Contently

MARCH 14, 2023

Search engine optimization (SEO) is one of the keys to online success. In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. In recent years, social media marketing, including video marketing , has sought to overtake search engines as a means of connecting brands with consumers.

Content Marketing 127

Content Marketing Keyword Sites Link 127

Vision Edge Marketing

MARCH 14, 2023

The C-suite participants in the recent Conference Board survey of 700 CEOs and over 450 other C-suite executives weighed in on their current concerns and plans for growth. As expected, the volatile business environment and the economy, especially concerns about a downturn, inflation, and the impact of interest rates on sales, inventory management, and the overall cost of doing business, are on their minds.

Business 182

Business Customer Relationship Experience 182

Roketto

MARCH 14, 2023

Want to double, triple, or boost your website traffic? I bet your answer is a resounding yes.

Agency 83

Agency Traffic Websites Content Marketing 83

G2M Solutions

MARCH 14, 2023

Tweets, Tik Toks, Slacks, IMs, WhatsApps, Insta feeds. If you are like the vast majority of business people your next twenty four hours will be a blizzard of micro content. Your personal and professional lives will blur into one. The demands for your attention will be unrelenting, thirty seconds here, five seconds there. An assault on your senses. Your challenge?

Buyer Personas 62

Buyer Personas Lead Audience Business 62

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

Efficiency

Hinge Marketing

MARCH 14, 2023

When instability is coming from every direction—the economy, political environment, wars, and the job market—how do consulting firms survive and thrive? Situations like these are exactly why the Hinge Research Institute conducts its annual High Growth Study of the consulting industry in partnership with Deltek. Consulting firms—like all other professional services firms—are still experiencing significant uncertainty.

High Quality Lead 65

High Quality Lead Report Efficiency Differentiation 65

GrowPowerful

MARCH 14, 2023

Written by Brett Schklar & Gary Van Prooyen 2023 has been chaotic. Things are tightening in the tech world, and competitive advantage is more critical than ever. Why? Because while the ‘pie’ isn’t getting any bigger right now, competition for more of that pie is heating up. They want your customers and are investing to do so. Fortunately, there are ways to stop them from doing that.

Differences 52

Differences Act-On Small Business Business 52

HG Data

MARCH 14, 2023

$200M Business Intelligence and Analytics Tools Opportunity! In this step-by-step video, Kevin Scott, Enterprise Account Director, reveals how one of his customers leveraged the power of Technology Intelligence from HG Insights to uncover a $200M business intelligence and analytics tools opportunity. HG Insights enables go-to-market (GTM) teams to understand the size, shape, and structure of … The post HG Use Case: Business Intelligence & Analytics Opportunity appeared first on HG Ins

Case 83

Case Business Video Customer 83

OnMessage

MARCH 14, 2023

In today’s technology-driven market, customers are in charge of how they experience and engage with your brand, bouncing from channel to channel at the touch of a keyboard or tap of a screen. In order to build trust, nurture loyalty and optimize engagement, your online presence must establish memorable connections as effectively as your [.] The post Improve Context and Continuity to Differentiate Your Customer Experience. appeared first on OnMessage.

Differentiation 52

Differentiation Experience Customer Trust 52

HG Data

MARCH 14, 2023

$200M Business Intelligence and Analytics Tools Opportunity! In this step-by-step video, Kevin Scott, Enterprise Account Director, reveals how one of his customers leveraged the power of Technology Intelligence from HG Insights to uncover a $200M business intelligence and analytics tools opportunity. HG Insights enables go-to-market (GTM) teams to understand the size, shape, and structure of … The post HG Use Case: Business Intelligence & Analytics Opportunity appeared first on HG Ins

Case 77

Case Business Video Customer 77

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Aggregage Intent Signal Service allows you to reach more active buyers sooner! Get leads for specific in-market buyers. View companies and titles signaling intent. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals. Download the Aggregage Intent Signal Service overview to learn more.

Intent

Valasys

MARCH 14, 2023

The field of public relations includes a wide range of public relations management tactics, tools and strategies. As a result, depending on the campaigns’ objectives, the actual implementation of any two PR campaigns can look very different. Modern digital communication, traditional media placements, large-scale event planning, and other related tasks frequently require a unique blend of abilities.

Public Relations 52

Public Relations Tactics PR Media 52

MarketMuse

MARCH 14, 2023

Enhance your content creation process with insights from content strategy software. Discover how it can help improve your content quality and drive better results.

Software 106

Software Process Strategy Content 106

NetLine

MARCH 14, 2023

No one likes being lost. Knowing where to look, where to go, and what to do, gives people a level of comfort that’s often necessary to simply have the confidence to get things done. It’s this basic need that led us to create something to support B2B professionals in their quest to continue to level up. Introducing NetLine Academy Today, we are pleased to debut NetLine Academy ; a collection of self-paced learning modules aimed to support B2B demand generation marketers gain an expert-level und

Portal 64

Portal User-Generated CPL Campaign 64

Rock Content

MARCH 14, 2023

The consumer experience is fundamental to the success of companies, and understanding their behavior is essential to ensure that they meet customer expectations. However, in recent years, there has been a significant increase in consumer dissatisfaction with products and services provided by companies, even resulting in a desire for revenge on the part of customers.

Service 79

Service Customer Practices Efficiency 79

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.

Online

SalesIntel

MARCH 14, 2023

One of the biggest challenges in B2B sales is to identify the right prospects. Businesses pay large amounts of money to fill their sales funnel; however, most of these leads are unqualified. Even when they are qualified, if you can’t properly segment your audience on firmographic and technographic references, the effectiveness of your outreach will suffer.

Account Based Marketing 98

Account Based Marketing High Quality Lead Business Audience 98

Optinmonster

MARCH 14, 2023

Do you struggle to engage the members of your membership site? Confused about how to grow your online courses business? Our new MemberPress integration will help you do both. MemberPress is an “All-in-One” membership plugin for WordPress. With MemberPress, you can confidently build, manage, and track memberships, subscriptions and courses.

Customer 59

Customer Sites Campaign User-Generated 59

Square 2 Marketing

MARCH 14, 2023

Want to generate more leads fast? One of the best ways is to turn your existing website visitors into new leads and potential sales opportunities by adding marketing tactics to your current efforts. Many of these tactics can rely on your marketing automation and customer relationship management (CRM) tools. If you don’t have integrated marketing automation and CRM, now is the time to add that to your tech stack.

Websites 64

Websites Lead Tactics Automation 64

Seismic

MARCH 14, 2023

Setting and achieving sales goals is critical for any sales team, especially during periods of economic uncertainty. When times are challenging, efficient operations are a must. By creating clear goals, managers can get sellers on the same page, making it easier to measure performance and, of course, hit your sales targets. The good news is, goal-setting doesn’t have to be complicated.

Sales 52

Sales Measurement Urgency Efficiency 52

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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

Intent

Litmus

MARCH 14, 2023

If you look after an email program, you’ve probably been asked: “ Can we just send another email?” As daunting as this question may be, it should come as no surprise! After all, email marketing is your most powerful channel—ranked among the top three most impactful marketing channels by nearly 80% of respondents who completed our 2021 State of Email survey.

Email 79

Email Campaign Design Build 79

Content Science Review

MARCH 14, 2023

Learn why your organization needs a content strategy today more than ever and get strategies and tips for modernizing your content strategy.

Review 52

Review Tips Organization Organic 52

Litmus

MARCH 14, 2023

Okay, so you’ve got people opening your email. Your designs wow, your headlines compel , your segmentation is simply perfect. Pop corks and toss the confetti, the hard part is over… right? Not so fast. As every email pro has discovered at one point or another, getting opens is only half the battle. The next big challenge is engagement. Now, let’s be real—there’s a dozen different ways to tempt your beloved readers into clicking links, but today, we’ll be sharing one of our favorite features fo

Email 94

Email User-Generated Customer Relevance 94

Valasys

MARCH 14, 2023

Budgeting is a critical aspect that can make or break a company’s success. Creating and managing a budget requires careful planning and a thorough understanding of your finances. Fortunately, modern tools such as Microsoft Excel help establish a business budget. According to recent statistics, about 63% of companies use Microsoft Excel for accounting purposes.

Business 52

Business Cost Effective Effectiveness 52

Advertiser: ZoomInfo

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

Account Based Marketing

HG Data

MARCH 14, 2023

HG’s data-driven insights enable sellers to grow and accelerate revenues by targeting and intelligently engaging accounts with the highest propensity to buy. Our “Technology Intelligence” represents a quantum leap beyond technographic data. Technology companies face continuous pressure to maintain aggressive revenue growth in an increasingly competitive global landscape.

Target 72

Target Buy Companies Demand Generation 72

Forrester B2B

MARCH 14, 2023

The explosion of account-based marketing (ABM) at scale has been enabled by the proliferation of data and insights. It’s now within the reach of all B2B marketers to get more precise about who, how, and when they are engaging with customers and prospects.

Account Based Marketing 52

Account Based Marketing Customer Question Business 52

ClickDimensions

MARCH 14, 2023

Manufacturing has changed considerably within the last 3-5 years. As an industry which relies heavily on in-person meet-ups, the effects of COVID-19 were significantly felt by manufacturing businesses as trade shows were cancelled and meetings postponed. Due to the shift away from how the manufacturing industry traditionally functioned, many businesses adopted new technologies that have not only filled the gap during the pandemic, but also facilitated an improved way of working.

Automation 99

Automation Buyer's Journey Industry Lead Nurturing 99

Content Marketing Institute

MARCH 14, 2023

Does true demand generation get the support it deserves from your brand? The kind that propelled millions to buy a Rubik’s Cube, a Toyota Corolla, or even an iPhone? Robert Rose explains why true demand gen is a must.

Customer 78

Customer Branding Content Marketing Content 78

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On average, seven out of ten online shoppers utilize a website's search bar. Website owners not using their search bars to their full capabilities are missing out on prime opportunities to boost their conversion. Search metrics can drive buyer conversion by helping website owners learn from their online visitors, allowing eCommerce merchandisers and digital marketers to create, adapt, and execute an effective marketing strategy with help from the data collected by an onsite search bar.

Conversion

PureB2B

MARCH 14, 2023

The post <strong>Webinar Recap: Supercharge Your Strategy with Content Syndication</strong> appeared first on DemandScience.

Lead 62

Lead Sales Strategy Content 62

Oktopost

MARCH 14, 2023

Employee advocacy programs have become increasingly popular in recent years. As companies look for new ways to promote their brand and increase their social media engagement, advocacy programs are an attractive and effective solution. However, as the number of advocates grows, managing and scaling these programs can become increasingly difficult, as well as creating content that resonates with everyone.

Customer 77

Customer Field Measurement Differentiation 77

Engagio

MARCH 14, 2023

Learn about all the different ways Demandbase supports sales teams and why sellers love us for it. The post How To Avert a Sales Uprising: Why Sellers Love Demandbase appeared first on Demandbase.

Sales 62

Sales Differences DemandBase 62