Sat.Oct 01, 2022

How To Plan a Content ‘Season’ Like a Hollywood Showrunner [Rose-Colored Glasses]

Content Marketing Institute

An episodic approach to content planning keeps all the teams involved in producing content on track – and other teams’ ad hoc requests at bay. Robert Rose explains how (and why) to plan a season like a TV showrunner. Continue reading → Company News

The Complete Guide to Integrated Digital Marketing

DivvyHQ

Marketing works best when it’s delivered across multiple channels with a consistent, integrated front. The last thing you want to do is confuse your audience with some sort of one-off tactic that doesn't seem to fit when they decide to dig deeper.

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How to Submit Your Website to Search Engines in 2022

SEMrush

In this guide, you‘ll learn how to submit your site to Google and other search engines (Bing, Yahoo, Yandex and DuckDuckGo), as well as understand other ways that they can discover your website or URLs, including sitemap submissions, internal linking, earning inbound links and more.

WordPress Gutenberg 14.2 Offers Better User Experience via @sejournal, @martinibuster

Search Engine Journal

Newly released Gutenberg 14.2 features numerous improvements that make editing on WordPress a smoother experience. The post WordPress Gutenberg 14.2 Offers Better User Experience appeared first on Search Engine Journal. News WordPress

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

Your guide to building a marketing budget template

The Marketing Blender

Our Services. . See Our Work. . Who We Are. . Resources. . Blog. . Contact Us. . Your guide to building a marketing budget template. Looking to create a new marketing budget template for your business? Then you’ve come to the right place.

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SEO Myths - 10 Times Almost Every SEO Expert Was Wrong

SEMrush

We made polls for SEO experts to predict what a change will do. These ten times, almost nobody got it right. SEO Split Testing

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Drupal Warns of Critical High Severity Vulnerability via @sejournal, @martinibuster

Search Engine Journal

Drupal issued security advisories for two vulnerabilities that can allow access to sensitive data. The post Drupal Warns of Critical High Severity Vulnerability appeared first on Search Engine Journal. Drupal News

Feature Fridays: How Mobiles.co.uk uses Litmus Personalize in preparation for Black Friday

Litmus

[link]. For this week’s edition of Feature Friday we’re talking all things Black Friday ! This email from British smartphone retailer Mobiles.co.uk features personalized dynamic content automation by Litmus Personalize , powered by Kickdynamic.

Top 5 Reasons Why I’m Going to Marketing Prof’s B2B Forum

Heinz Marketing

By Karla Sanders , Engagement Manager at Heinz Marketing. Marketing Prof’s most anticipated B2B event is here and I’m so glad I’m attending! For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times.

Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

SEO Split Test Result: Removing FAQ Schema

SEMrush

Would removing FAQ Schema on e-commerce category pages help SEO? Read the case study to find out. SEO Split Testing

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B2B PPC Experts Give Their Take On Google Search On Announcements via @sejournal, @brookeosmundson

Search Engine Journal

Google hosted its 3rd annual Search On event on September 28th.

Fall seasonal marketing: A guide to the (other) most wonderful time of the year

Sprout Social

It’s finally fall–time for pumpkins, apples, hayrides and Halloween. But the first day of fall is more than an excuse to break out your cardigan collection. It’s an opportunity to leverage seasonal marketing to connect with your audiences.

Fodina and Acrolinx on Coming to Terms with Terms

Acrolinx

For technical writers, maintaining consistent terminology is a constant challenge. Acrolinx can help you use the right wording as you write, or check your existing documents for compliance, … Continue reading "Fodina and Acrolinx on Coming to Terms with Terms".

Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

Holiday Email Marketing Prep: 6 Mistakes That Can Hurt Your Holiday Season Revenue

TowerData

Q4 is officially here — a season chock-full of opportunities to attract new customers, rekindle relationships with customers you’ve lost, and deepen engagements with existing customers.

UltraVPN Review: Is This 2022’s Best VPN?

Single Grain

UltraVPN has been earning rave reviews as of late for its speed, simplicity, and affordable pricing, but is it really as good as its biggest fans claim it to be? Honestly, I think it is.

5 Benefits of Data Processing in Real Estate Recruitment

Altitude Branding

Many companies still use traditional recruitment methods like internal hiring and employee referrals because they’re simple and familiar. While these are undoubtedly effective, they might not be enough for acquiring top talents in a highly competitive industry like real estate.

Four Ways to Define Marketing Priorities for Your ABM Strategy

Full Circle Insights

The growing popularity of account-based marketing among B2B marketers is well established — most B2B marketing teams have adopted an ABM strategy, though the maturity of the ABM model they use varies across marketing teams.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

YouTube Searches For Health Topics To Show Personal Stories via @sejournal, @MattGSouthern

Search Engine Journal

YouTube is updating the way it delivers search results for health-related queries, adding a section dedicated to personal stories from patients. The post YouTube Searches For Health Topics To Show Personal Stories appeared first on Search Engine Journal. News YouTube

Simple Ways to Increase B2B Website Traffic

Lake B2B

Getting the word out about the brand and generating quality leads are the primary goals of marketers. And the easiest way to do this is by driving organic traffic to your website.

Is Google’s MUM A Search Ranking Factor? via @sejournal, @mirandalmwrites

Search Engine Journal

What lies ahead for MUM? How does Google use MUM to improve search results? Find out here. The post Is Google’s MUM A Search Ranking Factor? appeared first on Search Engine Journal.

Why Financial Services Firms Are Turning to ABX 

6sense

FinServ spends nearly $20 billion a year on online advertising — more than almost any other industry. . Given this massive level of investment, these organizations are also seeking ways to ensure strong ROI.

7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies—the ultimate competitive advantage. With the help of the fastest, most frictionless way to target strategic accounts with in-the-moment behavioral data, marketers can reach prospects at the very beginning of their buyer’s journey. Even before they’ve engaged with any sales or marketing channels. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations, helping you prioritize sales outreach with companies that are ready to buy.

Traditional vs. Headless CMS: Digital Evolution And Content Velocity

Search Engine Journal

Would your business benefit from a headless content management system? Discover what it is, plus the pros and cons before you decide on a CMS. The post Traditional vs. Headless CMS: Digital Evolution And Content Velocity appeared first on Search Engine Journal. CMS Software

B2B Reads: Executive Presence, Future-Proofing, and Mapping New Industries

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Software Industry Traffic Trends Show Zoom Down, Others Up [New Data] via @sejournal, @gregjarboe

Search Engine Journal

Learn how paid search campaigns for the top 95 software companies in the U.S. fared in 2022 and how you can adapt your strategy. The post Software Industry Traffic Trends Show Zoom Down, Others Up [New Data] appeared first on Search Engine Journal. Agency Marketing Social Media

What Marketing Leaders Should Do NOW to Prepare for a (Possible) Recession

B2B Marketing Directions

B2B marketers have faced a parade of unprecedented challenges since COVID-19 reared its head in early 2020, and it now appears that 2023 will bring a new round of challenges. Faced with the highest level of inflation in four decades, the U.S.

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.

5 Ways to Spark Joy and Peace of Mind with Your Corporate Holiday Gifts

PFL

Five sustainable gifting strategies to spark joy and peace of mind in your customers, prospects, employees, and family. The post 5 Ways to Spark Joy and Peace of Mind with Your Corporate Holiday Gifts appeared first on PFL. Hybrid Experience Marketing Ideas

What is data observability? Make sure you think right about it!

Ataccama

Learn about data observability, why it's important, how it works, its key components, and more!

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What is ACH credit [+ Is It Safe to Use?]

Hubspot

You open up your banking app and see a strange deposit marked “ACH credit.” Are you being scammed? Can you keep the money? And do you need to do anything special to get it? Take a deep breath.

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