Tue.Mar 14, 2023

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‘SEO Is Not a Unicorn’: Crucial SEO Tips for Content Marketers


Search engine optimization (SEO) is one of the keys to online success. In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. In recent years, social media marketing, including video marketing , has sought to overtake search engines as a means of connecting brands with consumers.

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4 Capabilities Sustain Growth in a Volatile Business Environment

Vision Edge Marketing

The C-suite participants in the recent Conference Board survey of 700 CEOs and over 450 other C-suite executives weighed in on their current concerns and plans for growth. As expected, the volatile business environment and the economy, especially concerns about a downturn, inflation, and the impact of interest rates on sales, inventory management, and the overall cost of doing business, are on their minds.

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How B2B SEO Agencies Help Foster Organic Growth


Want to double, triple, or boost your website traffic? I bet your answer is a resounding yes.

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5 reasons B2B thought leadership delivers better quality leads

G2M Solutions

Tweets, Tik Toks, Slacks, IMs, WhatsApps, Insta feeds. If you are like the vast majority of business people your next twenty four hours will be a blizzard of micro content. Your personal and professional lives will blur into one. The demands for your attention will be unrelenting, thirty seconds here, five seconds there. An assault on your senses. Your challenge?

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

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2023: How Consultancies Can Win in an Uncertain Environment

Hinge Marketing

When instability is coming from every direction—the economy, political environment, wars, and the job market—how do consulting firms survive and thrive? Situations like these are exactly why the Hinge Research Institute conducts its annual High Growth Study of the consulting industry in partnership with Deltek. Consulting firms—like all other professional services firms—are still experiencing significant uncertainty.

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CEO Growth Guide: Find Your Competitive Advantage as a Purpose-Driven Company


Written by Brett Schklar & Gary Van Prooyen 2023 has been chaotic. Things are tightening in the tech world, and competitive advantage is more critical than ever. Why? Because while the ‘pie’ isn’t getting any bigger right now, competition for more of that pie is heating up. They want your customers and are investing to do so. Fortunately, there are ways to stop them from doing that.

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HG Use Case: Business Intelligence & Analytics Opportunity

HG Data

$200M Business Intelligence and Analytics Tools Opportunity! In this step-by-step video, Kevin Scott, Enterprise Account Director, reveals how one of his customers leveraged the power of Technology Intelligence from HG Insights to uncover a $200M business intelligence and analytics tools opportunity. HG Insights enables go-to-market (GTM) teams to understand the size, shape, and structure of … The post HG Use Case: Business Intelligence & Analytics Opportunity appeared first on HG Ins

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Improve Context and Continuity to Differentiate Your Customer Experience.


In today’s technology-driven market, customers are in charge of how they experience and engage with your brand, bouncing from channel to channel at the touch of a keyboard or tap of a screen. In order to build trust, nurture loyalty and optimize engagement, your online presence must establish memorable connections as effectively as your [.] The post Improve Context and Continuity to Differentiate Your Customer Experience. appeared first on OnMessage.

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HG Use Case: Business Intelligence & Analytics Opportunity

HG Data

$200M Business Intelligence and Analytics Tools Opportunity! In this step-by-step video, Kevin Scott, Enterprise Account Director, reveals how one of his customers leveraged the power of Technology Intelligence from HG Insights to uncover a $200M business intelligence and analytics tools opportunity. HG Insights enables go-to-market (GTM) teams to understand the size, shape, and structure of … The post HG Use Case: Business Intelligence & Analytics Opportunity appeared first on HG Ins

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Aggregage Intent Signal Service

Aggregage Intent Signal Service allows you to reach more active buyers sooner! Get leads for specific in-market buyers. View companies and titles signaling intent. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals. Download the Aggregage Intent Signal Service overview to learn more.

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5 top public relations management tools and tactics for 2023


The field of public relations includes a wide range of public relations management tactics, tools and strategies. As a result, depending on the campaigns’ objectives, the actual implementation of any two PR campaigns can look very different. Modern digital communication, traditional media placements, large-scale event planning, and other related tasks frequently require a unique blend of abilities.

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Content Strategy Software: How It Makes a Content Strategist’s Life Easier


Enhance your content creation process with insights from content strategy software. Discover how it can help improve your content quality and drive better results.

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NetLine Academy Has Landed to Better Educate B2B Demand Generation Marketers


No one likes being lost. Knowing where to look, where to go, and what to do, gives people a level of comfort that’s often necessary to simply have the confidence to get things done. It’s this basic need that led us to create something to support B2B professionals in their quest to continue to level up. Introducing NetLine Academy Today, we are pleased to debut NetLine Academy ; a collection of self-paced learning modules aimed to support B2B demand generation marketers gain an expert-level und

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Research Shows More People Are Seeking ‘Revenge’ Against Companies Due To Poor Customer Service

Rock Content

The consumer experience is fundamental to the success of companies, and understanding their behavior is essential to ensure that they meet customer expectations. However, in recent years, there has been a significant increase in consumer dissatisfaction with products and services provided by companies, even resulting in a desire for revenge on the part of customers.

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Maximizing Marketing Efforts: Benefits of Personalizing Online Experience

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.

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Why Your Business Needs Access to Reliable Firmographic Data


One of the biggest challenges in B2B sales is to identify the right prospects. Businesses pay large amounts of money to fill their sales funnel; however, most of these leads are unqualified. Even when they are qualified, if you can’t properly segment your audience on firmographic and technographic references, the effectiveness of your outreach will suffer.

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[Announcement] Increase Customer Lifetime Value and Profit With the New MemberPress Integration!


Do you struggle to engage the members of your membership site? Confused about how to grow your online courses business? Our new MemberPress integration will help you do both. MemberPress is an “All-in-One” membership plugin for WordPress. With MemberPress, you can confidently build, manage, and track memberships, subscriptions and courses.

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5 Ways To Generate More Leads Today From Your Existing Website Visitors

Square 2 Marketing

Want to generate more leads fast? One of the best ways is to turn your existing website visitors into new leads and potential sales opportunities by adding marketing tactics to your current efforts. Many of these tactics can rely on your marketing automation and customer relationship management (CRM) tools. If you don’t have integrated marketing automation and CRM, now is the time to add that to your tech stack.

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5 SMART sales goals and how to achieve them


Setting and achieving sales goals is critical for any sales team, especially during periods of economic uncertainty. When times are challenging, efficient operations are a must. By creating clear goals, managers can get sellers on the same page, making it easier to measure performance and, of course, hit your sales targets. The good news is, goal-setting doesn’t have to be complicated.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

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The 3-Phase Email Marketing Workflow Broken Down


If you look after an email program, you’ve probably been asked: “ Can we just send another email?” As daunting as this question may be, it should come as no surprise! After all, email marketing is your most powerful channel—ranked among the top three most impactful marketing channels by nearly 80% of respondents who completed our 2021 State of Email survey.

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Modern Content Strategy: Letting Go of Unified, Leaning into Integrated

Content Science Review

Learn why your organization needs a content strategy today more than ever and get strategies and tips for modernizing your content strategy.

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How to Increase Email Engagement with Loading Bars


Okay, so you’ve got people opening your email. Your designs wow, your headlines compel , your segmentation is simply perfect. Pop corks and toss the confetti, the hard part is over… right? Not so fast. As every email pro has discovered at one point or another, getting opens is only half the battle. The next big challenge is engagement. Now, let’s be real—there’s a dozen different ways to tempt your beloved readers into clicking links, but today, we’ll be sharing one of our favorite features fo

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How Can Excel Be a Tool for Establishing a Business Budget?


Budgeting is a critical aspect that can make or break a company’s success. Creating and managing a budget requires careful planning and a thorough understanding of your finances. Fortunately, modern tools such as Microsoft Excel help establish a business budget. According to recent statistics, about 63% of companies use Microsoft Excel for accounting purposes.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

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Beyond Technographics: Why You Need Technology Intelligence

HG Data

HG’s data-driven insights enable sellers to grow and accelerate revenues by targeting and intelligently engaging accounts with the highest propensity to buy. Our “Technology Intelligence” represents a quantum leap beyond technographic data. Technology companies face continuous pressure to maintain aggressive revenue growth in an increasingly competitive global landscape.

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Start With Customer Insights To Determine Your Highest-Fit Opportunities

Forrester B2B

The explosion of account-based marketing (ABM) at scale has been enabled by the proliferation of data and insights. It’s now within the reach of all B2B marketers to get more precise about who, how, and when they are engaging with customers and prospects.

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The Power of Marketing Automation in the Manufacturing Industry


Manufacturing has changed considerably within the last 3-5 years. As an industry which relies heavily on in-person meet-ups, the effects of COVID-19 were significantly felt by manufacturing businesses as trade shows were cancelled and meetings postponed. Due to the shift away from how the manufacturing industry traditionally functioned, many businesses adopted new technologies that have not only filled the gap during the pandemic, but also facilitated an improved way of working.

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Can Your Marketing Team Generate True Demand To Really Start the Customer Journey? [Rose-Colored Glasses]

Content Marketing Institute

Does true demand generation get the support it deserves from your brand? The kind that propelled millions to buy a Rubik’s Cube, a Toyota Corolla, or even an iPhone? Robert Rose explains why true demand gen is a must.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

On average, seven out of ten online shoppers utilize a website's search bar. Website owners not using their search bars to their full capabilities are missing out on prime opportunities to boost their conversion. Search metrics can drive buyer conversion by helping website owners learn from their online visitors, allowing eCommerce merchandisers and digital marketers to create, adapt, and execute an effective marketing strategy with help from the data collected by an onsite search bar.

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Webinar Recap: Supercharge Your Strategy with Content Syndication 


The post <strong>Webinar Recap: Supercharge Your Strategy with Content Syndication</strong> appeared first on DemandScience.

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Scale Your Advocacy Programs by Using Custom Segments


Employee advocacy programs have become increasingly popular in recent years. As companies look for new ways to promote their brand and increase their social media engagement, advocacy programs are an attractive and effective solution. However, as the number of advocates grows, managing and scaling these programs can become increasingly difficult, as well as creating content that resonates with everyone.

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How To Avert a Sales Uprising: Why Sellers Love Demandbase


Learn about all the different ways Demandbase supports sales teams and why sellers love us for it. The post How To Avert a Sales Uprising: Why Sellers Love Demandbase appeared first on Demandbase.

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