SendX
MAY 16, 2022
Due to stiff competition in the bitcoin market, marketing is an essential component of launching a successful crypto company. Crypto marketing agencies are experts that can manage this part of the crypto business — assisting in increasing awareness and improving performance, growing your user base, increasing your brand value, and thus getting the results of your investments.
Zoominfo
MAY 16, 2022
Marketing technology stacks have been giving marketers headaches since the dawn of time (OK, maybe not that long … but it feels like it). The tools are too complex, too inaccurate, don’t integrate well, aren’t used enough, have too much overlap, and the list goes on. And yet, experts predict that marketers will keep leaning into more complex marketing automation solutions and personalization tools.
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Search Engine Journal
MAY 16, 2022
Learn how to create a people card for Google Search — a virtual business card that show up when a person’s name is searched for. The post Add Me To Search: How To Create Your Google People Card appeared first on Search Engine Journal.
Envy
MAY 16, 2022
So you've all heard of Paid LinkedIn lead generation forms, where a person views a LinkedIn Lead Gen ad for an eBook or for a demo or for some kind of other promotion. They decide they want to go for it, fill in some details and voilà they become a lead. Now LinkedIn are taking the concept further and they have created an organic LinkedIn lead generation form.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Search Engine Journal
MAY 16, 2022
YouTube gives creators another way to earn revenue directly from their audience with membership gifting, a feature comparable to gifted subscriptions on Twitch. The post YouTube Adds New Way To Make Money With Gifted Memberships appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
MAY 16, 2022
Maximize your small business budget with the help of local video marketing. Learn the benefits of local video marketing and how to go about it. The post Local Video Marketing: 4 Ways To Win With Video appeared first on Search Engine Journal.
seo.co
MAY 16, 2022
If you want to be one of the top-ranking websites for vital keywords, you need to have a lot of informative content on your site. How do you know what to write about on your blog, though? Digging into keyword research is one of the most important things you can do to decide the topics to write about. But how will you know if you have missed out on some great topic opportunities?
Vidyard
MAY 16, 2022
The discovery call is one of the most crucial parts of selling. As the seller, it’s your opportunity to get to know your prospect and introduce them to what your business is all about. In some ways, it’s kind of like a first date. And if you had the opportunity to get some background information on the person before you met on your date, wouldn’t you jump at the chance?
Search Engine Journal
MAY 16, 2022
Is your PPC copy getting tired? Check out these 7 ad copy tests and learn what's actually working right now. The post 7 Ad Copy Tests To Boost PPC Performance [With Examples] appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Salesforce Marketing Cloud
MAY 16, 2022
Hybrid work has existed long enough, and in large enough numbers, that researchers have identified why some organizations are more successful with it than others. It comes down to three things: tools, training, and team building. Pre-pandemic, only 8% of the 60 million U.S workers whose jobs could be done remotely worked exclusively at home, while one-third worked in a hybrid fashion.
Search Engine Journal
MAY 16, 2022
TikTok has launched a new tool that surfaces insights marketers can use to target different demographics around the world. The post New TikTok Tool Surfaces Useful Insights For Marketers appeared first on Search Engine Journal.
Anyword
MAY 16, 2022
You’ve been hard at work creating content that helps your audience solve their problems, so what’s the best way to boost your article’s performance? Chances are you’re interested in more than just the number of people who read your article – you want them to actually take some sort of action after reading it, like subscribing to your email list or purchasing something from your store.
SmarkLabs
MAY 16, 2022
If your business has an online presence, chances are you’re already on LinkedIn. It’s a great platform for building a professional community, hiring top talent, and showcasing your industry leadership. However, if you haven’t explored the ads feature, you’re missing valuable advantages the platform has to offer. In this article, we’ll cover the pros and cons to LinkedIn ads.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Televerde
MAY 16, 2022
Environmental, social, and governance (ESG) factors have shaped investment strategies and workplace priorities for decades. As more businesses and consumers realize the importance of ESG, we get a better idea of how the future of ESG will shape the workplace. ESG is not a passing trend. From 2006 to 2020, the number of companies that pledged to integrate ESG principles into their investment decisions grew from 63 to 3,038.
Oktopost
MAY 16, 2022
“We’re using social media for brand awareness.”. There’s nothing wrong with that. However, if you’re not using social media to drive real revenue to your brand, you’re leaving money on the table. So, how do you use social media to actually earn revenue for B2B? How do you shift the preconception that all social media is good for is brand recognition?
LeanData
MAY 16, 2022
Today’s B2B buyers are decidedly digital-first. We know this. Post-pandemic studies show that the majority of B2B buyers are well into the Consideration phase of their buying journeys before they reach out to a company and its representatives. Prospective buyers want quick, friction-free buying journeys on their own timelines, just like they’ve grown accustomed to with their B2C buying experiences.
Content Marketing Institute
MAY 16, 2022
Too often, content marketers set goals that their business leaders don’t care a lot about. (Brand awareness, anyone?) Here’s how to speak their language and set goals better connected to the business.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
MAY 16, 2022
Turing Image Super-Resolution will automatically turn website images into high resolution graphics for users of Edge browser. The post Edge Browser Will AI Improve All Web Images appeared first on Search Engine Journal.
Choozle
MAY 16, 2022
Audience targeting is the one constant that runs through every digital media campaign. Although it sounds cliché, marketers today need to connect with the right person at the right time in the right place. The days of generalized advertising messages are over. Consumers fit into very specific audiences, and they only want to see ads and offers that are relevant to their unique wants and needs.
Search Engine Journal
MAY 16, 2022
Google Ads has announced a number of scripts improvements in what it’s calling a "new Google Ads script experience.". The post Google Ads Makes Automation Easier With Scripts Updates appeared first on Search Engine Journal.
Martech
MAY 16, 2022
Henk-jan ter Brugge is director, global digital marketing and e-commerce for consumer- and healthcare-tech giant Philips in Amsterdam. We caught up with him about his experience with marketing and technology. So how did you wind up in marketing? What brought you to where you are today ? I didn’t specifically study marketing, but I see people of all backgrounds and trades in marketing nowadays.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
MAY 16, 2022
The acquisition of Rank Ranger adds search term rank tracking to Similarweb’s keyword analysis capabilities. The post Similarweb Acquires SEO & Rank Tracking Company Rank Ranger appeared first on Search Engine Journal.
Martech
MAY 16, 2022
Marriott International is launching a retail media network to give advertisers access to the hotel chain’s guests. Ad buyers will be able to use anonymized data to target customers using the company’s app, websites and, eventually, guestroom TVs. Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? Let us know! Take the 2022 MarTech Replacement Survey today!
Search Engine Journal
MAY 16, 2022
Have a small- to medium-sized business? We've made it easy for you to see how your industry competitors are gaining success so you can, too! The post Current Market Trends For The Fastest-Growing SMB Industries appeared first on Search Engine Journal.
Heinz Marketing
MAY 16, 2022
By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Search Engine Journal
MAY 16, 2022
Which is better for SEO: a subdomain, subdirectory or ccTLD? Check out these pros and cons so you can decide what's best for your site. The post Subdomain, Subdirectory & ccTLD: Which One Should You Use? appeared first on Search Engine Journal.
Martech
MAY 16, 2022
Kristy Alexander, founder of Apple Rose Beauty. Image provided by Apple Rose Beauty. “I went into corporate America for about 10 years and was on the fast track, being promoted every couple of years,” Apple Rose Beauty founder Kristy Alexander told us. “I was up for another promotion when I decided to travel around the world. I found myself in Thailand, volunteering with an organization that helped rescue women from human trafficking.
Search Engine Journal
MAY 16, 2022
Google's John Mueller answers question about the impact of JavaScript on Googlebot and recommends testing to find out what's really happening. The post Site Dependence On JavaScript A Problem For Googlebot? appeared first on Search Engine Journal.
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