Fri.Jan 12, 2018

Why Next Year’s Marketing Success Will Always Follow Last Year’s Customer Experience

Modern Marketing

The measurement of customer sentiment has evolved over time. We are constantly searching for more accurate methods of understanding what customers will do in the coming days, months and years.

The Light Bulbs Have Ears: Why Listening Is Voice-Activated Devices' Most Important Skill

Customer Experience Matrix

If one picture’s worth a thousand words, why is everyone rushing to replace graphical interfaces with voice-activated systems? The question has an answer, which we’ll get to below. But even though the phrasing is a bit silly, it truly is worth asking.

Weekend Reading: “Brand Seduction” by Daryl Weber

Marketing Insider Group

For the 157th episode of The Marketing Book Podcast, I interviewed Daryl Weber, author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. For many marketing professionals, “science” is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed […]. The post Weekend Reading: “Brand Seduction” by Daryl Weber appeared first on Marketing Insider Group.

Brand 167

Interview with Cory Munchbach

Onalytica B2B

Cory Munchbach – SVP of Strategy at BlueConic ?. Key Topics: Marketing Technology, Marketing Strategy, Startups, B2B Marketing, Women in Tech. Location: Boston, MA USA.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

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Facebook's News Feed Will Once Again Focus on Friends and Family

Hubspot

Facebook announced yesterday that it will be overhauling its News Feed that will once again shift the type of content users see first, and most often.

How Content Marketing Can Save Your Digital Marketing Strategy

Content Marketing Institute

In a television series, this would be the beginning of the episode where we bring you up to speed on early character development moments you may have missed.

Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself

Contently

Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel.

The Definite List Of The Best Blogs To Follow In 2018

Altitude Branding

No matter what stage of life you’re at, good blogs are the ones that are always going to inspire you to do and try something new. Whether you’re a skint uni student, a slave of the nine-to-five (or nine-to-wine?), some blogs out there are just too inspirational.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

Ingenuity Rising: How to Boost UX and Sales Simultaneously

Modern B2B Marketing

Interactions with a brand or organization are becoming more complicated, dynamic, and nuanced. Not only do today’s customers browse via multiple devices and platforms, they do it simultaneously.

Only B2B - Untitled Article

Only B2B

Weighing the pros and cons of content Syndication. What is Content Syndication? The concept of syndication isn’t unique to web content marketing. It likely began around 1865, when print newspapers reigned supreme.

Nonprofits and Marketing Automation: Omni-Channel Fundraising

Lead Liaison

Nonprofits need marketing automation, plain and simple. Specifically because marketing automation can help nonprofits make the most of their marketing budgets. In this series , we are talking about the ways that nonprofits and marketing automation can work together to generate more giving.

5 Ways to Make Your Email Marketing Strategy Successful

Only B2B

Email Marketing Whitepaper – From Workhorse to Over-Acheiver. Marketers agree that Email Marketing is the workhorse of their marketing mix. but are they doing everything to make their strategy successful? Are you?

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Account-Based Marketing - New Concept or Not?

Strategic-IC

As Account-Based Marketing (ABM) is increasingly adopted by B2B marketing and sales teams, you may wonder how ABM differs from a traditional sales process. Is ABM really a new concept, or have existing techniques simply been rebranded? This post explores what ABM is, and why it’s such a unique strategy. Related: What is ABM? Old School vs. New.

Only B2B - Untitled Article

Only B2B

Quick guide to Content syndication: All you need to know. Is your content marketing strategies all lined up? While drafting those strategies you must have added content syndication in your list.

Finding your simple pleasures throughout the year

Heinz Marketing

i love the holiday season and am always a bit sad when it’s over. And although Halloween through Christmas and New Years is a really big deal for me and our family, there are events and traditions throughout the year I equally look forward to. Last year at this time I started a running list of the annual simple pleasures I always look forward to, throughout the year.

5 Ways to Make Your Email Marketing Strategy Successful

Only B2B

Email Marketing Whitepaper – From Workhorse to Over-Acheiver. Marketers agree that Email Marketing is the workhorse of their marketing mix. but are they doing everything to make their strategy successful? Are you?

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

Surprising Ways that Content Budgets Go to Waste — and What to Do About It

Kapost

Narratives are timeless and have been the backbone of marketing since before the internet existed. That’s why content is one of the most powerful investments that an organization can make. Storytelling drives.

Tech Partnership: Lead Liaison and ResponseTap Integration Connects Call Intelligence with Marketing Automation

Lead Liaison

Allen, TX – Sales and marketing solutions provider, Lead Liaison , and call tracking intelligence experts, ResponseTap, today announce a partnership and integration that combines call tracking, visitor tracking, and marketing automation into one solution. ResponseTap is a global organization with offices in the the US and UK. They most recently opened their New York office. The company has transformed the way marketers and call centers manage selling via the phone.