Content Marketing Institute
MARCH 4, 2022
Is it possible to include product details in stories without boring or alienating your audience? Robert Rose says yes, but you’ll need some imagination (and, possibly, a bathing suit). Dive in for advice on how to start.
Tony Zambito
MARCH 4, 2022
Buying Decisions Are Affected By Intensified Buyer Activism Sentiments. During the past decade, we have seen a significant rise in consumer activism. And that has translated to a rise in both brand activism as well as shareholder activism. We have seen consumers changing buying behaviors with their pocketbooks. Refusing or boycotting certain brands due to their social or environmental stance.
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Biznology
MARCH 4, 2022
I recently enrolled in a 10-week, virtual, professional development/certification program for coaches called Arts Based Experiential Learning (ABEL). The program aims to strengthen key leadership and innovation skills such as readiness to learn, cognitive agility, collaboration and problem solving. Developed by the lovely folks at Creating Futures That Work , “the ABEL System combines powerful arts-based experiences with unique instruments that quantify and track skill mastery.
Search Engine Journal
MARCH 4, 2022
Yandex issued a statement warning that debt may cause material adverse effect on ability to keep operating. The post Yandex Warns Debt May Affect Ability To Continue Operating appeared first on Search Engine Journal.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Martech
MARCH 4, 2022
There is no sale without a customer. So how much does it cost to find one? Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. This metric alone is not the measure of success, but it is a milepost on the way towards figuring out the return on investment (ROI) of the marketing spend. Also known — by some, anyway — as “cost-per-action,” CPA can cover a range of activities, from buying something online, signing up for a newsletter, to downloading a
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Salesforce Marketing Cloud
MARCH 4, 2022
Companies want to deliver a seamless, connected, and personalized customer experience (CX). Yet across industries, 74% of business leaders agree silos prevent a great CX. There are many pieces to CX, but the digital experience (DX) is key. That’s where customers expect all their data to come together without friction. Nowhere is that more true than in the financial services industry, with 68% of customers saying they’ve elevated their digital expectations.
Search Engine Journal
MARCH 4, 2022
Lemuel Park shares his career journey to martech co-founder/CTO and what it takes to lead in a data-driven organization as SEO and data science converge. The post Leading In SEO Through The Data Science Revolution: A CTO Q&A appeared first on Search Engine Journal.
ClickDimensions
MARCH 4, 2022
The key to launching a successful employee advocacy program is planning ahead. This step-by-step guide is based on our experience helping hundreds of B2B marketing teams get social advocacy up and running in their organizations. 1. Define your employee advocacy content strategy. Start with finding out what company content your employees are already sharing or want to share.
Search Engine Journal
MARCH 4, 2022
See how SEO companies and individuals are supporting colleagues in Ukraine and how you can help, too. The post SEO Community Support For Ukraine & How You Can Help appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
MARCH 4, 2022
Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help them get a handle on what customers are experiencing. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo.
Search Engine Journal
MARCH 4, 2022
Yandex issued a statement warning of two threats to its continued operations, either of which could cause material adverse effect. The post Yandex Warns of Threats To Continued Operations appeared first on Search Engine Journal.
Martech
MARCH 4, 2022
A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side. The first two predictive products launched by datafuelX, precisionX and outcomeX, are aimed at helping media companies, agencies and brands increase the efficiency of ad spend and improve reach and targeting capabilities in linear and addressable TV environments.
Search Engine Journal
MARCH 4, 2022
Creating content for financial brands comes with unique regulations and factors including Google's take on E-A-T & YMYL content. These tips can help. The post 7 Content Marketing Tips For Financial Services Brands appeared first on Search Engine Journal.
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3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis
Martech
MARCH 4, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how many no-code tools do you use? The use of no-code tools to navigate the workday is by now an established trend.
Pam Didner
MARCH 4, 2022
Facebook. Twitter. LinkedIn. I often talk about the importance of “strategic thinking” as an essential skill of any modern marketer. The ability to think strategically comes from your thought process, which I call “mindset.” I like this definition from Sources of Insights : “Your mindset is your collection of thoughts and beliefs that shape your thought habits.
Martech
MARCH 4, 2022
GumGum, a contextual-first digital advertising platform, has launched The Mindset Matrix, a framework for delivering targeted ad campaigns, across current and future channels, without the use of cookies or personal data. “The truth is we don’t need to know who you are in order to deliver relevant and effective advertising,” said GumGum CEO Phil Schraeder in a release.
MindFire
MARCH 4, 2022
Denver, CO / Mar 6, 2022 / — MindFire, Inc. the leading provider of OptiChannel software and services for printers, announced today that it has released new, innovative software and services to help printers protect and grow revenue. “For years, we’ve helped printers of all sizes and focuses — including commercial, industrial, wide-format, packaging, promotional products, and more — grow their leads and sales,” said David Rosendahl, MindFire’s President. “This
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Drew Neisser
MARCH 4, 2022
We’re switching things up for episode 280 of Renegade Marketers Unite. Instead of asking the questions, Drew will be answering them. Our special, stand-in host for this episode is Katrina Klier, CMO of PROS , who led the conversation for the benefit of her marketing team while taking a deep dive into Drew’s new book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands. .
Walker Sands
MARCH 4, 2022
As an agency, we pride ourselves on taking a people-first approach to our culture. But what does that look and feel like in practice? We let empathy and compassion drive our decision-making. That’s why over the years we have fostered a flexible work experience to better meet every team member’s unique needs. At Walker Sands, we see you as a person and understand that your job with us is only one facet of who you are.
Square 2 Marketing
MARCH 4, 2022
Get the latest and greatest news on the changes, fixes and upgrades to the HubSpot product suite. Every month, HubSpot releases new features and updates to make the platform better than before. It can be hard to stay on top of all of the changes, so we’re sharing the biggest updates you need to know about.
Anyword
MARCH 4, 2022
If you’re trying to build up your online business, creating effective Google ads can be a great way to reach potential customers without being too disruptive or expensive. Just how great? There are roughly 228 million searches per hour on Google , so the potential to reach a wide audience is there. But with high volume, also comes high competition. It would be all too easy for your Google ad to get lost in the mix, but knowing how to craft quality copy optimized for the search engine can help yo
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Heinz Marketing
MARCH 4, 2022
In this episode, we will examine decision-making research as it is explored in 3 papers: Bounded Rationality: The Adaptive Toolbox (Gigerenzer, 2001). Deep Rationality: The Evolutionary Economics of Decision Making (Kenrick et. Al., 2009). Prospect Theory: An Analysis of Decisions Under Risk (Kahneman & Tversky, 1979). We only scratch the surface of what is in these, so please dig into the articles above!
Sana Commerce
MARCH 4, 2022
Connecting with customers is fundamentally about communication. Where does that communication happen? Increasingly, companies are letting their customers decide. This is the age of the omnichannel approach to commerce. Omnichannel commerce combines multiple channels (e-commerce, brick-and-mortar locations, social media, etc) to offer a smooth and consistent customer experience no matter how they choose to purchase.
Valasys
MARCH 4, 2022
Google page experience update for Desktop has finally been completed on March 3. With the announcement of this culmination of the desktop rollout, you can start assessing the impact on your search rankings. The launch of the page experience update on mobile took two and a half months to complete. Share This Post Shares. The post Google Page Experience Update for Desktop is Now Live appeared first on Valasys Media.
Smashmouth Marketing
MARCH 4, 2022
In this episode of Marketing Over Coffee with Christopher Penn and John Wall, Mike Farrell, CEO of Green Leads joins to talk about outsourcing SDR's for Leads , Meetings, Content, and more!
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One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.
Salesforce Marketing Cloud
MARCH 4, 2022
Get cert ready 1. Really study the exam guide 2. Blaze a trail with Trailhead 3. See it LIVE 4. Enter the world of webinars 5. Get expert input 6. Learn to love the practice test 7. Read up Bonus: Rap it up! If you’re a Trailblazer planning to get your Marketing Cloud Email Specialist Certification this year, then you’ve come to the right place to get prepared!
nDash
MARCH 4, 2022
Consumers demand the highest quality customer experiences (CX), and companies failing to respond stand to lose revenue. Reviews give consumers a quick and easy way to share their thoughts (and read the thoughts of others) regarding specific product or service offerings. Shoppers depend on this information to help them make informed purchasing decisions.
PureB2B
MARCH 4, 2022
As marketers, we're continually learning more about how people buy things, and adapting our strategies to align with these shifts in consumer trends. Multichannel marketing - sometimes referred to as omnichannel marketing - is the process of communicating with - and marketing to - prospects and customers across many different channels, both online and offline.
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