Content4Demand

DECEMBER 4, 2019

Here we are in December, which means marketers are split into two groups. They’re either chock-full of holiday spirit, using the season as inspiration for fun content and campaigns. Or, they’re in full-blown panic mode, trying to meet deadlines and complete plans for the year ahead. Regardless of the group you’re in, this post can help you uncover inspiration and ideas to fuel your 2020 strategies—or even test a few last-minute tactics.

Trends 52

Trends B2B Marketing Planning Paid Search Agency 52

Inbox Insight

DECEMBER 4, 2019

As we come up to the end of the year it’s a time for reflection. So cosy up with a cup of cocoa and let’s think about what matters most this holiday season – just how effective is your lead management process? When lead revenue and profit are top of the marketing agenda, the pressure’s on to deliver performance marketing that demonstrates quick-fire success and an impressive ROI.

Lead Management 77

Lead Management Process Leads Lead 77

Martech Advisor

DECEMBER 4, 2019

Most email opens happen on mobile, and if your email can’t be read conveniently off a smartphone screen, the recipient will close it. The same will happen if the content of your email is straight-up boring. Here’s what you have to do to compel people to read your emails, shares, Connie Benton, Freelancer Writer. Email marketing is one of the most important tools in the arsenal of a digital marketer.

Email Campaigns 97

Email Campaigns Campaigns Content Advertising Mediums 97

Marketing Insider Group

DECEMBER 4, 2019

Many companies implement an SEO strategy – experiencing varying degrees of success, it’s clear the benefits are worth your company’s time. SEO or Search Engine Optimization is a great way to attract more organic search traffic to your website for free so you can convert that traffic into leads into sales. The landing page is a key piece in the puzzle for both SEO and sales funnels.

Landing Pages 330

Landing Pages Conversion Top of Funnel Classified Ads 330

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

DECEMBER 4, 2019

Authenticity is the name of the game when it comes to recruiting. In today’s candidate-driven landscape, it’s no longer sufficient to go through the motions of a one-size-fits-all recruiting strategy — particularly when it comes to social recruiting. Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ).

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

InsightSquared

DECEMBER 4, 2019

Do you trust the data in your CRM? The data that guides your forecast and helps you determine the next sales action reps should take? . If you don’t, you’re not alone… . In a short poll held during our latest webinar , only 22% of participants responded they had “high trust” in their data. What these numbers tell us is that despite all the time and labor effort put into producing that reports and records, they still fail when it comes to helping the sales team make smart decisions and take

CRM 156

CRM Forecasting Allocation Webinar Metrics 156

Hive9

DECEMBER 4, 2019

When it comes to choosing a new wall calendar for the new year, you’ve got some tough choices in front of you. Lighthouses of New England? Best The Office quotations? Rescued kittens in baskets, perhaps? Aesthetics or entertainment might be the only thing determining your yearly wall calendar choice, but when it comes to selecting an appropriate calendar for your marketing planning, you should keep a few vital functions in mind.

Planning 157

Planning Effectiveness Marketing Plans Marketing & Strategy 157

InsightSquared

DECEMBER 4, 2019

Do you trust the data in your CRM? The data that guides your forecast and helps you determine the next sales action reps should take? . If you don’t, you’re not alone. . In a short poll held during our latest webinar , only 22% of participants responded they had “high trust” in their data. What these numbers tell us is that despite all the time and labor effort put into producing that reports and records, they still fail when it comes to helping the sales team make smart decisions and take actio

CRM 156

CRM Allocation Webinar Metrics Forecasting 156

Biznology

DECEMBER 4, 2019

Podcast: Play in new window | Download. We examine three different articles that touch on various B2B marketing aspects in this podcast. The first one from Digiday and documents what the BBC went through to establish its fifth content vertical it calls Future. The channel deals with health, wellness and sustainability, and it took a lot more effort than you might think to create.

Social Media 156

Social Media Dwell Media B2B 156

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Outbound Engine

DECEMBER 4, 2019

It’s always a good time for business owners to think about the most effective small business marketing ideas. Maybe your messages don’t seem to be landing as they have in the past. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement. Here is a list of small business marketing ideas and tips to give you a competitive edge. 1.

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Zoominfo

DECEMBER 4, 2019

Authenticity is the name of the game when it comes to recruiting. In today’s candidate-driven landscape, it’s no longer sufficient to go through the motions of a one-size-fits-all recruiting strategy — particularly when it comes to social recruiting. Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ).

High Quality Lead 100

High Quality Lead Outreach Social Media Linkedin 100

Hinge Marketing

DECEMBER 4, 2019

Professional services firms are no strangers to the M&A landscape. If your firm hasn’t been part of a merger or acquisition, some of your competition certainly has. Global M&A activity broke all-time records during the first half of 2018 — reaching over $2.5 trillion in value, with US-based firms leading the charge. Healthcare, technology and media-related brands have experienced the most consolidation, but increasingly complex and global projects have also driven the demand for similarl

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Planning Work Management 118

SmartBug Media

DECEMBER 4, 2019

Would you rather listen to this blog instead of reading it? Just click play below. At one point or another, every marketer, agency, business owner, and inbound enthusiast has asked this question: “How much of my organic traffic should really be converting into leads?” This question has good reason behind it: organic visit-to-lead conversion rate is a great benchmark of inbound success.

Organic Leads 111

Organic Leads Paid Content Sales Qualified Leads Lead Ranking 111

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content Marketing Institute

DECEMBER 4, 2019

If don’t optimize your brand’s videos for the world’s second largest search engine, you aren’t getting their full ROI potential. Get them to rank and attract more viewers who are interested in your content with these 21 tools. Continue reading → The post 21 YouTube SEO Tools to Boost Your Video Rankings appeared first on Content Marketing Institute.

Youtube 108

Youtube SEO Video Marketing Tools 108

Industrial Marketing Today

DECEMBER 4, 2019

The original post %Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Email marketing for manufacturers continues to perform well, but there are some serious challenges to overcome. It is a mixed bag of good and bad news. Keep reading for all the details based on research conducted by highly respected and independent third-party sources Email marketing for manufacturers continues to be very effectiv

Email Marketing 93

Email Marketing Marketing Research Marketing Websites 93

Search Engine Journal

DECEMBER 4, 2019

What to skyrocket your blog content? These 101 blogging tips focus on SEO, craft, style, UX, amplification and productivity elements. The post 101 Quick & Easy Tips to Skyrocket Your Blog Content via @ronlieback appeared first on Search Engine Journal.

Tips 106

Tips Content SEO Product 106

Buffer

DECEMBER 4, 2019

What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. But if you look to today’s trends and the latest buzz, you’ll start to see the signs. Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020.

Social Media 98

Social Media Rules Media Click Rate 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Spiralytics

DECEMBER 4, 2019

Let’s face it, business growth is essential for any company. And if you’re an entrepreneur, you are aware of the fierce competition in the business world. Also, if you aren’t growing, your competitors are, and you are losing out on new business. According to new research, one of the most prominent challenges businesses face today is finding strategies that help them grow.

Business 86

Business Research Marketing & Strategy Paid Search Agency 86

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Exhibiting at conferences provides A/E/C firms an ideal opportunity to build brand awareness and thought leadership, showcase their expertise, network with prospects and teaming partners, generate new leads and engage exis

Trade Show 87

Trade Show Planning ROI Marketing Budget Creation 87

Optinmonster

DECEMBER 4, 2019

To survive as an online business these days, you need to have a solid digital marketing strategy. But where do you start and how do you know which digital marketing best practices are going to result in success for your business? In this article, we’ll go over the digital marketing tips you need for 2020 and beyond so you can get ahead of the game.

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

Method and Metric

DECEMBER 4, 2019

Why competitive analysis? Knowing your competition, is an essential part of business, whether it’s online or offline. When it comes to online, understanding who is beating you in the SERPs and why helps you to develop your strategy using the data collected. We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way.

Analysis 87

Analysis SERP SEO Domain 87

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

DrumUp

DECEMBER 4, 2019

Reading Time: 4 minutes Social media has now evolved into a very important part of our everyday lives. From maintaining constant communication with family and friends and building relationships, it has now become a crucial tool for promoting brands and selling products or services. In fact, when it comes.

Social Media 82

Social Media Social Marketing Media Effectiveness 82

ClickZ

DECEMBER 4, 2019

30-second summary: KPItarge help a client leverage innovative data analytic techniques to both, increase brand exposure and promote an in store sales lift. Using geolocation technology allowed KPItarge to put their client’s ads in front of the exact audiences they wanted to target, while they were in stores that sold the product, during times where they were likely to be making purchasing decisions.

Allocation 88

Allocation CPA Cost per Acquisition Campaigns 88

Hubspot

DECEMBER 4, 2019

Last year, Sony Pictures earned over 45 million impressions and made over a million in incremental movie ticket purchases. While these metrics are impressive, the method by which these metrics were earned might be even more impressive — content that disappeared on Snapchat. Snapchat Stories is a prime feature of the app. Stories is a form of what's called ephemeral content, which is defined as content that goes away after a certain period of time.

Content 77

Content Impressions Paid Search Agency Social Media 77

Stevens & Tate

DECEMBER 4, 2019

Trying to manage all of your marketing efforts can be a time-consuming process. There are only so many hours in a day and if you have a robust marketing strategy, then finding time to perform basic marketing tasks can be challenging. It’s why marketing optimization is so important. The idea of marketing optimization is to improve the efficiency of your marketing efforts and maximize your desired outcomes.

Optimization 69

Optimization Planning Work Management Landing Pages 69

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

ConvertKit

DECEMBER 4, 2019

A story about chronic illness, trauma, and a conference that changed everything. Photography by Rachel Renee Photographie Co. I’m freezing. I don’t know why I didn’t think to bring a warmer jacket to the Oregon coast in October. I blame it on my having only ever lived in sunny places – Florida and California. But now I’m on the beach in Florence, Oregon, getting pelted by icy rain because the winds blew back my turquoise umbrella, rendering it useless.

Conference 74

Conference Design Work Management Order 74

PureB2B

DECEMBER 4, 2019

Women Around the World Recognized at Stevie Awards in New York City. Danvers, Massachusetts – December 4th, 2019 – Pure Incubation President and CEO Melissa Chang is the recipient of a Silver Stevie® Award in the Women-Run Workplace of the Year (More Than 10 Employees) category in the 16 th annual Stevie Awards for Women in Business. The Stevie Awards for Women in Business honors top women executives, entrepreneurs, employees, and the companies they run worldwide.

Lead Scoring 62

Lead Scoring Lead Ranking Demand Generation Agencies Business 62

Engagio

DECEMBER 4, 2019

Do you remember the Remington commercial? It’s from a long time ago, back when we actually had to watch the commercials on TV, and it’s always stuck with me. In the ad, a guy talked about how much he liked his Remington and why. Nothing new there, your classic customer testimonial, but wait for it… at the end of the commercial, he said he “ was so impressed, I bought the company.

B2B 62

B2B Work Management Paid Search Agency Marketing Management 62