Sun.Jan 19, 2020

Social Media Analytics: The Complete Guide

SocialBakers

It’s 2020 and some businesses still haven’t got to grips with social media analytics and how using them can significantly benefit their business results. Social Media News

Focus on Relationships, Not Transactions

Modern Marketing

Welcome to episode 18 of On the Fly , our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere.

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How Many B2B Buyer Personas Do You Need?

Marketing Interactions

One of the first things potential clients say to me is something along the lines of how many buyer personas they think they need to create. I’ve heard everything from one to fifty-two. The average is three to five B2B buyer personas.

How to Counteract Sitting All Day With Simple Remedies

ClearVoice

“Sitting is the new smoking” and “sitting disease” were coined to address the sedentary epidemic so many of us face, simply by sitting in front of a computer all day. For thousands of years, humans moved their bodies to get places, to get work done, and to be entertained.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Improve Your Search Rankings with Content Marketing

Spiralytics

Content is king, let us not debate about that. The Internet was founded for the purpose of exchanging content. Sure, it already sprouted several other uses today— e-commerce and social media, to name two—but the need for information is still the foundation of every online move we make.

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25 Cyber Security Tips

GreenRope

25 Cyber Security Tips. “Humans are data. Data is the new oil.” ” -Miguel Sanchez; CEO, Mass Ideation. Your data is valuable. It informs each decision you make and is at the heart of everything you do. Your data is an integral part of your identity and livelihood.

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New Year, New Lead Generation Resolutions

Opt Intelligence

The new year brings the perfect time to take a new approach to lead generation. Whether you’ve been generating a high volume of leads but lacking quality, haven’t managed to scale your lead generation efforts, or simply haven’t been pursuing lead generation at all, now is the time.

Create the Perfect Valentine’s Day Video With These Tips

Magisto

The season of love is officially upon us! Whether you’re looking to shine a light on your products, your pet, or your gal pals – we’ve got everything you need to create a video that shows just how much you care.

Three Critical Steps for Thought Leadership Success

B2B Marketing Directions

It's now abundantly clear that compelling thought leadership content has become a vital component of effective marketing for most B2B companies.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

The True Value of Top Publisher Links

Moz

Posted by KristinTynski I’m often asked about what results are earned through content marketing and digital PR.

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