Fri.Aug 05, 2011

4 Reasons Why Facebook Stinks for B2B Marketing

Chris Koch

Recently, I was preparing a workshop on social media for an ITSMA client. The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? We don’t see the value of it for B2B and we want it off the table. Every time we talk about it, we have an endless argument that leads nowhere.”. Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time.

Cat scan. A {growtoon}.

grow - Practical Marketing Solutions

{growtoons} social media humor

Trending Sources

Social Proof: Are You Using Client Recommendations?

Writing on the Web

This weekend I got a call from a person who wanted to buy a subscription to executive coach articles to use for his newsletter. What sealed the deal? The testimonials from other subscribers. Recommendations, testimonials and client stories are a powerful persuasion tactic. It’s one of the key persuasion triggers that get people to take action. It’s called social proof. Robert Cialdini wrote about six weapons of influence in his landmark book Influence.

Are You Crushing Your Customers with Content?

Modern Marketing

by Heather Foeh | Tweet this If you’re like me, you’re lucky to work in a company full of proactive people. It’s a good feeling. But proactive businesses especially need to make sure their teams are in synch.

Digg 17

25 Content Marketing Questions Answered

Featuring LinkedIn's Jason Miller & Curata's Pawan Deshpande

More Trending

Gary Katz on 52 Reasons to Embrace Marketing Operations 2.0

Modern B2B Marketing

by Jon Miller Today I’m pleased to welcome Gary Katz, founder and chairman of marketing operations consultancy firm Marketing Operations Partners , as a guest blogger. Read on to see what Gary has to say about the virtues of what he has dubbed Marketing Operations 2.0. Enjoy!

3 Marketing Lessons From Amazon's Web Strategy

Hubspot regularly ranks the world's top websites. Checking out the top 10 lists for sites with the most unique visitors in June 2011, I decided to conduct a deeper investigation into just what it is about these sites that makes them tick. Amazon, sitting at number 7, stood out to me immediately.

Friday Wrap-Up: This Week in B2B Marketing Tips


5 Lessons Marketers Can Learn From Storage Facilities (Yes, Storage Facilities!) From taking advantage of trends in the industry to identifying creative new ways of applying your product or service, MarketingProfs delivers a bit of marketing wisdom seen through the unlikely lens of a storage facility. Personally, I’m pretty impressed

LinkedIn Share Button Now On More Than 100,000 Websites


Now that the leading B2B social network, LinkedIn is a publicly held company, we're able to acquire a little bit more information around the workings of the service.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

Why Unified, Cross-Channel Customer Data Is Essential for Marketers


When asked about the effectiveness of their social media campaigns , most marketers will point to their latest Facebook Insights report or the size of their company’s Twitter following.