Mon.Jun 15, 2020

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2020 State of B2B Content Consumption And Demand [Marketing Report]

Marketing Insider Group

This is a guest post by David Fortino, SVP of Product & Audience at Netline. Creating a report that has real meaning for B2B marketers is challenging. With trillions of data points and millions of quotable stats available within a few keystrokes or the tap of a finger, producing something of relevance and value gets harder every year. Of course, this is easier to accomplish (and we mean easier , not easy ) when you’re working with fully-permissioned, first-party data.

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5 Efficiency Tips to Quickly Move Businesses Forward After COVID-19

Biznology

The COVID-19 pandemic has dramatically altered business operations. Many enterprises are getting ready to reopen, however. These five tips will help companies capitalize on efficiency while operating safely and successfully in the post-coronavirus economy. 1. Review Your Processes. You’ll undoubtedly need to do things differently when restarting your business.

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Why Industrial Marketing Plans and Strategy Must Go Together

Industrial Marketing Today

I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?” My answer: “Of course I can.” However, I find there is a disconnect in many of these conversations with manufacturers and engineering companies. Their assumption is that I should be able to. Read more The post, %Why Industrial Marketing Plans and Strategy Must Go Together% by %Achinta Mitra% was originally published on %Industrial Marketing T

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How to Use Google My Business to Boost Your Content & SEO via @sallworth

Search Engine Journal

Leverage Google My Business to give your content (and SEO) a boost. Here are tips and tools to help promote your business with GMB. The post How to Use Google My Business to Boost Your Content & SEO via @sallworth appeared first on Search Engine Journal.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Your Audience Is Not the Same as Your Marketing Database

Content Marketing Institute

Your marketing database is NOT your audience. It has a different value. Explore what an audience really is, why it’s valuable to your brand, and how to build one. Continue reading → The post Your Audience Is Not the Same as Your Marketing Database appeared first on Content Marketing Institute.

More Trending

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Best Time Tracking Software

The Daily Egg

If you’re looking for the best time tracking software, look to Time Doctor. Time tracking software is a must have for any business. It doesn’t matter if you’re a freelancer looking to track hours for clients, or if you’re a Fortune 500 company looking into employee productivity. Time tracking software lets you dive deep into […]. The post Best Time Tracking Software appeared first on The Daily Egg.

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Five examples that demonstrate the value of AI for B2B marketers

ClickZ

30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. AI offers several powerful functionalities within in ABM platforms to facilitate selling. Predictive analytics, which uses historical data, machine learning, and statistical algorithms to predict future outcomes, it’s particularly useful for campaign planning and optimization.

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The Only Marketing Funnel That Doesn’t Suck | Step-By-Step [Guide]

Roketto

Admit it. You’ve heard the term “marketing funnel” over and over again, but you don’t have a clue what it could mean. Or maybe you know what a marketing funnel is, but you’re stumped on how to use it properly. You’re not sure what steps are incorporated in the funnel. The thought of using a marketing funnel to map out your customer’s journey leaves you dumbfounded and searching for answers.

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60+ Video Marketing Statistics You Need to Know in 2020

Bannersnack

For yet another year, video continues to be one of the vital elements of the digital world, as far as content strategy is concerned. Video marketing has driven more views and engagement than many other popular strategies and approaches. If you’ve ever caught yourself wondering about how many people use YouTube, or how the increased […].

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to Convince Reluctant Sales People to Use Video

Vidyard

Some salespeople understand the value of video intuitively. They see the writing on the digital wall, see how prospects grow harder to reach by the week, and adopt it as a way to break through the attention barrier. Some reps on your team may already use it. Ask around. But others may see it as an interruption, because salespeople are creatures of habit.

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GDPR and social media: What marketers need to know

Sprout Social

Is there a link between GDPR and social media? The short answer is a resounding “yes.” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected.

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How to Use Search Trend Data to Drive Cross-Over Content Ideation via @nadyakhoja

Search Engine Journal

Start creating the content that your audience needs right now. Here’s how to use the changing search trends to ideate and execute new content. The post How to Use Search Trend Data to Drive Cross-Over Content Ideation via @nadyakhoja appeared first on Search Engine Journal.

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Why Content Marketing Is the Fuel That Drives Modern SEO Results

DivvyHQ

Are your content marketing and SEO teams working hand-in-hand? They should be. The two practices are inextricably linked. Let’s take a deeper look into why content marketing is such an important part of your SEO strategy.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Direct support for organizations fighting racial injustice

Parse.ly

The murders of Breonna Taylor, George Floyd, and Tony McDade are the newest names in a long list of Black people killed by the police. Many in the United States seem to just be waking up to the injustices Black people face every day, but this pattern of violence and oppression goes far back, before this country was founded. Not acknowledging that fact is willful ignorance.

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How to Put Together an Effective Sales Rollout Plan for Video

Vidyard

Once your sales organization is sold on the idea of using video , it’s up to you to get everyone using—and succeeding with—it. Create a detailed sales rollout plan, launch it, measure it, and incorporate feedback. Contents 1. Create Your Sales Rollout Plan for Video 1.1 Identify the Teams That Will Drive Adoption 1.2 Identify One or Two Initial Use Cases for Sales Videos 1.3 Set Organizational Expectations 1.4 Leave Time for Learning and Experimentation 1.5 Create Channels for Feedback 1.6 Ident

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20 Mobile Email Marketing Stats That'll Make You Better at Your Job

Hubspot

By 2022, Statista anticipates that more than 333 billion emails will be sent each data. To give you an idea of how big that number is, if each email were a star, the cluster would be 50% bigger than the Milky Way Galaxy. I hope I'm not the only one who thinks the statistic above is mind-blowing. At this point, email has proven to be a major communication tool for both consumers and marketers.

Stats 101
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Rank For Lawyer SEO Terms Relevant To Your Firm

Brightedge

Read time: 7 min How should law firms do SEO? The legal vertical is one of the most competitive in search, and for good reason. Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Resources for Marketers During COVID-19

Rev

There’s no doubt the coronavirus will leave a lasting impact on marketing as a whole. Between office closures, event cancellations, and looming market repercussions, marketers are adapting to a new normal. Today, we’re breaking down the impacts of COVID-19 and how marketers are evolving in a new era of business. 5-Step B2B Marketing Plan for COVID-19.

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Martech is meaningless without our humanity

chiefmartech

I’ve had a hard time writing about martech these past couple of weeks. So I’m just going to write what I want to say, what I need to say. The terrible injustice of the killing of George Floyd was appalling and ugly. The fact that he was one of many victims of such violence and racism — even in just the past month — is all the more gut-wrenching.

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How to Up Level Your Video Call Setup for Under $200

33Across

With unprecedented times, comes a never ending stream of video calls. From what I can see, most of us could use a little help sprucing up our screen real estate. We’ve broken down the basics for you so you don’t have. The post How to Up Level Your Video Call Setup for Under $200 appeared first on 33Across.

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How to use Q&A Sites as a Marketing Channel

DrumUp

Reading Time: 4 minutes What do you do when you have a question? Chances are, you turn to Google. We’ve taken to using the search engine to answer our questions so much that it gets 5.6 billion searches every day. And for the most common questions, you’ll see question.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Network Online Like a Champ

Moz

Posted by cheryldraper This conference season feels a bit different, doesn't it? Where we're usually globetrotting from event to event, this year most conferences have either postponed their dates or switched to online, remote-friendly formats , offering video sessions by top-notch speakers or live streams with open chats. But what about everyone's favorite bonus during conference season — networking?

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17 Perfect Points to Use Video in the Sales Process

Vidyard

The simple answer to the question of where should you use video in the sales process is: Where would you like higher conversions, more responses, and faster deals? Doing deals is about building relationships and trust. Video helps you coach prospects to find value in your offering, so why wouldn’t you use it at the stages where the stakes are highest?

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[Video] The ROI of Modernizing Your Back Office

Aberdeen

Efficient back-office operations trickle down into every aspect of the front office at an organization; hiring and attracting top-talent leads to a more productive workforce and the right IT tools and data allow CX employees to do their jobs efficiently; ultimately creating happier customers. And where competition in today’s market is so high, it is essential for organizations to ensure that their customers’ experiences are a top priority.

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How to Convince Reluctant Sales People to Use Video

Vidyard

Some salespeople understand the value of video intuitively. They see the writing on the digital wall, see how prospects grow harder to reach by the week, and adopt it as a way to break through the attention barrier. Some reps on your team may already use it. Ask around. But others may see it as an interruption, because salespeople are creatures of habit.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How to Network Online Like a Champ

Moz

Posted by cheryldraper This conference season feels a bit different, doesn't it? Where we're usually globetrotting from event to event, this year most conferences have either postponed their dates or switched to online, remote-friendly formats , offering video sessions by top-notch speakers or live streams with open chats. But what about everyone's favorite bonus during conference season — networking?

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How to Put Together an Effective Sales Rollout Plan for Video

Vidyard

Once your sales organization is sold on the idea of using video , it’s up to you to get everyone using—and succeeding with—it. Create a detailed sales rollout plan, launch it, measure it, and incorporate feedback. Contents 1. Create Your Sales Rollout Plan for Video 1.1 Identify the Teams That Will Drive Adoption 1.2 Identify One or Two Initial Use Cases for Sales Videos 1.3 Set Organizational Expectations 1.4 Leave Time for Learning and Experimentation 1.5 Create Channels for Feedback 1.6 Ident

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How to effortlessly combine trade revenue management with e-commerce

Sana Commerce

The post How to effortlessly combine trade revenue management with e-commerce appeared first on Sana commerce.

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