Thu.Aug 17, 2017

6 Tips to More Powerful Social Selling


Social selling allows you to reach prospects who were unreachable in the past. Find out how it fits into your marketing strategy. Sales Enablement Social Media Marketing social media marketing social media selling social selling

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2017 State of Pipeline Marketing Report: New Data On How B2B Marketers Drive Growth


Down-funnel metrics are more important than ever before. In the third annual State of Pipeline Marketing Report, we surveyed about 350 B2B and B2C marketers with sales teams to learn how they drive growth at their organizations. What are they prioritizing?

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7 Awkward Questions You Need to Ask Your Customers

Marketing Insider Group

What’s the key to long-term business success? Customer satisfaction. How do you know your customer base is satisfied? You have to ask them. Sounds simple enough. Hey, Mr. You-Just-Made-a-Purchase, satisfied?” “Yup.” Another happy, satisfied customer. Back to business. Not even close. This myopic view is where many brands get their customer feedback programs dead wrong. […]. The post 7 Awkward Questions You Need to Ask Your Customers appeared first on Marketing Insider Group.

4 tips to successful digital writing


As most of you know, I am a prolific writer. I have more than 1700 bylines in my career, spread across dozens of magazines and their companion sites, blog sites, and books.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

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Five tips to win a marketing scholarship

The B2B Research Blog

Here are two facts. One, the average UK student will graduate with £32,000 of debt. Two, any services firm is only as good as their people. So, students need money and the research industry needs to attract the best talent. That got us thinking here at Circle. Why not create a symbiotic relationship where agencies give a bit of cash to contribute to talent development at the ‘grass roots’ level, and then reap the benefits when the next generation enters the workplace?

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The Secret to Finding a Competitive Content Advantage


In 1915, psychologist Edgar Rubin wrote his entire doctoral thesis on a simple picture. The image in question appeared to contain a flat white vase centered on a black background.

Five tips to win a marketing scholarship

The B2B Research Blog

Here are two facts. One, the average UK student will graduate with £32,000 of debt. Two, any services firm is only as good as their people. So, students need money and the research industry needs to attract the best talent. That got us thinking here at Circle. Why not create a symbiotic relationship where agencies give a bit of cash to contribute to talent development at the ‘grass roots’ level, and then reap the benefits when the next generation enters the workplace?

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Expert Interview Series: Michael Frasier of Slemma on Smarter Data Management


Michael Frasier, of Slemma, is a cross-functional leader and a sales and marketing executive with more than 30 years of launching, managing, and scaling consumer-facing products.

How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

Bouncing: Don't Limit Success to Delivery

Modern Marketing

When it comes to delivering messages to the inbox, senders are always aiming for 100%. Unfortunately, the nature of email itself makes a 100% delivery rate nearly impossible—something the Deliverability Operations team often reiterates when we discuss healthy thresholds with our senders.

Are Companies Ignoring Their Best Source for Buyer Insights?

Type A Communications

August 17, 2017 by Tony Zambito In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C. The rise of data analytics. read more.

Deciphering the New Digital Marketing Buzzwords: Immersive, Experiential, and Multisensory

Content Standard

If you’ve been in the marketing biz for a while, you know that this industry loves its jargon. While some digital marketing expressions are easier to grasp than others ( TOFU marketing , anyone?), it can still be difficult to discern what’s what.

Content Pros: How Cheaper Video is Improving Content Quality with Tyler Lessard


Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

Fall Conference Preview: State of Search, Pubcon & More!

KoMarketing Associates

It’s been a busy summer here at KoMarketing and it’s hard to believe we are almost to September. Thankfully, fall in New England is one of my favorite times of the year. Between the weather, the leaves, and the apples, it’s pretty much the best. The other part about fall I love is that it’s once again conference season! This September and October, I’ll be headed to Salt Lake City, Dallas, and Las Vegas. Check it out! Digital Marketing Conference – Sept 14 th .

Employer Brand for Government Contractors [VIDEO]

Hinge Marketing

This video blog discuses three ways an employer brand is beneficial to those in government services. Video Transcription.

The Importance of Brand Consistency

Launch Marketing

If you are a chocolate lover, you probably do not notice the words or images surrounding the “Snickers, Reese’s, and Hershey’s” brand.

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How to show ROI with ABM advertising


Another savvy user wants to know how do we go about showing ROI for our ListenLoop campaign or any account-based advertising activity for that matter? And that is a great question.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

What Is a Maturity Assessment? And How to Make One in 5 Steps


Maybe you’ve heard the term ‘maturity assessment’ floating around in the sales and marketing departments.but you’re not quite sure what exactly it is. . Let’s clear that up. .

Link Building Strategies to Build Your Content Operation


If you haven’t heard already, external links are considered one of the most influential SEO ranking factors. In fact, almost 30% of a page rank stems from link signals that the. The post Link Building Strategies to Build Your Content Operation appeared first on Kapost Content Marketing Blog.

Better Real Estate Leads with Marketing Automation


Sometimes it feels like all the stars have to align perfectly in order to make a sale, and more often than not, succeeding in the real estate business can be a challenge.

The NFL’s Brand Crisis: How It Plans to Market Itself Differently

Content Standard

For years, the NFL brand has seemed bulletproof. With its 2017 revenue projected to hit $14 billion , the league is far and away the most profitable of any American sport. Its TV viewership dominates ratings every fall.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Six Must-Haves for an Effective Blog Post

Navigate the Channel

If you are suspicious that blogs are little more than personal diaries published on the web, it is time to reconsider your stance. Blogs are a severely underrated content marketing method that serves as an important bridge between businesses and clients. Yet posting any old information to your blog will not suffice. The content and frequency of blog posts matters a great deal. Here is what you should focus on when crafting your company’s blog posts. Post With Regularity.

The New Google Search Console Updates: Here is What You Need to Know


Google launched the Google Search Console (GSC), originally Google Webmaster Tools, more than 10 years ago to help webmasters better understand their sites’ standing within the Google SERPs, improve site performance, and user experience. At launch it had just four reports.


How to Make Your Google AdWords Ads More Impactful Without Spending More


A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost? Of course the answer is obvious -- when it comes to advertising bigger is always better. So how can you go about making your Google AdWords ads bigger for the same (or maybe even a lower) cost?

Televerde Study: Sales Leaders Say Alignment with Marketing Improving


While Sales and Marketing Alignment Shows Signs of Improved Communication, New Challenges Necessitate More Collaboration. .

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

How to Automate Your Client KPI Reporting Process: The 11 Step Guide


Picture this: it’s the end of the month, and some poor soul at your agency needs to put together the monthly marketing report for each client.

SEO Indicators of Positive Customer Experiences


SEO metrics indicate positive customer experiences that motivate the customer through the buyer journey

White Paper: The Definitive Practical Guide to Influencer Relationship Management

Onalytica B2B

We’re excited to announce that we’ve published The Definitive Practical Guide to Influencer Relationship Management.