Mon.Jul 27, 2020

How Marketing Attribution Can Drive Your Marketing Strategy

Marketing Insider Group

These days, there is a huge number of activities that go into the average multichannel marketing strategy and budget. To ensure that you’re spending your time and resources wisely, you must understand what’s working and what isn’t. This is what marketing attribution can help you to figure out.

Is It Time to Add a New Definition for Content Marketing?

Content Marketing Institute

Is it time to add a definition to the content marketing entry? Lee Judge says yes. He says it’s no longer enough to market with content, you must understand how to market the content. Continue reading → The post Is It Time to Add a New Definition for Content Marketing?

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Why Reusable Content Should Be in Your Content Marketing Toolbox


Consumer expectations for brand content has never been higher, but meeting those expectations is challenging and expensive. One solution is to put more focus into content reuse. This approach can pay major dividends simply by leveraging the assets you already have.

4 Surprisingly Effective B2B Lead Nurturing Tactics

Marketing Insider Group

Nurturing leads has never been simple for B2B companies – in fact, it often tops the charts when marketing and sales teams are asked about their greatest challenges.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

24 Tools Every Social Media Manager Should Use


Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. Automation is fundamental in this work, making these tools a must. These channels are a direct connection between brand and audience.

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Where Creativity, Data and Performance Meet


“Creativity is whatever isn’t something else.” Peter Shillingsburg. There is no doubt about the contribution of creativity to marketing effectiveness.

Hiring a Content Marketing Agency: 16 Things You Need To Consider


The content marketing journey is no short trip. I mean, that’s why it’s called a journey…. The point is, it's not something you can just haphazardly attempt and hope for the best, or something to which you can simply say “let’s give it a little try and see what happens.”. Featured Content Marketing

Agency 101

The 2021 Content Marketing Checklist

Contently - Strategy

Every marketing leader on earth needs to focus on developing their team’s content muscle if they want to thrive. With the pandemic raging across the United States, it’s clear that in-person events aren’t coming back until the end of 2021, and that’s being optimistic.

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How to Load Custom Fonts Inside OptinMonster (2 Methods)


Do you want to load custom fonts into OptinMonster but aren’t sure how? Using custom fonts can be great for your site’s branding. Or, you may simply want to test our new fonts to see if they affect conversions.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Disrupt the Chaos of Distributed Contractors With Teamlancing and Software


Today’s gig economy has grown significantly across the globe. Many American businesses and workers are utilizing the gig economy model for various reasons, but primarily for flexible work schedules and arrangements.

Quick SEO Fixes for Website Optimization

SmartBug Media

With millions of websites on the internet, it is important for your website to stand out and appear on the first page of the search engine results. This drives more traffic to your site. According to Moz , “On average, 71.33% of searches result in a page one organic click.

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Explainer Videos: How They’re Made

Altitude Branding

Great explainer videos are made to answer many questions about companies, products, and services. Explainer videos are typically designed to give viewers a fast-paced, engaging story to follow and leave them with an understanding of what your brand has to offer, followed by a strong call to action.

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Sales Pipeline Radio, Episode 214: Q & A with Kristina Jaramillo @GetLinkedInHelp

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Five problems with B2B content (and how to fix them)


30-second summary: Businesses expect a lot from their B2B content, which can make its failures deeply disappointing. There are five common problems that sabotage the effectiveness of your content.

Making Lean Business Part of Your Brand

Altitude Branding

While you may have heard people use the word lean when referring to business models, its meaning may not be clear. As the name implies, lean methodology aims to eliminate unnecessary business elements, while retaining the essentials necessary for business growth and customer satisfaction.

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The Getting Started Guide for Building a Social Media Content Strategy

G2M Solutions

Social media is nothing without the content that makes it interesting for its users. Content truly is the backbone for all of the other activities that make up your social media plan.

Simple Ways to Make the Workplace More Enjoyable

Altitude Branding

If you do what you love, you won’t work a day in your life. While many of us don’t have the luxury of doing exactly what we always wanted to do for a living, there are still things we can do to make the workplace more fun and engaging.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The Ultimate Guide to Managing Remote Marketing Teams


Behind many great teams are great managers. Take my manager for example. Each day, she oversees a team of blog writers and editors, reports on the HubSpot Blog's progress to stakeholders, and also manages many of the logistics and processes that keep our site running smoothly.

Marketing Tips for New Amazon Sellers

Altitude Branding

Selling on Amazon is great for online sellers and e-commerce businesses. However, competition is fierce. With millions of buyers ordering from Amazon annually, many people start their businesses on Amazon. .

How to Build A Lead Generation Landing Page (With Examples)

Unbound B2B

Introduction. Lead generation provides value towards your customer relationships and sales cycle. In fact, 50% of B2B marketers devote their content marketing efforts to lead generation content. Lead generation content, well… generates leads. Your leads are your future buyers.

Why Your Customer Data Might be Sabotaging Your Multichannel Marketing Strategy


In a recent blog post , we wrote about how to get all your marketing channels work ing together to seamlessly move your customers from one channel to the next - ultimately driv ing them towards a purchase. Cross-channel Marketing

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Bridging The Gap Between Identifying & Creating In-Market Opportunities


Most marketing teams think sales-ready leads need to be found – that’s true for about 3% of them. The other 97% need to be created within companies that have a need and don’t know the solution.

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The 5 Key Components of a Killer Customer Marketing Strategy


It's easy to see marketing as a process specific to attracting and converting prospects — the practice of generating and capitalizing on potential customers' interest.

Three Quick Ways to Improve CCPA Compliance

Opt Intelligence

The California Consumer Privacy Act, or CCPA, is intended to provide protections to California residents regarding their personal information and data. It is often compared to GDPR, the General Data Protection Regulation enacted in the EU, but the two are not exactly the same.

What Do Freshly Funded Companies Spend Investor’s Money On?


Startup life is shown with two starkly different images: a couple of entrepreneurs toiling away in a garage or titans managing teams of people in an open-concept office space full of fancy coffee machines and endless snacks.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.