DivvyHQ
JUNE 27, 2022
If you've been involved in content marketing over the past decade, you understand the importance of researching and incorporating keywords into your website content. In many respects, there is both an art and science to the process. And just when you think you have it figured out, Google goes and changes something. So, what’s new in 2022 related to the importance of keywords that your content team should know?
SmarkLabs
JUNE 27, 2022
Integrated marketing agencies use multi-channel targeting strategies with the same or similar messaging for improved strategy & execution.
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Zoominfo
JUNE 27, 2022
The importance of data is undeniable. But the path to reliable business intelligence is not always straightforward. When you set out to buy a third-party data set, you might assume you should compare based on quantity and cost. But using evaluations like “how many accounts can you provide?” or “what is your cost per contact?” often means the vendor with the most records wins and the one offering the highest quality data gets overlooked.
Sprout Social
JUNE 27, 2022
Each month, 80 million people spend an average of 24 hours on TikTok. This new opportunity has revolutionized how B2C brands interact with their customers. Can TikTok for B2B marketing unlock the same potential? Quite a few brands are trying to answer that question for themselves. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
JUNE 27, 2022
Now that consumers expect speed and hyper-personalization in all things, marketers have to find innovative ways to meet demands and maximize their budgets. To do this, marketers are turning to artificial intelligence and machine learning. In fact, there is a new term just for this – “AI Marketing.” Customer expectations have never been higher.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
JUNE 27, 2022
Two additional demand-side platforms (DSPs) have removed Google Open Bidding supply for advertisers. What does that mean for advertisers? The post Two More DSPs Remove Google Open Bidding appeared first on Search Engine Journal.
Content Marketing Institute
JUNE 27, 2022
An unexpected tweet prompted this solo marketing agency owner to create a network of freelance writers. Here’s how he did it and what he learned.
Search Engine Journal
JUNE 27, 2022
Set your brand's writers up for success by providing detailed writing guidelines – here's how (including real-world examples). The post 8 Must-Haves In Your Content Guidelines: What Your Writers Need To Know appeared first on Search Engine Journal.
Martech
JUNE 27, 2022
Ads are coming to Netflix, and Google and NBCUniversal are fighting for the lucrative right to provide them. Why it’s happening. Until recently Netflix’s position as the dominant streaming service allowed it grow revenue without advertising. A subscription price increase earlier this year led to a loss of about 200,000 subscribers. The first loss in more than a decade.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
JUNE 27, 2022
Google updated their structured data guidance to clarify which kinds of pages qualify for structured data and rich results. The post Google Updates Product Structured Data Guidance appeared first on Search Engine Journal.
Opt Intelligence
JUNE 27, 2022
Summer is the perfect time to turn up the heat on your lead generation efforts. But it might take a slightly different approach than the rest of the year. More people are out of office and on vacation, making cold calls a time-consuming and often fruitless effort. Your best bet? Reach people on the websites you know they like to browse, whether it’s at home, in the office or on vacation.
Search Engine Journal
JUNE 27, 2022
Correct hreflang tags are critical for international SEO success. Here are six common hreflang tags mistakes and what to do about them. The post 6 Common Hreflang Tag Mistakes Sabotaging Your International SEO appeared first on Search Engine Journal.
Heinz Marketing
JUNE 27, 2022
By Lisa Heay , Director of Business Operations at Heinz Marketing. It’s no secret that the digital privacy landscape is changing. It’s been changing and evolving for several years now across the globe, and if you’re not paying attention as a marketer, you’re going to find yourself left behind with a hard road to catch up. Here’s some changes that should be on your radar if they’re not already.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Search Engine Journal
JUNE 27, 2022
Despite your best effort to implement canonical tags, Google won't always choose the same URL to display in search results. How can this be fixed? The post What Happens When Google Picks The Wrong Canonical URL? appeared first on Search Engine Journal.
The Daily Egg
JUNE 27, 2022
Microsoft 365 is the new and improved version of the former Office 365. It’s the gold standard when it comes to office. The post Microsoft Office 365 Review appeared first on The Daily Egg.
Search Engine Journal
JUNE 27, 2022
LinkedIn lists the top 25 companies in the marketing and advertising industry in a new report that could be a valuable resource for job seekers. The post LinkedIn Lists This Year’s Top 25 Marketing & Advertising Companies appeared first on Search Engine Journal.
Conversica
JUNE 27, 2022
Conversica AI Assistants can start conversations with prospects and customers directly through SMS, offering a quick and convenient way to expand brand reach and grow sales opportunities. FOSTER CITY, Calif., June 28, 2022 – Conversica, Inc. , the leading provider of Conversational AI solutions for enterprise revenue teams, announces a new enhancement to its SMS communication capabilities enabling Conversica AI Assistants to start two-way conversations with opted-in prospects and customers
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Search Engine Journal
JUNE 27, 2022
81% of SMB owners credit the success of their business during the pandemic to their marketing strategy. Learn how to create a solid marketing strategy. The post How To Create An Effective SMB Marketing Strategy appeared first on Search Engine Journal.
Velocity Partners
JUNE 27, 2022
The pattern is as old as plaid and paisley: A new thing comes along. Some people get really excited about the new thing. Some people get over-excited about new thing and start to hype the.
Search Engine Journal
JUNE 27, 2022
Marketers running ads on TikTok can now optimize their campaigns with flexible attribution windows ranging from one day to 28 days. The post TikTok Advertisers Can Now Set Custom Attribution Windows appeared first on Search Engine Journal.
Optinmonster
JUNE 27, 2022
Are you looking for the best email marketing software for your nonprofit website? Due to tight budget and little technical support, it’s important that you choose an affordable and easy-to-use email marketing service for your nonprofit websites. In this article, we’ll show you some of the best email marketing software for nonprofits. Best Email Marketing Software for Nonprofits.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
ConvertKit
JUNE 27, 2022
The ConvertKit Sponsor Network is our newest service that will be an extension of your creator business, helping you source, negotiate, and manage sponsorship deals to help you grow your revenue without doing more work or additional hiring. When creators sell digital products, offer coaching or courses, or write a paid newsletter, they are earning a living online.
Benchmark Email
JUNE 27, 2022
Your company website is invaluable. It not only harbors everything potential customers need to know more about your company, but it serves as a gateway for capturing new leads. The customer journey can be a long one. Customers have to find you online, go to your site, convert to a lead, and then make a… The post How to Design Your Website for More Sales appeared first on Benchmark Email.
Televerde
JUNE 27, 2022
It is no longer acceptable for corporations to be faceless entities that only care about profits. Instead, the public expects businesses to be actively involved and responsible members of their communities. This is a significant factor in corporate social responsibility (CSR). CSR, also known as corporate citizenship, can help a business become more aware of its impact on the world around them, including its stakeholders, the environment, and the public.
Conversica
JUNE 27, 2022
Going Conversation Qualified | Snack-Size AI Ep. 3. It’s a big leap from MQL to truly Sales-Ready, or from new customer to advocate. Conversica CMO David Greenberg explains Conversation Qualified, a new funnel concept that better engages leads, prospects, and customers at every stage of the lifecycle. Transcript: Here at Conversica, we work with a lot of customers who struggle with their funnel and are looking for breakthroughs.
Advertiser: ZoomInfo
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
Seismic
JUNE 27, 2022
Employee onboarding is a critical first step in a new hire’s journey. But it’s just that – a first step. Even after an employee has gone through an onboarding process, there will always be opportunities for ongoing learning as team members mature in their roles. Continuous learning and coaching models are important because businesses are always changing.
RebelMouse
JUNE 27, 2022
For the first time ever, the. Digital News Report authored by Reuters Institute for the Study of Journalism has dedicated an entire chapter to news consumption via email. The report analyzed data from thousands of readers of online news across 46 different markets. While the insights around email are focused on news content specifically, the data is useful for any publisher looking to enhance a newsletter strategy or even launch a new campaign.
ClearVoice
JUNE 27, 2022
Being visible on the internet is all about getting your business in front of the right people at the right time. This is why strategies like search engine optimization (SEO) and search engine marketing (SEM) play such an important role in digital marketing. Moreover, both strategies rely heavily on good content, which is why the three should work seamlessly together to create a bigger impact.
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