Wed.Dec 04, 2019

Countdown to 2020: B2B Marketing Trends to Watch


Here we are in December, which means marketers are split into two groups. They’re either chock-full of holiday spirit, using the season as inspiration for fun content and campaigns. Or, they’re in full-blown panic mode, trying to meet deadlines and complete plans for the year ahead.

[Infographic]10 Reasons Why You Need A Lead Management Process This Christmas

Inbox Insight

As we come up to the end of the year it’s a time for reflection. So cosy up with a cup of cocoa and let’s think about what matters most this holiday season – just how effective is your lead management process?

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How To Make Non-Boring Content For Your Email Campaign

Martech Advisor

Most email opens happen on mobile, and if your email can’t be read conveniently off a smartphone screen, the recipient will close it. The same will happen if the content of your email is straight-up boring.

9 Ways to Increase Landing Page Conversions

Marketing Insider Group

Many companies implement an SEO strategy – experiencing varying degrees of success, it’s clear the benefits are worth your company’s time.

Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing

Industrial Marketing Today

The original post %Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Email marketing for manufacturers continues to perform well, but there are some serious challenges to overcome.

Report: 36% of Marketers Still Lack Insights About the Effectiveness of Tactics

KoMarketing Associates

Although attribution is critical to understanding which marketing tactics are paying off, new research suggests that marketers are still behind in implementing these capabilities.

More Trending

FIR B2B: We’re Pleased and Excited to Tell You What People Don’t Know About Social Media


Podcast: Play in new window | Download. We examine three different articles that touch on various B2B marketing aspects in this podcast. The first one from Digiday and documents what the BBC went through to establish its fifth content vertical it calls Future.

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When Good Enough Shouldn’t Be: Fixing Email Performance Problems

Modern Marketing

When faced with a problem, it’s easy to get sidetracked into focusing on superficial metrics or jump to conclusions, especially when it involves what appears to be a quick fix.

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Small Business Marketing Ideas & Tips for SMB Business Owners

Outbound Engine

It’s always a good time for business owners to think about the most effective small business marketing ideas. Maybe your messages don’t seem to be landing as they have in the past. Or it could be that business seems to be stagnant.

3 Simple Ways to Generate More Returning Visitors to Your Site

Single Grain

Digital marketers tend to focus on attracting new customers to a business because they measure success by the number of new clicks they managed to drive to a site. Yet, returning customers are much more important to a business than first-time visitors.

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In the Age of Spotify, Why Does Radio Still Exist? Because People Love Discovery In Their Diets!

Modern Marketing

Have you ever been on a long drive, and decided to flip through some of the local radio stations, just to see what people in that area are listening to? Maybe you were in the mood to discover some new artists or hear a genre you hadn’t listened to for years.

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M&A Branding and Marketing: Threats, Opportunities, and Strategies

Hinge Marketing

Professional services firms are no strangers to the M&A landscape. If your firm hasn’t been part of a merger or acquisition, some of your competition certainly has. Global M&A activity broke all-time records during the first half of 2018 — reaching over $2.5

10 Digital Marketing Best Practices for 2020 and Beyond


To survive as an online business these days, you need to have a solid digital marketing strategy. But where do you start and how do you know which digital marketing best practices are going to result in success for your business?

What Percentage of Organic Search Should Be Converting into Leads?

SmartBug Media

Would you rather listen to this blog instead of reading it? Just click play below. At one point or another, every marketer, agency, business owner, and inbound enthusiast has asked this question: “How much of my organic traffic should really be converting into leads?”

Effective Social Media Use in E-commerce Marketing


Reading Time: 4 minutes Social media has now evolved into a very important part of our everyday lives. From maintaining constant communication with family and friends and building relationships, it has now become a crucial tool for promoting brands and selling products or services.

21 YouTube SEO Tools to Boost Your Video Rankings

Content Marketing Institute

If don’t optimize your brand’s videos for the world’s second largest search engine, you aren’t getting their full ROI potential. Get them to rank and attract more viewers who are interested in your content with these 21 tools.

Why social commerce will rule social media in 2020

Buffer Social

What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. But if you look to today’s trends and the latest buzz, you’ll start to see the signs.

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5 Creative Customer Retention Strategies that Really Work


There’s nothing better than winning over a new customer. Convincing someone to give your service or product a try, knowing it truly is going to benefit them and help them meet their marketing goals is exhilarating, and it can leave you feeling accomplished and satisfied.

Marketing Strategies: Waterfall Model Advantages and Disadvantages


There are countless marketing strategies and project management philosophies out there and it can be hard to understand which one is best for your business.

How to Perform a Competitor Analysis to Boost SEO

Method and Metric

Why competitive analysis? Knowing your competition, is an essential part of business, whether it’s online or offline. When it comes to online, understanding who is beating you in the SERPs and why helps you to develop your strategy using the data collected.

8 of the Biggest Social Recruiting Mistakes and How to Avoid Them


Authenticity is the name of the game when it comes to recruiting. In today’s candidate-driven landscape, it’s no longer sufficient to go through the motions of a one-size-fits-all recruiting strategy — particularly when it comes to social recruiting.

How to hyper-target audiences to effectively localize a national campaign


30-second summary: KPItarge help a client leverage innovative data analytic techniques to both, increase brand exposure and promote an in store sales lift.

How to Grow Your IT business in 2020


Let’s face it, business growth is essential for any company. And if you’re an entrepreneur, you are aware of the fierce competition in the business world. Also, if you aren’t growing, your competitors are, and you are losing out on new business.

California Consumer Privacy Act (CCPA) and ActiveDEMAND


ActiveDEMAND stays on top of relevant privacy laws to ensure our customers have access to tools to ensure compliance. From GDPR to CASL and now CCPA, ActiveDEMAND provides the tools needed to be compliant.

3 Legal Steps Podcasters Often Forget About


Podcasting is a great medium for creating content for your audience with some unique benefits. It is more popular than ever and the resources about starting a podcast seem to be popping up every day. One often overlooked topic, however, is the legal issues that podcasters should consider.

Part 1: CCPA Compliance and B2B Marketing Privacy Strategy


With Ray Estevez, Chief Data Officer, True Influence. If you are a business that collects or uses personal data to connect with customers, by now you’ve undoubtedly heard about the “sweeping” changes coming when the California Consumer Privacy Act (CCPA) finally goes into full effect on Jan. 1, 2020.

“I want them to know I was here.”


A story about chronic illness, trauma, and a conference that changed everything. Photography by Rachel Renee Photographie Co. I’m freezing. I don’t know why I didn’t think to bring a warmer jacket to the Oregon coast in October. I blame it on my having only ever lived in sunny places – Florida and California. But now I’m on the beach in Florence, Oregon, getting pelted by icy rain because the winds blew back my turquoise umbrella, rendering it useless.

Do You Trust The Data In Your CRM?


Do you trust the data in your CRM? The data that guides your forecast and helps you determine the next sales action reps should take? . If you don’t, you’re not alone… . In a short poll held during our latest webinar , only 22% of participants responded they had “high trust” in their data.

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It’s Time to Make the Future Happen in B2B and That’s Why I Joined Engagio


Do you remember the Remington commercial? It’s from a long time ago, back when we actually had to watch the commercials on TV, and it’s always stuck with me. In the ad, a guy talked about how much he liked his Remington and why.

Do You Trust The Data In Your CRM?


Do you trust the data in your CRM? The data that guides your forecast and helps you determine the next sales action reps should take? . If you don’t, you’re not alone. . In a short poll held during our latest webinar , only 22% of participants responded they had “high trust” in their data.

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Why You Need to Refresh Your Value Proposition in 2020


The end of the year is coming up quickly! As we discussed in our blog post, The Ultimate 2020 Website Strategy Playbook , it’s the perfect time to take a good look at what’s been working for your B2B brand and what might need some work.