Sun.Jan 19, 2020

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The Definitive Guide to Handling Negative Business Reviews

Zoominfo

Let’s face it, no modern business is immune to negative feedback. Social media and review sites give customers free rein to voice their opinion about a business or product. And, unfortunately, it’s often the most disgruntled customers who are the most vocal. While bad online business reviews are inevitable, they can still incite panic within your organization—and it’s easy to understand why.

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How Many B2B Buyer Personas Do You Need?

Marketing Interactions

One of the first things potential clients say to me is something along the lines of how many buyer personas they think they need to create. I’ve heard everything from one to fifty-two. The average is three to five B2B buyer personas. But even beyond the number of personas to create, it’s deciding on which buyer personas make the most sense to invest the time, effort, and resource to develop.

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How to Counteract Sitting All Day With Simple Remedies

ClearVoice

“Sitting is the new smoking” and “sitting disease” were coined to address the sedentary epidemic so many of us face, simply by sitting in front of a computer all day. For thousands of years, humans moved their bodies to get places, to get work done, and to be entertained. Thanks to the wonderful advances of technology in the mid-20th century — cars, televisions, and computers — our bodies were forced to evolve.

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Social Media Analytics: The Complete Guide

Emplifi

It’s 2020 and some businesses still haven’t got to grips with social media analytics and how using them can significantly benefit their business results.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Improve Your Search Rankings with Content Marketing

Spiralytics

Content is king, let us not debate about that. The Internet was founded for the purpose of exchanging content. Sure, it already sprouted several other uses today— e-commerce and social media, to name two—but the need for information is still the foundation of every online move we make. We search, we click on links, we bookmark web pages—all to get the information relevant to our interests.

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Create the Perfect Valentine’s Day Video With These Tips

Magisto

The season of love is officially upon us! Whether you’re looking to shine a light on your products, your pet, or your gal pals – we’ve got everything you need to create a video that shows just how much you care. Read on for the best video ideas, tips, templates, music and more to make this your best Valentine’s Day yet. Valentine’s Day Video Ideas for Businesses.

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Three Critical Steps for Thought Leadership Success

B2B Marketing Directions

It's now abundantly clear that compelling thought leadership content has become a vital component of effective marketing for most B2B companies. Numerous research studies have demonstrated that business buyers are relying on thought leadership content and that it has a significant impact on purchase decisions. The 2020 B2B Thought Leadership Impact Study by Edelman Business Marketing and LinkedIn provides more convincing evidence that good thought leadership content has become essential for succ

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Michelle’s App of the Week: LastPass

Heinz Marketing

By Michelle Voznyuk, Marketing Consultant at Heinz Marketing. Gone are the days when one password is sufficient for all applications we use. As password requirements get stricter, we are forced to increase the length and number of special characters included in our passwords. And you can say goodbye to using “password” and “12345” unless you want to be the first target of any hacker.

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The True Value of Top Publisher Links

Moz

Posted by KristinTynski I’m often asked about what results are earned through content marketing and digital PR. So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by looking at the aggregate improvements seen by a group of domains that have enjoyed substantial press attention in the last few months.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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New Year, New Lead Generation Resolutions

Opt Intelligence

The new year brings the perfect time to take a new approach to lead generation. Whether you’ve been generating a high volume of leads but lacking quality, haven’t managed to scale your lead generation efforts, or simply haven’t been pursuing lead generation at all, now is the time. Here are a few things to keep in mind as you evolve your lead generation strategy and resolve to generate more leads with more efficiency and better tracking than ever before.

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25 Cyber Security Tips

GreenRope

25 Cyber Security Tips. “Humans are data. Data is the new oil.” -Miguel Sanchez; CEO, Mass Ideation. Your data is valuable. It informs each decision you make and is at the heart of everything you do. Your data is an integral part of your identity and livelihood. So what are you doing to protect it? Cybercriminals and digital ne'er-do-wells are the unfortunate reality of modern living.

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The Importance of Validating Your SaaS Hypothesis

Whale Pages

The Importance of Validating Your SaaS Hypothesis. “Prioritization, understanding exactly what your customers want to achieve and challenging them on this helps develop the right solution to their problem.” Written by Sterling Sweeney: Published Jan 19th, 2020 | Updated Jan 19th, 2020. Sterling Sweeney is a growth hacker and the driving force behind WhalePages, a SaaS marketing agency.