Thu.Dec 15, 2011

The Three Most Dangerous Social Media Metrics

grow - Practical Marketing Solutions

By Srini nvas Rao, Contributing {grow} Columnist. A while back I said that metrics and measurements have a tendency to limit our potential. What I failed to realize was that this is only the case when we measure the wrong things.

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). This report is chock full of statistics and graphs about B2B content marketing.

Trending Sources

Buyerology Trend: Humanize the Buyer Experience

Tony Zambito

This is the final article looking at buyer trends that will influence marketing and sales in the near and foreseeable future.

Integrated Marketing Measurement: It’s Like Lasagna

Digital B2B Marketing

All marketing is integrated, even if it is unintentional, poorly done or working against itself. Marketing activity does not happen in a vacuum void of other influences. What is the ROI of your social media activity? What is the ROI of search? What is the ROI of TV?

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

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Marketing Automation Interfaces Need Radical Surgery

Customer Experience Matrix

Several vendors have shown me their new campaign management interfaces recently. All were refined, attractive, and thoughtful. Each had subtle features that appeal to a connoisseur: floating tool pallets! Fly-over icon labels! Dynamic menus!

B2B Marketers to Increase Online Content, but What Kind?

B2B Marketing Traction

Now more than ever, online content is the key to attracting and engaging qualified prospects online. According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011).

Jesse Noyes: Brand Journalist or Brand Reporter?

B2B Memes

Jesse Noyes. For the past week or so, in the wake of Paul Conley’s skeptical assessment , I’ve been mulling over the future of brand journalism, aka content marketing.

7 Epic Uses of Twitter's New Embeddable Tweets Feature


The most important new Twitter feature for marketers isn't brand pages. Yes, you read that first sentence correctly. As part of its redesign announcement last week , Twitter revealed brand pages as well as a host of other features.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Hottest new app? Skwert! A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey Strawn is a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn. growtoons

Using LinkedIn for business: Best practices – IV

EMagine B2B Blog

This is the last of a four-part series aimed at helping our readers understand how best to use LinkedIn for their companies’ benefit. It assumes some beginning familiarity with LinkedIn, but nothing approaching proficiency. In the third installment of this series we looked at how to build your LinkedIn Company Page, and outlined some approaches [.]. B2B Web Strategy Social Media

Video: Happy Holidays from Eloqua

Modern Marketing

by Amy Bills | Tweet this If you looked back at holiday greetings sent from family to family over the decades, you’d probably recognize a pattern: a staged photo, plenty of smiles and those awkward sweaters!

Lead Nurturing Generates Nearly 3X More Clicks Than Email Blasts [Data]


Businesses haven’t adopted lead nurturing to the extent that they have embraced other tools such as email marketing or social media.


Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

We don’t need a social media ROI model


Image via Wikipedia. The business case for social media in the workplace and the inevitable ROI conversation have polarized innovation advocates and doubters for years. There’s a saying in marketing that we always waste half of our marketing budget, we just don’t know which half.

5 Ways Crappy Content Destroys Your Inbound Marketing


We've all heard it a million times: content is king! But not just any content; it has to be remarkable. Low quality content will send you careening into irrelevancy faster than a VH1 reality show, but does anyone know why?

How Effective is Your Facebook Strategy?


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10 Festive Holiday eCards for the Sharing #HoHoHubSpot


Now that the holiday season is in full swing, Hu , our sometimes naughty, sometimes nice HubSpot Unicorn has some more festive holiday eCards to share with you.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results