Mon.Feb 04, 2019

Why Inbound Leads Should Be Your First Priority

BOP Design

I am continually trying to convince salespeople that inbound website leads should be a priority. Most salespeople still distrust B2B website leads , possibly because inbound web leads are relatively new.

The Background I Didn’t Know I Needed: The Unlikely Trajectory of a Marketer


In our fast-paced world with new tools and technologies springing up faster than the MarTech 5000 can update its infographic, we’re all writing our own career stories and blazing our. The post The Background I Didn’t Know I Needed: The Unlikely Trajectory of a Marketer appeared first on Kapost Blog.

How To Plan Your Blog Content Calendar For The Entire Year

Marketing Insider Group

Ideas! Ideas! We need more ideas. If you have been tasked with planning out your company’s content calendar for the entire year. You need to make sure it includes the themes defined in your content marketing strategy, as well as a variety of different types of content.

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Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)


The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. We have written more suitable content for you, here and here and here.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Performing a Data Quality Check for Your Business


When was the last time you really cleaned out your company's data? Customer data can go stale after a while, and if you haven't been regularly going in and checking on the quality of your data, your data might not be as clean as you think.

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Getting Content Marketing Right: An Interview with Hayley Nelson


Everyone is talking about the importance of content marketing, but it’s rare to find someone who can articulate both the why and the how of the discipline.

Use Conversational Marketing & Sales? Dave Gerhardt on Why You Should

Marketing Insider Group

Meetings, phone calls, and email are important B2B channels but how can you have immediate conversations and drive a more human buying experience? Conversational Marketing is about having one-to-one conversations now to connect with customers and drive leads better. In sum, conversational marketing uses targeted messaging and intelligent chatbots to engage with leads in real-time (while […]. The post Use Conversational Marketing & Sales?

6 Marketing Planning Tips – part 2

Hinge Marketing

?. In the second installment of Lee Frederiksen’s series on top marketing planning tips, hear about the final three techniques that your firm can use to optimize your marketing plan. Now, let’s go on to tip four.

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2019 SEO Keywords and Google: What’s in Your Poker Hand?

Content Marketing Institute

? ? Strap in tight. 2019 will be a rough ride for keyword rankings and SEO professionals will feel the squeeze each time Google downplays traditional search engine results. Google already promotes no-click search results, often providing answers without the need to click for more details.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Data Cleansing

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How To Measure Your Content’s Revenue Efficiency

Modern B2B Marketing

Demonstrating the impact of marketing efforts across all channels is one of marketing’s biggest challenges today. . It’s not easy to do.

5 Ways to Make Your Content Marketing Analytics Actionable


Although it first entered our lexicons more than 50 years ago, “information overload” is all too pertinent in today’s digital business landscape, and especially when it comes to content marketing analytics.

Microsoft Expands Animated GIF Support with Outlook 365


Animated GIF support—or the lack thereof—in Microsoft Outlook has long been a thorn in the sides of email marketers. A favorite of email geeks and subscribers alike, animated GIFs allow for movement and excitement in an otherwise static medium. But desktop Outlook users have always been left in the dark when it comes to animated GIFs. That is until now.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Why would a company migrate from HubSpot to Marketo?


The reasons for moving from HubSpot to Marketo are similar to the reasons our customers moved from HubSpot to Net-Results. So, let me try and shed some light on that question. HubSpot’s a great tool. It looks gorgeous and, for a marketing automation tool, is relatively easy to pick up.

[New eBook] The Ultimate Guide to Content Creation and SEO

Everything you do online to market your business boils down to a simple end goal: attracting qualified traffic that you can successfully convert into clients and customers.

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Televerde Aligns with Conscious Capitalism, Inc.


Televerde Furthers Commitment to Transform Lives Through Business Opportunities While Fueling the Spread of Conscious Capitalists Worldwide.

Marketing Analytics and ROI

B2B Marketing Analytics

Marketing Analytics and ROI are the 2 terms making a lot of noise across the marketing world to the point that they are almost beating “ ABM ” in the popularity. What do these terms actually mean for a marketer and why are they becoming a top priority for all marketing organizations?

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

The Most Common Internal Link Building Mistakes: A SEMrush Study


Internal link building is a massively overlooked part of technical SEO that is completely within your reach and can be very fruitful if done right. To assess the scale of the problem, we’ve analyzed 150,000 random websites, with 175 million pages and 15 billion unique links in total.

Orange is the new gold: Telemarketing firm molds inmates into sales stars


Peter Gillin of SiliconANGLE shares insights of Televerde’s purpose-driven business model and highlights Teresa Peterson’s impactful story. Read the full article. The post Orange is the new gold: Telemarketing firm molds inmates into sales stars appeared first on Televerde.

7 Resources To Help You Follow Through On Your 2019 Sales Resolutions


If you’re like most of us striding into 2019, you’ve made a shortlist of New Year’s Resolutions to motivate you to make big life changes in January but have totally forgotten about them now that February is here. Why do we give up on our New Year’s Resolutions?

15 Inspiring Storytelling Quotes to Help You Move an Audience


There’s an old saying you might have seen floating around the internet that states, “Those who tell the stories rule the world”.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Low Email Open Rate? Here's What to Do.


It’s every marketer’s headache: You spend time crafting the perfect message for your subscribers with a clever subject and creative body. You hit send and, voila! Or so you expect. Email Marketing Email Intelligence

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs ABM Account based marketing

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Marketers’ Top 5 Priorities for 2019 Ranked (And Why They’re Counterintuitive)


If you’re a digital marketer in 2019, people are expecting a lot from you.

7 Creative and Effective Holiday Marketing Tactics


Although it might seem intimidating to implement your own promotions amid so much competition during holidays, it promises to be rewarding for businesses that employ smart tactics. The post 7 Creative and Effective Holiday Marketing Tactics appeared first on The ONTRAPORT Blog. Ecommerce

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.