Tue.Mar 31, 2020

Twitter for Business: Is It Time?

Webbiquity

Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.”

Building on Buyer Personas When Needs Suddenly Shift

Launch Marketing

4 Questions for Interim adjustments to your persona playbook. As we shared in our post on Marketing Adjustments for Turbulent Times , the buyer personas that B2B marketers use to guide their efforts were not developed in the context of a pandemic disruption.

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Agile with marketing automation: Transforming for the next decade

ClickZ

30-second summary: Today CMOs need to become agile and leverage cognitive automation in business operations to harnesses digital innovations. Agile means getting different stakeholders together to form smaller teams, usually of 8 to 10 people.

5 Digital Marketing Trends To Dial Up In Uncertain Times?

Marketing Insider Group

It’s always essential to get the basics right. Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Report: Marketers Remain Focused on Personalizing the Customer Experience in 2020

KoMarketing Associates

Marketers are still focused on developing a personalized customer experience, according to new research, and statistics show that they are measuring the effectiveness of their communication efforts by engagement.

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8 Secrets We Learned to Super Effective Content Marketing [Guide]

Roketto

What does your content marketing strategy look like? Is it a 50 page PDF outlining every single detail, allocation, assignment, and method? Is it a simple Excel spreadsheet that tells you what you need to create each month? Is it a giant whiteboard full of multi-coloured scribbles and scrawls?

What is digital advertising and why is it so important?

RockContent

Changes within society have marked the last few years in the way we relate. With technology increasingly present in our routine, we spend most of our time connected. Companies also needed to change their communications, and knowing what is digital advertising has become essential.

Disaster and Crisis Messaging Best Practices

Modern Marketing

Disaster planning is all about preparing for rare events, whether they’re epidemics, hurricanes, blizzards, wildfires, floods, earthquakes, or some other calamity.

6 Digital Marketing channels and how to choose them

RockContent

Competing for visibility on the internet today is a game for everyone. With Digital Marketing , even small companies have the tools and the means to reach bigger audiences, generate leads and sell more. How is this possible?

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How Francis Ford Coppola’s Rewards Program Connects Customers Across the Entire Brand Portfolio

Modern Marketing

Brands with multiple entities may find it challenging to connect their customers across their entire portfolio.

Why Tension Is the Most Important Element of Any Story

Contently

There’s a scene in the 1993 Academy Award-winning* film Homeward Bound: The Incredible Journey, when Sassy, an extremely cautious talking cat, falls into the water while trying to cross a river in the California wilderness. *As

What is the role of SEO in digital marketing?

Conductor

As digital marketing has evolved, search engine optimization (SEO) has increasingly become an initial thought rather than an afterthought in the typical marketing workflow.

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How to Create a Persuasive About Us Page that Converts [Examples]

Content Marketing Institute

Lots of companies dismiss their About Us pages, pasting a boilerplate description and calling it a day. They forgo the benefits of doing it better. If your brand has fallen into that default mode, pivot now.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

5 Mental Health Tips for the Quarantine

Heinz Marketing

By Winfield Salyards , Marketing Coordinator at Heinz Marketing. We live in strange times. With many of us under quarantine and working from home it is important we make sure to take care of not only our physical health but, our mental health as well.

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32 Experts Reveal Their B2B Marketing Strategies for 2020

Unbound B2B

Technology has changed the way we expect , learn, act, and shop—and the B2B sector is included. The post 32 Experts Reveal Their B2B Marketing Strategies for 2020 appeared first on UnboundB2B. Marketing Blog B2B Marketing

Our Journeys to Email and What We Love About It, From the Women of Litmus

Litmus

Everyone in email has a unique story of how they ended up here. You don’t choose the email life, the email life chooses you. All jokes aside, most would say they didn’t plan to work in email, but once you’re here it’s hard to imagine a better sense of community.

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30 Experts Reveal Their B2B Marketing Strategies for 2020

Unbound B2B

Technology has changed the way we expect , learn, act, and shop—and the B2B sector is included. The post 30 Experts Reveal Their B2B Marketing Strategies for 2020 appeared first on UnboundB2B. Marketing Blog B2B Marketing

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How to Help Small Businesses Get Through Tough Times

Hatchbuck

Small businesses are the heart of our nation. They provide us all with everything from a warm meal to home repair. They employ us, they sustain us, and we need them. . Right now, small businesses are suffering.

Super Effective Content Marketing: 8 Secrets We Learned [Guide]

Roketto

What does your content marketing strategy look like? Is it a 50 page PDF outlining every single detail, allocation, assignment, and method? Is it a simple Excel spreadsheet that tells you what you need to create each month? Is it a giant whiteboard full of multi-coloured scribbles and scrawls?

Digital Marketing funnel: what is, how to create one and what type of content work in each stage

RockContent

As much as Digital Marketing offers countless benefits to companies when it comes to impacting the consumer, it is essential to stay informed about the main concepts and strategies that are part of these communication actions in the online media.

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Content Marketing Hierarchy: Engage With Content Campaigns

ClearVoice

“The future of communicating with customers rests in engaging with them through every possible channel: phone, email, chat, web, and social networks. Customers are discussing a company’s products and brand in real-time. Companies need to join the conversation.”.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

The 3 Pillar Content Marketing Strategies

DrumUp

Reading Time: 7 minutes The new decade is on the rise, and with many technological advancements happening in the world in every aspect of businesses, content marketing has taken a new turn too. In the context of marketing, measuring results can be complicated. Where some campaigns can be very.

How Will Marketing Strategies Evolve in Times of Coronavirus (COVID-19)?

Martech Advisor

COVID-19 has impacted countries all around the world. With no cure in sight, social distancing is the only way to limit the spread of the virus. But during these times when people are staying home and working remotely, buying patterns have been drastically altered.

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How to Run a Social Media Contest That Gets Tons of Engagement (11 Contest Ideas)

Hubspot

There are so many rules and guidelines and so much planning and preparation involved. A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you're doing it right.

Top Tips: B2B Marketing Through a Crisis

Marketing Envy

It’s that time of the decade where every marketer worries about two things: firstly, the precious marketing budget and secondly, what to do next. It’s also the time when you wish you’d have listened to your marketing lecturer when she suggested that you prepare an emergency draw plan for crisis mode.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!