Mon.Nov 22, 2021

4 Key Takeaways From CMI’s 2022 B2B Content Marketing Research


The COVID-19 pandemic didn’t just alter the way we work; it also changed how we connect with one another. With few in-person events or meetings and most people working from home, everyone had to rethink how they communicated with their audience.

5 Best Content Marketing Videos of All Time

Marketing Insider Group

One of the best ways to learn more about great content marketing is hearing advice straight from the experts. We’ve compiled 5 of the best content marketing videos of all time.

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Is Gratitude Part of Your Messaging Strategy?


It’s November, which in the United States, is closely associated with Thanksgiving—a national holiday encouraging gratitude. Although one may argue it’s devolved into a holiday of gluttony, football, and bargain hunting, its undercurrent remains: giving thanks.

How Web Analytics Can Help You Improve Content Marketing

Marketing Insider Group

For years now, the internet has created a massive platform for brands to share content with their target audiences. But is your brand taking advantage of its full potential? If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no.

Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix. But the myriad of options can make it confusing to put together a virtual event strategy that positively impacts your marketing goals - not just your budget.

How To Make Content a More Effective Part of Your Sales Funnel

Content Marketing Institute

High rankings and lots of traffic to your content don’t cut it. You must go the extra mile to integrate your content ideation and creation processes into your brand’s sales funnel. Here are five steps to take.

More Trending

What Is The Best Title Tag Length For SEO? via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller answers question about 65 character limit on title tags for SEO and if it's ranking related The post What Is The Best Title Tag Length For SEO? appeared first on Search Engine Journal. News SEO

Balance and Boundaries Equal Freedom When Running a Business

Go Beyond SEO

Here’s something that no one tells you when you go into business for yourself and that no one who DOESN’T go into business for themselves can even comprehend: Balance and boundaries are not luxuries; they’re necessities. Entrepreneurs can build businesses that either serve or enslave them.

Google: Republished Reviews Not Suitable For Rich Results via @sejournal, @MattGSouthern

Search Engine Journal

Google won’t display enhanced search results for customer reviews that are republished from other sources, even if they have valid structured data markup. The post Google: Republished Reviews Not Suitable For Rich Results appeared first on Search Engine Journal. News SEO

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Email Client Market Share in October 2021: Updates and More


Welcome back! It’s time for us to recap the previous month and see what shifts happened with email client market share.

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

Need Digital Asset Management for Publishing? Try Brandfolder


Teams who want to better manage online and print publishing — such as marketers, creative agencies, social media, and public relations teams — can benefit from adopting [digital asset management

5 Key Entertainment Display Advertising Trends | 2021


As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. The in-home entertainment industry has experienced a boom across the board over the past two years as a result of the Covid-19 pandemic.

WordPress SEO Guide: SEO Considerations in Using the WordPress CMS

Due to its affordability, functionality and ease of use, WordPress remains the market dominant leader in content management systems (CMS), maintaining a 40%+ market share for all hosted websites on the net.

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What’s The Ideal Blog Post Length For SEO? via @sejournal, @searchmastergen

Search Engine Journal

How long should your blog posts be for maximum SEO value and impact? See how much content length really matters. The post What’s The Ideal Blog Post Length For SEO? appeared first on Search Engine Journal. Content Marketing SEO

Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

Should You Build Multiple Links from The Same Website?

If you’re building high-quality links, then every link you build should have some benefit for your domain authority and ranking. Therefore, building multiple links from the same domain can be a worthwhile strategy, if properly executed.

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5 Essential Enterprise SEO Trends To Watch In 2022

Search Engine Journal

It's been a tumultuous couple of years for marketing professionals. Here are five key enterprise SEO trends to inform your planning for 2022. The post 5 Essential Enterprise SEO Trends To Watch In 2022 appeared first on Search Engine Journal. Enterprise SEO

How to Align Your Content with Your Product Life Cycle


Just as new products are conceived and launched, older products decline in value and are eventually removed from the market. To help each product live its "best life", which in this case would be delivering value and generating revenue, content plays a key role in the product marketing equation.

A Branding Expert Shares: How to Use Design Templates Like a Pro

Buffer Social

As a branding designer, most people assume I’m against companies using design templates. After all, how can you make your marketing materials feel uniquely you when you’re using a template that thousands of other people are probably using, too?

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

How to Drive Traffic with Zero Search Volume Keywords

The term search volume refers to the number of search queries Google gets for a specific keyword. And websites use these terms by the chock-full hoping to attract some of that traffic.

5 Buyer Persona Examples That Go Beyond the Basics


Are you looking to build high-performing buyer personas for your business or refresh your existing ones? Find out how to create data-backed buyer personas and get inspired by persona examples that go beyond the basics. Content Marketing

How to Maximize Your PPC Performance in 2022 via @sejournal, @Juxtacognition

Search Engine Journal

Businesses can no longer rely on third-party tracking, which has become an industry standard. You need first-party data. Here's how to manage this massive change. The post How to Maximize Your PPC Performance in 2022 appeared first on Search Engine Journal. Paid Search SEJ Show

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How to Leverage Behavioral Intent Data to Strengthen Your Marketing Efforts


Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website’s Experience More Personalized for Anonymous Users Send Customized Emails to Leads. Identify prospective consumers who have not yet shown interest in your services.

Bigger, Faster, Better: Considerations for Scaling Up Your Own Engagement Engine

Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget

Customer acquisition and growth requires intentional strategy. Join David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget as they share their 20+ years of experience in crafting engagement engines at scale.

How Pinterest coach Cara Chace uses opt-ins and evergreen automations to grow her audience


Many creators build a business because it feels like a better fit for their lifestyle than any other job out there. This was the case for Cara Chace , who left her career as a Special Agent to build a digital marketing agency.

The Result of an SEO Split-Test: Does Adding Your Brand or Target Terms to Titles Matter More?


Our hypothesis states that since many users are looking for employee information, adding terminology that connects to that user intent would lead to a higher CTR and thus more traffic. Advanced SEO

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New Marketing Ideas, Strategies & Channels For 2022 [Webinar] via @sejournal, @hethr_campbell

Search Engine Journal

Learn how to focus your digital marketing efforts including KPI tracking, and discover ways to improve your communications for the success in 2022. The post New Marketing Ideas, Strategies & Channels For 2022 [Webinar] appeared first on Search Engine Journal. Digital Experience SEO

Loneliness Is Bad for Business – How to Make Employees Feel More Together


Loneliness and isolation have become growing workplace concerns as more people work remotely for at least part of the week.

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Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

What Are Meta Tags and Why Are They Important for SEO?


Meta tags are important for ensuring your content is SEO-optimized. Here’s a full rundown on everything you need to know to optimize your meta tags, including examples and best practices. What are meta tags? Think of a meta tag as a short summary of your page.


Sprout Social enhances review management capabilities with Yelp integration

Sprout Social

Today, Sprout Social , an industry-leading provider of cloud-based social media management software, announced the addition of Yelp to its review management capabilities.

Increase Rep Efficiency with Outreach Kaia’s Real-Time Call Analytics & More


When I think about how technology plays a role in driving efficient workflows, I think about two things: Does it help accomplish something? Does it make life easier or better?