Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Many of the findings were enlightening through not terribly surprising. But a few stood out as…unexpected. First off, the three big useful (but not surprising) insights from the report are that the most successful marketers: Document their marketing strategy and processes: Marketing teams that document their str

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Marketing Insider Group

SEPTEMBER 19, 2017

You can’t buy your customers. Promotional offers, special discounts, and giveaways may motivate more sales – during the promotional period. They may gain some brand favor while the free sample is being used or the discounted subscription pricing is in effect. Even loyalty programs have an appeal, but they do nothing to establish brand authenticity. […].

Loyalty 207

Loyalty Sample Pricing Price 207

Tomorrow People

SEPTEMBER 19, 2017

What separates good from great in B2B content marketing and what’s stopping marketers from producing truly differentiated content?

B2B Marketing 220

B2B Marketing Content Marketing Differentiation B2B 220

Marketing Insider Group

SEPTEMBER 19, 2017

Investing in social media is something every business owner is told to do and something that every marketing department has to focus on – that’s a given. But the results can vary, and tracking and monitoring tangible success can be difficult. Return on investment in social media marketing has long been a tricky topic and […]. The post Make an Impact: Intelligent Social Media Marketing appeared first on Marketing Insider Group.

Social Media 179

Social Media Social Marketing Media Marketing 179

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

KoMarketing Associates

SEPTEMBER 19, 2017

Ever since we were children, we’ve been told to learn from our mistakes. It’s a fundamental factor when it comes to improving at anything we do and B2B content marketing is no exception. Being a member of the content marketing team here at KoMarketing for more than five years, I’ve had a chance to work with organizations across industries, and while the products and services may differ, the mistakes organizations make are oftentimes fairly similar when it comes to developing a content strategy.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing Paid Search Agency 162

Lattice

SEPTEMBER 19, 2017

Last week, Lattice and Dun and Bradstreet hosted a breakfast with B2B sales and marketing innovators from companies like Sirius Decisions, Adobe, Dell EMC, Thomson Reuters, Liberty Mutual, Akamai, etc. There were a few key points I took away from the different speaker presentations and follow-on discussions.

B2B Sales 113

B2B Sales B2B Marketing B2B Paid Search Agency 113

Avitage

SEPTEMBER 19, 2017

Micro-content isn’t widely understood or consciously used. When it is, it’s usually by marketing for social media content. But micro-content may be the most important content type you have, and you probably don’t manage it. Micro-content is simply what the words imply. The term is credited to user experience expert Jakob Nielsen: “micro content is a small group of words which can be skimmed by the reader to understand the wider message of the article.” Examples incl

Content 120

Content Social Media Social Marketing Promotion 120

Biznology

SEPTEMBER 19, 2017

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. Take advantage of the fact that most modern content management and blogging systems allow you to time-stamp your post with the current time; or, you can choose the year, month, day, hour, and minute yourself.

Google 123

Google Press Domain Marketing Management 123

Adobe Experience Cloud Blog

SEPTEMBER 19, 2017

The Marketing Nation Roadshows are back! In just a few short weeks, we’re hitting the road, and we’re bringing the Marketing Nation with us! If you haven’t registered yet, I can assure you this year’s roadshow is not to be missed! So, if you’re in Boston , Chicago , or London —or if you’re traveling to any of these cities—you’ll need to add the Marketing Nation Roadshow to your calendar.

Advertising Agencies 134

Advertising Agencies Thought Leadership Paid Search Agency Storytelling 134

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Engagio

SEPTEMBER 19, 2017

I’ve always found analogies to be helpful in explaining new ideas. So, to begin, here’s an analogy that will make your life in ABM a lot easier: Marketing Orchestration is to Account Based Marketing, what Marketing Automation is to Demand Generation. You see, Marketing Orchestration is how you win the biggest deals ABM. This is a proactive and coordinated approach to communicating and synchronizing interactions with key contacts at target accounts.

Account Based Marketing 107

Account Based Marketing Class ABM Ideal Customer Profiles 107

Oktopost

SEPTEMBER 19, 2017

Top athletes must exercise on a regular basis to maintain peak physical fitness and win competitions. Award-winning musicians and actors are constantly rehearsing their craft to ensure their performances make audiences cheer, laugh, and sometimes cry. Yet even for elite performers, practice alone doesn’t make perfect.

B2B Marketing 105

B2B Marketing B2B Practices Marketing 105

Rev

SEPTEMBER 19, 2017

A solid marketing stack is what separates the goods from the great. After all, this is one of the powerful arsenals of tools that a marketer can have, giving them access to customer outreach techniques at an unprecedented level. And whether you’re running an eCommerce shop or a b2b service company, a marketing stack could be what takes your business to the next point of success.

Paid Content 68

Paid Content Marketing AI CMS Development B2B Marketing 68

PureB2B

SEPTEMBER 19, 2017

Pure Incubation once again powers onto Inc. Magazine’s 39 th annual list with 194% growth over the last three years. Topsfield, MA – Sept 19, 2017. For the fourth consecutive year, Massachusetts-based, Pure Incubation placed on Inc. Magazine’s annual Inc. 5000 lis t, an elite ranking of the country’s fastest-growing small and mid-size companies. Pure Incubation ranks 1,985 this year with a revenue of $13.8 million.

Lead Scoring 62

Lead Scoring Lead Ranking Demand Generation Agencies Demand Generation 62

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

SnapApp

SEPTEMBER 19, 2017

. As a Millennial who actively works to buck the lazy and entitled stereotype (specifically at my job in marketing at SnapApp), I was nervous when I heard our new research with Heinz Marketing was focused on Millennials, assuming it would be added to the growing stack of content on the internet blaming us for the ills of the world. . (Seriously, people are keeping lists of things we've killed). .

B2B Marketing 67

B2B Marketing Lead Ranking Planning Top of Funnel 67

Hubspot

SEPTEMBER 19, 2017

Like the magnificent architectural wonders that hold up The Pantheon in Rome, pillars will help you hold up your blog's architecture, too. You have to build them yourself -- but we promise it takes less time and effort than building them from marble or concrete. In this blog post, we'll dive into everything you need to know about pillar pages -- how they fit into the new topic cluster strategy we're advocating, what they can achieve for your blog's results, and how to actually create one.

Long Tail Marketing 72

Long Tail Marketing Keywords Buyer Personas Hubspot 72

EveryoneSocial

SEPTEMBER 19, 2017

Employee Advocacy Software Questions to Ask. We’ve worked with a lot of companies in their efforts to evaluate employee advocacy software that will work best for their organization. Unfortunately, many companies miss the mark when it comes to what to focus on and the questions they ask. It’s understandable. If you’ve never had an employee advocacy program at your company, you likely only have limited reference points.

Software 64

Software RFP Vendors Peer-to-peer 64

Navigate the Channel

SEPTEMBER 19, 2017

Mastering lead generation is a sort of holy grail for all B2B marketers. The CMO position should be attuned to new methods in lead generation, especially new digital channels. These methods of outreach will help to expand a business more quickly than perhaps any other method. Here are a few of the most important aspects of lead generation a CMO should prioritize.

CMO 56

CMO Lead Generation Sales Qualified Leads Generation 56

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Deliverability

Marketing 261

SEPTEMBER 19, 2017

We’ve all been there. You launch a great piece of content (or so you thought), and then… Crickets. No likes, no shares, no retweets, and no comments. What happened? Or better yet, why does this keep happening? If you’re creating content consistently, but failing to get the results you want, it may be time to reflect on your content marketing strategy.

Peer-to-peer 54

Peer-to-peer Work Management Content Marketing Management 54

PureB2B

SEPTEMBER 19, 2017

Pure Incubation once again powers onto Inc. Magazine’s 39 th annual list with 194% growth over the last three years. Topsfield, MA – Sept 19, 2017. For the fourth consecutive year, Massachusetts-based, Pure Incubation placed on Inc. Magazine’s annual Inc. 5000 lis t, an elite ranking of the country’s fastest-growing small and mid-size companies. Pure Incubation ranks 1,985 this year with a revenue of $13.8 million.

Lead Scoring 54

Lead Scoring Lead Ranking Demand Generation Agencies Demand Generation 54

Lead Liaison

SEPTEMBER 19, 2017

Lead Liaison, a world-class sales and marketing solution provider, and Administrate, a cloud-based training management provider, have joined together to build an even better solution for their customers. Administrate offers a complete training management system , delivered from the cloud, that helps companies manage learners, increase course bookings, and deliver better training.

Lead Liaison 48

Lead Liaison Work Management Marketing Automation Services Marketing Management 48

33Across

SEPTEMBER 19, 2017

Bratwurst, beer, and even tattoos being done onsite. Throughout the amazing experiences offered to attendees at DMEXCO 2017, ad tech and its ever growing landscape remained the constant. The post DMEXCO 2017: Establishing Trust and Priortizing the Customer Experience appeared first on 33Across.

Ads 48

Ads 48

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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

Trends

Ignite

SEPTEMBER 19, 2017

We’ve all had marketing or sales plans that are forgotten in the daily grind of things. After a few of these have been introduced to employees and put on the back burner, it’s easy to think that there is no merit to create a plan. But having a succinct plan backed by analysis and insight is the difference between trudging along without any sense of direction and carefully guiding your business down a chosen path.

Planning 48

Planning Analysis Business Marketing 48

KEO Marketing

SEPTEMBER 19, 2017

SEO 101: Best Practices from a Search Engine Optimization Agency. Things are always changing in the world of search engine optimization (SEO). One thing that remains constant is the need to publish valuable content on a regular basis. Search engines drive as many as 70% of all business to business leads. As such, it is important to ensure you optimize your content, and your website, for search engines.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Ad Agencies Optimization 48

Content Standard

SEPTEMBER 19, 2017

Truth: Many early news sources didn’t include a contributor byline because the anonymity made the newsroom seem bigger than it really was. Presenting readers only a story title before diving in was a way to say, “We have tons of qualified journalists, you wouldn’t even understand. Just read.” According to Emma Duncan, former deputy editor of the Economist , the first issues of the famous publication were penned by founding editor James Wilson himself, though he used plura

Peer-to-peer 49

Peer-to-peer Storytelling Thought Leadership Trust Marketing 49

AgencyEA

SEPTEMBER 19, 2017

Aligned, engaged employees contribute to an organization’s success because they embrace its mission and enthusiastically carry it forward in everything they do, from their day-to-day professional responsibilities to communicating on social media. Ultimately, engaged employees allow organizations to develop authentic brand advocacy that originates from within and naturally permeates to external audiences.

Paper 45

Paper Social Media Organization Brand Identity 45

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

B2B Marketing

Exo B2B

SEPTEMBER 19, 2017

You’ve heard a lot about B2B content marketing. You’ve read that it has to be researched, strategized, developed, optimized and promoted. Oh, and why not do an overhaul of company culture while you’re at it, turning internal experts into regular content contributors. But if you look up from your computer for a moment, inside your small to medium-sized business workplace, you quickly begin to wonder how you could collectively scrape up enough bandwidth to even sit down and talk about

Bandwidth 45

Bandwidth Budget Programs B2B Marketing Content Marketing 45

Content Standard

SEPTEMBER 19, 2017

Before you continue to read ahead, please note that reading this article about pharma marketing is only a part of a whole therapeutic treatment for your brand, and should only be considered part of a whole treatment plan from your content marketer. Side effects of reading may include anxiety, immediate desire to change everything, depression about your ads, or disbelief.

Trust Marketing 42

Trust Marketing Advertising Agencies Paid Search Agency Brand Identity 42

GreenRope

SEPTEMBER 19, 2017

Chasing the mirage of “intuitive” -. A journey into UX with a simple lesson. By Lars Helgeson. I hate the word “intuitive.” It drives my left-brained mind crazy. Intuition isn’t a math problem, or a data structure. It is almost undefinable. But for many years, it has been the Achilles heel of our business. I cringed a couple years ago when I saw a review that called us the “khaki pants” of CRM software - very functional, but not especially sexy.

Marketing Automation Services 40

Marketing Automation Services Paid Search Agency Software CRM 40