KoMarketing Associates
SEPTEMBER 8, 2016
Content personalization continues to be a challenge for marketers, as revealed in the “2016 Trends in Personalization” study from Evergage. Although 85 percent of marketers said they were using personalization tactics, 55 percent gave themselves a grade of “C” or lower. We spoke to Paula Crerar, vice president of content marketing and programs at Evergage, for more insight into the report.
Marketing Insider Group
SEPTEMBER 8, 2016
By Austin Talbert Whether you’re a green rookie or a seasoned vet, the best strategy for staying sharp as a content marketer should not come as a surprise to you. After all, you are a member of a highly-engaged group of professional communicators. Read, read and read some more. And because this is content marketing we […]. The post 7 Must-Read Content Marketing Blogs appeared first on Marketing Insider Group.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
KoMarketing Associates
SEPTEMBER 8, 2016
As inbound marketers churn out new content, a survey has revealed that many of them do so multiple times throughout the month. In fact, according to a survey of 100 inbound marketers conducted by Writtent, 93 percent create fresh content weekly. Approximately one-third said they spend between one and five hours per week creating content, while the same amount claimed they dedicated six-to-10 hours per week to the task.
Marketing Insider Group
SEPTEMBER 8, 2016
B2B enterprises that utilize marketing and event automation see a 451% increase in qualified leads. Sounds too good to be true, right? Well, with marketing and event automation in sync, capturing rich attendee data has never been easier. Once that data has been captured, marketers can send triggered email campaigns or notifications to their CRM […].
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
SEPTEMBER 8, 2016
Big Internet utility companies are beginning to think a lot more like media organizations and government agencies, and that’s encouraging. The most recent evidence is Facebook ’s decision to tamp down headlines it classifies as “clickbait.” Those are the come-ons that try to lure you into reading an article or watching a video by piquing your curiosity without really telling you much.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Contently
SEPTEMBER 8, 2016
I took my first journalism class freshman year of high school, back in 2004. Before students could write for the school paper, which came out in print once a month and didn’t exist online, they had to learn about the principles of reporting, then pass a test on the information. I passed on the first try, but more than a decade later, I’ve forgotten most of what we had to study.
Hinge Marketing
SEPTEMBER 8, 2016
Talent acquisition and retention are two common challenges at professional services firms, especially as Baby Boomers retire. Last year, Millennials surpassed Boomers as the largest generation in the US labor force. This shift presents an opportunity for employers to make their firms appealing to these young professionals. No, you don’t need a foosball table in your office or have to worry about job-hopping, laziness and other common myths.
SnapApp
SEPTEMBER 8, 2016
The PDF (Portable Document Format) was created by Adobe Systems in the early 90s as a way for companies and individuals to efficiently and reliably exchange electronic documents. Since then, they’ve become an invaluable tool for marketers, businesses, students, designers, teachers – basically everyone – and they’re used for everything from white papers to case studies, to menus and mock ups.
JotForm
SEPTEMBER 8, 2016
Need a fast, easy way to collect legally-binding signatures through JotForm? Then check out our new DocuSign widget, allowing you to add a DocuSign signature field to any form. DocuSign is a leading Document Transaction Management service, famous for helping you simplify electronic signature.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Vidyard
SEPTEMBER 8, 2016
Winners will be announced at Viewtopia Video Marketing Summit in San Francisco. KITCHENER, Ontario – September 8, 2016 – Vidyard today announced the 2016 Video Marketing Awards (VMAs) to recognize organizations, marketers and sales teams using video content and analytics in creative ways to connect with more buyers and deliver real results. Nominations for the 2016 VMAs are now open.
Lead Liaison
SEPTEMBER 8, 2016
This is the second installment in the series How to Run a Webinar. You’ve determined that you are definitely ready to run a webinar. The next step is to get your data ready. Albeit tedious, this is an important step to keeping things running smoothly. Make sure you have a good database to start. It’s important to know the topic of your webinar and who it relates to.
Vidyard
SEPTEMBER 8, 2016
Winners will be announced at Viewtopia ® Video Marketing Summit in San Francisco KITCHENER, Ontario – September 8, 2016 – Vidyard today announced the 2016 Video Marketing Awards (VMAs) to recognize organizations, marketers and sales teams using video content and analytics in creative ways to connect with more buyers and deliver real results.
Leadspace
SEPTEMBER 8, 2016
B2B marketing can be frustrating, even painful at times – even when you’re delivering plenty of leads, somehow it’s hard to shine as a lead generation professional. When leads convert into customers, sales take the credit; when they don’t, or if there aren’t enough of them, marketing often take the rap. Proving the ROI of your marketing efforts can be tough as a result, no matter how many late nighters you pull, and despite your ROI actually being impressive, all things considered.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
KEO Marketing
SEPTEMBER 8, 2016
An effective marketing strategy begins with creating a solid and well-thought-out budget. Proper allocation of dollars based upon fixed and variable costs as well as growth in tactics and programs will help prevent the negative impact of overspending. When assembling a strategy, many companies like to consider at least three scenarios that they can use to project both budget needs and expected results.
Content Standard
SEPTEMBER 8, 2016
Everyone and their mothers have access to the internet nowadays, but you’d never guess just how global the World Wide Web has become. Forget people: in Nicaragua, a volcano just connected to the internet. That’s not a joke, nor is it an attempt to mislead. GE has launched an ambitious project that uses mobile technology to connect the volcano Masaya to the Web.
chiefmartech
SEPTEMBER 8, 2016
“Medicine, law, business, engineering — these are noble pursuits and necessary to sustain life,” declares Robin Williams’ character, John Keating, in the movie Dead Poet’s Society. “But poetry, beauty, romance, love — these are what we stay alive for.” With the latest data from a study on effective personalization by the CEB , I’d riff on that: Data, technology, strategy.
Hubspot
SEPTEMBER 8, 2016
So, apparently, there’s a show on Disney Channel called Dog With a Blog. Yes, you read right. When I discovered this, two thoughts quickly entered my mind -- one, “what the heck ever happened to good old shows like The Mickey Mouse Club ?,” and two, “literally everyone has a blog now, don’t they?”. With so many people (and apparently pets) blogging today, general consumers are far more familiar with most blog conversion practices and, unfortunately for marketers, how to avoid them.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Brandfolder
SEPTEMBER 8, 2016
Travis Daugherty is the fearless leader of our Customer Experience team. Dedicated to making sure our users have the support they need, always happy to walk a customer through a.
Hubspot
SEPTEMBER 8, 2016
One of the barriers to getting your work read and widely shared in the age of information overload is time. With research revealing that 55% of pageviews are less than 15 seconds in duration, your content needs to provide value and pique interest quickly to align with your readers' behavior. This doesn't mean that you should stop producing long-form content all together.
The Freeman Company
SEPTEMBER 8, 2016
The key topics from a must-attend event for big-name electronics brands
Hubspot
SEPTEMBER 8, 2016
Internal HubSpot research has found that companies that blog at least 15 times each month see 5 times more traffic than those that don't. Some MIT smarties studied HubSpot's ROI specifically and found that users generated 4.1 times more visitors and 3 times as many leads per month after using HubSpot for a year. That's real, impactful return on your marketing efforts.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Sprout Social
SEPTEMBER 8, 2016
From emojis to abbreviations , social media marketing has a language of its own. Understanding comes with experience, but there are some terms that still seem to confuse everyone—even the most fluent of marketers. If you’ve spent any time working on a social media campaign, “reach” and “impressions” are two terms you’ve undoubtedly come across. Also, many people still feel a little unsure about these terms in regards to social media engagement.
Adobe Experience Cloud Blog
SEPTEMBER 8, 2016
Author: Ellen Gomes I don’t know about you, but I hate reading something I wrote and finding a big, fat typo. I immediately cringe, autocorrect it in my head, and then frantically try to find a way to fix it. The good news? It’s usually a quick fix. But that’s not always the case in content marketing , where your assets may go through an approval process, get professionally designed, and then shared across your different marketing channels.
6sense
SEPTEMBER 8, 2016
Marketing and sales teams are increasingly using predictive intelligence to uncover insights into their customers and prospects from the data generated by their campaigns, captured by their marketing technology stack and created by their prospects across the broader B2B web. The next challenge is identifying bottlenecks in the lead-to-revenue process where predictive intelligence and data-driven decision making can make the greatest positive impact.
Content Standard
SEPTEMBER 8, 2016
Any shift in business and marketing, like the shift to digital-first, inevitably unleashes a wave of consultants who supposedly help marketing teams and their leaders understand how to work through and take advantage of the transition. Nowhere is this more apparent than in the world of social selling, or the way in which sales teams authentically connect to buyers where they’re at—on social media channels like Twitter and LinkedIn.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
6sense
SEPTEMBER 8, 2016
Want to learn how to make a decision about predictive intelligence? Join SiriusDecisions and Citrix for our October 19th webinar: 2017 Planning: Making the Case for Predictive Intelligence. . Marketing and sales teams are increasingly using predictive intelligence to uncover insights into their customers and prospects from the data generated by their campaigns, captured by their marketing technology stack and created by their prospects across the broader B2B web.
Hubspot
SEPTEMBER 8, 2016
Imagine you've been tasked with spinning plates on sticks while also hula-hooping on a balance beam. That's kind of what being a project manager is like. With so many varied responsibilities, demands, and expectations, not everyone is cut out for the job. Finding a project manager who fits your unique needs can be a real challenge, and it's difficult to nail down exactly what qualities you should be keeping an eye out for -- or how to test for these.
NuSpark Consulting
SEPTEMBER 8, 2016
Webinars have seen a surge in popularity in recent years with all the savviest B2B marketers—why? Because they excel at high quality lead generation. Simple to produce, the ROI on webinars exceeds most common forms of content. Here’s what you stand to gain by utilizing them well: Establishing authority. This may seem backwards, but it’s a simple fact that if you’re presenting a webinar on a particular subject, people who hear about it will raise their estimation of your brand.
Expert insights. Personalized for you.
152 
Let's personalize your content