Thu.Aug 17, 2017

Are Companies Ignoring Their Best Source for Buyer Insights?

Type A Communications

August 17, 2017 by Tony Zambito In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C. The rise of data analytics. read more.

B2C 91

2017 State of Pipeline Marketing Report: New Data On How B2B Marketers Drive Growth


Down-funnel metrics are more important than ever before. In the third annual State of Pipeline Marketing Report, we surveyed about 350 B2B and B2C marketers with sales teams to learn how they drive growth at their organizations. What are they prioritizing?

Trending Sources

7 Awkward Questions You Need to Ask Your Customers

B2B Marketing Insider

What’s the key to long-term business success? Customer satisfaction. How do you know your customer base is satisfied? You have to ask them. Sounds simple enough. Hey, Mr. You-Just-Made-a-Purchase, satisfied?” “Yup.” Another happy, satisfied customer. Back to business. Not even close. This myopic view is where many brands get their customer feedback programs dead wrong. […]. The post 7 Awkward Questions You Need to Ask Your Customers appeared first on Marketing Insider Group.

Deciphering the New Digital Marketing Buzzwords: Immersive, Experiential, and Multisensory

Content Standard

If you’ve been in the marketing biz for a while, you know that this industry loves its jargon. While some digital marketing expressions are easier to grasp than others ( TOFU marketing , anyone?), it can still be difficult to discern what’s what.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

More Trending

Why is there no minimum cyber security regulation?

grow - Practical Marketing Solutions

By Mark Schaefer. Research shows that the most popular blog posts are positive and uplifting with lots of high energy words. This is not one of those posts.

Dwell 38

How to Make Your Google AdWords Ads More Impactful Without Spending More


A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost? Of course the answer is obvious -- when it comes to advertising bigger is always better. So how can you go about making your Google AdWords ads bigger for the same (or maybe even a lower) cost?

A CMO Guide: How to Get your Teams to Tell Better Stories


I’ve been hearing this question from digital marketing leaders and executives more often lately: How do I get my content teams to tell better stories? Of course, “better” is highly subjective. What it often comes down to is how do we make them: Unique. Highly relevant. I’m really glad more and more executives are realizing the importance of developing these skillsets in their teams. In reality though, what I have found is that it’s not just about getting teams to tell better stories.

CMO 36

The NFL’s Brand Crisis: How It Plans to Market Itself Differently

Content Standard

For years, the NFL brand has seemed bulletproof. With its 2017 revenue projected to hit $14 billion , the league is far and away the most profitable of any American sport. Its TV viewership dominates ratings every fall.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

What Personalized Search Results Mean for SEO

Modern B2B Marketing

Google first introduced personalized search results in 2005 for signed in users with Google accounts. In 2009, personalized search was expanded to all users. However, new research on consumer sentiment on Google shows that 43.5%

Bouncing: Don't Limit Success to Delivery

Modern Marketing

When it comes to delivering messages to the inbox, senders are always aiming for 100%. Unfortunately, the nature of email itself makes a 100% delivery rate nearly impossible—something the Deliverability Operations team often reiterates when we discuss healthy thresholds with our senders.

Six Must-Haves for an Effective Blog Post

Navigate the Channel

If you are suspicious that blogs are little more than personal diaries published on the web, it is time to reconsider your stance. Blogs are a severely underrated content marketing method that serves as an important bridge between businesses and clients. Yet posting any old information to your blog will not suffice. The content and frequency of blog posts matters a great deal. Here is what you should focus on when crafting your company’s blog posts. Post With Regularity.

How to Automate Your Client KPI Reporting Process: The 11 Step Guide


Picture this: it’s the end of the month, and some poor soul at your agency needs to put together the monthly marketing report for each client.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

What Is a Maturity Assessment? And How to Make One in 5 Steps


Maybe you’ve heard the term ‘maturity assessment’ floating around in the sales and marketing departments.but you’re not quite sure what exactly it is. . Let’s clear that up. .

SEO Indicators of Positive Customer Experiences


SEO metrics indicate positive customer experiences that motivate the customer through the buyer journey

The Secret to Finding a Competitive Content Advantage


In 1915, psychologist Edgar Rubin wrote his entire doctoral thesis on a simple picture. The image in question appeared to contain a flat white vase centered on a black background.

Employer Brand for Government Contractors [VIDEO]

Hinge Marketing

This video blog discuses three ways an employer brand is beneficial to those in government services. Video Transcription.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Using Intuition as Your Unfair Advantage at Work [Podcast]

B2B Marketing Insider

Intuition gets a bad rap in the working world. We associate it with gut feelings, snap judgments, perhaps the Muse — all things that we assume aren’t as powerful as rational thought. But what if your intuition IS rational? Maybe it IS a function of logic, it’s just that it happens at such an exponentially […]. The post Using Intuition as Your Unfair Advantage at Work [Podcast] appeared first on Marketing Insider Group. Content Marketing

Better Real Estate Leads with Marketing Automation


Sometimes it feels like all the stars have to align perfectly in order to make a sale, and more often than not, succeeding in the real estate business can be a challenge.

Link Building Strategies to Build Your Content Operation


If you haven’t heard already, external links are considered one of the most influential SEO ranking factors. In fact, almost 30% of a page rank stems from link signals that the. The post Link Building Strategies to Build Your Content Operation appeared first on Kapost Content Marketing Blog.


Fall Conference Preview: State of Search, Pubcon & More!

KoMarketing Associates

It’s been a busy summer here at KoMarketing and it’s hard to believe we are almost to September. Thankfully, fall in New England is one of my favorite times of the year. Between the weather, the leaves, and the apples, it’s pretty much the best. The other part about fall I love is that it’s once again conference season! This September and October, I’ll be headed to Salt Lake City, Dallas, and Las Vegas. Check it out! Digital Marketing Conference – Sept 14 th .

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Five tips to win a marketing scholarship

The B2B Research Blog

Here are two facts. One, the average UK student will graduate with £32,000 of debt. Two, any services firm is only as good as their people. So, students need money and the research industry needs to attract the best talent. That got us thinking here at Circle. Why not create a symbiotic relationship where agencies give a bit of cash to contribute to talent development at the ‘grass roots’ level, and then reap the benefits when the next generation enters the workplace?

Expert Interview Series: Michael Frasier of Slemma on Smarter Data Management


Michael Frasier, of Slemma, is a cross-functional leader and a sales and marketing executive with more than 30 years of launching, managing, and scaling consumer-facing products.

How to show ROI with ABM advertising


Another savvy user wants to know how do we go about showing ROI for our ListenLoop campaign or any account-based advertising activity for that matter? And that is a great question.


Televerde Study: Sales Leaders Say Alignment with Marketing Improving


While Sales and Marketing Alignment Shows Signs of Improved Communication, New Challenges Necessitate More Collaboration. .

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

White Paper: The Definitive Practical Guide to Influencer Relationship Management

Onalytica B2B

We’re excited to announce that we’ve published The Definitive Practical Guide to Influencer Relationship Management.