Tue.Sep 19, 2017

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Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Many of the findings were enlightening through not terribly surprising. But a few stood out as…unexpected. First off, the three big useful (but not surprising) insights from the report are that the most successful marketers: Document their marketing strategy and processes: Marketing teams that document their str

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How Customer Loyalty Is Really Earned

Marketing Insider Group

You can’t buy your customers. Promotional offers, special discounts, and giveaways may motivate more sales – during the promotional period. They may gain some brand favor while the free sample is being used or the discounted subscription pricing is in effect. Even loyalty programs have an appeal, but they do nothing to establish brand authenticity. […].

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Dare to be different and make your B2B content marketing really stand out

Tomorrow People

What separates good from great in B2B content marketing and what’s stopping marketers from producing truly differentiated content?

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Make an Impact: Intelligent Social Media Marketing

Marketing Insider Group

Investing in social media is something every business owner is told to do and something that every marketing department has to focus on – that’s a given. But the results can vary, and tracking and monitoring tangible success can be difficult. Return on investment in social media marketing has long been a tricky topic and […]. The post Make an Impact: Intelligent Social Media Marketing appeared first on Marketing Insider Group.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Microcontent — the most important content type you don’t manage

Avitage

Microcontent isn’t widely understood or consciously used. When it is, it’s usually by marketing for social media content. But micro-content may be the most important content type you have, and you probably don’t manage it. Microcontent is simply what the words imply. The term is credited to user experience expert Jakob Nielsen: “microcontent is a small group of words which can be skimmed by the reader to understand the wider message of the article.” Examples include

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Micro-content — the most important content type you don’t manage

Avitage

Micro-content isn’t widely understood or consciously used. When it is, it’s usually by marketing for social media content. But micro-content may be the most important content type you have, and you probably don’t manage it. Micro-content is simply what the words imply. The term is credited to user experience expert Jakob Nielsen: “micro content is a small group of words which can be skimmed by the reader to understand the wider message of the article.” Examples incl

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Backfill your corporate history onto your blog for Google

Biznology

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. Take advantage of the fact that most modern content management and blogging systems allow you to time-stamp your post with the current time; or, you can choose the year, month, day, hour, and minute yourself.

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3 Reasons to Join Us for the Marketing Nation Roadshow

Adobe Experience Cloud Blog

The Marketing Nation Roadshows are back! In just a few short weeks, we’re hitting the road, and we’re bringing the Marketing Nation with us! If you haven’t registered yet, I can assure you this year’s roadshow is not to be missed! So, if you’re in Boston , Chicago , or London —or if you’re traveling to any of these cities—you’ll need to add the Marketing Nation Roadshow to your calendar.

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7 Quick Reads to Help B2B Marketers Stay Sharp at Work

Oktopost

Top athletes must exercise on a regular basis to maintain peak physical fitness and win competitions. Award-winning musicians and actors are constantly rehearsing their craft to ensure their performances make audiences cheer, laugh, and sometimes cry. Yet even for elite performers, practice alone doesn’t make perfect.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How To Construct the Perfect B2B Marketing Stack

Rev

A solid marketing stack is what separates the goods from the great. After all, this is one of the powerful arsenals of tools that a marketer can have, giving them access to customer outreach techniques at an unprecedented level. And whether you’re running an eCommerce shop or a b2b service company, a marketing stack could be what takes your business to the next point of success.

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PureIncubation Named to 2017 Inc. 5000 List

PureB2B

Pure Incubation once again powers onto Inc. Magazine’s 39 th annual list with 194% growth over the last three years. Topsfield, MA – Sept 19, 2017. For the fourth consecutive year, Massachusetts-based, Pure Incubation placed on Inc. Magazine’s annual Inc. 5000 lis t, an elite ranking of the country’s fastest-growing small and mid-size companies. Pure Incubation ranks 1,985 this year with a revenue of $13.8 million.

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The Millennials Are Here: Your Move, B2B Marketers

SnapApp

. As a Millennial who actively works to buck the lazy and entitled stereotype (specifically at my job in marketing at SnapApp), I was nervous when I heard our new research with Heinz Marketing was focused on Millennials, assuming it would be added to the growing stack of content on the internet blaming us for the ills of the world. . (Seriously, people are keeping lists of things we've killed). .

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How to Create a Pillar Page

Hubspot

Like the magnificent architectural wonders that hold up The Pantheon in Rome, pillars will help you hold up your blog's architecture, too. You have to build them yourself -- but we promise it takes less time and effort than building them from marble or concrete. In this blog post, we'll dive into everything you need to know about pillar pages -- how they fit into the new topic cluster strategy we're advocating, what they can achieve for your blog's results, and how to actually create one.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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When Your Content Isn’t Getting Any Love

Marketing 261

We’ve all been there. You launch a great piece of content (or so you thought), and then… Crickets. No likes, no shares, no retweets, and no comments. What happened? Or better yet, why does this keep happening? If you’re creating content consistently, but failing to get the results you want, it may be time to reflect on your content marketing strategy.

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Pure Incubation on the Inc. 5000 List for the Fourth Year in a Row

PureB2B

Pure Incubation once again powers onto Inc. Magazine’s 39 th annual list with 194% growth over the last three years. Topsfield, MA – Sept 19, 2017. For the fourth consecutive year, Massachusetts-based, Pure Incubation placed on Inc. Magazine’s annual Inc. 5000 lis t, an elite ranking of the country’s fastest-growing small and mid-size companies. Pure Incubation ranks 1,985 this year with a revenue of $13.8 million.

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DMEXCO 2017: Establishing Trust and Priortizing the Customer Experience

33Across

Bratwurst, beer, and even tattoos being done onsite. Throughout the amazing experiences offered to attendees at DMEXCO 2017, ad tech and its ever growing landscape remained the constant. The post DMEXCO 2017: Establishing Trust and Priortizing the Customer Experience appeared first on 33Across.

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Why Taking Time To Plan Works

Ignite

We’ve all had marketing or sales plans that are forgotten in the daily grind of things. After a few of these have been introduced to employees and put on the back burner, it’s easy to think that there is no merit to create a plan. But having a succinct plan backed by analysis and insight is the difference between trudging along without any sense of direction and carefully guiding your business down a chosen path.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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SEO 101: Best Practices from a Search Engine Optimization Agency

KEO Marketing

SEO 101: Best Practices from a Search Engine Optimization Agency. Things are always changing in the world of search engine optimization (SEO). One thing that remains constant is the need to publish valuable content on a regular basis. Search engines drive as many as 70% of all business to business leads. As such, it is important to ensure you optimize your content, and your website, for search engines.

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The Case for Bylines: Why “Posted by Admin” Does You No Favors

Content Standard

Truth: Many early news sources didn’t include a contributor byline because the anonymity made the newsroom seem bigger than it really was. Presenting readers only a story title before diving in was a way to say, “We have tons of qualified journalists, you wouldn’t even understand. Just read.” According to Emma Duncan, former deputy editor of the Economist , the first issues of the famous publication were penned by founding editor James Wilson himself, though he used plura

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INSIGHTS PAPER: ENHANCE EMPLOYEE ENGAGEMENT

AgencyEA

Aligned, engaged employees contribute to an organization’s success because they embrace its mission and enthusiastically carry it forward in everything they do, from their day-to-day professional responsibilities to communicating on social media. Ultimately, engaged employees allow organizations to develop authentic brand advocacy that originates from within and naturally permeates to external audiences.

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B2B content marketing sans budget or bandwidth – hmm!

Exo B2B

You’ve heard a lot about B2B content marketing. You’ve read that it has to be researched, strategized, developed, optimized and promoted. Oh, and why not do an overhaul of company culture while you’re at it, turning internal experts into regular content contributors. But if you look up from your computer for a moment, inside your small to medium-sized business workplace, you quickly begin to wonder how you could collectively scrape up enough bandwidth to even sit down and talk about

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Fast Talk and Funny Names: How Pharma Marketing Is Working to Repair Brand Trust

Content Standard

Before you continue to read ahead, please note that reading this article about pharma marketing is only a part of a whole therapeutic treatment for your brand, and should only be considered part of a whole treatment plan from your content marketer. Side effects of reading may include anxiety, immediate desire to change everything, depression about your ads, or disbelief.

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Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

Chasing the mirage of “intuitive” -. A journey into UX with a simple lesson. By Lars Helgeson. I hate the word “intuitive.” It drives my left-brained mind crazy. Intuition isn’t a math problem, or a data structure. It is almost undefinable. But for many years, it has been the Achilles heel of our business. I cringed a couple years ago when I saw a review that called us the “khaki pants” of CRM software - very functional, but not especially sexy.

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How Influencer Marketing Elevates B2B Experiences

AgencyEA

Influencer Marketing. A recent research survey said the trending marketing tactic provides a 960 percent return on investment. Yet most influencer marketing campaigns are associated with the digital, consumer space. Online influencers with formidable followings: A recipe blogger raving to his myriad readers about his new favorite kitchenware. A social media celebrity posting photos of […].

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Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

Chasing the mirage of “intuitive” -. A journey into UX with a simple lesson. By Lars Helgeson. I hate the word “intuitive.” It drives my left-brained mind crazy. Intuition isn’t a math problem, or a data structure. It is almost undefinable. But for many years, it has been the Achilles heel of our business. I cringed a couple years ago when I saw a review that called us the “khaki pants” of CRM software - very functional, but not especially sexy.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Working Moms: Do We Really Have to Choose Between Career and Kids?

EMagine B2B Blog

It’s a topic that’s been long discussed, debated and avoided. Many career-minded women prepare themselves for the inevitability of having to choose between the job they put hard work and long hours into or giving it all up to raise a family. It begs the question – Do we really have to choose between career and kids? Most recently, AdWeek and She Runs It have partnered to bring us the 2017 Working Mothers of the Year.

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Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

Chasing the mirage of “intuitive” -. A journey into UX with a simple lesson. By Lars Helgeson. I hate the word “intuitive.” It drives my left-brained mind crazy. Intuition isn’t a math problem, or a data structure. It is almost undefinable. But for many years, it has been the Achilles heel of our business. I cringed a couple years ago when I saw a review that called us the “khaki pants” of CRM software - very functional, but not especially sexy.

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Working Moms: Do We Really Have to Choose Between Career and Kids?

EMagine B2B Blog

It’s a topic that’s been long discussed, debated and avoided. Many career-minded women prepare themselves for the inevitability of having to choose between the job they put hard work and long hours into or giving it all up to raise a family. It begs the question – Do we really have to choose between career and kids? Most recently, AdWeek and She Runs It have partnered to bring us the 2017 Working Mothers of the Year.