Tue.Mar 31, 2020

Twitter for Business: Is It Time?

Webbiquity SMM

Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” ” Could creating a “Twitter for business” service level be part of the answer? Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn.

Building on Buyer Personas When Needs Suddenly Shift

Launch Marketing

4 Questions for Interim adjustments to your persona playbook. As we shared in our post on Marketing Adjustments for Turbulent Times , the buyer personas that B2B marketers use to guide their efforts were not developed in the context of a pandemic disruption. It is highly likely that the needs and pain points that populated these buyer personas two months ago look and feel quite different in the filter of current events.


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Agile with marketing automation: Transforming for the next decade


30-second summary: Today CMOs need to become agile and leverage cognitive automation in business operations to harnesses digital innovations. Agile means getting different stakeholders together to form smaller teams, usually of 8 to 10 people. Such scrum teams work quickly and collaboratively to launch products rapidly in response to shifting customer needs.

5 Digital Marketing Trends To Dial Up In Uncertain Times?

Marketing Insider Group

It’s always essential to get the basics right. Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. Quick Takeaways: Taking the lead in digital marketing is essential for businesses in 2020’s high-tech marketing environment.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Disaster and Crisis Messaging Best Practices


Disaster planning is all about preparing for rare events, whether they’re epidemics, hurricanes, blizzards, wildfires, floods, earthquakes, or some other calamity. Crisis messaging should be a part of any disaster planning so you can communicate effectively with your customers and give them the essential information that they need. Let’s talk about what that should look like in terms of messaging, subject line and preview text copy, tone, design, quality assurance, and segmentation.

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How Francis Ford Coppola’s Rewards Program Connects Customers Across the Entire Brand Portfolio


Brands with multiple entities may find it challenging to connect their customers across their entire portfolio. The Francis Ford Coppola family of brands, which includes wineries, restaurants, resorts, and cafes made the investment in loyalty to unify its brands and reward customers for spending and engaging across all touchpoints.

6 Digital Marketing channels and how to choose them


Competing for visibility on the internet today is a game for everyone. With Digital Marketing , even small companies have the tools and the means to reach bigger audiences, generate leads and sell more. How is this possible? The answer lies on a broader variety of Digital Marketing channels , all of them with different demands and benefits that can fit any budget or strategy. So how about learning them and choosing the best ones to invest in your business?

3 Tips to Improve Collaboration Across Distributed Marketing Teams


These 3 collaboration tips for distributed marketing teams will help your organization improve communication, streamline processes, and get better results. Marketing Automation Marketing Strategy Multi-Channel Marketing

What is digital advertising and why is it so important?


Changes within society have marked the last few years in the way we relate. With technology increasingly present in our routine, we spend most of our time connected. Companies also needed to change their communications, and knowing what is digital advertising has become essential.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Why Tension Is the Most Important Element of Any Story


There’s a scene in the 1993 Academy Award-winning* film Homeward Bound: The Incredible Journey, when Sassy, an extremely cautious talking cat, falls into the water while trying to cross a river in the California wilderness. *As As awarded by the Joe Lazauskas Academy for movies about very good dogs and cats. She’s swept up in the rapids. Shadow—the wise, old golden retriever—bolts to rescue her. He races along the riverbank, imploring Sassy to keep her head above water.

8 Secrets We Learned to Super Effective Content Marketing [Guide]


What does your content marketing strategy look like? Is it a 50 page PDF outlining every single detail, allocation, assignment, and method? Is it a simple Excel spreadsheet that tells you what you need to create each month? Is it a giant whiteboard full of multi-coloured scribbles and scrawls? Featured Content Marketing

How Will Marketing Strategies Evolve in Times of Coronavirus (COVID-19)?

Martech Advisor

COVID-19 has impacted countries all around the world. With no cure in sight, social distancing is the only way to limit the spread of the virus. But during these times when people are staying home and working remotely, buying patterns have been drastically altered. How will marketing strategies evolve in these uncertain times and going forward? Coronavirus is, by far, one of the biggest challenges this generation has faced, and its impacts will last in the years to come.

32 Experts Reveal Their B2B Marketing Strategies for 2020

Unbound B2B

Technology has changed the way we expect , learn, act, and shop—and the B2B sector is included. The post 32 Experts Reveal Their B2B Marketing Strategies for 2020 appeared first on UnboundB2B. Marketing Blog B2B Marketing

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Create a Persuasive About Us Page that Converts [Examples]

Content Marketing Institute

Lots of companies dismiss their About Us pages, pasting a boilerplate description and calling it a day. They forgo the benefits of doing it better. If your brand has fallen into that default mode, pivot now. Continue reading → The post How to Create a Persuasive About Us Page that Converts [Examples] appeared first on Content Marketing Institute. Company News

5 Mental Health Tips for the Quarantine

Heinz Marketing

By Winfield Salyards , Marketing Coordinator at Heinz Marketing. We live in strange times. With many of us under quarantine and working from home it is important we make sure to take care of not only our physical health but, our mental health as well. Taking care of our mental wellbeing will help us get through the isolation of social distancing and quarantine as well as help our productivity when we work from home.

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How to Help Small Businesses Get Through Tough Times


Small businesses are the heart of our nation. They provide us all with everything from a warm meal to home repair. They employ us, they sustain us, and we need them. . Right now, small businesses are suffering. They’re unsure of what the next few months hold and if they’ll be able to bounce back from this pandemic. For many of them, the future isn’t looking as bright as it once was. Luckily, there are things we can do to help them. .

30 Experts Reveal Their B2B Marketing Strategies for 2020

Unbound B2B

Technology has changed the way we expect , learn, act, and shop—and the B2B sector is included. The post 30 Experts Reveal Their B2B Marketing Strategies for 2020 appeared first on UnboundB2B. Marketing Blog B2B Marketing

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Our Journeys to Email and What We Love About It, From the Women of Litmus


Everyone in email has a unique story of how they ended up here. You don’t choose the email life, the email life chooses you. All jokes aside, most would say they didn’t plan to work in email, but once you’re here it’s hard to imagine a better sense of community. At Litmus we may not all work on the email dream team , but we all surround ourselves with everything email daily—and we love it!

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Want to Deliver an Outstanding Customer Experience? Read On


Source: [link]. There has been a massive shift towards retaining customers and delivering an excellent service in recent years, as compared to only acquiring customers. Increased competition prevalent in the market has compelled businesses to strive towards customer engagement and building customer experience rather than just focusing on resolving their queries. What Contributes to Outstanding Customer Experience? Customer service has its prime focus on the company and its services.

Digital Marketing funnel: what is, how to create one and what type of content work in each stage


As much as Digital Marketing offers countless benefits to companies when it comes to impacting the consumer, it is essential to stay informed about the main concepts and strategies that are part of these communication actions in the online media. After all, the resources and tools are available to everyone, but only those who learn how to use them will make something out of it.

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Super Effective Content Marketing: 8 Secrets We Learned [Guide]


What does your content marketing strategy look like? Is it a 50 page PDF outlining every single detail, allocation, assignment, and method? Is it a simple Excel spreadsheet that tells you what you need to create each month? Is it a giant whiteboard full of multi-coloured scribbles and scrawls? Featured Content Marketing

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Shift Happens! Making Adjustments to Your Marketing Budget

Marketing 261

Marketing Alternatives to In-Person Event. Like most professionals, startup marketers are still adjusting their marketing budget to the effects of COVID-19. Perhaps the biggest impact of the global pandemic is the shift of everything online, including in-person events.

How Can Brands Navigate Crisis in a Way That Safeguards Their Future? 

Martech Advisor

In this article Yuval Ben-Itzhak, CEO, Socialbakers, talks about how businesses can navigate the COVID-19 crisis and safeguard their future Yuval also share some tips to help businesses and brands not only survive the COVID-19 crisis and come out stronger. The COVID-19 pandemic is a crisis on a global scale, the likes of which we have not seen in our lifetimes.

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Social media crisis plan: What to do when things go wrong

Sprout Social

If you’ve never had to respond to a social media crisis, consider yourself lucky. The reality, though? Businesses both big and small need a crisis plan. Because social media meltdowns, pile-ons and controversies aren’t just reserved for the biggest companies anymore. Recent engagement statistics highlight just how quickly social media moves for modern companies.

Are You Ready For Answer Engines?

Martech Advisor

Content is transforming the search landscape, and search engines are evolving into answer engines. But, what is an answer engine? How is answer engine optimization different from search engine optimization? Let's find out. Search has evolved from mere information discovery to prioritizing relevant and useful results to users, i.e., context. But now, search means more and includes predicting the intent and serving relevant results.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.