Twitter for Business: Is It Time?
MARCH 31, 2020
Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” ” Could creating a “Twitter for business” service level be part of the answer? Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn.