Mon.Nov 23, 2020

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7 Reasons To Update Your Buyer Insights And Buyer Personas

Tony Zambito

We have all encountered an experience where we happenstance upon a picture. Seeing an old picture in a new light. Perhaps it is a picture of your children. Or a photo of a relative in their later years and no longer with us. A momentous occasion, such as a family vacation, captured in a photo evoking fond memories. When you happenstance upon such a picture, it can bring to mind the story behind the picture.

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Black Friday and Cyber Monday Deals on Martech and Business Software for 2020

Webbiquity

The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. Have the tools in your marketing technology matrix kept up? With Black Friday and Cyber Monday 2020 upon us, this is an excellent time to take stock of your business software toolbox. Are there tools that aren’t quite cutting it, that you may want to replace?

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AE & SDR Collaboration: Like Thunder & Lightning

Zoominfo

Thunder and lightning: a powerful duo, and what AE/SDR pair Carolyn and Tyler chose as their partnership identity. Where Tyler is the spark, or the flash of lightning, Carolyn takes on the role of thunder, bringing the sale home with a bang. An AE and an SDR should compliment one another. And as Carolyn and Tyler discussed in their interview — the metrics they care about may differ, but at the end of the day, making the sale is the ultimate goal.

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What is Performance Marketing?

Spiralytics

Are you eager to see better results for your ad budget? Performance marketing may be the answer. Here's everything you should know about it. The post What is Performance Marketing? appeared first on Spiralytics Inc.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Spiceworks Ziff Davis Scales Actionable B2B Intent Data With Aberdeen Acquisition

SWZD

SWZD has acquired Aberdeen, a leading global provider of behavioral-based marketing solutions, from intent-targeted media to demand gen programs and independent industry research.

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Best Time Clock Software

The Daily Egg

The wrong time clock software—or worse, not having any at all—could cost you and your business thousands of dollars a year due to unexpected overtime and inaccurate reporting. In our current circumstances, with more people working from home plus the reduced physical presence of in-office employees, staying on top of accurate time clocking is more […].

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Content Syndication Basics: Who, What, Where, When, Why & How via @alexanderkesler

Search Engine Journal

Is content syndication right for you? Learn the basics of content syndication, what it is and isn’t good for, and some tips for getting started. The post Content Syndication Basics: Who, What, Where, When, Why & How via @alexanderkesler appeared first on Search Engine Journal.

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6 Key B2B Marketing KPIs to Measure

Oktopost

Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. Tuning in to the desires and priorities of potential future customers and delivering content that really captures their attention feels like more of an art than a science at times. But once your content is out there, you can start figuring how well it’s working towards accomplishing your marketing goals.

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5 Email Marketing Trends for Supply Chain and Logistics

Benchmark Email

Email marketing may seem like an old school tactic, but it plays a vital role in e-commerce. For example, sending three abandoned cart emails can lead to 69% more orders. That stat alone solidifies email marketing as a mainstay. And while it may be here to stay, it does not remain stagnant. Email marketing is… The post 5 Email Marketing Trends for Supply Chain and Logistics appeared first on Benchmarkemail.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Announcing Virtual Event Planning 101

SendGrid

Knowing how to plan effective virtual events is now a vital skill. Our new guide, Virtual Event Planning 101, outlines everything you need to know. The post Announcing Virtual Event Planning 101 appeared first on SendGrid.

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AE & SDR Collaboration: Like Thunder & Lightning

Zoominfo

Thunder and lightning: a powerful duo, and what AE/SDR pair Carolyn and Tyler chose as their partnership identity. Where Tyler is the spark, or the flash of lightning, Carolyn takes on the role of thunder, bringing the sale home with a bang. An AE and an SDR should compliment one another. And as Carolyn and Tyler discussed in their interview — the metrics they care about may differ, but at the end of the day, making the sale is the ultimate goal.

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Top 6 Future Trends Of B2B Industry For Quality Lead Generation

Only B2B

As time flies, we can observe the drastic changes around us. Similarly, the lead generation process from past years has been transforming exorbitantly. According to convince and convert 70% of B2B players want quality leads. After our research and curation, we came up with trends that are predicted to be the future of B2B lead generation industry. . 1.

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50+ profitable online course ideas you can launch in 2021 (and how to find your ideal course topic)

ConvertKit

Jump ahead< Profitable online courses for 2021. How to generate ideas for your course. Time to build your online course. Raise your hand if you thought the only profitable course idea is to teach others how to make money blogging…. Here’s the thing: you can start and sell a profitable online course in just about any niche. But I get it—you're still skeptical—which is why I’m going to share tons of examples of online courses so you feel inspired and excited to create your own.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Rise in Cybercrime: Should Ecommerce Businesses Be Worried?

Convert

The COVID-19 pandemic has had an impact on almost every aspect of everyday life – and cybercrime is no different. Yet businesses may not be aware of just how much the dangers have increased. The UN recently reported that it had seen an incredible 600 percent increase in malicious emails since the beginning of the coronavirus crisis. While businesses have had to contend with many challenges throughout the pandemic, it is important not to lose sight of just how damaging a cyber-attack can be – not

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Black Friday Statistics 2020: Key Trends and Shifts Marketers Should Know

SEMrush

We analyzed the biggest ecommerce websites, most popular Black Friday product categories, products, and brands to uncover the latest trends and shifts in consumer online behaviour which may affect Black Friday 2020 deals.

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Social Media Listening: An Essential Marketing Tool in 2021

Emplifi

Social listening tools will soon become an essential marketing practice for conducting both audience and market research.

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Spiceworks Ziff Davis (SWZD) Scales Actionable B2B Intent Data With Aberdeen Acquisition

Aberdeen

Spiceworks Ziff Davis (SWZD) has acquired Aberdeen, a leading global provider of behavioral-based marketing solutions, from intent-targeted media to demand gen programs and independent industry research. As you may know, SWZD is the trusted global marketplace for connecting technology buyers and sellers across all marketing channels and the leader in demand generation and integrated intelligence-driven marketing, connecting technology buyers and sellers across IT, marketing, HR, and finance.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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5 Ways to Boost Social Recruiting Efforts With EveryoneSocial

EveryoneSocial

Social recruiting has quickly become a top choice for recruiters and hiring managers to find and attract talent. And the importance of including social recruiting efforts in your talent acquisition strategy is growing. There are now 3.6 billion active users on social media globally, up +6% from last year ( Statista ). That’s half the world! So it only makes sense that career decisions are also being made in the social arena.

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Black Friday Strategies for Digital Ad Success

illumin

Did you know that winter holidays, kicked off by Black Friday, are the highest spending season of the year? Here are digital advertising recommendations. The post Black Friday Strategies for Digital Ad Success appeared first on AcuityAds Inc.

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How to Predict and Analyze Your Customers’ Buying Patterns

Hubspot

Buyers don't think like marketers or salespeople. Anyone who works in these departments can admit that. More importantly, buyers don't think like each other either. Each consumer follows their own set of buying patterns, whether they recognize it or not. For instance, someone who walks to work every morning may grab a coffee from the Starbucks on the corner — to them, that's part of their routine.

Buy 101
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What Is a Popup Notification? The Definitive Guide to Popups

Optinmonster

Have you been looking for the best popup to use on your site, but you just can’t seem to sort through the terminology? Popups are an amazing tool that can help grow your business in many ways–when done correctly. But popups also come in all shapes and sizes, and it can be difficult to know which type of popup is best suited for your goals. That’s why, in this guide, we’re going to answer the following questions: What is a popup notification?

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Get Started With CRM-Powered Advertising [+ Why You Should]

Hubspot

HubSpot was founded during a time when people were under constant attack from aggressive outbound marketing tactics. I'm sure nobody misses the unwanted ads, spam emails, and cold calls that used to interrupt their day back in the mid-00s. Ad retargeting wasn't a thing, so we all had to settle for repeatedly seeing the same ads for products we had absolutely no interest in.

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How to Use Data Enrichment for B2C Marketing

Versium

Enriched data can help you make more insightful, data-informed decisions, improve contact rates and email send rates, and inform content creation. Data analysis is the life blood of modern B2C marketing. In today’s digitally dominated world, there is no shortfall of available data. Indeed, there is a plethora of data bits connecting anything that is sold, used, serviced, or queried about in our 24& Source.

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How to Set Up a Zoom Webinar Event Program in Marketo

SmartBug Media

COVID-19 has caused marketers to shift their focus in tactics and budgets. In order to understand how the pandemic has impacted marketers , LinkedIn teamed up with Central Vision to conduct a survey. The questions included topics like budget cuts, tactic shifts, and goals. When diving into the adjustments in tactics, the survey confirmed that there has been a large decrease in live events (80 percent).

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5 Ways the SWZD and Aberdeen Deal Improves Intent Data for B2B Customers

SWZD

Spiceworks Ziff Davis announced the acquisition of Aberdeen, a leading global provider of behavioral-based marketing solutions. The combination of SWZD’s first-party data and Aberdeen’s third-party data gives customers access to the most actionable B2B tech intent data, enabling clients to make meaningful connections with the entire buying collective by providing unmatched visibility into businesses that are truly in-market for their products.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How to Build a Content Calendar for Ecommerce Businesses

DivvyHQ

Are you looking to leverage content marketing to boost awareness and traffic for your ecommerce business? It's a smart move that will pay dividends over time, but one of the key elements is building out a robust content calendar. Here's what you need to know.

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Why Market Research is the Prequel to Successful ABM

Televerde

There are over 32.5 million businesses in the United States today. If a company wants to stand out from the competition, they need to find an efficient way to connect with their audience. Account-based marketing (ABM) is a concentrated strategy that aligns sales and marketing teams to develop customized experiences for high-value accounts. . ABM allows companies to streamline the marketing process and engage qualified leads from the beginning.

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How To Use Online Holiday Shopping to Grow Your Email List

Opt Intelligence

Pandemic conditions have moved retail (along with many other things!) to a largely online model this holiday season. Zoom gatherings and online shopping wishlists are the norm, hastening an increasingly digital culture and creating greater competition in email Inboxes and ad marketplaces. The good news? You can use this increased online activity to your advantage through co-registration.