Madison Logic

JUNE 17, 2019

By Damien Charles, ABM Strategist at Madison Logic Last year, I worked with a CMO at a cloud solutions company that was focused on finding ways to shorten their sales cycle from 8-10 months to roughly 6. After running some pipeline analysis, they found that most of their deals were getting stuck in either the procurement process or security review. The post 65% of B2B marketers use content syndication, why aren’t you?

B2B Marketing 84

B2B Marketing B2B Sales Cycle CMO 84

ClearVoice

JUNE 17, 2019

What is a good website conversion rate? This is the million-dollar question. Ask any marketer and they will tell you that the industry standard 2-4% site conversion rate isn’t good enough. Decreasing your bounce rate, increase the time spent on pages, and moving users into a trackable marketing funnel is the ultimate goal. Unfortunately, many content marketers spend too much time producing, developing, and churning out content rather than focus on quality or how that content will play a ro

Marketing Automation Services 94

Marketing Automation Services Traffic Budget Programs Lead Ranking 94

Marketing Insider Group

JUNE 17, 2019

Your content marketing strategy most likely focuses on your external audience – your customers or followers. This makes sense, after all these people are the ones who’ll spend their money and help your business generate income. However, there is another group of people who can be reached with content marketing that you probably haven’t considered […].

Marketing & Strategy 227

Marketing & Strategy Marketing Strategy Content Marketing Content 227

Zoominfo

JUNE 17, 2019

You don’t have to be in the B2B sales world to be familiar with the term “cold calling.” It’s a phrase that’s likely to elicit a negative response, whether you’re in the business world or an average citizen who has received one too many unsolicited calls. Though just about everyone knows of cold calling as a concept, it has been given several different definitions and interpretations as a sales practice.

Cold Calling 189

Cold Calling Zoominfo B2B Sales Statistics 189

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

JUNE 17, 2019

As technology transforms the digital landscape, the top content marketing KPIs you need to monitor often change with it. In 2019, monitoring key performance indicators gets even more complex when you factor in the purpose of each piece of content, as SEO consultant Benj Arriola points out. Profitability, of course, is a constant. Yet when you dig […].

Content Marketing 202

Content Marketing Content Consulting SEO 202

Adobe Experience Cloud Blog

JUNE 17, 2019

Interactions with prospects and customers before, during, and after an event don’t just offer a chance for engagement, but also a unique opportunity to further customize your follow-up, communications, and their next event experience, which in turn helps accelerate impact, velocity, and conversion. The problem? More often than not, event data is either being forgotten, spread out amongst several tools, or being inputted manually and inaccurately.

Budget Programs 133

Budget Programs Work Management Paid Search Agency Top of Funnel 133

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. It’s what separates you from the rest of the pack and helps build important connections that boost your growth and development. One of the best ways to enhance your personal brand is through social media. Just as social has given rise to the likes of influencer marketing , there are opportunities across a wide variety of networks in which to build and enhance your personal

Social Media 111

Social Media Trends Personalization Brand Identity 111

Content Marketing Institute

JUNE 17, 2019

What can you learn from those best-selling fiction authors to make your content marketing shine? A lot. They know how to keep readers turning the page. Here are 10 tips from Stephen King, F. Scott Fitzgerald, George Orwell, and more. Continue reading → The post 10 Tips From Best-Selling Authors That Will Polish Your Content appeared first on Content Marketing Institute.

Tips 111

Tips Best Practices Content Content Marketing 111

SEMrush

JUNE 17, 2019

On June 12th, #SEMrushchat discussed ways your competitors can help improve your content strategy with guest Erika Heald. The discussion offered many insights on the mistakes businesses often make and the different critical factors they forget to examine. Our community offered excellent advice and strategies any agency, consultant, or business can use.

Marketing & Strategy 111

Marketing & Strategy Content Best Practices Consulting 111

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

The Daily Egg

JUNE 17, 2019

Keyword analysis has always been a vital element in every SEO strategy. You’d typically use it to identify what words people are typing into search engines to find your business and your products or services. But this application of keyword analysis is very one dimensional. You only get a fair idea of what people are […] The post How to Use Keyword Analysis to Understand Your Customers appeared first on The Daily Egg.

Analysis 111

Analysis Keywords SEO Service 111

SEMrush

JUNE 17, 2019

We talked to our PPC team, as well as dozens of PPC marketers at several conferences we attended this spring and came up with a list of 39 tools that make the lives of paid advertising pros easier. The list of tools will help you save time, lower ad costs, manage accounts, get more leads, create attractive ads & landing pages, and automate some laborious tasks you may have considered unavoidable.

PPC 110

PPC Marketing Management Advertisements Advertising 110

Litmus

JUNE 17, 2019

Email engagement is like a black box for many email marketers. Too often, marketers only look at opens and clicks, but have no insight into what happens in between. Like in any marketing discipline, better insights are the foundation to improving campaign performance in email marketing. So it’s surprising how many email marketers heavily rely on metrics that only scratch the surface of the subscriber experience.

Peer-to-peer 104

Peer-to-peer Mobile Marketing Advertising Benchmark Analytics 104

ClearVoice

JUNE 17, 2019

You’ve considered many variations of a creative career, from writing scripts to being a social media coordinator to being a professor. Lifestyle journalism pays less every year, leaving generalists (i.e., people who can do immersive research and become superficial experts in anything for a two-week assignment period) in need of another income stream.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

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Social Media

Envy

JUNE 17, 2019

Our business goal is to create such spectacular marketing results for our clients that their competitors are left green with envy. But, there’s (almost) nothing I love more than getting impressed and inspired by the marketing efforts of other companies. Sometimes, I’m even a little envious. Here are six incredible companies that give me marketing envy. 1) We have marketing envy for… MailChimp.

Paid Search Agency 84

Paid Search Agency Marketing Automation Services Work Management PPC 84

Only B2B

JUNE 17, 2019

Marketing your business is very important, no matter what the size of your business is. However, a lot of you don’t know how to market your business which is why. The post 7 Tips on How to Market Your Business appeared first on ONLY B2B.

Tips 83

Tips Business B2B Marketing Marketing 83

chiefmartech

JUNE 17, 2019

Boy, did I kick a hornet’s nest. A couple of weeks ago, I shared an article from MIT Sloan Management Review , Implement First, Ask Questions Later (or Not at All) by Stephen J. Andriole. A quick summary: As a result of easy-to-acquire SaaS tools and pressure to harness the relatively unknown possibilities of emerging technologies before competitors do, companies are increasingly bypassing the heavyweight “requirements gathering” processes of classic enterprise IT and, instead,

Enterprise Management 85

Enterprise Management Work Management Marketing Management Marketing Analytics Tools 85

Modern B2B

JUNE 17, 2019

Do B2B marketing better. It struck me the other day that we speak with a lot of marketers and no matter what size of budget they have, or size of organisation they are, they’re all struggling with similar issues. Most commonly it’s lack of resource, followed by lack of specialist skills then lack of budget. There’s a drive and desire to want to do better, smarter B2B marketing, but in most cases they’re simply hamstrung.

Enterprise Management 81

Enterprise Management B2B Marketing Work Management Marketing Management 81

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Allocadia

JUNE 17, 2019

Trimble: Tools for Agriculture. Founded in 1979, Trimble, Inc. was one of the earliest pioneers in GPS technology. In the four decades since, the company has expanded to dozens of business divisions employing thousands of employees worldwide who together drive over $3 billion in annual revenues. Today Trimble is transforming the way the world works by delivering products and services that connect the physical and digital worlds with core technologies in positioning, modeling, connectivity and da

Allocation 72

Allocation Work Management Marketing Budget Marketing Management 72

Sprout Social

JUNE 17, 2019

You don’t have to look far and wide at Sprout to see someone that has lived the #agencylife. Across our product, marketing, sales and success organizations, we have team members that have experienced the highs and lows of working at agencies, from boutique and startup agencies to large and enterprise agencies … and everything in between. The rush of pitching a new creative campaign, the late nights tweaking copy or putting final touches on a pitch deck and the feeling of accomplishment when the

Advertising Agencies 78

Advertising Agencies Paid Search Agency Ad Agencies Enterprise Management 78

Engagio

JUNE 17, 2019

EDITOR’S NOTE: Last night on the TV show Chopped, there was a lady who came to America with $70 and a suitcase. She now owns 3 food trucks and won the show, claiming she’s living the “American Dream.”. The “American Dream” is an ideal by which equality of opportunity is available to anyone, allowing the highest aspirations and goals to be achieved.

Demand Generation Agencies 72

Demand Generation Agencies Fulfillment Advertising Agencies Paid Search Agency 72

Net-Results

JUNE 17, 2019

As a former marketing contractor, I might be able to answer this properly. I think it really depends on what you’re trying to achieve with said contract job. “Digital marketing” is a very broad term and therefore you need to be more specific about your desired outcomes. One marketer might be really good at branding and design. Another at paid ads and demand generation.

Differentiation 75

Differentiation Marketing Automation Services Paid Search Agency Case Studies 75

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Bannerflow

JUNE 17, 2019

Display advertising is undergoing a revival! But what is it marketers need to know to stay at the forefront of an evolving digital advertising landscape? In this article, we interview Kevin Lee, Chairman and Founder of US marketing firm, Didit. We discuss the crucial roles which creativity, relevancy, and technology, will have on the future of display advertising.

Display 75

Display Advertisements Advertising Mobile Advertising 75

Genroe

JUNE 17, 2019

Some people believe that social media is a B2C game. That’s it’s all cute cats, charity hashtags and artsy pictures of Sunday brunch. They couldn’t be more wrong. Fair enough if you think that Instagram and SnapChat may not be as applicable to B2B as they are more visually focused social media platforms. But let’s […]. The post How Social Media Platforms for B2B Marketing Actually Work appeared first on Genroe.

Social Media 73

Social Media B2B Marketing Social Marketing Media 73

Hubspot

JUNE 17, 2019

You can't deny that video is a vital part of any business's marketing strategy in 2019. In fact, video traffic will be a whopping 82% of all global IP traffic by 2022 -- up from 75% percent in 2017. It's clear that web visitors are shifting to video -- Facebook Watch, IGTV, and of course, YouTube have all picked up steam in recent years. The only question is, are you going to take advantage of that trend?

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

A Better Jones

JUNE 17, 2019

I first entered the social media game in 2011, and Twitter and Facebook were king. Linkedin was gaining popularity and no one had a clue about how to properly use any of these social media giants. Today social media marketing is still a fairly new phenomenon, powered by the exponential technological advancements of the last 20 years. The old guard marketing tactics of TV spots, radio ads, and billboards are still profitable and effective - when done correctly - because they are processes markete

Social Media 71

Social Media Tools Media Work Management 71

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Convert

JUNE 17, 2019

This year has proven to be a very important year for eCommerce. In fact, it seems as though eCommerce becomes more and more complicated every year. There are new features that always need to be taken into consideration and new analytics to measure. In this age, one such feature that has become essential to an.

eCommerce 68

eCommerce Analysis Analytics Features 68

Brightedge

JUNE 17, 2019

Google recently announced some changes to their mobile SERP layout that are intended to make it easier for customers to recognize the branding of different sites and determine which pages they want to engage with. Although the change might not be as dramatic as some other Google layout updates, it may have an impact on […]. The post Changes to the Mobile SERP: How to leverage new branding opportunities appeared first on BrightEdge SEO Blog.

SERP 65

SERP Brand Identity Branding SEO 65

Allocadia

JUNE 17, 2019

At this point, for a marketing organization to answer questions like where’s my money going, what am I spending it on, that should be table stakes. How do you do all the other really cool, fancy stuff that you need money to do if you don’t know and you can’t speak to the business about where your money is going and what the effect of it is.

Spending 59

Spending Marketing Organization Effectiveness 59