Keeping up with ABM: tips from the FlipMyFunnel conference
Biznology
AUGUST 17, 2018
I attended my first FlipMyFunnel conference this month, and picked up some fresh insights into Account Based Marketing (ABM). I’ve explored ABM before— with interviews here and here , for example. But this event helped me understand how ABM has grown, thrived, and settled itself into an established part of modern B2B thinking. Launched eight years ago by the digital ad platform company Terminus, #FMF has taken on a life of its own.
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