Mon.Jun 17, 2019

What the Rise of the Robot Content Writer Means for Digital Marketers

Modern Marketing

In an effort to stay competitive, many media companies and news organizations are employing teams of robot reporters to crank out stories using very basic templates created by human editors.

Report 259

65% of B2B marketers use content syndication, why aren’t you?

Madison Logic

By Damien Charles, ABM Strategist at Madison Logic Last year, I worked with a CMO at a cloud solutions company that was focused on finding ways to shorten their sales cycle from 8-10 months to roughly 6.

CMO 74

5 Tools to Help You Convert Your Website Traffic

ClearVoice

What is a good website conversion rate? This is the million-dollar question. Ask any marketer and they will tell you that the industry standard 2-4% site conversion rate isn’t good enough.

Time To Define Your Internal Content Marketing Strategy

Marketing Insider Group

Your content marketing strategy most likely focuses on your external audience – your customers or followers. This makes sense, after all these people are the ones who’ll spend their money and help your business generate income.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Webinar: Prove ROI and Make the Business Case for Industrial Content Marketing

Industrial Marketing Today

Industrial content marketing for engaging with engineers and technical professionals can be challenging. I’ve written about these problems in the past.

Case 234

More Trending

It's CDP Time for Marketing Cloud Vendors

Customer Experience Matrix

Adobe, Salesforce and Oracle all made announcements regarding Customer Data Platform products this week. None are world-changing: Salesforce described a planned extension of Customer 360 ; Abobe announced triggered journey campaigns that draw on its “real time CDP”, and Oracle described CDP services from systems integrators. But the fact that all three vendors are addressing the topic raises some interesting questions. Why does this matter to technology and marketing professionals?

Vendor 162

10 Tips From Best-Selling Authors That Will Polish Your Content

Content Marketing Institute

What can you learn from those best-selling fiction authors to make your content marketing shine? A lot. They know how to keep readers turning the page. Here are 10 tips from Stephen King, F. Scott Fitzgerald, George Orwell, and more.

Best 112

The State of Email Engagement: When, Where, and How People Engage with Email

Litmus

Email engagement is like a black box for many email marketers. Too often, marketers only look at opens and clicks, but have no insight into what happens in between. Like in any marketing discipline, better insights are the foundation to improving campaign performance in email marketing.

Email 111

9 Tips to Take Your Blog Content from Average to Awesome

Single Grain

Around 4 million blog posts are written every day. But just because everyone is creating blog content to promote their business doesn't mean that it's all great. Although blogging is a terrific way to build an audience for your business, it isn't as easy as churning out numerous posts every month.

Banner 101

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Effective Content Collaboration for Large Teams: The Key Elements

DivvyHQ

Collaboration is a beautiful thing. It’s a marketing leader’s dream… unified teams all pulling together, striving for omnichannel marketing mastery. What could possibly go wrong?

Of dinosaurs and meteors: 2 different (and contentious) models of technology adoption

chiefmartech

Boy, did I kick a hornet’s nest. A couple of weeks ago, I shared an article from MIT Sloan Management Review , Implement First, Ask Questions Later (or Not at All) by Stephen J. Andriole.

Should You Be a Content Marketing Writer?

ClearVoice

You’ve considered many variations of a creative career, from writing scripts to being a social media coordinator to being a professor. Lifestyle journalism pays less every year, leaving generalists (i.e.,

Is Your Marketing Data Missing Your Most Powerful Data Set?

Modern B2B Marketing

Interactions with prospects and customers before, during, and after an event don’t just offer a chance for engagement, but also a unique opportunity to further customize your follow-up, communications, and their next event experience, which in turn helps accelerate impact, velocity, and conversion.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

What Have We Done With Our Happiness?

Engagio

EDITOR’S NOTE: Last night on the TV show Chopped, there was a lady who came to America with $70 and a suitcase. She now owns 3 food trucks and won the show, claiming she’s living the “American Dream.”.

How can I differentiate between a good digital marketer and a bad one when hiring for a contract job?

Net-Results

As a former marketing contractor, I might be able to answer this properly. I think it really depends on what you’re trying to achieve with said contract job. “Digital marketing” is a very broad term and therefore you need to be more specific about your desired outcomes.

Cold Calling vs. Warm Calling: Is Cold Calling Dead?

Zoominfo

You don’t have to be in the B2B sales world to be familiar with the term “cold calling.” It’s a phrase that’s likely to elicit a negative response, whether you’re in the business world or an average citizen who has received one too many unsolicited calls.

PPC Tools: 39 Solutions for Paid Advertising Pros (Plus a Bonus)

SEMrush

We talked to our PPC team, as well as dozens of PPC marketers at several conferences we attended this spring and came up with a list of 39 tools that make the lives of paid advertising pros easier.

PPC 112

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Personal branding trends to tap into on social media

Sprout Social

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. It’s what separates you from the rest of the pack and helps build important connections that boost your growth and development.

We Have Marketing Envy For…

Marketing Envy

Our business goal is to create such spectacular marketing results for our clients that their competitors are left green with envy. But, there’s (almost) nothing I love more than getting impressed and inspired by the marketing efforts of other companies. Sometimes, I’m even a little envious.

PPC 75

I Published 60 YouTube Videos in 30 Days. Here's What Happened.

Hubspot

You can't deny that video is a vital part of any business's marketing strategy in 2019. In fact, video traffic will be a whopping 82% of all global IP traffic by 2022 -- up from 75% percent in 2017.

Marie Kondo-ing Your LinkedIn: The LinkedIn Audit Blueprint to Help Your Profile Shine

Buffer

We wish for you to have the very best, most fulfilling career possible, doing work that you love. And one of the best routes to that dream job is having a dreamy LinkedIn profile ! We’ll show you how. Today we’re giving you a checklist for a LinkedIn makeover.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

7 Tips on How to Market Your Business

Only B2B

Marketing your business is very important, no matter what the size of your business is. However, a lot of you don’t know how to market your business which is why. The post 7 Tips on How to Market Your Business appeared first on ONLY B2B. blogs

Tips 71

Google Core Update June 2019 [Original Research]

MarketMuse

We analyzed the content quality of the top 20 winners and losers of Google's Core Update June 2019. Here's what we found. The post Google Core Update June 2019 [Original Research] appeared first on MarketMuse. SEO Content Strategy

Changes to the Mobile SERP: How to leverage new branding opportunities

Brightedge

Google recently announced some changes to their mobile SERP layout that are intended to make it easier for customers to recognize the branding of different sites and determine which pages they want to engage with.

SERP 68

Magento’s Site Speed and the eCommerce Experience: An Analysis

Convert

This year has proven to be a very important year for eCommerce. In fact, it seems as though eCommerce becomes more and more complicated every year. There are new features that always need to be taken into consideration and new analytics to measure.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.