Tue.Apr 05, 2011

The Link Between Lead Nurturing and Buyer Experience Marketing

Tony Zambito

Image by kardboard604 via Flickr. The new buyer experience economy has resulted in shifting the economic value of many sales and marketing tactics over the past couple of years.    One approach whose value is on the rise is that of Lead Nurturing. 

Is This The End Of Social Media?

Marketing Insider Group

Is this the end of social media or a new beginning? For the past couple of weeks we have seen the social media ball bouncing back and forth. Social media is the greatest revolution in marketing. Social media is just the latest fad.

Trending Sources

Will the Real LinkedIn Search Results Please Stand Up?

B2B Marketing Traction

Tweet. In working with my clients on their presence on LinkedIn, I have found there is some confusion when evaluating how they perform in the LinkedIn search results. The reason for this is that the LinkedIn search feature defaults to what is relevant to the person searching.

Whatsnexx Manages Customer States, Not Campaigns

Customer Experience Matrix

Whatsnexx offers itself as a radically easier way to manage customer and prospect interactions than conventional marketing automation. I agree that it's radically different: it works without a central marketing database and tracks customer states rather than assigning them to campaigns. Whether it’s radically simpler is another question. Some perspective is in order. Although Whatsnexx was launched just last year, state-based systems have been used in marketing before.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

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Revenue Performance Management: Webtrends Tackles Data Overload

Modern Marketing

by Jesse Noyes | Tweet this. There are times when knowing a lot about one thing can make answering a simple question difficult. Take Webtrends , for instance.

A research perspective on social media’s performance

EMagine B2B Blog

Posting on the B2B Lead Blog, leadgen guru Brian Carroll recounts reading through one of his LinkedIn B2B LeadGen Roundtable’s threads, and being struck by the evident disconnect between the “expert” hype surrounding social media and the skepticism for its lead-generating prowess among in-the-trenches marketers. Somewhat mystified, Brian took up this subject with Sergio Balegno, [.]. B2B Web Strategy Social Media

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What if my competitor is cheating at SEO?

Biznology

Image via Wikipedia. Does that question keep you up at night? I mean, you are following the rules. You are doing everything ethically and humanly possible to drive searchers to your Web site, but what if your competitors are not so scrupulous?

Why Direct Mail & Focus Groups Don’t Mix

The Point

Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products.

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2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

Do Celebrities “Get” Twitter?

Modern Marketing

by Jesse Noyes | Tweet this. Last night I was watched Jon Stewart interview Bill Crystal on The Daily Show. Crystal was his usual clever self. Then he started talking about Twitter. Crystal had just joined Twitter and joked about trying to come up with material to tweet. Appears he’s still looking.) This is the part of a celebrity interview that always makes me cringe as it brings back painful memories of teaching my dad how to use his iPhone.

How to Convince Your Boss It's Time for a Marketing Transformation

Hubspot

This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011.

Common Mistakes in E-Commerce Copywriting

Fathom

Managing an e-commerce site is more than just making sure your shopping cart functions properly and all product photographs are easy to see. To get the most out of your site, you need to make sure the content supports your … Continue reading → The post Common Mistakes in E-Commerce Copywriting appeared first on Fathom. Content Creation & Strategy E-commerce/B2C content Copywriting

The Evolution of Ignoring Advertising [Cartoon]

Hubspot

This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. On Demand Webinar & Report: 2011 State of Inbound Marketing. Learn the latest findings from the 2011 State of Inbound Marketing Report.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Get a Plan! Don't Spend B2B Marketing Dollars without One | Marketri

Marketri

5 Marketing Action Items from Twitter's Search Update

Hubspot

Twitter Search has long been an important tool for marketers. It has been a free tool for monitoring mentions of your brand and industry. Today, Twitter rolled out updates to its search platform that make the tool better for People discovery.

Announcement: InsideView’s Sales Intelligence to Come Preloaded in SugarCRM

Sales Intelligence View

SugarCRM Users To Have Seamless Access to InsideView for Social Selling.

3 Marketing Lessons From Charles Darwin

Hubspot

In the 1880’s, Charles Darwin made an extraordinary discovery in the Galapagos Islands. He uncovered 14 species of finches, where each of their beaks evolved over time in order to properly consume the food available on its island.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

A research perspective on social media’s performance

EMagine B2B Blog

Posting on the B2B Lead Blog, leadgen guru Brian Carroll recounts reading through one of his LinkedIn B2B LeadGen Roundtable’s threads, and being struck by the evident disconnect between the “expert” hype surrounding social media and the skepticism for its lead-generating prowess among in-the-trenches marketers. Somewhat mystified, Brian took up this subject with Sergio Balegno, [.]. B2B Web Strategy Social Media

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