Fri.Jan 17, 2025

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How to select a CMS that powers SEO, personalization and growth

Martech

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. A critical component of this stack is the content management system (CMS) , which must address key challenges businesses face today: Achieving visibility in multimodal search. Establishing a presence in large language models (LLMs).

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B2B Customer Experience: Elevating Success Through Connection

sagefrog

Exceptional B2B customer experience (CX) is the backbone of success in an environment where every one of your competitors is looking to stand out. Unlike the transactional nature of many B2C interactions, B2B relationships depend on long-term trust, effective collaboration, and consistent value delivery. These relationships form a foundation of mutual success, where customer experience directly impacts retention, loyalty, and revenue.

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3 must-follow marketing copy rules to win your prospects’ trust

Martech

When your prospects walk into a sales call with little to no research, they expect one thing from your marketing team: trust. The key to building that trust lies in how your marketing copy addresses their problems, presents solutions and offers insights they cant find elsewhere. Lets break down three must-follow rules to help your copy hit the mark and turn prospects into customers.

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A Practical Guide to AI Governance and Embedding Ethics in AI Solutions

CMSWire

AI without ethics can backfire quickly. Learn why AI governance is important to build trust and make sure your AI works for everyone. Continue reading.

Ethics 123
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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Microsoft Clarity launches Google Ads integration

Martech

You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics. A new integration of Microsoft Clarity and Google Ads will help you see exactly how paid traffic interacts with your websites, potentially improving ROI on ad spend. Key features: Direct Google Ads account connection.

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Why Culture Is Key to Brand Marketing’s Influence

Content Marketing Institute

Why is culture a powerful force in marketing? Discover how to influence behavior and cultivate community by authentically engaging with culture moments. Glean inspiration from Budweiser's iconic "Wassup?" campaign and Beyonc's BeyHive.

Branding 105
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100 Most Expensive Keywords for Google Ads in 2025

Ahrefs

These are the 100 most expensive keywords on Google Ads, along with their monthly search volume and cost per click (CPC).

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Big Screens for Bigger Opportunities: CTV Ads for B2B Brands

Envy

Do you remember which ads you scrolled through in your feed during your lunch break? How about the fun ads just before your favorite binge-worthy show? Exactly.

Ads 77
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8 Resolutions for 2025: A Drew-on-Drew Special

Drew Neisser

As we step into 2025, Drew Neisser takes the mic solo for a special Drew-on-Drew episode, sharing his eight resolutions for the year ahead. From personal growth to professional goals, our penguin-in-chief dives into the habits, mindset shifts, and priorities that will guide himand hopefully inspire fellow marketersthrough the year. In this episode: Resolution #1: Keep on learning Embracing curiosity and connecting with experts to grow smarter every day.

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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Decoding Global Sanctions: The Lists That Impact International Trade

Data Cleaning/CRM Appending

Global Sanctions lists: what are they? A global sanctions list is a systematic database or list maintained by governments, international organisations, or regulatory bodies, which identifies individuals, organizations, or countries to be sanctioned economically or legally. Generally, these sanctions are imposed to protect human rights, national security, or foreign policy.

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Adapting to the TikTok Ban: Strategies for Brands to Navigate the Shift

Bluetext

The impending U.S. TikTok ban, set to take effect on January 19, 2025, presents significant challenges for brands that have integrated the platform into their marketing strategies. With the Supreme Court upholding a law requiring ByteDance, TikTok’s Chinese parent company, to divest its U.S. operations or face a ban, the landscape of social media marketing is poised for a substantial shift.

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Building Your Brand on LinkedIn

Metadata

LinkedIn is the place for professional networking, career growth, and building a brandbut lets be honest, it often feels a bit awkward. Kate Erwin recently shared her insights with the DEMAND Community on how to build a strong, authentic LinkedIn presence without falling into the overused traps we see every day- and Im here to share her tips with you.

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Choosing the Right B2B Marketing Agency in 2025: Discover the Orange Owl Difference

Orange Owl Blog

B2B Marketing Choosing the Right B2B Marketing Agency in 2025: Discover the Orange Owl Difference Vivek Goel January 18, 2025 Share : Table of Contents In the ever-evolving landscape of B2B marketing, choosing the right B2B marketing agency can be pivotal to your company’s success. As we move into 2025, the stakes are higher, and the digital dynamics are more complex than ever.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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8 Seductive Vanity Metrics You Will Burn Money Chasing

The Daily Egg

8 Seductive Vanity Metrics You Will Burn Money Chasing A vanity metric is a number that makes you feel good without directly impacting the business. The post 8 Seductive Vanity Metrics You Will Burn Money Chasing appeared first on The Daily Egg.

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Adapting to Social Media Uncertainty: Lessons from the TikTok Ban

Bluetext

The sudden return of TikTok to the U.S. market after its temporary ban highlights just how volatile the social media landscape can be. For brands, this serves as a wake-up call: relying too heavily on one platform is a risk that can leave your marketing strategy vulnerable to disruption. Whether its a regulatory issue, a platform shutdown, or shifting consumer preferences, diversifying your social media strategy is critical to long-term success.

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Lead Forensics Secures 32 G2 Badges in Winter 2025 Reports

Lead Forensics

Lead Forensics, the global leader in B2B website visitor identification has been honored with an impressive 32 G2 Badges in the Winter 2025 reports. This outstanding achievement underscores the companys exceptional performance, market presence, and customer satisfaction as evaluated by verified users on G2, the worlds largest software marketplace. Products positioned in G2s prestigious Leader quadrant are distinguished by their high ratings and substantial Satisfaction and Market Presence scores

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How Commerce Leaders Drive Efficient Growth with Agentforce

Salesforce Marketing Cloud

Making revenue-impacting decisions for a commerce business takes resolve. Every day, commerce leaders set strategies that drive growth across channels based on the demands of their target customers, what competitors are doing, and the general state of the market. With advances in AI commerce leaders now have an opportunity to go faster and connect with customers in entirely new ways.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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ClearVoice Team Spotlight: Max Christopoulos

ClearVoice

Welcome to the ClearVoice Team Spotlight interview series! In this video series, we introduce you to the talented team members who power ClearVoice, making it a great place to work and partner with. Max Christopoulos: Account Executive In this ClearVoice Team Spotlight episode, were excited to feature Max Christopoulos, an experienced content marketing professional with nearly 15 years in the industry.

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As TikTok Goes Dark, Here’s How to Adjust Your Social Strategy

Digilant

With the future of TikTok in question, advertisers are facing tough decisions about where to allocate their social budgets. While no one knows exactly what will happen to the appwhether new regulations will be imposed, ownership will change, or restrictions will be enforcedone thing is certain: brands need to be prepared for any outcome. Whether that means diversifying spend, testing new platforms, or doubling down on whats working, strategic adjustments now can help mitigate risk later.

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How Nonprofits are Leveraging AI Agents for Climate Action

Salesforce Marketing Cloud

Imagine a world where nonprofits can tackle the immense challenges of climate change with unprecedented efficiency and impact. This isn’t a distant dream; it’s the reality that many forward-thinking organizations are already experiencing with help from AI agents. As the frequency and severity of climate-related disasters continues to increase , we need to make nonprofit resources go further to meet the moment.