Launch Marketing

AUGUST 17, 2022

Let’s consider the following scenario: as you’re driving in your car, you glance down and see your speed is 45mph and your fuel tank is half full. This tells you that it is okay to continue driving because you have enough gas and are following the speed limit. What is telling you the speed you are going and how much fuel is left? The gauges on your vehicle’s dashboard tell exactly how the car is performing, everything from speed to fuel.

B2B Marketing 118

B2B Marketing Practices Paid Search Agency Planning 118

KoMarketing Associates

AUGUST 17, 2022

Many marketers utilize a customer relationship management (CRM) platform to provide an optimal experience to their target audience. However, new research suggests that the majority are not satisfied with the CRM solution they are currently using. Insightly recently published “The State of CRM” report, and statistics indicated that most respondents (62%) were only “somewhat satisfied” with their existing CRM platform, and 15% were “somewhat unsatisfied” altogether.

Work Management 205

Work Management Marketing Management Marketing Report CRM 205

Zoominfo

AUGUST 17, 2022

Our most recent product updates span our recruiting, marketing and sales platforms to make sure you’re well-equipped to hit your number, wherever you sit in your company. We’re diving into the latest and greatest from ZoomInfo in the video below, and read on for a more in-depth look at some of our newest features and updates. TalentOS Customers using Enhance to append TalentOS data to outdated or incomplete sourcing lists now have insights into what data and how much data was added to each list

Intent 130

Intent Zoominfo Paid Search Agency Class 130

The Daily Egg

AUGUST 17, 2022

Domain appraisal services help buyers and sellers determine the fair value of a domain. Our expert research team here at Crazy Egg. The post Best Domain Appraisal Services Compared appeared first on The Daily Egg.

Domain 128

Domain Service Best Practices Research 128

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

BOP Design

AUGUST 17, 2022

Color plays an important role when it comes to B2B web design. Your website is where prospects have their first encounter with your brand, and therefore form their first impression of your brand and company. In this article, we share the top 5 questions you should be asking yourself about color when designing your B2B website. Are you creating a visual hierarchy with your color combinations?

Paid Search Agency 123

Paid Search Agency Design B2B Marketing Contact Marketing 123

Search Engine Journal

AUGUST 17, 2022

Generating awareness and earning participation perfectly aligns with promotion through paid search and social advertising. The post How To Use Paid Search & Social Ads For Promoting Events appeared first on Search Engine Journal.

Promotion 122

Promotion Ads Advertisements Advertising 122

The Daily Egg

AUGUST 17, 2022

Offering quality customer service is necessary to ensure your business’s survival. Simply answering calls from customers isn’t enough, you need an inbound. The post Best Inbound Call Center Services Compared appeared first on The Daily Egg.

Service 122

Service Best Practices 122

Envy

AUGUST 17, 2022

For growing businesses (both large and small), alignment between Sales, Marketing and Customer Success is absolutely key. RevOps automation i s now increasingly understood by business leaders to be the ‘missing link’ between these traditionally siloed departments. It's the secret sauce that enables seamless cross-functional collaboration around processes, systems, and data to maximize efficiency and boost revenue.

Automation 115

Automation Allocation Business Marketing Qualified Leads 115

Search Engine Journal

AUGUST 17, 2022

Google’s John Mueller says there’s no rush for websites to switch away from dynamic rendering, despite a help document saying it’s not a long-term solution. The post Google: No Rush To Switch Away From Dynamic Rendering appeared first on Search Engine Journal.

Google 120

Google Marketing Websites SEO 120

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Marketing Institute

AUGUST 17, 2022

You carefully craft content marketing strategies for your employer. But do you devote the same strategic thinking to your personal brand? Here’s how to get started.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Personalization Content Marketing 117

Martech

AUGUST 17, 2022

Is there a shortcut to generating revenue and results in marketing? Marketing is complex and complicated. Many technologies, tools, and tactics promise to be an “easy button” to success. No matter what the latest trend is, experience proves that none of them can generate endless leads, consistently boost conversion rates, or predictably increase revenue.

Work Management 110

Work Management Advertising Agencies Paid Search Agency Budget Programs 110

Heinz Marketing

AUGUST 17, 2022

By Cameron Katoozi , Marketing Consultant at Heinz Marketing. Sales outreach has become almost exclusively digitalized, as new software and process automation make lead generation efforts so much simpler. We see fewer cold calls and more email and social media interactions with prospects. This shift in outreach and lead generation has also changed our traditional idea of the Buyer’s Journey dramatically – for better or for worse.

Lead Generation 110

Lead Generation Generation Leads Lead 110

SmartBug Media

AUGUST 17, 2022

If you’re trying to prepare for INBOUND to get the most you possibly can out of the conference, you’re in the right spot — and you might enjoy reading what could be considered the prequel to this article, “ Must-Have Packing List for INBOUND22.”. If you’ve already read it, these next few sentences might sound familiar: Whether it’s your first time as an attendee, or you’re a seasoned veteran sponsor dusting off your walking shoes from the two-year hiatus from the great Boston Convention and Exhi

ROI 105

ROI Paid Search Agency Advertising Agencies Trade Show 105

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Benchmark Email

AUGUST 17, 2022

Do you spend too much time on emails? With billions of emails sent every day, it’s unsurprising that so many of us feel as though reading and responding to emails makes us stressed and unproductive. Image Source Sure, emails are a diverse and integral part of our day-to-day communications. They support us in everything from… The post 5 Proven Tips to Spend Less Time on Emails and Reclaim Your Productivity appeared first on Benchmark Email.

Spending 104

Spending Tips Product Advertising Benchmark 104

Martech

AUGUST 17, 2022

TransUnion, the global information and insights company, has partnered with the world’s second largest independent media agency, seeking to enhance customer experience across multiple marketing channels. The collaboration will give Canvas access to TransUnion’s extensive consumer insights. This is aimed at allowing more refined audience planning, custom audience creation and improved measurement capabilities for advertisers using Canvas.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Lead Ranking Ad Agencies 97

Salesforce Marketing Cloud

AUGUST 17, 2022

As Covid moves squarely into an endemic phase and people continue to quit their jobs in record numbers, the conversation around working from home persists. Many companies have stated they want employees to return to the office at least three days a week, while workers only want to commute one day a week. In fact, 85% of workers prefer a hybrid work scenario.

Paid Search Agency 98

Paid Search Agency Work Management COA Peer-to-peer 98

Brandpoint

AUGUST 17, 2022

As marketers, timing is always important. In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance. But it’s safe to say none of us have had to deal with scheduling situations like the ones we’re in now. Elections seasons are contentious and take up more than just the political sections of news publications.

PR 90

PR Paid Search Agency Distribution Thought Leadership 90

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Salesforce Marketing Cloud

AUGUST 17, 2022

Artificial intelligence (AI) touches billions of people daily. It suggests recommended content on your favorite streaming service and helps you avoid traffic while your drive. AI can also help businesses predict how likely someone is to repay a loan or, in today’s period of supply chain disruption, determine the most efficient routes for distributors to ship goods quickly and reliably.

Ad Building 98

Ad Building Ethics Lead Ranking Correlation 98

Search Engine Journal

AUGUST 17, 2022

Google says an issue with Search Console caused it to report an incorrect number of indexed pages. The issue is now resolved. The post Google Search Console Was Reporting Incorrect Number Of Indexed Pages appeared first on Search Engine Journal.

Google 95

Google Tools 95

Salesforce Marketing Cloud

AUGUST 17, 2022

Unlock career opportunities with Trailblazer Mentorship Meet Trailblazer Mentee Daphne Zhang Give back to the community as a Trailblazer Mentor Ready to dive in? Apply now! Over the past years, we’ve seen a rapid pace of digital transformation fueling massive growth in cloud technology. According to IDC, the Salesforce economy is set to create 9.3 million new jobs by 2026.

Peer-to-peer 98

Peer-to-peer Communities Consulting Digital Transformation 98

Content Marketing Institute

AUGUST 17, 2022

Could AI writing software be the solution to your content creation bottlenecks? Take a look inside an AI-driven writing process and learn what it takes to make this approach work.

Software 90

Software Process Content Companies 90

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Search Engine Journal

AUGUST 17, 2022

Be inspired by these 14 Shopify stores using SEO-friendly elements to optimize their stores and attract more organic traffic and sales. The post 14 Stellar SEO-Friendly Shopify Store Examples For Inspiration appeared first on Search Engine Journal.

SEO 86

SEO Examples Traffic Optimization 86

Martech

AUGUST 17, 2022

Despite layoffs at high tech companies, hiring people with tech skills doesn’t seem to be getting any easier. There are currently 695,077 open computing jobs nationwide, according to Code.org. Compare that to the 79,991 computer science students who graduated into the workforce last year and you see the scale of the problem. However, there is a solution.

Work Management 77

Work Management Marketing Management Training Barriers 77

Search Engine Journal

AUGUST 17, 2022

Educate your CFO about opportunities in Enterprise SEO when you present it like a financial portfolio. Read on to learn how to do just that. The post SEO And The CFO: Tips To Improve Your Relationship appeared first on Search Engine Journal.

SEO 86

SEO Tips Education 86

RDW Group

AUGUST 17, 2022

According to the Oxford English Dictionary, a meme is “an element of a culture or system of behavior that may … The post 3 Reasons to Consider Memes in Marketing appeared first on RDW Group.

Marketing & Strategy 73

Marketing & Strategy Marketing Marketing Strategy Content Marketing 73

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Search Engine Journal

AUGUST 17, 2022

TikTok continues its e-commerce push with the introduction of three types of shopping ads with expanded placement options that go beyond the For You page. The post TikTok Introduces 3 Types Of Shopping Ads appeared first on Search Engine Journal.

Ads 83

Ads 83

DivvyHQ

AUGUST 17, 2022

If you're leading marketing or content operations for a big company, perfecting your workflow processes has never been more crucial. A key part of this process is documenting your workflows so everyone understands the steps and who is responsible for each. Read on for more guidance on this exercise and feel free to download our workflow builder template to get the conversation started with your team.

Template 73

Template Creativity Process Conversion 73

ActiveDEMAND

AUGUST 17, 2022

Major Update to ActiveDEMAND Brand Management. ActiveDEMAND has a new brand system that makes it even easier to re-brand accounts and run multiple brands under corporate marketer accounts. While the previous version helped multi-location marketers and marketing agencies market for multiple clients, the new version has more flexibility to match brand elements.

Brand Identity 72

Brand Identity Branding Paid Search Agency Landing Pages 72