Fri.Aug 17, 2018

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Keeping up with ABM: tips from the FlipMyFunnel conference

Biznology

I attended my first FlipMyFunnel conference this month, and picked up some fresh insights into Account Based Marketing (ABM). I’ve explored ABM before— with interviews here and here , for example. But this event helped me understand how ABM has grown, thrived, and settled itself into an established part of modern B2B thinking. Launched eight years ago by the digital ad platform company Terminus, #FMF has taken on a life of its own.

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Why Demand Generation Marketing Is like College Football

Adobe Experience Cloud Blog

“There are only two seasons: football season and waiting for football season. Everything else is just filler.” – Me, on several occasions. Since I started school at the University of Utah three years ago, I have done nothing but religiously follow my school’s football team, the Utes. It is my sole priority, my college calling, and my favorite thing to do.

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From Chaos to Kickass -  Three steps to optimize sales and marketing results.

ViewPoint

Organizations that optimize sales and marketing achieve kickass results by doing just three things well. Agree on their market, media and message. Measure what matters. Deliver fewer, but better, leads to sales. Agree. Sounds simple, yes, but most B2B companies are doing just the opposite. Often sales and marketing haven’t collaborated on such fundamental issues as who their audiences are, how to best reach them and once they do, what to say.

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5 Marketing Automation Myths – Busted!

ClickDimensions

Did you hear the one about the call coming from inside the house? Or the one about the vanishing hitchhiker? Urban legends endure in every culture, much like myths about marketing automation. And just as urban legends can make you not want to do certain things like being home alone or doing a kind deed for a stranger, marketing automation myths can make can make you not want to start using or expand your usage of a very beneficial technology.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Instagram's New TV Feature: A Good Idea for Brands?

Hubspot

Instagram is taking on media giant YouTube with the latest addition to their social media platform: IGTV. The Facebook-owned company is looking for a way to expand its offerings, reach new customers, and increase usage on their app -- even if it means borrowing from another platform’s users. IGTV is still relatively new, and brands are looking for ways to leverage the feature to their advantage.

More Trending

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6 Influencer Marketing Case Studies With Phenomenal Success

Online Marketing Institute

Learn Topics Certifications Series Webinars Newest Classes Topics Certifications Series Webinars Newest Classes Explore all of our offerings – by topic -Analytics -B2B Marketing -Brand and Consumer Insights -Content Marketing -Customer Journey -Digital Advertising -Email Marketing -Marketing and Advertising Technology -Mobile Marketing -SEO -Social Media Marketing -Other Level 1: Essentials and Strategy -Social Media Marketing -Facebook Fundamentals -Digital Marketing Fundamentals -Content Marke

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Xerox Prints New Vision With Marketing

Content Marketing Institute

Editor’s note: Bertrand Cerisier is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. When you imagine the future of work, what comes to mind? Does your futuristic workspace include printers? Does it even use paper? If not, you’ve got a good idea of the messaging challenges the global marketing team at Xerox faced.

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CIOs Sound Off: Your Sales Reps Don’t Measure Up

The ROI Guy

If you ask the average IT solution provider exec, they’ll tell you how much they want to be a trusted partner of their customers. However, ask CIOs what they think about this, and they won’t be shy about how poorly vendors are delivering on these partnership promises. Apparently, most CIOs don’t think their vendor sales reps are up to the task. The problem, according to a joint CEC/IDC study, only one in 10 IT leaders feel “highly satisfied” with the performance of their most strategic vendors.

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FIND BUSINESS STABILITY WITH INTERNAL BUSINESS PROCESSES

Ontraport

Whether you realize it or not, as you’ve built your business over time you’ve also been creating all the processes that are running your business. From how you deal with refunds to how your team follows up with leads, the way you accomplish goals in your business can be reduced to a series of steps. […]. The post FIND BUSINESS STABILITY WITH INTERNAL BUSINESS PROCESSES appeared first on The ONTRAPORT Blog.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Goals and Outcomes for Effective Employee Communications

Eric Mower + Associates

In the first article in this series , we identified several business realities that make employee communications more important than ever. To gain perspective and insight about this growing strategic communications discipline, we recently gathered input from 10 employee communications professionals. This article highlights common themes that we heard.

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AutoSuccess ” Bulldog Kia Supercharges Sales with an AI Assistant”

Conversica

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5 Smart Ways Brands Can Get More Value From Freelancers

Contently

Outside of my full-time job as Contently’s outreach manager, I do some work in my spare time copyediting book manuscripts. While the projects are straightforward and keeps me productive on weekends, working remotely with some of my clients can be a little rocky. With one former client, those rocks became full-on boulders. I was stuck in a pool of editors bidding for assignments at sub-standard rates, and I hadn’t seen any consistency from the client.

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9 Rules for Establishing Credibility and E-A-T in Your Content

Brandpoint

Content marketing provides so many benefits. But increasingly, the quality of a brand’s digital content can make or break the credibility of your entire business. In a study conducted by the Content Marketing Institute and Smart Brief, the majority of decision-makers have no preference about where they get their information, as long as the information is credible.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Smart Ways Brands Can Get More Value From Freelancers

Contently

Outside of my full-time job as Contently’s outreach manager, I do some work in my spare time copyediting book manuscripts. While the projects are straightforward and keeps me productive on weekends, working remotely with some of my clients can be a little rocky. With one former client, those rocks became full-on boulders. I was stuck in a pool of editors bidding for assignments at sub-standard rates, and I hadn’t seen any consistency from the client.

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10 Things You May Not Know About Marketo

Heinz Marketing

By Lisa Heay , Senior Marketing Consultant at Heinz Marketing. It’s hard to know what you don’t know. Marketing Automation is complex, and even after almost a decade using tools like this, I’m still learning new things and new ways to get the job done better, faster, more efficiently. Here’s a list of 10 things you may not know about Marketo: Batch Campaigns and Wait Step Priority.

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5 Reasons Your B2B Facebook Page May be Sputtering

Metadata

You built your Facebook page for your B2B business but your customers aren’t coming. Your page likes are stagnant, and you aren’t getting the traffic or lead conversions you expected. What are you doing wrong? With over 2 Billion worldwide users representing every demographic under the sun, Facebook is a very valuable and affordable channel for B2B marketing.

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How AI Can Help You Operate Your Tech Stack

Albert

August. 17. 2018. by Oren Langberg. Lead Sales Engineer. How AI Can Help You Operate Your Tech Stack. Most marketing tech stacks are over-complicated and underperforming — AI marketing platforms represent a single, elegant solution to both problems. The digital revolution has provided marketers with unprecedented access to their target audiences, but it has also made their day-to-day operations dramatically more complicated.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Design a Character for Your Brand

Hubspot

Have you ever searched stock image websites and thought, None of these truly represent my brand? It can be difficult to stand out, or delight your readers, if you're using the same cheesy "marketing person on computer" image as everyone else. But what's the alternative, besides finding room in the budget to hire a freelance photographer? You might want to rethink your strategy a bit.

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5 Reasons Your B2B Facebook Page May be Sputtering

Metadata

You built your Facebook page for your B2B business but your customers aren’t coming. Your page likes are stagnant, and you aren’t getting the traffic or lead conversions you expected. What are you doing wrong? With over 2 Billion worldwide users representing every demographic under the sun, Facebook is a very valuable and affordable channel for B2B marketing.

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How AI Can Help You Operate Your Tech Stack

Albert

August. 17. 2018. by Oren Langberg. Lead Sales Engineer. How AI Can Help You Operate Your Tech Stack. Most marketing tech stacks are over-complicated and underperforming — AI marketing platforms represent a single, elegant solution to both problems. The digital revolution has provided marketers with unprecedented access to their target audiences, but it has also made their day-to-day operations dramatically more complicated.

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Your Cheat Sheet for Posting GIFs on Instagram

Hubspot

GIFs are fun, digestible, and, most importantly, relatable -- that’s why everybody loves them and shares them on social media so much. And since Instagram is the top social media platform for visual content, your followers expect your brand to post more compelling content than the photos of your company’s complimentary lunch each week. Your audience want to feel something when they scroll through Instagram, and GIFs can forge that emotional connection with them.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The GDPR Compliant CRO Toolbox: Find Out If You’re Respecting Privacy with Your Tech Stack

Convert

This infographic has been distilled from an article penned by our CEO and vocal privacy advocate Dennis van der Heijden on the site Conversion Sciences. You can read the original, expanded blog here: [link] The General Data Protection Regulation (GDPR) is here! And boy, was it a tidal wave. The initial rush to get complaint.

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Create Content That Actually Gets Published—Content Governance Strategies For More Efficient Internal Review

Content Standard

There’s an old saying in publishing that every writer is only as good as their editor. I think a corollary may exist in content marketing that content is only as good as its stakeholders. The editing and review process in content creatio n is an enormous and vital chunk of the content marketing pipeline. It’s where marketers spend a large portion of their time rewriting and reformating material to perfection, and is often the rate-limiting step for efficient or inefficient workflows.