Mon.Jun 17, 2019

What the Rise of the Robot Content Writer Means for Digital Marketers

Modern Marketing

In an effort to stay competitive, many media companies and news organizations are employing teams of robot reporters to crank out stories using very basic templates created by human editors.

Report 274

65% of B2B marketers use content syndication, why aren’t you?

Madison Logic

By Damien Charles, ABM Strategist at Madison Logic Last year, I worked with a CMO at a cloud solutions company that was focused on finding ways to shorten their sales cycle from 8-10 months to roughly 6.

CMO 84

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5 Tools to Help You Convert Your Website Traffic

ClearVoice

What is a good website conversion rate? This is the million-dollar question. Ask any marketer and they will tell you that the industry standard 2-4% site conversion rate isn’t good enough.

Time To Define Your Internal Content Marketing Strategy

Marketing Insider Group

Your content marketing strategy most likely focuses on your external audience – your customers or followers. This makes sense, after all these people are the ones who’ll spend their money and help your business generate income.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Successful Marketing Plans Depend on Visibility

Hive9

A marketing plan with visibility (from multiple points of view) is one that’s designed to meet often complex corporate goals tied to specific strategies for growth.

Plan 183

More Trending

It's CDP Time for Marketing Cloud Vendors

Customer Experience Matrix

Adobe, Salesforce and Oracle all made announcements regarding Customer Data Platform products this week. None are world-changing: Salesforce described a planned extension of Customer 360 ; Abobe announced triggered journey campaigns that draw on its “real time CDP”, and Oracle described CDP services from systems integrators. But the fact that all three vendors are addressing the topic raises some interesting questions. Why does this matter to technology and marketing professionals?

Vendor 179

PPC Tools: 39 Solutions for Paid Advertising Pros (Plus a Bonus)

SEMrush

We talked to our PPC team, as well as dozens of PPC marketers at several conferences we attended this spring and came up with a list of 39 tools that make the lives of paid advertising pros easier.

PPC 114

The State of Email Engagement: When, Where, and How People Engage with Email

Litmus

Email engagement is like a black box for many email marketers. Too often, marketers only look at opens and clicks, but have no insight into what happens in between. Like in any marketing discipline, better insights are the foundation to improving campaign performance in email marketing.

Email 111

10 Tips From Best-Selling Authors That Will Polish Your Content

Content Marketing Institute

What can you learn from those best-selling fiction authors to make your content marketing shine? A lot. They know how to keep readers turning the page. Here are 10 tips from Stephen King, F. Scott Fitzgerald, George Orwell, and more.

Best 110

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Of dinosaurs and meteors: 2 different (and contentious) models of technology adoption

chiefmartech

Boy, did I kick a hornet’s nest. A couple of weeks ago, I shared an article from MIT Sloan Management Review , Implement First, Ask Questions Later (or Not at All) by Stephen J. Andriole.

Best Tweets from #SEMrushchat: Ways Your Competitors Can Help Improve Your Content Strategy

SEMrush

On June 12th, #SEMrushchat discussed ways your competitors can help improve your content strategy with guest Erika Heald. The discussion offered many insights on the mistakes businesses often make and the different critical factors they forget to examine.

Effective Content Collaboration for Large Teams: The Key Elements

DivvyHQ

Collaboration is a beautiful thing. It’s a marketing leader’s dream… unified teams all pulling together, striving for omnichannel marketing mastery. What could possibly go wrong?

Should You Be a Content Marketing Writer?

ClearVoice

You’ve considered many variations of a creative career, from writing scripts to being a social media coordinator to being a professor. Lifestyle journalism pays less every year, leaving generalists (i.e.,

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Is Your Marketing Data Missing Your Most Powerful Data Set?

Marketo

Interactions with prospects and customers before, during, and after an event don’t just offer a chance for engagement, but also a unique opportunity to further customize your follow-up, communications, and their next event experience, which in turn helps accelerate impact, velocity, and conversion.

7 Tips on How to Market Your Business

Only B2B

Marketing your business is very important, no matter what the size of your business is. However, a lot of you don’t know how to market your business which is why. The post 7 Tips on How to Market Your Business appeared first on ONLY B2B. blogs

Tips 84

What Have We Done With Our Happiness?

Engagio

EDITOR’S NOTE: Last night on the TV show Chopped, there was a lady who came to America with $70 and a suitcase. She now owns 3 food trucks and won the show, claiming she’s living the “American Dream.”.

How can I differentiate between a good digital marketer and a bad one when hiring for a contract job?

Net-Results

As a former marketing contractor, I might be able to answer this properly. I think it really depends on what you’re trying to achieve with said contract job. “Digital marketing” is a very broad term and therefore you need to be more specific about your desired outcomes.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Cold Calling vs. Warm Calling: Is Cold Calling Dead?

Zoominfo

You don’t have to be in the B2B sales world to be familiar with the term “cold calling.” It’s a phrase that’s likely to elicit a negative response, whether you’re in the business world or an average citizen who has received one too many unsolicited calls.

Personal branding trends to tap into on social media

Sprout Social

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. It’s what separates you from the rest of the pack and helps build important connections that boost your growth and development.

I Published 60 YouTube Videos in 30 Days. Here's What Happened.

Hubspot

You can't deny that video is a vital part of any business's marketing strategy in 2019. In fact, video traffic will be a whopping 82% of all global IP traffic by 2022 -- up from 75% percent in 2017.

Social Media Tool Review: Improve Engagements By Using CoSchedule

A Better Jones

I first entered the social media game in 2011, and Twitter and Facebook were king. Linkedin was gaining popularity and no one had a clue about how to properly use any of these social media giants.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

We Have Marketing Envy For…

Marketing Envy

Our business goal is to create such spectacular marketing results for our clients that their competitors are left green with envy. But, there’s (almost) nothing I love more than getting impressed and inspired by the marketing efforts of other companies. Sometimes, I’m even a little envious.

Magento’s Site Speed and the eCommerce Experience: An Analysis

Convert

This year has proven to be a very important year for eCommerce. In fact, it seems as though eCommerce becomes more and more complicated every year. There are new features that always need to be taken into consideration and new analytics to measure.

Marie Kondo-ing Your LinkedIn: The LinkedIn Audit Blueprint to Help Your Profile Shine

Buffer

We wish for you to have the very best, most fulfilling career possible, doing work that you love. And one of the best routes to that dream job is having a dreamy LinkedIn profile ! We’ll show you how. Today we’re giving you a checklist for a LinkedIn makeover.

Do B2B marketing better

Modern B2B

Do B2B marketing better. It struck me the other day that we speak with a lot of marketers and no matter what size of budget they have, or size of organisation they are, they’re all struggling with similar issues. Most commonly it’s lack of resource, followed by lack of specialist skills then lack of budget. There’s a drive and desire to want to do better, smarter B2B marketing, but in most cases they’re simply hamstrung.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!