Marketing Insider Group
AUGUST 28, 2017
Whether your business is in digital marketing starter kit mode or you have saturated the web with your brand’s presence already, you’re missing out if you aren’t using a content marketing strategy. The effectiveness of having a written-out, well developed, thoughtful strategy isn’t just a theory or the experience-based opinion of top marketers. It is […].
KoMarketing Associates
AUGUST 28, 2017
Sales and marketing professionals believe they are becoming more closely aligned, but there are still gaps in the way they communicate and measure success. The “What Does Sales Need and Want from Marketing?” white paper from Televerde recently focused on how marketing and sales teams are working together to achieve company objectives. The majority of sales reps (62 percent) believe they are aligned with marketing professionals at their organizations.
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Biznology
AUGUST 28, 2017
Lesson for leaders. Becoming the biggest leader is hard. The top competitors usually defeat all companies. Why do most fail? They compete in predictable ways and try what everyone knows, which makes them lose. Instead, inventing a new kind of future can make today’s leaders irrelevant or obsolete. Powerful new kinds of progress are visible as soon as today’s blinders are removed.
Marketing Insider Group
AUGUST 28, 2017
In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, the average conversion rate of marketing qualified leads to actual revenue conversion is low. You may be wondering: how low? According to Forrester, top performers convert 1.54% of marketing qualified leads to revenue. And […]. The post How To Do Lead Management That Improves Conversion appeared first on Marketing Insider Group.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Adobe Experience Cloud Blog
AUGUST 28, 2017
The dreaded blank screen stares back at you. Your to-do list is growing. You’re bleary-eyed. All you want to do is to kick up your feet at the end of a long day and enjoy your favorite beverage. It’s up to you, however, to turn the stubborn empty page into a tasty blog post that your audience devours. And that leaves you struggling to shoehorn the creation of a blog post into the days when you don’t have a minute to spare.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Engagio
AUGUST 28, 2017
Ten years ago, Marketing would generate an inquiry and pass it to Sales. But sales would rightly only want to work on accounts that would close soon, and many leads fell between the cracks. Enter lead nurturing…. Lead nurturing was introduced to attempt to bridge the gap between Marketing and Sales. It sends a series of automated messages to the individual, and done properly it can work great to help top-of-funnel leads keep the company in mind as she goes through the early stages of her buying
Hubspot
AUGUST 28, 2017
Reputation is everything. And on the internet, that couldn't be more true. It's important to always know what people are saying about you -- whether it's your customers, your competitors, or the press. And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of social media platforms. So, we've rounded up some of the best free social media and brand monitoring tools from around the vast web of social networks.
Vidyard
AUGUST 28, 2017
Customer expectations are higher than ever and still rising—buyers in both B2B and B2C want e-commerce-level convenience and they want it instantly, everywhere. To keep up, modern customer support teams are turning to social media, video, and service design for answers. Customers Want Support on Social. Customers want support in the most convenient way possible.
Hubspot
AUGUST 28, 2017
By now, you've probably heard video marketing is a powerful tool for generating leads and capturing new customers. So why aren’t you using it yet? For many small to medium businesses, the reluctance to adopt video comes from a fear of the unknown. Video marketing feels expensive, cumbersome, and difficult to track. And these would be valid reasons … if any of them were still true in 2017.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SnapApp
AUGUST 28, 2017
Fall represents the beginning of the end-of-the-year holiday mash up as well as the time of year where most B2B companies put all their eggs in one basket. . While it is common for B2B organizations to see a decrease in website traffic and conversions during this time, it is also where many look to capture the ‘leftovers’ of yearly budgets. . . And I don’t know about you, but when it comes to my leftovers, you better make a good case for why I should give you them. .
BOP Design
AUGUST 28, 2017
A B2B website that is cohesive and concise in both messaging and visual design will create a lasting impact with visitors and help generate new client leads. To be effective, not only must the web design must flow well, it should tell a story about who you are and what value you offer to your clients. To tell the story of your company within a B2B website design , it’s crucial that you make key decisions to help communicate your story effectively.
Schubert B2B
AUGUST 28, 2017
As social media has become commonplace and platforms are evolving, the question of whether B2B companies should expend the personnel, time and money on it still lingers. Like public relations, B2B social media positions your company as a knowledgeable presence, one that prospects will feel comfortable doing business with in a crowded field of competitors.
KEO Marketing
AUGUST 28, 2017
When it comes to the business to business (B2B) technology industry, it can be challenging to devote the time, energy, and resources to the marketing necessary to ensure the continued growth of your company. Before everything else, your valuable time goes toward producing and distributing your products, as well as offering support to existing customers.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
The ROI Guy
AUGUST 28, 2017
Executives don’t want a sales pitch, however, research indicates that is just what they are getting most of the time. According to Forrester, 80% of sales conversations are still about selling products and services, with only 20% focused on the executive buyer's challenges and initiatives. It’s no wonder that only one in four salespeople ever get to meet with the executive again.
E-Spirit
AUGUST 28, 2017
In today’s competitive market, online retailers must do everything they can to influence customers. Fortunately, the number of new channels used to reach consumers has exploded over the last couple of decades, thanks to the Internet and all things digital. Think not just stores, but also mobile apps, text message campaigns, social commerce, digital signage, Internet of Things (IoT), email—and the list goes on and on.
QuanticMind
AUGUST 28, 2017
How can your online retail operation take advantage of one of the fastest-growing channels in e-commerce marketing to directly grow your profit margins and outpace the competition? Find out here. . If you’re in e-commerce – and especially e-commerce marketing – you’re already gearing up for the busy holiday season. Your comrades in brick-and-mortar may not be so lucky, considering the fact that traditional retail stores have been suffering from continuously dropping foot traffic in-store and pro
Directive Agency
AUGUST 28, 2017
Effective B2B marketing is kind of like the third date. You’ve gone out twice before, each time carefully gathering and storing information given by the other person. Where they are from. The last place they went on vacation. Their favorite show on Netflix. Then, if you’ve done your job right, on the third date you casually bust out a reference from the second episode of season three of the favorite show.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Orb Intelligence
AUGUST 28, 2017
Following a 20-year career in sales and marketing consulting, I just joined Orb Intelligence as their head of business development. One of the main drivers for my decision was a conversation I had with a former client a couple of years ago.
Hinge Marketing
AUGUST 28, 2017
This video explores some ways you save money on your accounting marketing budget by looking at the things that firms spend the most money on. Video Transcription. Hi, I’m Lee Frederiksen. Today I wanna talk about how to save money on your accounting marketing budget. Think about that. A way to actually save money on your accounting marketing. So let’s start with what are the things that firms spend the most money on.
LeadSquared
AUGUST 28, 2017
When new inbound B2B sales leads contact your company for the first time, what happens? Do you… A : start trying to sell to them right away? Or… B : Unceremoniously transfer their phone call directly to the sales team or put them on a list of names for later follow-up (even if a few names sometimes fall through the cracks)? Or… C : Start by having a clear, focused conversation where you ask the prospect some questions to get to know the prospect better and figure out if they’re a good fit for wh
LeadSquared
AUGUST 28, 2017
When new inbound B2B sales leads contact your company for the first time, what happens? Do you…. A : start trying to sell to them right away? Or…. B : Unceremoniously transfer their phone call directly to the sales team or put them on a list of names for later follow-up (even if a few names sometimes fall through the cracks)? Or…. C : Start by having a clear, focused conversation where you ask the prospect some questions to get to know the prospect better and figure out if they’re a good fit for
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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