Contently
MAY 18, 2018
When I was a kid, I begged my parents for a skateboard because I wanted to be like the kids on Rocket Power. For an anxious, nerdy kid like me, the idea of learning to skateboard with candy-dyed hair and running with a crew of cool dudes sounded like paradise. Once I got it, though, all I really did was clumsily scoot back and forth on our driveway.
Vidyard
MAY 18, 2018
Demand creation budgets shrank in 2017, but SiriusDecisions made an interesting discovery: The highest performers beat the competition by spending that limited budget very differently. While average performers bought ads, high-performers leveraged white papers, trade shows, and interactive assets in new and interesting ways. Based on the findings of this report we have some EMEA Marketing Recommendations to help you continue to spend your limited budgets wisely while still beating the competitio
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Marketing Insider Group
MAY 18, 2018
For the 175th episode of The Marketing Book Podcast, I interviewed Mike Moore, co-author with Peter Thomas of Marketing Multiplied: A Real-world Guide To Channel Marketing For Beginners, Practitioners, And Executives. Marketing Multiplied is a guide to indirect channel marketing that explores topics such as how best to engage channel partners, how to create programs […].
Adobe Experience Cloud Blog
MAY 18, 2018
My first-ever job interview was at a hole-in-the-wall café. I sat at a dirty table with an intimidating store manager, scrambling to answer questions I had never been asked before: Could I work under pressure? How would I address conflict with a coworker? Somehow, I passed and entered the world of customer service. While working in this world, I have also trained and performed as a professional actor in Los Angeles and Denver.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Contently
MAY 18, 2018
Walk the floors of Vegas’s casinos and you’ll see thousands of people putting their money inside of brightly colored and flashing boxes. When you sit down at the box and put the money in, you never know if your investment will provide any sort of return. That’s kind of how marketing used to work. Teams would invest a certain amount in one channel, maybe more in another, maybe less in a third.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Kapost
MAY 18, 2018
Marketing and content strategies depend on one another to be successful—and often build off one another into a cohesive strategy—but they are two distinct functions in an organization. Marketing strategists. The post Walking the Line of Marketing Strategy vs. Content Strategy: Is There a Difference? appeared first on Kapost Content Marketing Blog.
Only B2B
MAY 18, 2018
Artificial Intelligence is B2B Sales Hack You: Gather data, start analyzing and procure more B2B sales qualified leads. *sometime later* You: I have gathered all information but. The post appeared first on ONLY B2B.
Hubspot
MAY 18, 2018
If you’ve had your computer for a while, it might be time you clear some space. Your browser automatically stores past websites you’ve visited, images you’ve saved, your passwords, and a ton of other information. While this information might be useful, over time, it takes up space on your hard drive, and could lead to issues like 404 errors (resulting from a corrupted cache).
Content Standard
MAY 18, 2018
It’s strange to think, as accustomed as we are to social media, that it has only been around for about two decades. But it’s also strange to realize that many elements that underpin these platforms—the importance of word of mouth, the power of influencer marketing—are actually quite old. I was reminded of this a few years back when I met up with some old friends while visiting my family over a holiday.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Hubspot
MAY 18, 2018
Here's a basic math question for you: Sammie has 50 sprockets. She sells eight of them. How many sprockets does she have left? Now, here's another question: Sammie has 50 sprockets. She receives an order for eight sprockets and ships four of them out to customers. How many sprockets are in Sammie's inventory ? These types of questions aren't just relics of elementary school -- they're also challenges inherent to inventory management.
Brightedge
MAY 18, 2018
Google announced a number of AI-driven product enhancements at its annual Google I/O conference on May 10. It is delivering materially on its positioning as an AI-first company. To Google that appears to mean injecting AI into all products and services to make them smarter and more useful. Just before the keynote, Google announced it […]. The post Google I/O Announcements Across Product Lines, Advances in AI & Thought Search appeared first on BrightEdge SEO Blog.
JotForm
MAY 18, 2018
You asked and we delivered – JotForm has launched a new feature that allows you to set a password for PDF attachments in submission emails. Many organizations, such as real estate agencies, law firms, and educational institutes, collect sensitive information from customers and clients. This inc.
The Mx Group
MAY 18, 2018
CHICAGO (May 18, 2018) — The Mx Group is very proud to announce that it has been named one of the Best Places to Work in Illinois for the fifth consecutive year. This statewide survey and awards program, promoted by The Daily Herald Business Ledger, was designed to identify, recognize and honor the best places of employment in Illinois, benefiting the state’s economy, workforce and businesses.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Standard
MAY 18, 2018
A brand is a powerful thing. And where brands are concerned, few have the global impact and value of Coca-Cola. Through a decades-long commitment to plastering its name and logo on bottles, T-shirts, decorative signs, Olympians, and almost anything else you can name, Coca-Cola’s global brand value has grown to an estimated $73.1 billion, according to Interbrand.
Champion Communications
MAY 18, 2018
Who are the UK’s B2B Tech Journalists and Analysts that should be on your media list?
The Freeman Company
MAY 18, 2018
Emerging realities that will affect your event marketing career in the next five years
Heinz Marketing
MAY 18, 2018
I spent most of the first two weeks of May attending three consecutive conferences – the Marketo Marketing Nation Summit , Unleash by Outreach and then the SiriusDecisions Summit. I settled back into the office early this week exhausted by also flush with ideas, notes, follow-ups, partner/prospect opportunities and more. Attending any event successfully requires premeditation on why you’re there and where to spend your time, as well as a keen ability to find and take advantage of s
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content Marketing Institute
MAY 18, 2018
If you’re a permanent Instagram resident who spends your days outlining Insta-strategies, researching hashtags, and making content plans, time flies quickly. New features debut almost every month and discerning trends is challenging. Instagram Stories are on many brands’ radar for good reason. Over 300 million view Instagram Stories every day and one-third of the most viewed Stories come from businesses.
Biznology
MAY 18, 2018
The roller coaster ride behind the Trump brand and his merchandising empire over the past 20 years is a perfect example of what happens when a personal brand loses its credibility and integrity. Branding is strategic and should reflect certain promises and values that are relevant to targeted customers. Developing and communicating distinct credentials to stand out in a crowd is true for personal branding too, whether it involves a celebrity, a politician, or simply someone looking for a new jo
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