Mon.Feb 04, 2019

Why Inbound Leads Should Be Your First Priority

BOP Design

I am continually trying to convince salespeople that inbound website leads should be a priority. Most salespeople still distrust B2B website leads , possibly because inbound web leads are relatively new.

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The Background I Didn’t Know I Needed: The Unlikely Trajectory of a Marketer

Kapost

In our fast-paced world with new tools and technologies springing up faster than the MarTech 5000 can update its infographic, we’re all writing our own career stories and blazing our. The post The Background I Didn’t Know I Needed: The Unlikely Trajectory of a Marketer appeared first on Kapost Blog.

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How To Plan Your Blog Content Calendar For The Entire Year

Marketing Insider Group

Ideas! Ideas! We need more ideas. If you have been tasked with planning out your company’s content calendar for the entire year. You need to make sure it includes the themes defined in your content marketing strategy, as well as a variety of different types of content.

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Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)

SendX

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. We have written more suitable content for you, here and here and here.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Use Conversational Marketing & Sales? Dave Gerhardt on Why You Should

Marketing Insider Group

Meetings, phone calls, and email are important B2B channels but how can you have immediate conversations and drive a more human buying experience? Conversational Marketing is about having one-to-one conversations now to connect with customers and drive leads better.

More Trending

The Most Common Internal Link Building Mistakes: A SEMrush Study

SEMrush

Internal link building is a massively overlooked part of technical SEO that is completely within your reach and can be very fruitful if done right. To assess the scale of the problem, we’ve analyzed 150,000 random websites, with 175 million pages and 15 billion unique links in total.

6 Marketing Planning Tips – part 2

Hinge Marketing

?. In the second installment of Lee Frederiksen’s series on top marketing planning tips, hear about the final three techniques that your firm can use to optimize your marketing plan. Now, let’s go on to tip four.

Use Conversational Marketing & Sales? Dave Gerhardt on Why You Should

Marketing Insider Group

Meetings, phone calls, and email are important B2B channels but how can you have immediate conversations and drive a more human buying experience? Conversational Marketing is about having one-to-one conversations now to connect with customers and drive leads better. In sum, conversational marketing uses targeted messaging and intelligent chatbots to engage with leads in real-time (while […]. The post Use Conversational Marketing & Sales?

How To Measure Your Content’s Revenue Efficiency

Marketo

Demonstrating the impact of marketing efforts across all channels is one of marketing’s biggest challenges today. . It’s not easy to do.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

5 Ways to Make Your Content Marketing Analytics Actionable

DivvyHQ

Although it first entered our lexicons more than 50 years ago, “information overload” is all too pertinent in today’s digital business landscape, and especially when it comes to content marketing analytics.

Why would a company migrate from HubSpot to Marketo?

Net-Results

The reasons for moving from HubSpot to Marketo are similar to the reasons our customers moved from HubSpot to Net-Results. So, let me try and shed some light on that question. HubSpot’s a great tool. It looks gorgeous and, for a marketing automation tool, is relatively easy to pick up.

Televerde Aligns with Conscious Capitalism, Inc.

Televerde

Televerde Furthers Commitment to Transform Lives Through Business Opportunities While Fueling the Spread of Conscious Capitalists Worldwide.

Marketing Analytics and ROI

B2B Marketing Analytics

Marketing Analytics and ROI are the 2 terms making a lot of noise across the marketing world to the point that they are almost beating “ ABM ” in the popularity. What do these terms actually mean for a marketer and why are they becoming a top priority for all marketing organizations?

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

[New eBook] The Ultimate Guide to Content Creation and SEO

Scoop.it

Everything you do online to market your business boils down to a simple end goal: attracting qualified traffic that you can successfully convert into clients and customers.

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Orange is the new gold: Telemarketing firm molds inmates into sales stars

Televerde

Peter Gillin of SiliconANGLE shares insights of Televerde’s purpose-driven business model and highlights Teresa Peterson’s impactful story. Read the full article. The post Orange is the new gold: Telemarketing firm molds inmates into sales stars appeared first on Televerde.

Marketers’ Top 5 Priorities for 2019 Ranked (And Why They’re Counterintuitive)

Unbounce

If you’re a digital marketer in 2019, people are expecting a lot from you.

15 Inspiring Storytelling Quotes to Help You Move an Audience

Hubspot

There’s an old saying you might have seen floating around the internet that states, “Those who tell the stories rule the world”.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

7 Resources To Help You Follow Through On Your 2019 Sales Resolutions

Outreach

If you’re like most of us striding into 2019, you’ve made a shortlist of New Year’s Resolutions to motivate you to make big life changes in January but have totally forgotten about them now that February is here. Why do we give up on our New Year’s Resolutions?

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs ABM Account based marketing

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Low Email Open Rate? Here's What to Do.

TowerData

It’s every marketer’s headache: You spend time crafting the perfect message for your subscribers with a clever subject and creative body. You hit send and, voila! Or so you expect. Email Marketing Email Intelligence

Email Marketing Errors That You Should Avoid

Altitude Branding

If you are going to send an email, make sure you are not making these mistakes. You are likely convinced of the advantages of email marketing. You may even have launched several email campaigns, but the results have not been what you expected.

Email 66

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Most Viewed Video Ads: Super Bowl Finalists

AcuityAds

This year brands utilized nostalgia, humor, celebrities, and cause-marketing to grab viewer attention during the big game. Stella Artois. Coming in first place is Stella Artois with over 48 million views!

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Review And Approve Social Media Content With Confidence

Oktopost

Without the right tool, managing an approval process for social content can become tedious, especially if you're managing a social calendar for B2B company. Inside Oktopost Social Media Management

Why Product Specialization Needs to Be Part of Your Strategic Brand Narrative

Content Standard

Under Armour’s fast rise as a sports apparel brand came on the heels of great timing, compelling marketing, and a little luck. The company rose to prominence as a football outfitter and shook up the college football scene with its innovative uniforms.

7 Creative and Effective Holiday Marketing Tactics

Ontraport

Although it might seem intimidating to implement your own promotions amid so much competition during holidays, it promises to be rewarding for businesses that employ smart tactics. The post 7 Creative and Effective Holiday Marketing Tactics appeared first on The ONTRAPORT Blog. Ecommerce

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!