Tue.Jul 20, 2021

Landing Pages for Industrial Lead Generation

Industrial Marketing Today

The importance of landing pages for industrial lead generation cannot be overstated. That’s where conversions happen—visitors turn into leads. Landing pages are where your visitors first land from a marketing campaign or a social.

The Complete Guide to B2B Pricing

Marketing Insider Group

Can you believe that 80% of B2B companies feel their pricing strategy needs improvement? We hardly could either, but it’s true. Despite the fact that just a 1% price optimization improvement can yield an 11% profit increase , many companies are admittedly not prioritizing their pricing strategy.


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Six Reasons Marketers Can Stop Relying on Spreadsheets


Useful but impractical, handy but unwieldy, and trusty but untrustworthy, spreadsheets can be a polarizing tool for marketing management. On the one hand, most marketing leaders have always used spreadsheets—it’s understandably what they’re accustomed to using, so why rock the boat?

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Employee Advocacy: 3 Tips to Help Your Content Distribution Strategy Evolve

Marketing Insider Group

It’s an open secret: for many companies, corporate content marketing just isn’t working anymore. They have trouble contending with data privacy laws, social media algorithms, and the public’s general mistrust of sponsored content.

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

The Importance of JTBD: How to Use a JTBD Template to Improve Your Business


Guest post by Nadica Metuleva. JTBD refers to “Jobs-to-be-done,” a useful framework that helps you understand the needs and demands of your customers.

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Why Some B2B Tech Companies Fail at Marketing [guest post]

Sword and the Script

Note: the following is a guest post by Jackie Hermes of Accelity; her bio follows at the bottom. If you are interested in contributing please read these guidelines. . Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets.

The Ultimate Guide To All Types Of Videos And When To Use Them


Using video as a marketing tool to build your brand is a smart, effective, and compelling tactic. But as with any form of content, there are different types of videos that are best used in certain situations, or in specific phases of your marketing and sales funnel.

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The Different Types of Emails and Why You Should be Sending Them

Benchmark Email

Are you knocking it out of the park with your email campaigns? Any marketer would rarely answer yes to that question. No matter what your strategy looks like or how effective you think they are, email marketing mistakes happen, and results, open rates, and conversions can always be improved.

Overcoming the Five Challenges of Scaling Marketing and Sales Campaigns


For most companies, the challenge of regularly delivering enough leads and opportunities to hit growth targets has historically meant building a strategy around producing high volume, low quality marketing and sales campaigns. But those campaigns are neither scalable nor efficient.

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

10 Customer Testimonial Examples You Can Use to Boost Sales


Looking for a surefire way to persuade people to buy your products? Customer testimonials are a powerful tool that every marketer should have in their arsenal. In this post, we’ll share 10 different types of customer testimonials examples that you can use on your website.

How to Make a Better Case for Content Marketing in 2021

Content Marketing Institute

As businesses expand their use of content marketing, old and new questions have emerged as to the efficacy of using content to further the marketing strategy. Let’s look at the claims and create better responses.

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How the B2B Buying Process Works

Industrial Marketer

The B2B buying process usually involves multiple stages over long time periods. In fact, there are purchases that can take a year or more. Unlike B2C buying, business-to-business buying isn’t generally a single-person process.

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Sharing a Consistent Corporate Story is the New Business Imperative.


Today, many CMOs do not have enterprise-wide processes in place to ensure clear, compelling and consistent messaging is delivered throughout the buying process and customer journey.

The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

2 Email Marketing Goals To Set For Yourself

Opt Intelligence

Email marketing is a fantastically powerful tool. But it’s also a lot to manage. You need to get the right message to the right people at the right time. And you don’t know what other emails or outside factors you’re competing with. That’s why email marketing metrics and goals are so important.

SEO and Buying Intent: Finding Keywords That Convert

BOP Design

When a B2B company is devising an SEO strategy, target keywords must be the foundation. Yes, there are many components to a holistic SEO strategy like page speed, technical SEO, inbound links, and more, but if you are not targeting the right keywords, all other B2B efforts will be done in vain.

How to Work With an SEO Agency (And Secrets They Won’t Tell You) via @sejournal, @tonynwright

Search Engine Journal

There are secrets to building a good SEO agency-client relationship. Learn how to grow, nurture, and get the most out of this partnership. The post How to Work With an SEO Agency (And Secrets They Won’t Tell You) appeared first on Search Engine Journal.

10 ten-minute writing exercises to sharpen your skills (even as a non-writer)


Does the fear of writing hold you back from publishing blog posts or sending out newsletters? Maybe you’ve caught yourself saying things like, “ I’m not a writer.”. I’ll let you in on a secret: You don’t need to be a professional writer to create content your audience loves reading.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

Google: No SEO Advantage to Dedicated Hosting via @sejournal, @MattGSouthern

Search Engine Journal

Google’s John Mueller affirms that dedicated web hosting does not have an SEO advantage over shared hosting. The post Google: No SEO Advantage to Dedicated Hosting appeared first on Search Engine Journal. News SEO

Learn From the Best: Getting Expert Advice On Enhancing Website Performance


We decided to run a peer-to-peer campaign to help site owners get expert advice on how to maximize their site’s SEO performance.

How we’ve built and evolved our habit of giving back at Buffer

Buffer Social

In 2020, it was more important to us than ever to support small businesses and non-profit organizations. There are so many organizations offering essential services to their communities, and we have felt so lucky to be able to support them while continuing to support our own customers.

5 Benefits of Omnichannel Customer Support


We’ve all been there: you have a quick question for a company whose service you’re using. It’s not urgent, but you can’t find the answer anywhere on the website. You call customer service and there’s a “longer than usual” wait time.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

How Do You Outrank Bigger Sites for High Competition Keywords? via @sejournal, @rollerblader

Search Engine Journal

How can you compete against much larger competitors on a valuable keyword? Ask these important questions to improve your SEO strategy. The post How Do You Outrank Bigger Sites for High Competition Keywords? appeared first on Search Engine Journal. Ask an SEO

Going Mobile with Your Online Community? Look for These 3 Features

Higher Logic

The post Going Mobile with Your Online Community? Look for These 3 Features appeared first on Higher Logic. Looking for an online community platform that offers a mobile app? Here are the best features to put on your vendor checklist. The post Going Mobile with Your Online Community?

Google’s 7 Tips For Analyzing a Google Search Traffic Drop via @sejournal, @MattGSouthern

Search Engine Journal

Google gives site owners seven tips for analyzing the main causes of drops in organic search traffic. The post Google’s 7 Tips For Analyzing a Google Search Traffic Drop appeared first on Search Engine Journal. News SEO

The Ultimate Guide to Programmatic Advertising for Brands in 2021

Single Grain

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. If so, here’s what you should know.

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.