Fri.Aug 05, 2011

4 Reasons Why Facebook Stinks for B2B Marketing

Chris Koch

Recently, I was preparing a workshop on social media for an ITSMA client. The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? We don’t see the value of it for B2B and we want it off the table. Every time we talk about it, we have an endless argument that leads nowhere.”. Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time.

Social Proof: Are You Using Client Recommendations?

Writing on the Web

This weekend I got a call from a person who wanted to buy a subscription to executive coach articles to use for his newsletter. What sealed the deal? The testimonials from other subscribers. Recommendations, testimonials and client stories are a powerful persuasion tactic. It’s one of the key persuasion triggers that get people to take action. It’s called social proof. Robert Cialdini wrote about six weapons of influence in his landmark book Influence.

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Are You Crushing Your Customers with Content?

Modern Marketing

by Heather Foeh | Tweet this If you’re like me, you’re lucky to work in a company full of proactive people. It’s a good feeling. But proactive businesses especially need to make sure their teams are in synch.

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5 Must-Test Internet Marketing Tactics and Metrics


Marketers should always be testing , analyzing, and adjusting their marketing programs. In particular, testing helps you determine the best methods for the individual marketing tactics you're utilizing. One of the most common tactics marketers test is email.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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3 Marketing Lessons From Amazon's Web Strategy

Hubspot regularly ranks the world's top websites. Checking out the top 10 lists for sites with the most unique visitors in June 2011, I decided to conduct a deeper investigation into just what it is about these sites that makes them tick. Amazon, sitting at number 7, stood out to me immediately.

Friday Wrap-Up: This Week in B2B Marketing Tips


5 Lessons Marketers Can Learn From Storage Facilities (Yes, Storage Facilities!) From taking advantage of trends in the industry to identifying creative new ways of applying your product or service, MarketingProfs delivers a bit of marketing wisdom seen through the unlikely lens of a storage facility. Personally, I’m pretty impressed

LinkedIn Share Button Now On More Than 100,000 Websites


Now that the leading B2B social network, LinkedIn is a publicly held company, we're able to acquire a little bit more information around the workings of the service.

Why Unified, Cross-Channel Customer Data Is Essential for Marketers


When asked about the effectiveness of their social media campaigns , most marketers will point to their latest Facebook Insights report or the size of their company’s Twitter following.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.