Tue.Mar 31, 2020

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Twitter for Business: Is It Time?

Webbiquity

Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Could creating a “Twitter for business” service level be part of the answer?

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Building on Buyer Personas When Needs Suddenly Shift

Launch Marketing

4 Questions for Interim adjustments to your persona playbook. As we shared in our post on Marketing Adjustments for Turbulent Times , the buyer personas that B2B marketers use to guide their efforts were not developed in the context of a pandemic disruption. It is highly likely that the needs and pain points that populated these buyer personas two months ago look and feel quite different in the filter of current events.

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Agile with marketing automation: Transforming for the next decade

ClickZ

30-second summary: Today CMOs need to become agile and leverage cognitive automation in business operations to harnesses digital innovations. Agile means getting different stakeholders together to form smaller teams, usually of 8 to 10 people. Such scrum teams work quickly and collaboratively to launch products rapidly in response to shifting customer needs.

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5 Digital Marketing Trends To Dial Up In Uncertain Times?

Marketing Insider Group

It’s always essential to get the basics right. Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. Quick Takeaways: Taking the lead in digital marketing is essential for businesses in 2020’s high-tech marketing environment.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Report: Marketers Remain Focused on Personalizing the Customer Experience in 2020

KoMarketing Associates

Marketers are still focused on developing a personalized customer experience, according to new research, and statistics show that they are measuring the effectiveness of their communication efforts by engagement. Merkle recently published its “2020 Customer Engagement Report” for the first quarter of 2020, and statistics showed that 88% of marketers have moved from traditional campaign activities to more omni-channel strategies, in part to further engage customers and personalize the overall cus

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How Will Marketing Strategies Evolve in Times of Coronavirus (COVID-19)?

Martech Advisor

COVID-19 has impacted countries all around the world. With no cure in sight, social distancing is the only way to limit the spread of the virus. But during these times when people are staying home and working remotely, buying patterns have been drastically altered. How will marketing strategies evolve in these uncertain times and going forward? Coronavirus is, by far, one of the biggest challenges this generation has faced, and its impacts will last in the years to come.

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Are You Optimizing Your SaaS Conversion Funnel? Use These Essential Steps

The Daily Egg

Optimizing your conversion funnel is one of the fastest ways to grow a SaaS business. You don’t need more traffic. You don’t need lower churn or a better product. You don’t need better upsells. All you need is a few changes to the funnel that you already have. For most SaaS businesses, there’s a few […]. The post Are You Optimizing Your SaaS Conversion Funnel?

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How to Create a Persuasive About Us Page that Converts [Examples]

Content Marketing Institute

Lots of companies dismiss their About Us pages, pasting a boilerplate description and calling it a day. They forgo the benefits of doing it better. If your brand has fallen into that default mode, pivot now. Continue reading → The post How to Create a Persuasive About Us Page that Converts [Examples] appeared first on Content Marketing Institute.

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Want to Deliver an Outstanding Customer Experience? Read On

Cintell

Source: [link]. There has been a massive shift towards retaining customers and delivering an excellent service in recent years, as compared to only acquiring customers. Increased competition prevalent in the market has compelled businesses to strive towards customer engagement and building customer experience rather than just focusing on resolving their queries.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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What is the role of SEO in digital marketing?

Conductor

As digital marketing has evolved, search engine optimization (SEO) has increasingly become an initial thought rather than an afterthought in the typical marketing workflow. Not only should SEO be one of the first priorities, studies have found that when companies make it the foundation for their other digital marketing efforts, they see an all-around return on investment.

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Intelligent Personalization: Persona vs Personality Marketing

xiQ

With B2B marketing shifting to email, web, and digital channels, it is imperative for marketers and sales professionals to personalize communications and rise up above the noise. Your keys to success: 1) Custom-tailor communications specific to the personality type of each individual and 2) stay plugged into the ground-level intelligence of your prospects’ business.

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Content Marketing Hierarchy: Engage With Content Campaigns

ClearVoice

“The future of communicating with customers rests in engaging with them through every possible channel: phone, email, chat, web, and social networks. Customers are discussing a company’s products and brand in real-time. Companies need to join the conversation.”. What we can learn from Salesforce CEO Marc Benioff is that we need to meet our customers wherever they are if we truly want to engage.

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5 Mental Health Tips for the Quarantine

Heinz Marketing

By Winfield Salyards , Marketing Coordinator at Heinz Marketing. We live in strange times. With many of us under quarantine and working from home it is important we make sure to take care of not only our physical health but, our mental health as well. Taking care of our mental wellbeing will help us get through the isolation of social distancing and quarantine as well as help our productivity when we work from home.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The After-Facebook Era: How Quip Diversifies Channels and Scales Growth

Liveintent

Ad costs on Facebook are skyrocketing, and marketers are (understandably) getting antsy. According to AdStage, Facebook CPMs have grown 90% year over year. And as LiveIntent found, 85% of marketers spending over $100K on Facebook are concerned about that cost, while 47% fear they might get priced out of the platform altogether. To survive and scale growth, brands will have to diversify their marketing strategies and start testing new channels.

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How to Run a Social Media Contest That Gets Tons of Engagement (11 Contest Ideas)

Hubspot

There are so many rules and guidelines and so much planning and preparation involved. A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you're doing it right. Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram.

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How Can Brands Navigate Crisis in a Way That Safeguards Their Future? 

Martech Advisor

In this article Yuval Ben-Itzhak, CEO, Socialbakers, talks about how businesses can navigate the COVID-19 crisis and safeguard their future Yuval also share some tips to help businesses and brands not only survive the COVID-19 crisis and come out stronger. The COVID-19 pandemic is a crisis on a global scale, the likes of which we have not seen in our lifetimes.

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Video Messaging Ideas to Make B2B Personal

Vidyard

Video is everywhere and it’s no surprise why. . Among video’s many benefits for business is the power to capture and hold attention, influence buying decisions, drive organic traffic, increase conversions, and grow revenue. . Consider this: 20% of people will read the text on a page, but 80% will watch a video. . One of the best parts is that there’s no one right way to use video messaging—it can, and should, be used across your business to collaborate, connect, and convert. .

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Strengthening Corporate Culture in a WFH World

DemandBase

I have always hated working from home. I understand that many people are more productive at home. Or that eliminating a long commute can have a big impact on the quality of life. But for me personally, I have always thrived on the energy of the office. And as Chief People Officer at Demandbase, I’ve always felt that our amazing culture has been formed in large part by the personal connection that we get being physically together.

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How to Help Small Businesses Get Through Tough Times

BenchmarkONE

Small businesses are the heart of our nation. They provide us all with everything from a warm meal to home repair. They employ us, they sustain us, and we need them. . Right now, small businesses are suffering. They’re unsure of what the next few months hold and if they’ll be able to bounce back from this pandemic. For many of them, the future isn’t looking as bright as it once was.

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Our Journeys to Email and What We Love About It, From the Women of Litmus

Litmus

Everyone in email has a unique story of how they ended up here. You don’t choose the email life, the email life chooses you. All jokes aside, most would say they didn’t plan to work in email, but once you’re here it’s hard to imagine a better sense of community. At Litmus we may not all work on the email dream team , but we all surround ourselves with everything email daily—and we love it!

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Does Your Blog Need Its Own Social Media Channels?

Hubspot

If you were to take a quick scroll down my Instagram feed, you'd see the three types of accounts I follow: reality TV stars, musicians, and food bloggers. Yes, you read that right: food bloggers. And, while it might sound a little out of the ordinary that blogs are popping up on social media channels, like Instagram, it's not an out of the ordinary practice.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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B2B digital marketing strategy: changes to make now

Modern B2B

B2B digital marketing strategy: changes to make now It’s no secret that recent events (no pun intended) have caused plenty of disruption and uncertainty for B2B marketers. However, it isn’t all doom and gloom. By making a few simple changes to your digital marketing strategy, you will both survive and better your organisation’s position while […].

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10 Things Every Sender Should Know About Email Delivery [Twilio SIGNAL recap]

SendGrid

When is the right time to prepare for holiday sending? What is the first step you can take to improve delivery rates? We're sharing exclusive highlights from our Expert Services team in this 2019 Twilio SIGNAL recap. The post 10 Things Every Sender Should Know About Email Delivery [Twilio SIGNAL recap] appeared first on SendGrid.

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Data Heroes in the War Against SARS-CoV-2: How the Open Source Community Responded to the Outbreak

Convert

The novel coronavirus outbreak sparked an unprecedented response from the tech community. Open source projects related to COVID-19 have been popping up from all over the world, meant to not only help spread vital information to the world, but also contribute to ongoing clinical research. GISAID One of these data heroes, called GISAID (an initiative.

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New Report: State of Content Operations 2020

Kapost

How well are we as B2B marketers managing our content today? It’s a big question, and it involves a lot of nuance. We can’t answer it by simply saying, “we. The post New Report: State of Content Operations 2020 appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Marketing Insights from March 2020: Featuring WHO, Instagram, HubSpot, Bizzabo, and More

Martech Advisor

Martech, this month, like every other industry, has felt the effects of and has been dealing with a huge crisis and consequent landscape change. The coronavirus (COVID-19) has been the most talked about and searched about topic all this month. Let's look at how that impacted the industry and other big news, insights, studies, and updates in marketing and martech in this March 2020 monthly roundup.

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The 3 Pillar Content Marketing Strategies

DrumUp

Reading Time: 7 minutes The new decade is on the rise, and with many technological advancements happening in the world in every aspect of businesses, content marketing has taken a new turn too. In the context of marketing, measuring results can be complicated. Where some campaigns can be very.

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The Plain-English Guide to Local PPC

Hubspot

For the last few weeks, my husband and I have been ordering more takeout than ever. As we were trying to find a restaurant to order from, we came across an online ad for one of our favorite local restaurants that just started offering delivery. We were so excited and immediately placed an order. That's why local pay-per-click (PPC) can be a great option for local businesses.

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