chiefmartech

JULY 30, 2019

Sorry, but odds are you’re failing at SEO and probably don’t even realize it. That was the cold splash of water in the face that I got talking with Jessica Bowman , owner of enterprise SEO consultancy SEO Inhouse , author of The Executive SEO Playbook , and an editor-at-large for Search Engine Land. Jessica is pretty much the world’s leading expert when it comes to running successful SEO at large enterprise companies.

SEO 83

SEO Lead Ranking Enterprise Management Paid Search Agency 83

ConvertKit

JULY 30, 2019

Want more email subscribers, customers, and conversions? You’ll need a high-performing call-to-action to get there. Your call-to-action doesn’t need to be fancy or even clever. It just has to turn leads into email subscribers. In this article, we’ll break down the most common call-to-action examples so you can build your landing page with confidence, knowing that it will help you massively grow your email list.

Landing Pages 90

Landing Pages Examples Click Rate Class 90

Litmus

JULY 30, 2019

It’s an email marketer’s nightmare: Your emails were delivered to the spam folder for a large chunk of your subscribers. It’s situations like these when many brands turn to deliverability monitoring tools and consulting services to fight deliverability emergencies. There are great tools out there that help you get to the bottom of issues when they happen.

Deliverability 42

Deliverability CAN-SPAM Tools Work Management 42

SEMrush

JULY 30, 2019

In this week‘s Weekly Wisdom, Jason Barnard breaks down the five Ps for your ongoing content strategy, to build an audience. He explains what they are and what you need to know about each. What are the five Ps? Platform, public, personality, promotion, and perseverance.

Content 90

Content Promotion Ad Building Personalization 90

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

JULY 30, 2019

There are many aspects to building employee engagement in the workplace. Supportive and strong leadership, a positive work environment, and a culture of trust are all important for engaging employees. New ideas and new initiatives can also spark excitement for your employees, and they can be an effective way to build engagement. Getting all departments […].

Ad Building 226

Ad Building Paid Search Agency Trust Marketing Positioning 226

KoMarketing Associates

JULY 30, 2019

Beginning a content marketing strategy is simple. In theory, all you need is an idea, a platform or CMS, and a “publish” button. However, driving real ROI (and proving it) can be tough. Bridging the gap between publishing content and creating a refined content marketing strategy takes a lot of time and effort, and requires a solid foundation. This is where content marketing objectives come into play.

Top of Funnel 120

Top of Funnel CMS Development Content Marketing Thought Leadership 120

Adobe Experience Cloud Blog

JULY 30, 2019

Adobe recently published a report detailing the findings of a survey we conducted of 1,215 marketers and B2B buyers in the U.K., France, and Germany. The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. The “ Creating Epic Customer Experiences ” report shows how the B2B buying experience is more similar to B2C, giving rise to a “Business To Everyone,” or “B2E”

Vendors 126

Vendors B2B Ethics B2B Thought Leadership 126

Content Marketing Institute

JULY 30, 2019

At month’s end, do you have more questions than answers about your content marketing program? Why is that post still not done? Why did video views drop? Why isn’t sales more supportive? The unifying answer revolves around one thing. Continue reading → The post 30 Ways to Waste Your Content Marketing Time appeared first on Content Marketing Institute.

Content Marketing 109

Content Marketing Paid Search Agency Content Marketing 109

Only B2B

JULY 30, 2019

Everyone who has even remotely worked as a marketer and knows about content marketing, must have heard about content syndication. But, What is Content Syndication? What do you mean by. The post What Is Content Syndication And How To Get Started? appeared first on ONLY B2B.

Content 105

Content B2B Marketing B2B Content Marketing 105

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. What should you be tracking? Is it even important for your business? In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.

Social Media 108

Social Media Media Budget Programs Response Rate 108

Adobe Experience Cloud Blog

JULY 30, 2019

Adobe recently published a report detailing the findings of a survey we conducted of 1,215 marketers and B2B buyers in the U.K., France, and Germany. The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. The “ Creating Epic Customer Experiences ” report shows how the B2B buying experience is more similar to B2C, giving rise to a “Business To Everyone,” or “B2E”

Vendors 92

Vendors B2B Ethics B2B Thought Leadership 92

Brandpoint

JULY 30, 2019

Ask any salesperson the reasons they love their job and “the thrill of making a sale” will usually be in the top three. Why is it such a rush? Getting to a “yes” is a win. It’s a hard-earned commission. It’s really hard, actually. Making phone call after phone call and chasing lead after lead can get tiring. Add performance-based compensation, activity scrutiny, and lofty goals and you’re left with a highly rewarding, but stressful profession.

Demand Generation Agencies 86

Demand Generation Agencies Best Practices Paid Search Agency Content 86

Golden Spiral

JULY 30, 2019

The Article in Sixty Seconds. You won’t get many opportunities to present your SaaS start-up to a Venture Capital (VC) firm with the desire to receive a large round of funding to take your company to the next level.

Positioning 81

Positioning Companies Brand Identity Branding 81

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Ignite

JULY 30, 2019

In our Cognitive Marketing framework, there are six stages in the customer decision journey from Unaware to Advocacy. We can classify a prospect going through the process of making a change by their behavior, placing them in one of the six stages. To simplify our thinking, we tend to consider the four conversion points between the first five stages leading up to a closed deal.

Effectiveness 78

Effectiveness Sales Qualified Leads Marketing Prospects Marketing 78

EveryoneSocial

JULY 30, 2019

Funny to think back when Facebook first rolled out public access — I was sitting in my dorm room in 2004 and remember signing up without any anticipation of how momentous this new form of media would become. Speculating in hindsight, what college student back then could have imagined that social media in the workplace would become central to digital business?

Social Media 81

Social Media Media Word of Mouth Work Management 81

Kapost

JULY 30, 2019

Imagine a new client is searching for price information on your website or a returning client is searching for support. You’ve achieved your first goal—they have a specific need, and. The post Accelerating the B2B Cycle With Content appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

B2B 69

B2B Content Pricing Price 69

A Better Jones

JULY 30, 2019

There is a ton of talent in the digital marketing space, and it’s pretty easy to pinpoint its leaders: Neil Patel, Rand Fishkin, Joanna Wiebe. These are well-known professionals, followed by millions of fans. If you’re trying to conjure up any B2B startup marketing influencers who are worth following, though.you’re gonna have quite a bit more trouble.

Startups 72

Startups B2B Marketing Work Management Advertising Agencies 72

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

JULY 30, 2019

Making the transition from academia to professional life is a milestone that our four-year undergraduate degrees often don't prepare us for! If you're getting ready to make the jump from backpack to briefcase, here is a week-by-week plan to help prepare you for your first month of job searching. Week 1: Self-Reflection. Before diving into your job search and applications, it’s time to start reflecting about what you want your first career move to be.

Barriers 78

Barriers Advertising Benchmark Course Contacts 78

ClearVoice

JULY 30, 2019

Picture this. You’ve spent a year executing your content strategy, and it’s working. Blog traffic has grown and a recent ebook resulted in hundreds of new leads. Sound like a pipe dream? It’s not. It’s happening for brands that leverage freelance talent to improve and grow their content creation efforts. Freelancers can revolutionize the way you create content.

Work Management 70

Work Management Marketing Budget Creation Ideal Customer Profiles Sample 70

Sword and the Script | B2B

JULY 30, 2019

Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not creativity. Enterprise search is not knowledge management. A press release is not public relations. A spreadsheet is not accounting. An oven is not cooking. A fishing pole not fishing. A hammer is not carpentry.

Enterprise Management 69

Enterprise Management Planning Marketing Management Paid Search Agency 69

Heinz Marketing

JULY 30, 2019

By Chris Goetze , Senior Engagement Manager at Heinz Marketing. As B2B marketers, we’re focused on creating programs that will generate increasingly positive results. We know it takes a smart strategy, a highly-targeted campaign, a strong offer and CTA to move the needle in the right direction, but far too often marketers do all of the upfront work without thinking through the possible campaign response scenarios and what impact this will have on the business’ bottom line.

Sales Qualified Leads 67

Sales Qualified Leads Forecasting B2B Lead Ranking 67

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

JULY 30, 2019

An order review page is almost always the final place a customer goes before they make a purchase. At this point, they've probably done their research , considered competitor products, know the price and details related to your product, and are ready to buy. If the page is easy to understand and causes no confusion, odds are that your customer will press the "Make Purchase" button with no hesitation.

Order 72

Order Effectiveness eCommerce Landing Pages 72

Fusion Marketing Partners

JULY 30, 2019

In my last Great B2B Marketing post, I made a bold claim. What’s worse, my own community was the target. […].

Communities 73

Communities B2B Marketing Marketing B2B 73

eDataSource

JULY 30, 2019

If you’re new to the wonderful world of email marketing and deliverability, or even if you’re a seasoned pro, you’re probably overwhelmed by the alphabet soup of acronyms, jargon and abbreviations our trade uses. We’re going to define some key terminology for you here within a series of posts. Before you know it, you’ll be speaking like an Email Pro.

Deliverability 65

Deliverability Work Management Marketing Management Allocation 65

SnapApp

JULY 30, 2019

As consumers demand more information, more personalization, and more control over the buying process, marketers have had to respond with more content, more automation, and increasingly tailored experiences for every prospect. So is what we’re doing working? Marketers have been challenged to deliver a new buying experience at scale while still mining this changing landscape for quality leads.

Lead Ranking 61

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Attribution 61

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

33Across

JULY 30, 2019

In their most recent press release, the BPA highlights how their Media Exchange is delivering value for publishers with the help of 33Across.

Media 62

Media Press Content 62

SmartBug Media

JULY 30, 2019

Completing loan applications can be time-consuming and tedious for both applicants and lenders. Complex processes, manual data entry, document handoffs, and slow response times create friction for applicants and can lead them to look elsewhere for financing. Thankfully, there’s a lot you can do to improve the loan application process thanks to advanced marketing automation tools.

Automation 63

Automation Marketing Automation Services Customer Satisfaction Word of Mouth 63

33Across

JULY 30, 2019

In their most recent press release, the BPA highlights how their Media Exchange is delivering value for publishers with the help of 33Across.

Media 62

Media Press Content 62