Mon.Nov 23, 2020

7 Reasons To Update Your Buyer Insights And Buyer Personas

Tony Zambito

We have all encountered an experience where we happenstance upon a picture. Seeing an old picture in a new light. Perhaps it is a picture of your children. Or a photo of a relative in their later years and no longer with us.

What Is Value-Based Sales And Why Is It So Important?


Digital Marketing and sales are usually focused on promoting a brand or product so that it organically attracts leads and creates sales opportunities.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Spiceworks Ziff Davis Scales Actionable B2B Intent Data With Aberdeen Acquisition


SWZD has acquired Aberdeen, a leading global provider of behavioral-based marketing solutions, from intent-targeted media to demand gen programs and independent industry research. Blogs Press Releases

Volunteer Week: How Was The Experience of Doing a Remote Global Event With a Focus on Volunteering

RockContent was founded in 2019 with the mission of sharing knowledge to accelerate social transformation and turn Rock Content into a corporate social responsibility leader.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

Content Curation: How to Do It the Right Way (Plus Tips and Tools)


Content curation is a valuable strategy for all content marketers. More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise.

More Trending

Black Friday and Cyber Monday Deals on Martech and Business Software for 2020


The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. Have the tools in your marketing technology matrix kept up?

How to Do Inclusive Content That Helps Your Audience and Business

Content Marketing Institute

Inclusive content doesn’t require your brand to take a big stand on a hot topic. It does require your team to think differently, recognize what you don’t know, and use words more purposefully. Here’s how to do it well.

7 Ways To Maximize Your Content Reach

Marketing Insider Group

There are many parts to the puzzle of content marketing. Of course, it’s vital to research your audience and create high quality, relevant content. But it’s also important not to forget about your content reach. Your job is not done once you’ve created and published a piece of content.

Put Members First: Become More Member-Centric In 2021

Higher Logic

The post Put Members First: Become More Member-Centric In 2021 appeared first on Higher Logic. How you approach your members moving forward will impact your association’s future outlook. Aim to be the Slack or Amazon or Netflix of associations in 2021 by taking a member-centric approach.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

How to thrive in business as a sensitive person


It started with a girl; Austin Church’s first middle school crush: I did not know how to process what I was feeling, so I wrote poetry and told no one about it. No one. I had enough social savvy to know it would have been social suicide to be writing poetry as a 7th grader.

Spiceworks Ziff Davis (SWZD) Scales Actionable B2B Intent Data With Aberdeen Acquisition

Aberdeen HCM Essentials

Spiceworks Ziff Davis (SWZD) has acquired Aberdeen, a leading global provider of behavioral-based marketing solutions, from intent-targeted media to demand gen programs and independent industry research.

6 Key B2B Marketing KPIs to Measure


Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. Tuning in to the desires and priorities of potential future customers and delivering content that really captures their attention feels like more of an art than a science at times.

Top 6 Future Trends Of B2B Industry For Quality Lead Generation

Only B2B

As time flies, we can observe the drastic changes around us. Similarly, the lead generation process from past years has been transforming exorbitantly. According to convince and convert 70% of B2B players want quality leads.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

50+ profitable online course ideas you can launch in 2021 (and how to find your ideal course topic)


Jump ahead< Profitable online courses for 2021. How to generate ideas for your course. Time to build your online course. Raise your hand if you thought the only profitable course idea is to teach others how to make money blogging….

What Is a Popup Notification? The Definitive Guide to Popups


Have you been looking for the best popup to use on your site, but you just can’t seem to sort through the terminology? Popups are an amazing tool that can help grow your business in many ways–when done correctly.

Black Friday Strategies for Digital Ad Success


Did you know that winter holidays, kicked off by Black Friday, are the highest spending season of the year? Here are digital advertising recommendations. The post Black Friday Strategies for Digital Ad Success appeared first on AcuityAds Inc. Algorithm Digital Advertising

Ads 70

5 Ways the SWZD and Aberdeen Deal Improves Intent Data for B2B Customers


Spiceworks Ziff Davis announced the acquisition of Aberdeen, a leading global provider of behavioral-based marketing solutions.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Social Media Listening: An Essential Marketing Tool in 2021


Social listening tools will soon become an essential marketing practice for conducting both audience and market research. Studies

How to Predict and Analyze Your Customers’ Buying Patterns


Buyers don't think like marketers or salespeople. Anyone who works in these departments can admit that. More importantly, buyers don't think like each other either. Each consumer follows their own set of buying patterns, whether they recognize it or not.

Buy 64

The Rise in Cybercrime: Should Ecommerce Businesses Be Worried?


The COVID-19 pandemic has had an impact on almost every aspect of everyday life – and cybercrime is no different. Yet businesses may not be aware of just how much the dangers have increased.

New DataSpring™ B2B Database Module Enriches Sales Enablement Solution, Offers Millions of Pristine Contacts & Company Profiles

Lead Liaison

New DataSpring™ B2B Database Module Enriches Sales Enablement Solution, Offers Millions of Pristine Contacts & Company Profiles. Searching for contact and company data just got easier with the release of Lead Liaison’s DataSpring ™ module.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

How to Get Started With CRM-Powered Advertising [+ Why You Should]


HubSpot was founded during a time when people were under constant attack from aggressive outbound marketing tactics. I'm sure nobody misses the unwanted ads, spam emails, and cold calls that used to interrupt their day back in the mid-00s.

CRM 61

5 Email Marketing Trends for Supply Chain and Logistics

Benchmark Email

Email marketing may seem like an old school tactic, but it plays a vital role in e-commerce. For example, sending three abandoned cart emails can lead to 69% more orders. That stat alone solidifies email marketing as a mainstay. And while it may be here to stay, it does not remain stagnant.

Stats 60

How to Build a Content Calendar for Ecommerce Businesses


Are you looking to leverage content marketing to boost awareness and traffic for your ecommerce business? It's a smart move that will pay dividends over time, but one of the key elements is building out a robust content calendar. Here's what you need to know.

How To Use Online Holiday Shopping to Grow Your Email List

Opt Intelligence

Pandemic conditions have moved retail (along with many other things!) to a largely online model this holiday season. Zoom gatherings and online shopping wishlists are the norm, hastening an increasingly digital culture and creating greater competition in email Inboxes and ad marketplaces.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.