Sat.Mar 28, 2020

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Business Pulse Check Survey: Challenges, Wins & Best Practices From The Past Week

Heinz Marketing

Earlier this week with our research partner OnTarget , we launched a new weekly Business Pulse Check survey to better understand how businesses across industries are wrestling with real-time conditions. Specifically we asked (and will continue to ask each week) the following questions: How would you rate your business’s response to COVID-19 thus far?

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A Temporary Change of Direction

B2B Marketing Directions

For only the second time in over five years, I did not publish a post here last week. Over the past few weeks, I have found it increasingly difficult to create posts that I truly believe are timely, relevant, and useful for my readers. The reason for my difficulty is COVID-19, the disease caused by the novel coronavirus. One way that I keep myself on a regular writing and publishing schedule is to always have several topics lined up for future posts.

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B2B Reads: Attention vs. Impressions, Relational Connection and the New Reality

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Marketing 2030: Five Ways to Survive and Thrive Over the Next 10 Years.

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100 Motivational Quotes: The Power of Words

ClearVoice

I’ve long been a collector of motivational quotes. And just like lyrics to a favorite song, I can recite from memory quotes that have provided an endless source of inspiration for me. When I sat down to begin this ambitious quest for 100 notable quotables, I initially planned to curate contenders from my personal collection. I’ve got hand-written lists, documents saved on my laptop, and more than a few in the notes app on my mobile phone.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Fast & Easy Ways to Increase Website Traffic, Part 2

Sharpspring

Newsletters. The last two strategies to increase website traffic will come in handy for getting a newsletter off the ground if this is something that’s been sitting on the backburner. The list can be built up through social ads, since your fans are not necessarily your subscribers, and content for the campaigns can come from the blog. Email has been ignored by too many companies for too long even though it’s continued to be one of the best converting marketing tools out there.

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Marketing in a New World (Part 4 of 5)

Bluetext

As the world has changed in the blink of an eye, so has the way we market to consumers. Now, more than ever, your website exists as BY FAR THE MOST IMPORTANT doorway to your brand and your brand experience. While stores stay shut, and face-to-face interaction is vastly limited, brands will rely on reaching their target audiences via their websites. Therefore, your website is mission-critical to your success.