Expert insights. Personalized for you.
The content marketing journey is no short trip. I mean, that’s why it’s called a journey…. The point is, it's not something you can just haphazardly attempt and hope for the best, or something to which you can simply say “let’s give it a little try and see what happens.”. Featured Content Marketing MORE
By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. MORE
Today’s gig economy has grown significantly across the globe. Many American businesses and workers are utilizing the gig economy model for various reasons, but primarily for flexible work schedules and arrangements. MORE
These days, there is a huge number of activities that go into the average multichannel marketing strategy and budget. To ensure that you’re spending your time and resources wisely, you must understand what’s working and what isn’t. This is what marketing attribution can help you to figure out. MORE
Behind many great teams are great managers. Take my manager for example. Each day, she oversees a team of blog writers and editors, reports on the HubSpot Blog's progress to stakeholders, and also manages many of the logistics and processes that keep our site running smoothly. MORE
It's easy to see marketing as a process specific to attracting and converting prospects — the practice of generating and capitalizing on potential customers' interest. MORE
Nurturing leads has never been simple for B2B companies – in fact, it often tops the charts when marketing and sales teams are asked about their greatest challenges. MORE
“Creativity is whatever isn’t something else.” Peter Shillingsburg. There is no doubt about the contribution of creativity to marketing effectiveness. MORE
If you do what you love, you won’t work a day in your life. While many of us don’t have the luxury of doing exactly what we always wanted to do for a living, there are still things we can do to make the workplace more fun and engaging. MORE
While you may have heard people use the word lean when referring to business models, its meaning may not be clear. As the name implies, lean methodology aims to eliminate unnecessary business elements, while retaining the essentials necessary for business growth and customer satisfaction. MORE
Introduction. Lead generation provides value towards your customer relationships and sales cycle. In fact, 50% of B2B marketers devote their content marketing efforts to lead generation content. Lead generation content, well… generates leads. Your leads are your future buyers. MORE
Startup life is shown with two starkly different images: a couple of entrepreneurs toiling away in a garage or titans managing teams of people in an open-concept office space full of fancy coffee machines and endless snacks. MORE
Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. Automation is fundamental in this work, making these tools a must. These channels are a direct connection between brand and audience. MORE
30-second summary: Businesses expect a lot from their B2B content, which can make its failures deeply disappointing. There are five common problems that sabotage the effectiveness of your content. MORE
Selling on Amazon is great for online sellers and e-commerce businesses. However, competition is fierce. With millions of buyers ordering from Amazon annually, many people start their businesses on Amazon. . MORE
Consumer expectations for brand content has never been higher, but meeting those expectations is challenging and expensive. One solution is to put more focus into content reuse. This approach can pay major dividends simply by leveraging the assets you already have. MORE
Is it time to add a definition to the content marketing entry? Lee Judge says yes. He says it’s no longer enough to market with content, you must understand how to market the content. Continue reading → The post Is It Time to Add a New Definition for Content Marketing? MORE
Social media is nothing without the content that makes it interesting for its users. Content truly is the backbone for all of the other activities that make up your social media plan. MORE
The California Consumer Privacy Act, or CCPA, is intended to provide protections to California residents regarding their personal information and data. It is often compared to GDPR, the General Data Protection Regulation enacted in the EU, but the two are not exactly the same. MORE
Every marketing leader on earth needs to focus on developing their team’s content muscle if they want to thrive. With the pandemic raging across the United States, it’s clear that in-person events aren’t coming back until the end of 2021, and that’s being optimistic. MORE
Great explainer videos are made to answer many questions about companies, products, and services. Explainer videos are typically designed to give viewers a fast-paced, engaging story to follow and leave them with an understanding of what your brand has to offer, followed by a strong call to action. MORE
Do you want to load custom fonts into OptinMonster but aren’t sure how? Using custom fonts can be great for your site’s branding. Or, you may simply want to test our new fonts to see if they affect conversions. MORE
In a recent blog post , we wrote about how to get all your marketing channels work ing together to seamlessly move your customers from one channel to the next - ultimately driv ing them towards a purchase. Cross-channel Marketing MORE
Most marketing teams think sales-ready leads need to be found – that’s true for about 3% of them. The other 97% need to be created within companies that have a need and don’t know the solution. MORE
It has been a great pleasure over the years to meet and work with some amazing pioneers in the world of high technology. They all have several things thing in common – vision, passion, and ability to drive innovation and make their brilliant ideas become reality. MORE
With millions of websites on the internet, it is important for your website to stand out and appear on the first page of the search engine results. This drives more traffic to your site. According to Moz , “On average, 71.33% of searches result in a page one organic click. MORE
Marketing Insider Group
JULY 27, 2020
These days, there is a huge number of activities that go into the average multichannel marketing strategy and budget. To ensure that you’re spending your time and resources wisely, you must understand what’s working and what isn’t. This is what marketing attribution can help you to figure out.
Content Marketing Institute
JULY 27, 2020
Is it time to add a definition to the content marketing entry? Lee Judge says yes. He says it’s no longer enough to market with content, you must understand how to market the content. Continue reading → The post Is It Time to Add a New Definition for Content Marketing?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
DivvyHQ
JULY 27, 2020
Consumer expectations for brand content has never been higher, but meeting those expectations is challenging and expensive. One solution is to put more focus into content reuse. This approach can pay major dividends simply by leveraging the assets you already have.
Marketing Insider Group
JULY 27, 2020
Nurturing leads has never been simple for B2B companies – in fact, it often tops the charts when marketing and sales teams are asked about their greatest challenges.
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
RockContent
JULY 27, 2020
Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. Automation is fundamental in this work, making these tools a must. These channels are a direct connection between brand and audience.
|
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
|
RockContent
JULY 27, 2020
“Creativity is whatever isn’t something else.” Peter Shillingsburg. There is no doubt about the contribution of creativity to marketing effectiveness.
Roketto
JULY 27, 2020
The content marketing journey is no short trip. I mean, that’s why it’s called a journey…. The point is, it's not something you can just haphazardly attempt and hope for the best, or something to which you can simply say “let’s give it a little try and see what happens.”. Featured Content Marketing
Contently - Strategy
JULY 27, 2020
Every marketing leader on earth needs to focus on developing their team’s content muscle if they want to thrive. With the pandemic raging across the United States, it’s clear that in-person events aren’t coming back until the end of 2021, and that’s being optimistic.
Optinmonster
JULY 27, 2020
Do you want to load custom fonts into OptinMonster but aren’t sure how? Using custom fonts can be great for your site’s branding. Or, you may simply want to test our new fonts to see if they affect conversions.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
ClearVoice
JULY 27, 2020
Today’s gig economy has grown significantly across the globe. Many American businesses and workers are utilizing the gig economy model for various reasons, but primarily for flexible work schedules and arrangements.
SmartBug Media
JULY 27, 2020
With millions of websites on the internet, it is important for your website to stand out and appear on the first page of the search engine results. This drives more traffic to your site. According to Moz , “On average, 71.33% of searches result in a page one organic click.
Altitude Branding
JULY 27, 2020
Great explainer videos are made to answer many questions about companies, products, and services. Explainer videos are typically designed to give viewers a fast-paced, engaging story to follow and leave them with an understanding of what your brand has to offer, followed by a strong call to action.
Heinz Marketing
JULY 27, 2020
By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
ClickZ
JULY 27, 2020
30-second summary: Businesses expect a lot from their B2B content, which can make its failures deeply disappointing. There are five common problems that sabotage the effectiveness of your content.
Altitude Branding
JULY 27, 2020
While you may have heard people use the word lean when referring to business models, its meaning may not be clear. As the name implies, lean methodology aims to eliminate unnecessary business elements, while retaining the essentials necessary for business growth and customer satisfaction.
G2M Solutions
JULY 27, 2020
Social media is nothing without the content that makes it interesting for its users. Content truly is the backbone for all of the other activities that make up your social media plan.
Altitude Branding
JULY 27, 2020
If you do what you love, you won’t work a day in your life. While many of us don’t have the luxury of doing exactly what we always wanted to do for a living, there are still things we can do to make the workplace more fun and engaging.
Advertisement
Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.
Hubspot
JULY 27, 2020
Behind many great teams are great managers. Take my manager for example. Each day, she oversees a team of blog writers and editors, reports on the HubSpot Blog's progress to stakeholders, and also manages many of the logistics and processes that keep our site running smoothly.
Altitude Branding
JULY 27, 2020
Selling on Amazon is great for online sellers and e-commerce businesses. However, competition is fierce. With millions of buyers ordering from Amazon annually, many people start their businesses on Amazon. .
Unbound B2B
JULY 27, 2020
Introduction. Lead generation provides value towards your customer relationships and sales cycle. In fact, 50% of B2B marketers devote their content marketing efforts to lead generation content. Lead generation content, well… generates leads. Your leads are your future buyers.
QuickPivot
JULY 27, 2020
In a recent blog post , we wrote about how to get all your marketing channels work ing together to seamlessly move your customers from one channel to the next - ultimately driv ing them towards a purchase. Cross-channel Marketing
Speaker: Brian Carroll, CEO and Founder of markempa
Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.
PureB2B
JULY 27, 2020
Most marketing teams think sales-ready leads need to be found – that’s true for about 3% of them. The other 97% need to be created within companies that have a need and don’t know the solution.
Hubspot
JULY 27, 2020
It's easy to see marketing as a process specific to attracting and converting prospects — the practice of generating and capitalizing on potential customers' interest.
Opt Intelligence
JULY 27, 2020
The California Consumer Privacy Act, or CCPA, is intended to provide protections to California residents regarding their personal information and data. It is often compared to GDPR, the General Data Protection Regulation enacted in the EU, but the two are not exactly the same.
Zoominfo
JULY 27, 2020
Startup life is shown with two starkly different images: a couple of entrepreneurs toiling away in a garage or titans managing teams of people in an open-concept office space full of fancy coffee machines and endless snacks.
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
101 
Let's personalize your content