2020 State of B2B Content Consumption And Demand [Marketing Report]
Marketing Insider Group
JUNE 15, 2020
This is a guest post by David Fortino, SVP of Product & Audience at Netline. Creating a report that has real meaning for B2B marketers is challenging. With trillions of data points and millions of quotable stats available within a few keystrokes or the tap of a finger, producing something of relevance and value gets harder every year. Of course, this is easier to accomplish (and we mean easier , not easy ) when you’re working with fully-permissioned, first-party data.
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