Tue.Sep 19, 2017

Dare to be different and make your B2B content marketing really stand out

Tomorrow People

What separates good from great in B2B content marketing and what’s stopping marketers from producing truly differentiated content? Content Marketing Differentiation

How Jellyvision Used Direct Mail and Marketing Attribution to Achieve a 52% Opp Conversion Rate

bizible

What happens when the the most engaging employee communication platform in the universe joins forces with the leading tactile marketing automation solution and the world’s best B2B marketing attribution software? Magic, that’s what. And trackable returns on investment that reach beyond the stars.

Trending Sources

Micro-content — the most important content type you don’t manage

Avitage

Micro-content isn’t widely understood or consciously used. When it is, it’s usually by marketing for social media content. But micro-content may be the most important content type you have, and you probably don’t manage it. Micro-content is simply what the words imply. The term is credited to user experience expert Jakob Nielsen: “micro content is a small group of words which can be skimmed by the reader to understand the wider message of the article.”

Six Steps to a Successful Lead-Management Strategy

Act-On

Follow these six tips for a successful lead-management strategy. Lead Nurturing buyer persona lead management lead management strategy lead strategy marketing personas sales lead management

#HowIBuy - An In-depth look at the buying process from 12 different perspectives

Learn from B2B buyers on #HowIBuy. Featuring C-Suite and Executive leaders from MongoDB, Uberflip, InsightSquared, and more. Get the eBook free!

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The Case for Bylines: Why “Posted by Admin” Does You No Favors

Content Standard

Truth: Many early news sources didn’t include a contributor byline because the anonymity made the newsroom seem bigger than it really was. Presenting readers only a story title before diving in was a way to say, “We have tons of qualified journalists, you wouldn’t even understand.

How Customer Loyalty Is Really Earned

Marketing Insider Group

You can’t buy your customers. Promotional offers, special discounts, and giveaways may motivate more sales – during the promotional period. They may gain some brand favor while the free sample is being used or the discounted subscription pricing is in effect. Even loyalty programs have an appeal, but they do nothing to establish brand authenticity. […]. The post How Customer Loyalty Is Really Earned appeared first on Marketing Insider Group. Content Marketing

Fast Talk and Funny Names: How Pharma Marketing Is Working to Repair Brand Trust

Content Standard

Before you continue to read ahead, please note that reading this article about pharma marketing is only a part of a whole therapeutic treatment for your brand, and should only be considered part of a whole treatment plan from your content marketer.

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B2B content marketing sans budget or bandwidth – hmm!

Exo B2B

You’ve heard a lot about B2B content marketing. You’ve read that it has to be researched, strategized, developed, optimized and promoted. Oh, and why not do an overhaul of company culture while you’re at it, turning internal experts into regular content contributors.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

Second Time’s a Charm: The Story Behind the New Guide to Influencer Marketing | Traackr

Traackr

Discover the story behind the Guide to Influencer Marketing and why it's evolved from a collection of use cases into a roadmap for customer-centric marketers.

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3 Reasons to Join Us for the Marketing Nation Roadshow

Modern B2B Marketing

The Marketing Nation Roadshows are back! In just a few short weeks, we’re hitting the road, and we’re bringing the Marketing Nation with us! If you haven’t registered yet, I can assure you this year’s roadshow is not to be missed!

What I learned at #GrowthWithAI

Lattice

Last week, Lattice and Dun and Bradstreet hosted a breakfast with B2B sales and marketing innovators from companies like Sirius Decisions, Adobe, Dell EMC, Thomson Reuters, Liberty Mutual, Akamai, etc. There were a few key points I took away from the different speaker presentations and follow-on discussions

The Marketing Orchestration Playbook: Your Blueprint for World-Class ABM

Engagio

I’ve always found analogies to be helpful in explaining new ideas. So, to begin, here’s an analogy that will make your life in ABM a lot easier: Marketing Orchestration is to Account Based Marketing, what Marketing Automation is to Demand Generation.

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9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

Backfill your corporate history onto your blog for Google

Biznology

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest.

How to Create a Pillar Page

Hubspot

Like the magnificent architectural wonders that hold up The Pantheon in Rome, pillars will help you hold up your blog's architecture, too. You have to build them yourself -- but we promise it takes less time and effort than building them from marble or concrete.

Make an Impact: Intelligent Social Media Marketing

Marketing Insider Group

Investing in social media is something every business owner is told to do and something that every marketing department has to focus on – that’s a given. But the results can vary, and tracking and monitoring tangible success can be difficult. Return on investment in social media marketing has long been a tricky topic and […]. The post Make an Impact: Intelligent Social Media Marketing appeared first on Marketing Insider Group.

SEO 101: Best Practices from a Search Engine Optimization Agency

KEO Marketing

SEO 101: Best Practices from a Search Engine Optimization Agency. Things are always changing in the world of search engine optimization (SEO). One thing that remains constant is the need to publish valuable content on a regular basis.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

Pure Incubation on the Inc. 5000 List for the Fourth Year in a Row

PureB2B

Pure Incubation once again powers onto Inc. Magazine’s 39 th annual list with 194% growth over the last three years. Topsfield, MA – Sept 19, 2017. For the fourth consecutive year, Massachusetts-based, Pure Incubation placed on Inc. Magazine’s annual Inc. 5000 lis t, an elite ranking of the country’s fastest-growing small and mid-size companies. Pure Incubation ranks 1,985 this year with a revenue of $13.8 million.

Flexibility in PR: How technology makes it possible

B2B PR

Damian Hanson, co-founder of cloud-based telephony system for agencies, CircleLoop , discusses the need for the PR industry to become more flexible, and how cloud technology can help facilitate this. Opinion

InsideView Target with ABM is Here to Help B2B Sellers and Marketers Find and Engage the Right Customer with the Right Message

Sales Intelligence View

In 2017, more than 70% of B2B companies flocked to an account-based marketing (ABM) model. In fact, the number of companies that have implemented an ABM program has doubled from 2016 to 2017. But as we speak to B2B marketers who have their sights on ABM, we’ve found the vast majority struggle with identifying the […].

7 Quick Reads to Help B2B Marketers Stay Sharp at Work

Oktopost

Top athletes must exercise on a regular basis to maintain peak physical fitness and win competitions. Award-winning musicians and actors are constantly rehearsing their craft to ensure their performances make audiences cheer, laugh, and sometimes cry. Yet even for elite performers, practice alone doesn’t make perfect. High-performing professionals in every industry learn from recognized thought … Content Marketing Marketing Tips

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

6 B2B Content Marketing Mistakes That Inhibit Success

KoMarketing Associates

Ever since we were children, we’ve been told to learn from our mistakes. It’s a fundamental factor when it comes to improving at anything we do and B2B content marketing is no exception. Being a member of the content marketing team here at KoMarketing for more than five years, I’ve had a chance to work with organizations across industries, and while the products and services may differ, the mistakes organizations make are oftentimes fairly similar when it comes to developing a content strategy.

Training Management and Marketing Automation Work Hand-in-Hand Through Lead Liaison and Administrate Partnership

Lead Liaison

Lead Liaison, a world-class sales and marketing solution provider, and Administrate, a cloud-based training management provider, have joined together to build an even better solution for their customers. Administrate offers a complete training management system , delivered from the cloud, that helps companies manage learners, increase course bookings, and deliver better training.

Is Your B2B Organization Ready for Customer Experience?

Type A Communications

September 19, 2017 by Carlos Hidalgo A 2015 study by Accenture shows that the overwhelming majority of B2B executives are either increasing their customer experience investment or at the very least maintaining. read more.

When Your Content Isn’t Getting Any Love

Marketing 261

We’ve all been there. You launch a great piece of content (or so you thought), and then… Crickets. No likes, no shares, no retweets, and no comments. What happened? Or better yet, why does this keep happening?

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Why Taking Time To Plan Works

Ignite

We’ve all had marketing or sales plans that are forgotten in the daily grind of things. After a few of these have been introduced to employees and put on the back burner, it’s easy to think that there is no merit to create a plan. But having a succinct plan backed by analysis and insight is the difference between trudging along without any sense of direction and carefully guiding your business down a chosen path.

How To Construct the Perfect B2B Marketing Stack

LeadCrunch

A solid marketing stack is what separates the goods from the great. After all, this is one of the powerful arsenals of tools that a marketer can have, giving them access to customer outreach techniques at an unprecedented level. And whether you’re running an eCommerce shop or a b2b service company, a marketing stack could be what takes your business to the next point of success. The main goals of a stack allow you to serve a number of different functions.

BMW Shortlisted for Mumbrella Asia Awards

Experience Marketing Insights

FreemanXP and BMW receive recognition for the launch of the All-New BMW 5 Series as a top brand experience in APAC

Working Moms: Do We Really Have to Choose Between Career and Kids?

EMagine B2B Blog

It’s a topic that’s been long discussed, debated and avoided. Many career-minded women prepare themselves for the inevitability of having to choose between the job they put hard work and long hours into or giving it all up to raise a family.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.