Thu.Aug 17, 2017

Are Companies Ignoring Their Best Source for Buyer Insights?

Type A Communications

August 17, 2017 by Tony Zambito In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C. The rise of data analytics. read more.

2017 State of Pipeline Marketing Report: New Data On How B2B Marketers Drive Growth

bizible

Down-funnel metrics are more important than ever before. In the third annual State of Pipeline Marketing Report, we surveyed about 350 B2B and B2C marketers with sales teams to learn how they drive growth at their organizations. What are they prioritizing?

6 Tips to More Powerful Social Selling

Act-On

Social selling allows you to reach prospects who were unreachable in the past. Find out how it fits into your marketing strategy. Sales Enablement Social Media Marketing social media marketing social media selling social selling

Content Pros: How Cheaper Video is Improving Content Quality with Tyler Lessard

Vidyard

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

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A CMO Guide: How to Get your Teams to Tell Better Stories

ScribbleLive

I’ve been hearing this question from digital marketing leaders and executives more often lately: How do I get my content teams to tell better stories? Of course, “better” is highly subjective. What it often comes down to is how do we make them: Unique. Highly relevant. I’m really glad more and more executives are realizing the importance of developing these skillsets in their teams. In reality though, what I have found is that it’s not just about getting teams to tell better stories.

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How to Make Your Google AdWords Ads More Impactful Without Spending More

Hubspot

A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost? Of course the answer is obvious -- when it comes to advertising bigger is always better. So how can you go about making your Google AdWords ads bigger for the same (or maybe even a lower) cost?

The NFL’s Brand Crisis: How It Plans to Market Itself Differently

Content Standard

For years, the NFL brand has seemed bulletproof. With its 2017 revenue projected to hit $14 billion , the league is far and away the most profitable of any American sport. Its TV viewership dominates ratings every fall.

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What Personalized Search Results Mean for SEO

Modern B2B Marketing

Google first introduced personalized search results in 2005 for signed in users with Google accounts. In 2009, personalized search was expanded to all users. However, new research on consumer sentiment on Google shows that 43.5%

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

What Is a Maturity Assessment? And How to Make One in 5 Steps

SnapApp

Maybe you’ve heard the term ‘maturity assessment’ floating around in the sales and marketing departments.but you’re not quite sure what exactly it is. . Let’s clear that up. .

Bouncing: Don't Limit Success to Delivery

Modern Marketing

When it comes to delivering messages to the inbox, senders are always aiming for 100%. Unfortunately, the nature of email itself makes a 100% delivery rate nearly impossible—something the Deliverability Operations team often reiterates when we discuss healthy thresholds with our senders.

The Importance of Brand Consistency

Launch Marketing

If you are a chocolate lover, you probably do not notice the words or images surrounding the “Snickers, Reese’s, and Hershey’s” brand.

Six Must-Haves for an Effective Blog Post

Navigate the Channel

If you are suspicious that blogs are little more than personal diaries published on the web, it is time to reconsider your stance. Blogs are a severely underrated content marketing method that serves as an important bridge between businesses and clients. Yet posting any old information to your blog will not suffice. The content and frequency of blog posts matters a great deal. Here is what you should focus on when crafting your company’s blog posts. Post With Regularity.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

The New Google Search Console Updates: Here is What You Need to Know

Brightedge

Google launched the Google Search Console (GSC), originally Google Webmaster Tools, more than 10 years ago to help webmasters better understand their sites’ standing within the Google SERPs, improve site performance, and user experience. At launch it had just four reports.

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How to Automate Your Client KPI Reporting Process: The 11 Step Guide

Hubspot

Picture this: it’s the end of the month, and some poor soul at your agency needs to put together the monthly marketing report for each client.

Employer Brand for Government Contractors [VIDEO]

Hinge Marketing

This video blog discuses three ways an employer brand is beneficial to those in government services. Video Transcription.

The Secret to Finding a Competitive Content Advantage

Contently

In 1915, psychologist Edgar Rubin wrote his entire doctoral thesis on a simple picture. The image in question appeared to contain a flat white vase centered on a black background.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

How to show ROI with ABM advertising

Listenloop

Another savvy user wants to know how do we go about showing ROI for our ListenLoop campaign or any account-based advertising activity for that matter? And that is a great question.

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SEO Indicators of Positive Customer Experiences

Overground

SEO metrics indicate positive customer experiences that motivate the customer through the buyer journey

Using Intuition as Your Unfair Advantage at Work [Podcast]

Marketing Insider Group

Intuition gets a bad rap in the working world. We associate it with gut feelings, snap judgments, perhaps the Muse — all things that we assume aren’t as powerful as rational thought. But what if your intuition IS rational? Maybe it IS a function of logic, it’s just that it happens at such an exponentially […]. The post Using Intuition as Your Unfair Advantage at Work [Podcast] appeared first on Marketing Insider Group. Content Marketing

Link Building Strategies to Build Your Content Operation

Kapost

If you haven’t heard already, external links are considered one of the most influential SEO ranking factors. In fact, almost 30% of a page rank stems from link signals that the. The post Link Building Strategies to Build Your Content Operation appeared first on Kapost Content Marketing Blog.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Better Real Estate Leads with Marketing Automation

distribion

Sometimes it feels like all the stars have to align perfectly in order to make a sale, and more often than not, succeeding in the real estate business can be a challenge.

Expert Interview Series: Michael Frasier of Slemma on Smarter Data Management

Reachforce

Michael Frasier, of Slemma, is a cross-functional leader and a sales and marketing executive with more than 30 years of launching, managing, and scaling consumer-facing products.

Fall Conference Preview: State of Search, Pubcon & More!

KoMarketing Associates

It’s been a busy summer here at KoMarketing and it’s hard to believe we are almost to September. Thankfully, fall in New England is one of my favorite times of the year. Between the weather, the leaves, and the apples, it’s pretty much the best. The other part about fall I love is that it’s once again conference season! This September and October, I’ll be headed to Salt Lake City, Dallas, and Las Vegas. Check it out! Digital Marketing Conference – Sept 14 th .

Five tips to win a marketing scholarship

The B2B Research Blog

Here are two facts. One, the average UK student will graduate with £32,000 of debt. Two, any services firm is only as good as their people. So, students need money and the research industry needs to attract the best talent. That got us thinking here at Circle. Why not create a symbiotic relationship where agencies give a bit of cash to contribute to talent development at the ‘grass roots’ level, and then reap the benefits when the next generation enters the workplace?

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Televerde Study: Sales Leaders Say Alignment with Marketing Improving

Televerde

While Sales and Marketing Alignment Shows Signs of Improved Communication, New Challenges Necessitate More Collaboration. .

Five tips to win a marketing scholarship

The B2B Research Blog

Here are two facts. One, the average UK student will graduate with £32,000 of debt. Two, any services firm is only as good as their people. So, students need money and the research industry needs to attract the best talent. That got us thinking here at Circle. Why not create a symbiotic relationship where agencies give a bit of cash to contribute to talent development at the ‘grass roots’ level, and then reap the benefits when the next generation enters the workplace?

White Paper: The Definitive Practical Guide to Influencer Relationship Management

Onalytica B2B

We’re excited to announce that we’ve published The Definitive Practical Guide to Influencer Relationship Management.