Wed.Aug 17, 2022

B2B Marketing Dashboards: Why They Matter and Best Practices to Follow

Launch Marketing

Let’s consider the following scenario: as you’re driving in your car, you glance down and see your speed is 45mph and your fuel tank is half full. This tells you that it is okay to continue driving because you have enough gas and are following the speed limit.

Why Your Social Media Matters in Your MarTech Stack

Oktopost

Ben Beeching, Senior EMEA Marketing at Mega International stops by the Radically Transparent podcast to tackle the martech stack and the challenges of building compelling customer journeys that positively impact pipeline. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

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Report: Most Marketers Only ‘Somewhat Satisfied’ with Existing CRM Solutions

KoMarketing Associates

Many marketers utilize a customer relationship management (CRM) platform to provide an optimal experience to their target audience. However, new research suggests that the majority are not satisfied with the CRM solution they are currently using.

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How To Create a Content Marketing Strategy for Your Personal Brand

Content Marketing Institute

You carefully craft content marketing strategies for your employer. But do you devote the same strategic thinking to your personal brand? Here’s how to get started. Continue reading → Company News

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

How to Scale Up Your Content Creation (Without Sacrificing Quality)

Marketing Insider Group

Creating content for your website is a rewarding process. A labor of love , if you will. The more you do it, the better you get, and the more customer traffic you get.

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How to Use AI Writing Software in Your Content Process [Sponsored]

Content Marketing Institute

Could AI writing software be the solution to your content creation bottlenecks? Take a look inside an AI-driven writing process and learn what it takes to make this approach work. Continue reading → Company News

10 social media monitoring tools to inform your campaigns

Sprout Social

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. Thing is, those engagements are invaluable to your brand.

Why RevOps Automation is your path to business success!

Marketing Envy

For growing businesses (both large and small), alignment between Sales, Marketing and Customer Success is absolutely key. RevOps automation i s now increasingly understood by business leaders to be the ‘missing link’ between these traditionally siloed departments.

Brand safety: What you need to know to protect your brand’s reputation

Sprout Social

Safety is everyone’s business. Brand safety, that is. A recent study found that 75% of brands have been exposed to a brand safety incident within the past year. Nearly half of those companies received some sort of fallout on social media because of these incidents.

Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

How To Use Paid Search & Social Ads For Promoting Events via @sejournal, @LisaRocksSEM

Search Engine Journal

Generating awareness and earning participation perfectly aligns with promotion through paid search and social advertising. The post How To Use Paid Search & Social Ads For Promoting Events appeared first on Search Engine Journal. PPC Social Media Advertising

How to Use Color for Digital Marketing

BOP Design

Color plays an important role when it comes to B2B web design. Your website is where prospects have their first encounter with your brand, and therefore form their first impression of your brand and company.

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Google: No Rush To Switch Away From Dynamic Rendering via @sejournal, @MattGSouthern

Search Engine Journal

Google’s John Mueller says there’s no rush for websites to switch away from dynamic rendering, despite a help document saying it’s not a long-term solution. The post Google: No Rush To Switch Away From Dynamic Rendering appeared first on Search Engine Journal. News SEO

How Social Bookmarking Works [Plus 7 Tools To Help You Do It]

Hootsuite

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B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.

How to Perfect Your Creative Workflow [Template Included]

DivvyHQ

If you're leading marketing or content operations for a big company, perfecting your workflow processes has never been more crucial. A key part of this process is documenting your workflows so everyone understands the steps and who is responsible for each.

Lead Generation: Being More Human

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing. Sales outreach has become almost exclusively digitalized, as new software and process automation make lead generation efforts so much simpler. We see fewer cold calls and more email and social media interactions with prospects.

5 Proven Tips to Spend Less Time on Emails and Reclaim Your Productivity

Benchmark Email

Do you spend too much time on emails? With billions of emails sent every day, it’s unsurprising that so many of us feel as though reading and responding to emails makes us stressed and unproductive. Image Source Sure, emails are a diverse and integral part of our day-to-day communications.

Why Hybrid Work Supports Mental Wellbeing for Employees

Salesforce

As Covid moves squarely into an endemic phase and people continue to quit their jobs in record numbers, the conversation around working from home persists.

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

What Is Remarketing: 8 Types Of Remarketing To Consider via @sejournal, @timothyjjensen

Search Engine Journal

Remarketing continues to be an effective tool for paid media marketers. Discover eight types of remarketing you should be considering for your campaigns. The post What Is Remarketing: 8 Types Of Remarketing To Consider appeared first on Search Engine Journal. Paid Media PPC

AI Is Everywhere — But Are You Building it Responsibly?

Salesforce

Artificial intelligence (AI) touches billions of people daily. It suggests recommended content on your favorite streaming service and helps you avoid traffic while your drive.

Google Search Console Was Reporting Incorrect Number Of Indexed Pages via @sejournal, @MattGSouthern

Search Engine Journal

Google says an issue with Search Console caused it to report an incorrect number of indexed pages. The issue is now resolved. The post Google Search Console Was Reporting Incorrect Number Of Indexed Pages appeared first on Search Engine Journal. News Tools

Elevate Your Salesforce Career With Trailblazer Mentorship

Salesforce

Unlock career opportunities with Trailblazer Mentorship Meet Trailblazer Mentee Daphne Zhang Give back to the community as a Trailblazer Mentor Ready to dive in? Apply now! Over the past years, we’ve seen a rapid pace of digital transformation fueling massive growth in cloud technology.

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

14 Stellar SEO-Friendly Shopify Store Examples For Inspiration via @sejournal, @digital_darts

Search Engine Journal

Be inspired by these 14 Shopify stores using SEO-friendly elements to optimize their stores and attract more organic traffic and sales. The post 14 Stellar SEO-Friendly Shopify Store Examples For Inspiration appeared first on Search Engine Journal. Ecommerce SEO

When Should You Publish Sponsored Content During Election Season?

Brandpoint

As marketers, timing is always important. In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance.

SEO And The CFO: Tips To Improve Your Relationship

Search Engine Journal

Educate your CFO about opportunities in Enterprise SEO when you present it like a financial portfolio. Read on to learn how to do just that. The post SEO And The CFO: Tips To Improve Your Relationship appeared first on Search Engine Journal. Enterprise SEO SEO

SEO Split Test Result: Adding Keywords to One or Two Word Title Tags

SEMrush

We decided to see if adding keywords to location tags is a guaranteed SEO win. Read to find out. SEO Split Testing

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The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

TikTok Introduces 3 Types Of Shopping Ads via @sejournal, @MattGSouthern

Search Engine Journal

TikTok continues its e-commerce push with the introduction of three types of shopping ads with expanded placement options that go beyond the For You page. The post TikTok Introduces 3 Types Of Shopping Ads appeared first on Search Engine Journal. News TikTok

BURNOUT - Causes & Prevention

GreenRope

BURNOUT - Causes & Prevention. Have you ever or are you currently experiencing the feeling of being professionally burnt out? Have you found yourself feeling cynical or critical at work? Do you drag yourself to work and have trouble getting started?

HG Insights Is One Of America’s Fastest-Growing Companies

HG Data

The award recognizes USA’s top 1% of privately held companies HG Insights, the global leader in technology intelligence for IT vendors, announced its inclusion in the Inc. 5000 Fastest-Growing Private Companies in America list.