Fri.Jan 12, 2018

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The sales ops tech stack

InsightSquared

Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. As a strategic member of the sales team, ops plays a critical role in owning the sales tech stack. While sales leadership may sign on the dotted line for new vendor contracts, the responsibility of onboarding, implementation and training falls on the sales ops team. It’s important to be involved in every step of the process so you can effectively manage your organization’s sales technology.

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Weekend Reading: “Brand Seduction” by Daryl Weber

Marketing Insider Group

For the 157th episode of The Marketing Book Podcast, I interviewed Daryl Weber, author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. For many marketing professionals, “science” is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed […].

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Some of the best organic search posts from Biznology

Biznology

We don’t often run compilation posts here, but we ran one of popular organic search posts from Biznology last year, so below are more popular organic search posts from across the years that hold their relevance today: How do I avoid the duplicate content penalty? Are you optimizing for search engines or for customers? Learn SEO from your spouse.

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The sales ops tech stack

InsightSquared

Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. As a strategic member of the sales team, ops plays a critical role in owning the sales tech stack. While sales leadership may sign on the dotted line for new vendor contracts, the responsibility of onboarding, implementation and training falls on the sales ops team. It’s important to be involved in every step of the process so you can effectively manage your organization’s sales technology.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Interview with Cory Munchbach

Onalytica B2B

Cory Munchbach – SVP of Strategy at BlueConic ?. Key Topics: Marketing Technology, Marketing Strategy, Startups, B2B Marketing, Women in Tech. Location: Boston, MA USA. Bio: Cory Munchbach is the senior vice president of strategy at BlueConic, the world’s simplest and most accessible customer data platform, empowering every marketer to find success with a CDP.

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Ingenuity Rising: How to Boost UX and Sales Simultaneously

Adobe Experience Cloud Blog

Interactions with a brand or organization are becoming more complicated, dynamic, and nuanced. Not only do today’s customers browse via multiple devices and platforms, they do it simultaneously. A customer may start out shopping via mobile, for instance, and then check out or pay via a home computer or desktop. Alternatively, customers also might start shopping on mobile, yet choose to pick up the items in-store and in-person.

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How to Get Better at B2B Lead Generation

Only B2B

All marketers agree that B2B Lead Generation is the biggest challenge that they face. One of the main reasons why this is the case is because companies tend to disregard Outbound Marketing tactics for generating qualified leads. This whitepaper discusses the limitations of Inbound Marketing and the benefits of utilizing Outbound Marketing to bolster existing marketing strategies. 84% of marketers agree that a combination of Inbound & Outbound marketing tactics is best to drive business –

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How Content Marketing Can Save Your Digital Marketing Strategy

Content Marketing Institute

In a television series, this would be the beginning of the episode where we bring you up to speed on early character development moments you may have missed. If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

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Only B2B - Untitled Article

Only B2B

Weighing the pros and cons of content Syndication. What is Content Syndication? The concept of syndication isn’t unique to web content marketing. It likely began around 1865, when print newspapers reigned supreme. Content syndication is the process of pushing your blog, site, or video content out into third-party sites, either as a full article, snippet, link, or thumbnail.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Ultimate Guide to Direct Mail

Hubspot

What is direct mail? Direct mail is a marketing strategy that involves sending a physical letter, package, mailer, brochure, postcard, etc. to your prospects and/or current customers. It’s used in both B2C and B2B selling, although more commonly with consumers. Everything old is new again. Although direct mail’s response rate has dropped over time, it’s still a valuable tool for marketers and salespeople.

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Only B2B - Untitled Article

Only B2B

Quick guide to Content syndication: All you need to know. Is your content marketing strategies all lined up? While drafting those strategies you must have added content syndication in your list. If not then you should get content syndication in the list right away and here is why: What is Content Syndication? So, what exactly is content syndication?

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EveryoneSocial Recognized as a High Performer in Employee Advocacy

EveryoneSocial

Although we have just moved into 2018 a few weeks ago, G2 Crowd released their Fall 2017 Brand Advocacy Grid Report with EveryoneSocial reaching the “High Performer” level. This is extremely exciting and validating for our team, who have worked hard over the years to establish a great product and excellent customer service. It’s also humbling to see positive reviews that came from such established companies, who took the time out of their busy schedules to provide the EveryoneSocial team w

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5 Ways to Make Your Email Marketing Strategy Successful

Only B2B

Email Marketing Whitepaper – From Workhorse to Over-Acheiver. Marketers agree that Email Marketing is the workhorse of their marketing mix. but are they doing everything to make their strategy successful? Are you? this whitepaper deals with some tips that will make your strategy infinitely better. Fill the form below to download. Name*. Email*.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Facebook's News Feed Will Once Again Focus on Friends and Family

Hubspot

Facebook announced yesterday that it will be overhauling its News Feed that will once again shift the type of content users see first, and most often. According to the official statement , Facebook will " be making updates to [its News Feed] ranking so people have more opportunities to interact with the people they care about" -- as in, their friends and family, instead of Pages.

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5 Ways to Make Your Email Marketing Strategy Successful

Only B2B

Email Marketing Whitepaper – From Workhorse to Over-Acheiver. Marketers agree that Email Marketing is the workhorse of their marketing mix. but are they doing everything to make their strategy successful? Are you? this whitepaper deals with some tips that will make your strategy infinitely better. Fill the form below to download. Name*. Email*.

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Surprising Ways that Content Budgets Go to Waste — and What to Do About It

Kapost

Narratives are timeless and have been the backbone of marketing since before the internet existed. That’s why content is one of the most powerful investments that an organization can make. Storytelling drives. The post Surprising Ways that Content Budgets Go to Waste — and What to Do About It appeared first on Kapost Content Marketing Blog.

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Finding your simple pleasures throughout the year

Heinz Marketing

i love the holiday season and am always a bit sad when it’s over. And although Halloween through Christmas and New Years is a really big deal for me and our family, there are events and traditions throughout the year I equally look forward to. Last year at this time I started a running list of the annual simple pleasures I always look forward to, throughout the year.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Nonprofits and Marketing Automation: Omni-Channel Fundraising

Lead Liaison

Nonprofits need marketing automation, plain and simple. Specifically because marketing automation can help nonprofits make the most of their marketing budgets. In this series , we are talking about the ways that nonprofits and marketing automation can work together to generate more giving. Omni-Channel Fundraising for Nonprofits. Omni-channel fundraising should be part of a nonprofit’s strategy.

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Associations Now Draws Inspiration from Attendify’s Public Roadmap

Attendify

*This article was originally published by Associations Now on January 5, 2018, and written by Samantha Whitehorne, Editorial Director for Associations Now. . A new year is the perfect time to try something new or push yourself outside your comfort zone. How can your association use the start of 2018 to shake things up or test things out? Here at Associations Now there are a few telltale signs that it’s the start of the new year.

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The Light Bulbs Have Ears: Why Listening Is Voice-Activated Devices' Most Important Skill

Customer Experience Matrix

If one picture’s worth a thousand words, why is everyone rushing to replace graphical interfaces with voice-activated systems? The question has an answer, which we’ll get to below. But even though the phrasing is a bit silly, it truly is worth asking. Anyone who’s ever tried to give written driving directions and quickly switched to drawing a map knows how hard it is to accurately describe any process in words.

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18 Habits of Incredibly Successful Salespeople

Hubspot

How to Be a Good Salesperson. Identify and stick to your buyer personas. Use a measurable, repeatable sales process. Know your product. Review your pipeline objectively. Find shortcuts and hacks. Practice active listening. Manage your emotions. Follow up. Personalize your message. Take breaks. Get 8+ hours of sleep every night. Believe in what you’re selling.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself

Contently

Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. But according to a Digiday report , Facebook has been sending each publisher the “We need to talk” text, warning them of the most apocalyptic algorithm change yet. If you think that’s hyperbolic, well… just look at Digiday’s homepage right now.

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Account-Based Marketing - New Concept or Not?

Strategic-IC

As Account-Based Marketing (ABM) is increasingly adopted by B2B marketing and sales teams, you may wonder how ABM differs from a traditional sales process. Is ABM really a new concept, or have existing techniques simply been rebranded? This post explores what ABM is, and why it’s such a unique strategy. Related: What is ABM? Old School vs. New. An ABM approach allows organisations to precisely target high-yield prospects, by focusing efforts on key individuals, or on a combined panel of decision

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Tech Partnership: Lead Liaison and ResponseTap Integration Connects Call Intelligence with Marketing Automation

Lead Liaison

Allen, TX – Sales and marketing solutions provider, Lead Liaison , and call tracking intelligence experts, ResponseTap, today announce a partnership and integration that combines call tracking, visitor tracking, and marketing automation into one solution. ResponseTap is a global organization with offices in the the US and UK. They most recently opened their New York office.

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What to Do When Your Content Falls Flat: 6 Ways to Recover

Hubspot

Research shows that content marketing costs 62% less than outbound marketing, yet produces 3X as many leads. Because the rewards for executing effective content marketing are so high, it’s no surprise that in a 2016 study, it was found that 70% of B2B marketers were planning to create more content in 2017. If you consistently publish quality content that helps and informs your target audience, you'll likely see your KPIs rise over time.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.