Only B2B
JULY 31, 2024
AI is a hot topic—and for good reason. Here’s why: AI processes and analyzes vast amounts of data quickly and accurately. It tailors marketing messages to individual behaviors and preferences. AI continuously learns and adapts with new data, providing real-time insights and updates. It automates data entry, lead scoring, and follow-up emails. AI uncovers patterns and trends not apparent to humans.
Marketing Insider Group
JULY 31, 2024
Your website’s structure can make a significant difference in your online success. Subdomains, those unique prefixes that precede your primary domain name, are crucial in organizing content and improving user experience. Whether you want to separate different products, target specific regions, or enhance your site’s functionality , using subdomains can influence your SEO efforts.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Convince & Convert
JULY 31, 2024
When Open AI released ChatGPT 3.5 at the end of 2022, and I saw its capabilities, I had one dark prediction. I was sure we’d see a significant impact on the job market as corporations saw the platform’s capabilities and pursued the efficiencies at scale that these large language models (LLMs) can certainly achieve. Corporations are known for ruthlessly pursuing efficiencies to increase profits and reward shareholders, right?
Martech
JULY 31, 2024
Most U.S. digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. YouTube was the only major platform that saw an increase. The video platform saw a 28% increase in ad spend last quarter, compared to 18% in Q1.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Litmus
JULY 31, 2024
What do you think we’re talking about when we say the words “email personalization”? Are you thinking about merge tags or dynamic content ? Segmentation and automation? Profile or behavior-based automations? Or all of the above? While the technology, functionality, and overall options you have available when it comes to personalizing an email has changed—we’re still using the same generalized term to mean everything that’s dynamic, interactive, segmented or field-based in an email.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
NetLine
JULY 31, 2024
If you thought velocity was only fundamental in physics, think again. Sales pipeline velocity is integral to the health of a company, especially for B2B sales and marketing teams. A thorough understanding of pipeline velocity is vital for B2B lead generation. It allows you to increase conversions, close more sales, and drive more revenue. By tracking your current pipeline velocity—and optimizing it—you can create a higher-performing sales process that improves your bottom line.
Martech
JULY 31, 2024
Gmail’s new spam guidelines are putting email and CRM marketers in a bit of a pickle. Responsible list management to stay under spam thresholds means subscriber volume will likely decrease over time. As if that dynamic weren’t enough of a challenge, iOS 15 continues to throw a wrench into the works — any marketers using open rates to measure engagement are trying to make sense of a murky picture.
Hubspot
JULY 31, 2024
When you think about online checkout experiences, odds are retail comes to mind. But over the past several years, digital checkout for B2B has seen an explosion in growth. In late 2021, a Gartner study revealed that 83% of B2B buyers prefer placing orders or paying for goods through digital channels. B2B consumers want the same seamless, product-led experiences they’ve grown to love with their favorite B2C brands.
SmartBug Media
JULY 31, 2024
In a competitive e-commerce market, a strong online presence is important for your business to succeed. Whether you're launching a new venture or looking to enhance your current setup, the choice of platform can significantly influence your outcomes. HubSpot is a great tool for managing your online store because it combines marketing, sales, and service features in one platform.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Hubspot
JULY 31, 2024
Think of the last time you wrote a check for something. Can you even remember? For many, the answer is a resounding no. In fact, nearly half of all Americans didn’t write a single check in 2023. Despite the preference for digital payments in our personal lives, 40% of all B2B payments are still made by check. And that’s because for decades, check payments have been the industry standard.
DealSignal
JULY 31, 2024
The key to gaining an edge over your competitors today lies in contact data quality. The accuracy and cleanliness of your data are not just technical requirements—they’re strategic assets that can significantly impact your sales and marketing success. DealSignal offers robust solutions designed to help businesses unlock the true potential of their contact data, leading to more clients and greater revenue.
The Marketing Blender
JULY 31, 2024
Is your B2B channel partner marketing program underperforming? Do you feel like you’re leaving money on the table due to misaligned goals, lackluster communication, or simply not knowing where to start? Many businesses struggle to unlock the full potential of their channel partnerships. But with the right approach and a solid strategy, you can turn your channel partners into a powerful revenue engine.
Velocity Partners
JULY 31, 2024
This is one of a series of blogs about the changing B2B Go-To-Market landscape. You can check out the others in the series at the bottom of this piece. I met Anthony Kennada the other day. He’s the founder and CEO of AudiencePlus which is a SaaS platform for owned media designed to enable marketing teams to take back control of their audience. Jon Miller mentioned Anthony’s company to me and Udi Ledergor from Gong is on his advisory board ( I interviewed Udi recently too ).
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Orange Owl Blog
JULY 31, 2024
Fractional Marketing Maximizing B2B Growth with a Fractional CMO: The Ultimate Guide Orange Owl July 31, 2024 Share : Table of Contents In today’s competitive landscape, B2B businesses face numerous challenges when it comes to B2B marketing. From limited budgets to the need for specialized expertise, the hurdles can be daunting. This is where the concept of a fractional CMO (Chief Marketing Officer) comes into play.
Atomic Reach
JULY 31, 2024
The marketing landscape is rapidly transforming. AI is no longer a futuristic concept but a tangible force reshaping nearly every industry with marketers all over the globe looking to capitalize. From crafting compelling narratives to optimizing ad spend, AI is revolutionizing how brands connect with consumers. While the potential for efficiency and personalization is immense, the industry is still grappling with the complexities of implementing AI effectively.
PathFactory
JULY 31, 2024
Charting Your Course to B2B Customer Success in 2024 The world of B2B marketing can feel complex, but understanding your customers’ journey is the key to unlocking success. Just like any good travel itinerary, you need to know where your customers are going to give them the right information and resources along the way. This guide will be your roadmap, helping you navigate the different stages of the B2B customer journey.
Sana Commerce
JULY 31, 2024
Think your complex B2B business is a disadvantage in the digital world? Think again. Complexity is your secret weapon, and we’re here to show you how to wield it. The challenge (and opportunity) of B2B complexity Let’s be honest: B2B commerce isn’t simple. It’s a world of custom catalogs, intricate pricing structures, complex sales agreements, and unique customer relationships.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Ahrefs
JULY 31, 2024
To find out, I looked through 52 SEO manager job listings on LinkedIn and asked a few actual SEO managers. The most common responsibilities I found were: It seems that an SEO manager’s job largely revolves around management (who knew!?).
Versium
JULY 31, 2024
We are thrilled to announce that Versium has been featured in Tekpon’s prestigious list of Top Lead Generation Software for 2024! This recognition highlights our commitment to providing innovative solutions that help businesses attract and convert high-quality leads. At Versium, we specialize in predictive analytics and data enrichment services designed to supercharge your lead generation efforts.
Ahrefs
JULY 31, 2024
Sadly, this happens all the time. Here’s a screenshot of a link to Ahrefs’ Content Explorer in an article by Copy.ai: This is a nice link from a page on a site with a Domain Rating (DR) of 93.
CMSWire
JULY 31, 2024
There is an abundance of resources available to help small business marketers successfully advertise to their target audiences. Continue reading.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Content Marketing Institute
JULY 31, 2024
Remove boring from your B2B content marketing, and the results could be as impressive as what refrigeration manufacturer and seller Heatcraft experienced.
CMSWire
JULY 31, 2024
Dive into these AI solutions that aim to enhance marketing, advertising and customer service. Continue reading.
Confessions of a B2B Marketer
JULY 31, 2024
Jesse Pujji LinkedIn Jesse Pujji Twitter Andrew Warner LinkedIn Andrew Warner Twitter Tinuiti x Ampush website Gateway X website Bootstrapped Giants podcast and newsletter Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, C
Lusha
JULY 31, 2024
Welcome to our July 2024 product updates at Lusha! This month, we’re thrilled to introduce two exciting new features designed to enhance your user experience and streamline your workflows. Say hello to the Self-Serve Usage Report, which allows you to generate detailed usage reports with ease, and get ready for the upcoming Enhanced Keyword Search, powered by AI to provide you with more precise and targeted search results.
Advertisement
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
CMSWire
JULY 31, 2024
Consistency is arguably the most important aspect of delivering excellent customer service. Continue reading.
Top Rank Marketing
JULY 31, 2024
The inner workings of the Google search algorithm have long been considered one of the great mysteries in digital marketing. Specific ranking factors, and how they are weighted, can be difficult to nail down due to the complexity, dynamism and sheer volume of attributes evaluated by search engines. Not to mention, Google and other companies tend to keep proprietary details close to the vest.
CMSWire
JULY 31, 2024
Instead of surrendering to ChatGPT, Google is thriving as dark prophecies around its future haven’t come to fruition — at least not yet. Continue reading.
Expert insights. Personalized for you.
71 
Let's personalize your content