BOP Design

FEBRUARY 4, 2019

I am continually trying to convince salespeople that inbound website leads should be a priority. Most salespeople still distrust B2B website leads , possibly because inbound web leads are relatively new. Also, salespeople have been trained to perform outbound sales and don’t know what to do with an inbound lead. I want salespeople to not only have faith in inbound leads but make inbound leads a higher priority than outbound leads.

Work Management 64

Work Management Lead Scoring Lead Ranking Marketing Management 64

Kapost

FEBRUARY 4, 2019

In our fast-paced world with new tools and technologies springing up faster than the MarTech 5000 can update its infographic, we’re all writing our own career stories and blazing our. The post The Background I Didn’t Know I Needed: The Unlikely Trajectory of a Marketer appeared first on Kapost Blog.

Marketing & Strategy 113

Marketing & Strategy Marketing Tools Marketing Strategy 113

Marketing Insider Group

FEBRUARY 4, 2019

Ideas! Ideas! We need more ideas. If you have been tasked with planning out your company’s content calendar for the entire year. You need to make sure it includes the themes defined in your content marketing strategy, as well as a variety of different types of content. This can be daunting, even for a seasoned […]. The post How To Plan Your Blog Content Calendar For The Entire Year appeared first on Marketing Insider Group.

Planning 276

Planning Content Marketing Strategy Marketing & Strategy 276

SendX

FEBRUARY 4, 2019

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. We have written more suitable content for you, here and here and here. Over the course of last few years, I have been helping our customers with their email marketing.

Open Rate 150

Open Rate Email Marketing Tactics Course 150

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

FEBRUARY 4, 2019

Meetings, phone calls, and email are important B2B channels but how can you have immediate conversations and drive a more human buying experience? Conversational Marketing is about having one-to-one conversations now to connect with customers and drive leads better. In sum, conversational marketing uses targeted messaging and intelligent chatbots to engage with leads in real-time (while […].

Conversion 146

Conversion B2B Sales Marketing & Strategy B2B Marketing 146

Marketing Insider Group

FEBRUARY 4, 2019

Meetings, phone calls, and email are important B2B channels but how can you have immediate conversations and drive a more human buying experience? Conversational Marketing is about having one-to-one conversations now to connect with customers and drive leads better. In sum, conversational marketing uses targeted messaging and intelligent chatbots to engage with leads in real-time (while […].

Conversion 131

Conversion B2B Sales Marketing & Strategy B2B Marketing 131

Unbounce

FEBRUARY 4, 2019

If you’re a digital marketer in 2019, people are expecting a lot from you. Your laundry list of goals for the year ahead probably includes a bit of everything: boosting organic traffic, refining paid ads, generating more leads, optimizing content for conversions, and maybe sacrificing a goat or two to the SEO gods. (#HailGoogle). It’s enough to make anyone feel a little overwhelmed.

Lead Scoring 111

Lead Scoring Lead Ranking Landing Pages Mobile Marketing 111

SEMrush

FEBRUARY 4, 2019

Internal link building is a massively overlooked part of technical SEO that is completely within your reach and can be very fruitful if done right. To assess the scale of the problem, we’ve analyzed 150,000 random websites, with 175 million pages and 15 billion unique links in total. To help you build a crawlable and user-friendly link structure, our research includes the most common internal linking issues, with an explanation and a way of fixing them.

Link Building 111

Link Building Studies Ad Building SEO 111

The Daily Egg

FEBRUARY 4, 2019

Interaction design is all the rage with B2B digital marketers and audiences alike. If you’re not familiar with interaction design or IxD, you should know that the term interaction design was first coined by Bill Verplank and Bill Moggridge back in the mid-80s. The pair coined that term from a different term used by computer […] The post Interaction Design Guide: How to Do IxD in 7 Easy to Follow Steps appeared first on The Daily Egg.

Design 103

Design Interactive Marketing B2B Marketing B2B 103

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hinge Marketing

FEBRUARY 4, 2019

?. In the second installment of Lee Frederiksen’s series on top marketing planning tips, hear about the final three techniques that your firm can use to optimize your marketing plan. Now, let’s go on to tip four. TRANSCRIPTION: I’d like to share some more marketing planning tips with you. In the prior one, we looked at three techniques, three tips that are helpful.

Planning 90

Planning Marketing Plans Tips Marketing 90

Oktopost

FEBRUARY 4, 2019

Without the right tool, managing an approval process for social content can become tedious, especially if you're managing a social calendar for B2B company.

Social Media 80

Social Media Media Content B2B 80

Content Standard

FEBRUARY 4, 2019

Under Armour’s fast rise as a sports apparel brand came on the heels of great timing, compelling marketing, and a little luck. The company rose to prominence as a football outfitter and shook up the college football scene with its innovative uniforms. Then, it cashed in on fortuitous endorsement deals struck with athletes just before they made it big, most notably with PGA golfer Jordan Spieth and NBA superstar Stephen Curry.

Product 76

Product Brand Identity Branding Verticals 76

DivvyHQ

FEBRUARY 4, 2019

Although it first entered our lexicons more than 50 years ago, “information overload” is all too pertinent in today’s digital business landscape, and especially when it comes to content marketing analytics. Bertram Gross is credited with coining the phrase in his 1964 book, The Managing Organizations: The Administrative Struggle , in which he defined it as such : “Information overload occurs when the amount of input to a system exceeds its processing capacity.

Analytics 76

Analytics Top of Funnel Paid Search Agency Content Marketing 76

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Social Media

Ontraport

FEBRUARY 4, 2019

Although it might seem intimidating to implement your own promotions amid so much competition during holidays, it promises to be rewarding for businesses that employ smart tactics. The post 7 Creative and Effective Holiday Marketing Tactics appeared first on The ONTRAPORT Blog.

Tactics 76

Tactics Creativity Effectiveness Promotion 76

Net-Results

FEBRUARY 4, 2019

The reasons for moving from HubSpot to Marketo are similar to the reasons our customers moved from HubSpot to Net-Results. So, let me try and shed some light on that question. HubSpot’s a great tool. It looks gorgeous and, for a marketing automation tool, is relatively easy to pick up. Considering all the free training and […]. The post Why would a company migrate from HubSpot to Marketo?

Marketo 75

Marketo Hubspot Paid Search Agency Companies 75

EveryoneSocial

FEBRUARY 4, 2019

Considering a social employee advocacy program for various departments or even enterprise-wide at your company? To ensure you and your workforce is truly ready, you need an employee advocacy checklist that can help you answer some important questions. Many well-known brands are adopting employee advocacy programs and some are now specifically moving to enterprise-wide programs.

Budget Programs 75

Budget Programs Paid Social Agency Paid Search Agency Companies 75

B2B Marketing Analytics

FEBRUARY 4, 2019

Marketing Analytics and ROI are the 2 terms making a lot of noise across the marketing world to the point that they are almost beating “ ABM ” in the popularity. What do these terms actually mean for a marketer and why are they becoming a top priority for all marketing organizations? Being a practitioner in the field of Marketing Analytics for the past 10+ years , I would like to share some thoughts and experience to help translate these buzzwords into tangible assets that marketers

Marketing Attribution 74

Marketing Attribution Multi-Touch Attribution Analytics ROI 74

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Televerde

FEBRUARY 4, 2019

Televerde Furthers Commitment to Transform Lives Through Business Opportunities While Fueling the Spread of Conscious Capitalists Worldwide. (February 4, 2019 – Phoenix, AZ) – Televerde , the purpose-driven global sales and marketing solutions provider, today announced that the company has committed to be a Conscious Capitalism company and that each member of the Televerde executive team has signed the Conscious Capitalist Credo.

Communities 74

Communities Conference B2B Sales Paid Search Agency 74

Moz

FEBRUARY 4, 2019

Posted by rjonesx. Howdy Moz readers, I'm Russ Jones, Principal Search Scientist at Moz, and I am excited to announce a fantastic upgrade coming next month to one of the most important metrics Moz offers: Domain Authority. Domain Authority has become the industry standard for measuring the strength of a domain relative to ranking. We recognize that stability plays an important role in making Domain Authority valuable to our customers, so we wanted to make sure that the new Domain Authority broug

Domain 70

Domain Lead Ranking Lead Scoring CAN-SPAM 70

Televerde

FEBRUARY 4, 2019

Peter Gillin of SiliconANGLE shares insights of Televerde’s purpose-driven business model and highlights Teresa Peterson’s impactful story. Read the full article. The post Orange is the new gold: Telemarketing firm molds inmates into sales stars appeared first on Televerde.

Telemarketing 72

Telemarketing Business 72

SmartBug Media

FEBRUARY 4, 2019

When you are a marketer, there are terms used within the profession that only other marketers may know. If you're a marketer, you need to be able to speak the universal marketing language. One such marketing term, especially known within the SaaS (software as a service) industry, is the term “freemium.” Freemium is a combination of the words “free” and “premium” that is used to describe a business model that offers basic products or services at no cost while the premium products are available fo

Planning 68

Planning Comparison Buyer Personas Paid Search Agency 68

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Outbound Engine

FEBRUARY 4, 2019

No matter what industry you’re in, your products and services are designed to provide solutions to the problems your customers face. So why is it that so many of these carefully designed solutions fail to resonate with the target audience? Maybe it’s because we aren’t spending time on the first step of pain point discovery. The truth is, sometimes our expertise comes back to bite us.

Marketing Management 66

Marketing Management Word of Mouth Urgency Marketing Conversion 66

Outreach

FEBRUARY 4, 2019

If you’re like most of us striding into 2019, you’ve made a shortlist of New Year’s Resolutions to motivate you to make big life changes in January but have totally forgotten about them now that February is here. Why do we give up on our New Year’s Resolutions? Often it’s because they’re not specific enough. If your goal is to get in shape, you’re much more likely to stick with a very specific plan to, for example, “jog two miles every lunch break” than a plan to “jog more.”.

Resources 63

Resources Lock-In Class Efficiency 63

Bannerflow

FEBRUARY 4, 2019

Going into 2018, in-housing was a trend gaining momentum. Flash forward 12 months and it has exploded into the mainstream. We at Bannerflow felt compelled to know how the trend was developing and how our customers’ priorities in Europe were changing in response, or indeed, driving it. Therefore, alongside Digiday, we set out to map in-housing. We surveyed 200 senior marketers based in Europe to discover the biggest triggers, benefits, and barriers to in-housing.

Barriers 63

Barriers Trigger Marketing Marketing Report Customer Surveys 63

Only B2B

FEBRUARY 4, 2019

The post appeared first on ONLY B2B.

B2B 113

B2B 113

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Heinz Marketing

FEBRUARY 4, 2019

By Matt Heinz, President of Heinz Marketing. We are pleased to have recently surpassed the 50K download mark for Sales Pipeline Radio , which is live every Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. . We’ve featured an impressive list of guests and will continue to do so.

Top of Funnel 58

Top of Funnel Paid Search Agency Advertising Agencies Amazon 58

Scoop.it

FEBRUARY 4, 2019

Everything you do online to market your business boils down to a simple end goal: attracting qualified traffic that you can successfully convert into clients and customers. Many strategies and channels will help you do this, but there’s one that is the foundation to any healthy marketing strategy: search engine optimization (SEO). SEO is the key first step to getting results time and time again, and for a simple reason: for any other channel to work, you have to get found first.

SEO 58

SEO Content High Quality Lead Traffic 58

Valasys

FEBRUARY 4, 2019

The world’s largest advertiser, Procter & Gamble, has shifted the majority of its media business to Dentsu Aegis Network’s Carat, which now has more than half of the CPG giant’s North America assignment. Parties with direct business knowledge stated that Carat will now be in control of media buying and billing for a larger share of the business.

Paid Search Agency 49

Paid Search Agency Advertising Agencies Media Ethics 49