Tue.Sep 19, 2017

Dare to be different and make your B2B content marketing really stand out

Tomorrow People

What separates good from great in B2B content marketing and what’s stopping marketers from producing truly differentiated content? Content Marketing Differentiation

Six Steps to a Successful Lead-Management Strategy

Act-On

Follow these six tips for a successful lead-management strategy. Lead Nurturing buyer persona lead management lead management strategy lead strategy marketing personas sales lead management

Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Many of the findings were enlightening through not terribly surprising. But a few stood out as…unexpected.

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How Customer Loyalty Is Really Earned

Marketing Insider Group

You can’t buy your customers. Promotional offers, special discounts, and giveaways may motivate more sales – during the promotional period. They may gain some brand favor while the free sample is being used or the discounted subscription pricing is in effect. Even loyalty programs have an appeal, but they do nothing to establish brand authenticity. […]. The post How Customer Loyalty Is Really Earned appeared first on Marketing Insider Group. Content Marketing

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How Jellyvision Used Direct Mail and Marketing Attribution to Achieve a 52% Opp Conversion Rate

bizible

What happens when the the most engaging employee communication platform in the universe joins forces with the leading tactile marketing automation solution and the world’s best B2B marketing attribution software? Magic, that’s what. And trackable returns on investment that reach beyond the stars.

More Trending

6 B2B Content Marketing Mistakes That Inhibit Success

KoMarketing Associates

Ever since we were children, we’ve been told to learn from our mistakes. It’s a fundamental factor when it comes to improving at anything we do and B2B content marketing is no exception. Being a member of the content marketing team here at KoMarketing for more than five years, I’ve had a chance to work with organizations across industries, and while the products and services may differ, the mistakes organizations make are oftentimes fairly similar when it comes to developing a content strategy.

Backfill your corporate history onto your blog for Google

Biznology

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest.

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The Marketing Orchestration Playbook: Your Blueprint for World-Class ABM

Engagio

I’ve always found analogies to be helpful in explaining new ideas. So, to begin, here’s an analogy that will make your life in ABM a lot easier: Marketing Orchestration is to Account Based Marketing, what Marketing Automation is to Demand Generation.

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3 Reasons to Join Us for the Marketing Nation Roadshow

Modern B2B Marketing

The Marketing Nation Roadshows are back! In just a few short weeks, we’re hitting the road, and we’re bringing the Marketing Nation with us! If you haven’t registered yet, I can assure you this year’s roadshow is not to be missed!

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Microcontent — the most important content type you don’t manage

Avitage

Microcontent isn’t widely understood or consciously used. When it is, it’s usually by marketing for social media content. But micro-content may be the most important content type you have, and you probably don’t manage it. Microcontent is simply what the words imply. The term is credited to user experience expert Jakob Nielsen: “microcontent is a small group of words which can be skimmed by the reader to understand the wider message of the article.”

7 Quick Reads to Help B2B Marketers Stay Sharp at Work

Oktopost

Top athletes must exercise on a regular basis to maintain peak physical fitness and win competitions. Award-winning musicians and actors are constantly rehearsing their craft to ensure their performances make audiences cheer, laugh, and sometimes cry. Yet even for elite performers, practice alone doesn’t make perfect. High-performing professionals in every industry learn from recognized thought … Content Marketing Marketing Tips

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Micro-content — the most important content type you don’t manage

Avitage

Micro-content isn’t widely understood or consciously used. When it is, it’s usually by marketing for social media content. But micro-content may be the most important content type you have, and you probably don’t manage it. Micro-content is simply what the words imply. The term is credited to user experience expert Jakob Nielsen: “micro content is a small group of words which can be skimmed by the reader to understand the wider message of the article.”

The Millennials Are Here: Your Move, B2B Marketers

SnapApp

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

What I learned at #GrowthWithAI

Lattice

Last week, Lattice and Dun and Bradstreet hosted a breakfast with B2B sales and marketing innovators from companies like Sirius Decisions, Adobe, Dell EMC, Thomson Reuters, Liberty Mutual, Akamai, etc. There were a few key points I took away from the different speaker presentations and follow-on discussions

Second Time’s a Charm: The Story Behind the New Guide to Influencer Marketing | Traackr

Traackr

Discover the story behind the Guide to Influencer Marketing and why it's evolved from a collection of use cases into a roadmap for customer-centric marketers.

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How to Create a Pillar Page

Hubspot

Like the magnificent architectural wonders that hold up The Pantheon in Rome, pillars will help you hold up your blog's architecture, too. You have to build them yourself -- but we promise it takes less time and effort than building them from marble or concrete.

What Does a CMO Need to Know About Lead Generation?

Navigate the Channel

Mastering lead generation is a sort of holy grail for all B2B marketers. The CMO position should be attuned to new methods in lead generation, especially new digital channels. These methods of outreach will help to expand a business more quickly than perhaps any other method.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

When Your Content Isn’t Getting Any Love

Marketing 261

We’ve all been there. You launch a great piece of content (or so you thought), and then… Crickets. No likes, no shares, no retweets, and no comments. What happened? Or better yet, why does this keep happening?

The Case for Bylines: Why “Posted by Admin” Does You No Favors

Content Standard

Truth: Many early news sources didn’t include a contributor byline because the anonymity made the newsroom seem bigger than it really was. Presenting readers only a story title before diving in was a way to say, “We have tons of qualified journalists, you wouldn’t even understand.

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How To Construct the Perfect B2B Marketing Stack

LeadCrunch

A solid marketing stack is what separates the goods from the great. After all, this is one of the powerful arsenals of tools that a marketer can have, giving them access to customer outreach techniques at an unprecedented level. And whether you’re running an eCommerce shop or a b2b service company, a marketing stack could be what takes your business to the next point of success. The main goals of a stack allow you to serve a number of different functions.

Is Your B2B Organization Ready for Customer Experience?

Type A Communications

September 19, 2017 by Carlos Hidalgo A 2015 study by Accenture shows that the overwhelming majority of B2B executives are either increasing their customer experience investment or at the very least maintaining. read more.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

SEO 101: Best Practices from a Search Engine Optimization Agency

KEO Marketing

SEO 101: Best Practices from a Search Engine Optimization Agency. Things are always changing in the world of search engine optimization (SEO). One thing that remains constant is the need to publish valuable content on a regular basis.

Fast Talk and Funny Names: How Pharma Marketing Is Working to Repair Brand Trust

Content Standard

Before you continue to read ahead, please note that reading this article about pharma marketing is only a part of a whole therapeutic treatment for your brand, and should only be considered part of a whole treatment plan from your content marketer.

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B2B content marketing sans budget or bandwidth – hmm!

Exo B2B

You’ve heard a lot about B2B content marketing. You’ve read that it has to be researched, strategized, developed, optimized and promoted. Oh, and why not do an overhaul of company culture while you’re at it, turning internal experts into regular content contributors.

Training Management and Marketing Automation Work Hand-in-Hand Through Lead Liaison and Administrate Partnership

Lead Liaison

Lead Liaison, a world-class sales and marketing solution provider, and Administrate, a cloud-based training management provider, have joined together to build an even better solution for their customers. Administrate offers a complete training management system , delivered from the cloud, that helps companies manage learners, increase course bookings, and deliver better training.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.

Working Moms: Do We Really Have to Choose Between Career and Kids?

EMagine B2B Blog

It’s a topic that’s been long discussed, debated and avoided. Many career-minded women prepare themselves for the inevitability of having to choose between the job they put hard work and long hours into or giving it all up to raise a family.

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Pure Incubation on the Inc. 5000 List for the Fourth Year in a Row

PureB2B

Pure Incubation once again powers onto Inc. Magazine’s 39 th annual list with 194% growth over the last three years. Topsfield, MA – Sept 19, 2017. For the fourth consecutive year, Massachusetts-based, Pure Incubation placed on Inc. Magazine’s annual Inc. 5000 lis t, an elite ranking of the country’s fastest-growing small and mid-size companies. Pure Incubation ranks 1,985 this year with a revenue of $13.8 million.

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Working Moms: Do We Really Have to Choose Between Career and Kids?

EMagine B2B Blog

It’s a topic that’s been long discussed, debated and avoided. Many career-minded women prepare themselves for the inevitability of having to choose between the job they put hard work and long hours into or giving it all up to raise a family.

Work 52