Zoominfo

JULY 21, 2018

There’s no doubt about it — sales appointment setting is an important aspect of B2B sales and business growth. Landing in-person or Zoom meetings with key decision-makers provides salespeople with the opportunity to respond directly to a prospect’s needs and pain points. Yet, scheduling B2B sales appointments is no easy task. Let’s review why: Complex Buying Committees: Selling to businesses is much more complex than selling to individuals.

B2B Sales 100

B2B Sales B2B Marketing Prospects B2B Marketing 100

Golden Spiral

JULY 21, 2018

Every relationship is a transaction. You have to give a little to get a little in return. This is true in friendships, professional relationships, and marriage — and it is true in B2B marketing. Unfortunately, many B2B tech businesses have content marketing plans that are relatively off balance. They fall into the trap of only blogging when it is convenient for them, when they have some type of announcement, or need to share product information.

B2B 59

B2B Storytelling Tips B2B Marketing 59

Heinz Marketing

JULY 21, 2018

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Four Niche-Industry Social Media Marketing Campaigns Done Right. A great look at four successful social media marketing campaigns in niche industries and what you can learn from them.

Rules 42

Rules B2B Sales B2B Cold Calling 42