (In Just 5 Minutes) Imagine this: a prospective customer visits your site, looks at your pricing page, and needs to calculate their monthly cost. Rather than being diverted to the calculator app on their phone (and those pesky notifications), they can simply use a calculator within your site. That’s the appeal of embedding a calculator on your webpage.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Lenny's Newsletter
JUNE 15, 2025
Listen now: YouTube // Apple // Spotify Brought to you by: WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs Persona —A global leader in digital identity verification Attio —The powerful, flexible CRM for fast-growing startups Hilary Gridley is the Head of Core Product at WHOOP and a passionate thought leader in leveraging AI to elevate product teams and management practices.
Learn Hub | G2
JUNE 15, 2025
Check out the 14 largest IPOs of all time that made it big on the trading red carpet. Get key insights to inspire your future decisions.
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