The Mx Group
JULY 25, 2018
B2B marketers are experiencing more pressure than ever to increase the quantity and quality of leads, outsmart the competition, and prove ROI in the process. The challenges can seem overwhelming, #amiright?! You need to know where to focus your efforts to reach your goals. If it’s demand generation vs. lead generation, which helps the most? Or are they really the same thing?
KoMarketing Associates
JULY 25, 2018
Whether it’s social media marketing or email marketing, new research shows that marketers are turning to a wide array of digital marketing tactics to achieve their primary objectives. Clutch recently published the results of its “How Businesses Use Digital Marketing in 2018” survey, and statistics showed that social media (81 percent), website (78 percent) and email (69 percent) are the top three digital marketing channels for marketers.
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Adobe Experience Cloud Blog
JULY 25, 2018
Building an audience is perhaps the most important aspect of growing a company. And yet, it’s also one of the most elusive. Turning digital advertisements into swaths of new customers is seen as a miracle, a magic trick. The phrase “ growth hacking ” is spoken in reverent tones as a sport for geniuses. The truth is that audience building will be a mystery until you pin it down by tracking and analyzing it.
Act-On
JULY 25, 2018
Are you thinking about hiring a social media expert to help with (or run) your social marketing? Pro tips for knowing when, why, who - and how - to hire.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Zoominfo
JULY 25, 2018
A successful traveling salesperson wields the ability to take in their surroundings and use contextual clues to glean what they can about each prospect they interact with. Using these clues, the salesperson then tailors their sales presentation to each prospective customer’s particular wants and needs. If all goes according to plan, by the end of the visit, the consumer wonders how they’ve lived so long without this salesperson’s product. .
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Vidyard
JULY 25, 2018
Between shooting selfie videos for LinkedIn, crafting Instagram stories, and replying to Tweets, it’s easy to get overwhelmed building a social media presence. Whether it’s for my own personal accounts or brands I’ve managed, I rely on four principles to guide my social media decision making: Quality Consistency Access Vulnerability These four concepts are meant to be simple.
Hubspot
JULY 25, 2018
Every sales team and entrepreneur need to know their customer. Who is the ideal fit for your offering? What are their interests and priorities? Answering these questions can help you prioritize the deals you’re most likely to win. But how do you find a target market and what exactly is it anyway? What Is a Target Market? A target market is a group of customers for which your products and services are aimed.
readwrite
JULY 25, 2018
How do you get noticed when your audience is more mobile, digital, and finicky than ever? That’s what the major players in the ad industry are trying to figure out. Not only are brands moving their media operations in-house, but many companies are embracing IT consulting firms in lieu of paying ad agencies. Why? It […]. The post How Tech Is Shaking Up the Modern-Day Ad Agency appeared first on ReadWrite.
Ontraport
JULY 25, 2018
"I started baking in middle school and I realized that baking is science and, when you understand the science, you can control the process.". The post Nathan Jin: Ivy Food Tech appeared first on The ONTRAPORT Blog.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
JULY 25, 2018
You walk into a store in search of new sunglasses. As you enter, your smartphone pings, and you open it to find a map, showing you where the sunglasses you looked at online are on display in-store. You walk over to them, try them on, and put them in your bag. A robot rolls up to you and intercepts, asking if you need help finding anything else. The robot takes you to a jeans display, as you’ve requested, and finds your size.
Content Marketing Institute
JULY 25, 2018
In 2015, I arrived in Cleveland for Content Marketing World in good health and good spirits, full of energy and excitement about the week to come. A few hours later that enthusiasm turned to panic, as my focus completely shifted to a sudden, sharp pain that woke me in the middle of the night in my hotel room. Within 12 hours, I personally learned some lessons about the role health care content marketing can and should play in the lives of consumers.
Ontraport
JULY 25, 2018
"I started baking in middle school and I realized that baking is science and, when you understand the science, you can control the process.".
Brightedge
JULY 25, 2018
A blog post by Sergey Alakov this week stated that Google is testing Google Price Insights, a new SERP element that adds price comparison features to the knowledge graph for hotels. The new feature includes a hyperlinked CTA called “Explore Insights.” When clicked, the CTA takes the user to to market comparison page that displays […]. The post Google Price Insights: New SERP Test and How to Respond appeared first on BrightEdge SEO Blog.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Oktopost
JULY 25, 2018
In April 2018, Facebook announced critical product updates to ensure the privacy and security of their users. As part of its announcement, some changes have already been enforced while others will come into effect in the near future. In one of the upcoming updates, which takes effect on August 1, 2018, Facebook will deprecate publishing to […].
Liveintent
JULY 25, 2018
Why would Amazon, which is tearing up retail online, be creating real-world retail experiences, popping up Amazon stores all over and paying $13.7 billion for Whole Foods? When we say tearing it up, we mean it. Last year Amazon vaulted to the lead of US ecommerce sales, grabbing a 28% share, up from 20% in 2013, according to the annual Internet Trends report by Mary Meeker.
Launch Marketing
JULY 25, 2018
Being a successful, compelling presenter is not something that comes naturally for most, but that doesn’t mean it has to hold you back from growing your presentation potential. Developing the skills to be seen as authentic and captivating by audiences is just like developing a muscle—you have to work on it and fuel your presentation with the right things.
readwrite
JULY 25, 2018
How do you get noticed when your audience is more mobile, digital, and finicky than ever? That’s what the major players in the ad industry are trying to figure out. Not only are brands moving their media operations in-house, but many companies are embracing IT consulting firms in lieu of paying ad agencies. Why? It seems that old-fashioned advertising just doesn’t cut it anymore.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Engagio
JULY 25, 2018
We want to keep in touch with people in our accounts and build relationships naturally, but it’s hard. And over automating will kill the deal. Simply creating and spinning off email cadences and calling and endless touch-points might send your buyer headed away. Instead, to shape buyer behavior, we know that we have to ‘nudge’ them towards the right choices, rather than try to lasso them and reel them in at speed.
Genroe
JULY 25, 2018
I’ve heard it too many times from small businesses who no longer invest in digital B2B marketing. “We tried it and it doesn’t work. After consulting with them, I’ve found the same mistakes being made, leading to many small businesses owners thinking that digital marketing doesn’t achieve anything worthwhile That’s just not true. When done […].
Hubspot
JULY 25, 2018
Welcome, one and all, to another Wednesday: the day that marks the halfway point -- almost -- to the weekend. Here in our Cambridge HQ, the days are slowly starting to get shorter. So as we hold onto to these summer days and nights -- and know that, perhaps, you are, too -- we'll try to unriddle this week's tech news in double-time. It's our Wednesday tech news roundup, and we're breaking it down.
Genroe
JULY 25, 2018
I’ve heard it too many times from small businesses who no longer invest in digital B2B marketing. “We tried it and it doesn’t work. After consulting with them, I’ve found the same mistakes being made, leading to many small businesses owners thinking that digital marketing doesn’t achieve anything worthwhile That’s just not true. When done […].
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
JULY 25, 2018
Facebook has had quite the tumultuous year. From election interference on its site, to the improper harvesting of personal user data , to CEO Mark Zuckerberg's multiple appearances before lawmakers -- one might expect the company to take a hit. And while that wasn't exactly the case in Q1 2018 , Facebook's Q2 earnings missed estimates by about $130 million -- its first miss since 2015.
Olympia Consulting Sales
JULY 25, 2018
Our leadership is defined by the success of our teams. A good coach is continually setting the standard for performance within their culture. Equipping our teams by educating them on the expectations required is a continual, never ending, process In my previous article, I wrote about the preliminary steps to become an outstanding coach to … The post The Coaching Habits of Excellent Leaders: Step Two appeared first on Olympia Consulting.
Terminus
JULY 25, 2018
Account-based marketing (ABM) is all the hype for B2B companies, and rightfully so. ABM is a strategy, not a specific tool — but technology has made it easy to identify, prioritize, target, and engage your best-fit target accounts, ultimately increasing revenue and customer retention. At the heart of any successful ABM program is alignment between sales and marketing, which is where sales development comes into play.
The Freeman Company
JULY 25, 2018
How these two trends can enhance your next brand experience
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
TrustRadius Marketing
JULY 25, 2018
It’s 2018, and having an online presence is no longer optional for most businesses. From enterprises to small local shops, online content helps businesses connect with their target audience and keep up with current customers. There are a few elements to this – social media, for example, is often crucial for engagement and reviews. But at the core of moving online for most businesses is the use of a Content Management System , or CMS.
Walker Sands
JULY 25, 2018
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