Mon.May 16, 2022

6 advanced email automations for creators looking to scale

ConvertKit

A great business runs like a well-oiled machine. Smooth, automatic, and consistent. It works effortlessly around the clock to deliver leads and sales, all without much tinkering from you.

Email 76

Top 6 Crypto Marketing Agencies

SendX

Due to stiff competition in the bitcoin market, marketing is an essential component of launching a successful crypto company.

Agency 195
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How to Write the Perfect Page Title for SEO

Marketing Insider Group

What’s in a page title? As it turns out, quite a lot. Your page titles not only tell the world what your page is about, they’re a key factor in whether anyone ever actually visits it. There’s more to page titles, too, than simply writing a perfunctory description about the content on your page.

From Rhetoric to Revenue: the Rebirth of Social Media as a B2B Growth Engine

Oktopost

“We’re using social media for brand awareness.”. There’s nothing wrong with that. However, if you’re not using social media to drive real revenue to your brand, you’re leaving money on the table. So, how do you use social media to actually earn revenue for B2B?

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

5 Ways to Adhere to Web Accessibility Guidelines

Marketing Insider Group

Maintaining a strong SEO marketing strategy requires you to be flexible and open to adapting to new best practices that help you provide more value to your audience.

More Trending

Ultimate Guide to the Pros and Cons of LinkedIn Ads  

SmarkLabs

If your business has an online presence, chances are you’re already on LinkedIn. It’s a great platform for building a professional community, hiring top talent, and showcasing your industry leadership.

What the Heck Are Organic LinkedIn Lead Generation Forms?

Marketing Envy

So you've all heard of Paid LinkedIn lead generation forms, where a person views a LinkedIn Lead Gen ad for an eBook or for a demo or for some kind of other promotion. They decide they want to go for it, fill in some details and voilà they become a lead.

Add Me To Search: How To Create Your Google People Card via @sejournal, @MattGSouthern

Search Engine Journal

Learn how to create a people card for Google Search — a virtual business card that show up when a person’s name is searched for. The post Add Me To Search: How To Create Your Google People Card appeared first on Search Engine Journal. International Search

The Seven Pillars of Programmatic Marketing: A Well Defined and Validated Audience

Choozle

Audience targeting is the one constant that runs through every digital media campaign. Although it sounds cliché, marketers today need to connect with the right person at the right time in the right place. The days of generalized advertising messages are over.

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

4 Content Marketing Goals That Really Matter to the Business

Content Marketing Institute

Too often, content marketers set goals that their business leaders don’t care a lot about. Brand awareness, anyone?) Here’s how to speak their language and set goals better connected to the business. Continue reading → Company News

Brand 72

Using Content Marketing Automation For Personalization

Litmus

Using content marketing automation for personalization shouldn’t be a challenge. By using existing technology, such as product feeds , marketers can easily achieve automated emails without having to do any heavy lifting (or hours of coding!).

How to Perform an SEO Content Gap Analysis

seo.co

If you want to be one of the top-ranking websites for vital keywords, you need to have a lot of informative content on your site. How do you know what to write about on your blog, though? Digging into keyword research is one of the most important things you can do to decide the topics to write about.

YouTube Adds New Way To Make Money With Gifted Memberships via @sejournal, @MattGSouthern

Search Engine Journal

YouTube gives creators another way to earn revenue directly from their audience with membership gifting, a feature comparable to gifted subscriptions on Twitch. The post YouTube Adds New Way To Make Money With Gifted Memberships appeared first on Search Engine Journal. News YouTube

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

How to use Google’s Business Messages to engage with your customers

Sprout Social

Online customers don’t have the luxury of walking up to a salesperson and asking an important question—but they still expect a fast response when they’re seeking information. Google Business Messages can help businesses meet that expectation.

Local Video Marketing: 4 Ways To Win With Video via @sejournal, @jasonhennessey

Search Engine Journal

Maximize your small business budget with the help of local video marketing. Learn the benefits of local video marketing and how to go about it. The post Local Video Marketing: 4 Ways To Win With Video appeared first on Search Engine Journal. Local Search YouTube

Building Your B2B Marketing Tech Stack

FunnelEnvy

Digital marketing is exponentially more powerful today than the techniques used in the early days of the web. Unfortunately, with its expanded capabilities comes more complexity.

Build 67

Using Google Analytics to Drive Your SEO Strategy

BOP Design

Google Analytics is an extremely useful tool when it comes to SEO for your B2B website. Google is one of the most popular search engines in the world, and it makes sense that to rank well on Google, you want to do as much as you can to optimize your website for their search engine.

Do You Have an Immediate Need for Skilled Offshore Staffing?

Using talent from overseas is creating new challenges for managers. Here’s a closer look at common offshoring complications for HR managers and best practices for overcoming them. Download this comprehensive guide, "Overcoming Human Resource Management Challenges in Offshoring Teams," to learn more!

How to Run the Perfect Sales Discovery Call

Vidyard

The discovery call is one of the most crucial parts of selling. As the seller, it’s your opportunity to get to know your prospect and introduce them to what your business is all about. In some ways, it’s kind of like a first date.

7 Ad Copy Tests To Boost PPC Performance [With Examples] via @sejournal, @jonleeclark

Search Engine Journal

Is your PPC copy getting tired? Check out these 7 ad copy tests and learn what's actually working right now. The post 7 Ad Copy Tests To Boost PPC Performance [With Examples] appeared first on Search Engine Journal. Content Creation Paid Media Strategy

[Announcement] Track and Increase Your ROI with Revenue Attribution

Optinmonster

There’s not one successful company in this world that doesn’t create P&L (Profit and Loss) statements on a regular basis. A smart entrepreneur knows that each penny needs to be carefully tracked, because numbers say more than anything else in business. Numbers dictate decisions.

ROI 60

7 Major Stressors For Digital Marketers & How To Deal via @sejournal, @ashleymadhatter

Search Engine Journal

Here are seven of the biggest causes of stress for digital marketers and helpful tips to bring the zen back to your worklife. The post 7 Major Stressors For Digital Marketers & How To Deal appeared first on Search Engine Journal. Careers Digital Strategy

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

Protect Your Content With a More-Secure CMS [Sponsored]

Content Marketing Institute

When it comes to cyber safety, the protective measures your CMS takes can mean the difference between a seamless customer experience and serious breaches of trust. Let’s explore how to select CMS tech with greater confidence. Continue reading → Company News

New TikTok Tool Surfaces Useful Insights For Marketers via @sejournal, @MattGSouthern

Search Engine Journal

TikTok has launched a new tool that surfaces insights marketers can use to target different demographics around the world. The post New TikTok Tool Surfaces Useful Insights For Marketers appeared first on Search Engine Journal. News TikTok

Data Quality Storytelling: A Better Way to Do DQ Reporting

Ataccama

Liven up your DQ reports with the latest data visualization technology.

How a link in bio Instagram tool can grow your brand

Sprout Social

As a marketer, you’ve probably heard, read or typed “click link in bio” at least once. It’s become synonymous with Instagram—and also very memeable. But your bio link is also a secret superpower.

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Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

Want To Win at Hybrid Work? Get These Three Things Right

Salesforce

Hybrid work has existed long enough, and in large enough numbers, that researchers have identified why some organizations are more successful with it than others. It comes down to three things: tools, training, and team building. Pre-pandemic, only 8% of the 60 million U.S

Edge Browser Will AI Improve All Web Images via @sejournal, @martinibuster

Search Engine Journal

Turing Image Super-Resolution will automatically turn website images into high resolution graphics for users of Edge browser. The post Edge Browser Will AI Improve All Web Images appeared first on Search Engine Journal. News SEO

Honoring the History and Impact of the AAPI Community

Salesforce

A survey of over 2,700 people in the U.S. found 42% of those asked could not name one single prominent Asian American.