Webbiquity

MAY 26, 2020

What will live events look like after the COVID-19 pandemic has passed? The coronavirus that has shut down the live events industry is likely to have some lasting impacts even after cases and concerns decline. Attendees may prefer smaller events, with more physical space; the “social distancing” habit will take time to break. There will likely be less interest in activities that involve any kind of direct physical contact—even shaking hands.

Conference 181

Conference Case Studies Practices Trends 181

Heinz Marketing

MAY 26, 2020

By Pei-Ming Tokuda , Marketing Intern at Heinz Marketing. In the age of social media , it’s no secret companies need to be active on these platforms so not to be left behind. One amazing aspect of social media platforms is hey are free and reach millions around the world. As social media continues to grow, it can be hard to navigate each platform and get your brand noticed by your intended audience.

Social Media 108

Social Media Social Marketing Media Paid Search Agency 108

Marketing Insider Group

MAY 26, 2020

What do you feel strongly about? In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. They believe that taking a stand that might offend some people will drive potential customers away. The hide in their vanilla content cave, their figurative tail tucked between their legs.

Opinions 301

Opinions Content Marketing Lead Ranking Content 301

Vision Edge Marketing

MAY 26, 2020

Voice of customer data and research are critical in a competitive environment that emphasizes customer experience and success. Many organizations conduct satisfaction studies as part of this process. We’ve yet to meet a company that hasn’t had dissatisfied customers and customers who have complained. You’re probably familiar with the phrase by John Lydgate, a 15th century English monk, who said, “You can please some of the people all of the time, you can please all of the people some of the tim

Paid Search Agency 210

Paid Search Agency Customer Satisfaction Work Management Analysis 210

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Contently

MAY 26, 2020

When I was making the transition from journalism to marketing, my first big epiphany came from a caveman cartoon. The cartoon was in Moz co-founder Rand Fishkin’s Slideshare on Why Content Marketing Fails , which has over 6 million views and does a fantastic job illustrating why many companies struggle with content marketing ROI: Some marketers expect content revenue to have a linear path.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

Influitive

MAY 26, 2020

With that, another Forrester SiriusDecisions Summit is in the books. Influitive was proud to sponsor this virtual summit and connect with marketing, customer success and customer experience professionals from around the world.

Forrester 130

Forrester Optimization Marketing & Strategy Marketing Strategy 130

Oktopost

MAY 26, 2020

It’s hard out there for fintech and finserv companies. They have to compete for eyeballs and wallets against banking giants, disruptive startups, and wildcards like cryptocurrency payment apps. A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now. There’s a good reason for this astronomic growth — the rewards are huge and the market has all kinds of directions to grow in. .

Social Media 141

Social Media Social Marketing Media Planning 141

The Daily Egg

MAY 26, 2020

When we need a new website design, where do we go? An agency right? And if we’re going to use an agency, we should probably get one of the best agencies, right? Turns out, web design agencies are usually a waste of money. There’s one situation where they’re worth it. In every other case, you […]. The post Best Web Design Services (It’ll Surprise You) appeared first on The Daily Egg.

Design 144

Design Service Best Practices Ad Agencies 144

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. As digital media becomes the primary (or only) customer-facing means of communication for most organizations, digital literacy is more important than ever before. Digital literacy, also known as media literacy, isn’t a new concept.

Planning 142

Planning Paid Search Agency Digital Marketing Funnels Work Management 142

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Marketing Institute

MAY 26, 2020

If your content doesn’t convey awareness and sensitivity around COVID-19’s all-encompassing impact, it will affect your audience’s perception of your brand. Here’s how to check your content before you wreck your brand value. Continue reading → The post A Quick Audit to See If Your Content Passes a COVID-19 Exam appeared first on Content Marketing Institute.

Content 137

Content Brand Identity Branding Content Marketing 137

Engagio

MAY 26, 2020

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. They either undo their own efforts or put all their resources into dead-end methods, both affecting their potential results and giving them the impression that it “doesn’t work.”. Thankfully, digital B2B marketing does work, if you employ the right strategy.

B2B Marketing 130

B2B Marketing Marketing & Strategy Marketing Strategy B2B 130

DemandBase

MAY 26, 2020

Welcome to the first installment of Sales Scoop , a monthly series that gives the amazing members of our Sales team a platform to share their perspectives and successes. Our goal is to provide a bit of inspiration to our peers in the larger sales and marketing communities. Now more than ever, sales and marketing alignment is imperative to an organization’s success.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

chiefmartech

MAY 26, 2020

About a year and a half ago, I wrote about 3 Trends Driving the Second Golden Age of Martech: Ecosystems, Experts, and (Citizen) Engineers. These are the big themes that I believe will shape the next decade of marketing technology: Ecosystems — instead of marketing cloud suites vs. best-of-breed point solutions, we will have the best of both: open platforms that serve as stable foundations, augmented by large ecosystems of specialized third-party apps that are more deeply integrated.

Paid Search Agency 131

Paid Search Agency Advertising Agencies Stats Software 131

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Social Media

Brightedge

MAY 26, 2020

SEO is more important now than ever before as search trends and buying behaviors continue to change throughout this era of uncertainty. In a continuation of our BrightEdge Research series, today we’ll look at how COVID-19 has affected search behavior and heightened the importance of SEO. E-commerce and retail sees shift in buying behaviors. The customer journey has changed.

SEO 130

SEO Cost Per Click Webinar Metrics SERP 130

Boingnet

MAY 26, 2020

By Boingnet. Direct mail may seem like a thing of the past, but that’s far from the truth. Even in a digital age where most communication is done through the internet, direct mail has a purpose and a charm of its own. This is a post from Boingnet - Direct Marketing Automation for Brands, Agencies & SMB's. Read the original post: Does Direct Mail Still Work In 2020?

SMB 116

SMB Advertising Agencies Paid Search Agency Internet Marketing 116

MarketMuse

MAY 26, 2020

Nearly one year later, we look at how a blog using only AI-generated content has fared. The post Why AI Generated Content Won’t Break The Web appeared first on MarketMuse.

Generation 110

Generation Content Marketing 110

Bannersnack

MAY 26, 2020

If you want to add more charm to your Facebook profile, now you can get things moving with a profile video of your own. Aside from your Facebook cover video, the moving profile video will give your profile an even more interesting appeal. Profile videos are incredibly effective at grabbing people’s attention and create a […].

Profiling 98

Profiling Facebook Video Marketing Effectiveness 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Convert

MAY 26, 2020

We all know that conversion rate optimization (CRO) is important. But the truth is — businesses rarely invest enough time and money into it. In fact, over 68% of small businesses don’t have a documented CRO strategy. So I’ve been thinking a lot about the why. Why do people always forget about that? Is it.

Optimization 98

Optimization Conversion Companies Conversion Rate 98

Hubspot

MAY 26, 2020

In 2020, the era of digital transformation is in full swing. At this point, video, blogging, and content marketing top the list of tactics brands are investing more heavily in. Meanwhile, 97% learn about businesses online more than anywhere else. While most brands embrace digital transformation and today's technology through online marketing tactics like blogs, social media marketing, and email newsletters, other companies are taking things a step further by bringing some of their in-person serv

Service 101

Service Brand Identity Branding Budget Programs 101

ATAK Interactive

MAY 26, 2020

Cindy Flynn, of Hackler Flynn Law , has gone from doing four webinars a year to an average of six per week thanks to the Covid-19 pandemic. She took some time to speak with ATAK CEO, Austin LaRoche about her increased webinar schedule, some tips for running successful webinars, and how she’s connecting with business owners looking for advice on how to navigate the Covid-19 crisis.

B2B Marketing 78

B2B Marketing B2B Webinar Metrics B2B Thought Leadership 78

Sharpspring

MAY 26, 2020

While digital channels are constantly evolving and new outlets keep popping up, email consistently remains the marketing outlet with the highest ROI. Whether it’s because of near-universal adoption, the potential to create personalized dynamic content that meets specific user needs, or the simplicity of email marketing automation , this channel engages leads and helps them convert more than any other channel.

Email Marketing 90

Email Marketing CTR Marketing Automation Services Click Rate 90

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Heinz Marketing

MAY 26, 2020

People buy safe. They will say yes if you can help take fear off the table, if you can lower the likelihood of failing. This was one of numerous insights shared by Hunt Big Sales and How To Sell In Place author Tom Searcy in last week’s installment of our Sales Book Club (no reading required!). A healthy portion of the conversation focused on reducing barriers and building immediate value for prospects buying in the current uncertain environment.

Features 86

Features Urgency Marketing Work Management Barriers 86

Hubspot

MAY 26, 2020

I'm willing to bet we've all heard a few hard-and-fast rules when it comes to creating a resume. Keep it to one page, for instance — or No need to include a summary or objective on your resume. Surprisingly, I've come to find out that both of those are incorrect, as reported by new data from Zety. (FYI, to boost your chances of scoring an interview, Zety found you should actually use a two-page resume, especially if you're an experienced professional.).

Rules 92

Rules Analysis Studies 92

ActiveDEMAND

MAY 26, 2020

The ActiveDEMAND workflow engine is the heart of the platform: enabling marketers to create complex workflows by dragging and dropping decisions and actions to automate repetitive marketing tasks. Today, ActiveDEMAND has released a new version of the workflow engine that: Loads very large workflows a lot faster. Offers copy/paste/delete for individual decisions & actions.

Autoresponders 78

Autoresponders Automation Paid Search Agency Features 78

Leadspace

MAY 26, 2020

Event marketing is one of the go-to methods B2B companies use for lead generation. Why? It’s because they work. This is something to which countless B2B marketers can attest. In fact, in 2018, nearly 70 percent of B2B marketers stated that live events generated the most leads. . N ow that COVID-19 is here , everything’s changed. In April 2020, 70 percent of B2B marketers planned to cancel some or all live events within the next 60 days.

Trade Show 71

Trade Show Planning Lead Gen Opt-out 71

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Pam Didner

MAY 26, 2020

The COVID-19 pandemic put marketers (me included) to the test. After talking to many marketers, we all agree that we need to start thinking about how to do marketing differently in order to react fast as a team. The question is: “How can marketing move quickly in fast-changing situations?” The answer is that you’ll need to modify your existing processes and initiate a new protocol, a Marketing Continuity Plan.

Planning 74

Planning Marketing Budget Creation Enterprise Management Process 74

Scoop.it

MAY 26, 2020

Ever since the launch of Scoop.it , almost 10 years ago, more and more content is published online, a multitude of formats and means of distribution have seen the day, others have disappeared. Phenomenons like the rise of fake news have changed the way we stay informed. The curation of pertinent and quality content, complemented by an expert insight has never been so important.

Curation 72

Curation Content Distribution Mobile Marketing 72

Moz

MAY 26, 2020

Posted by ErikaOnLogic In October 2019, our 16-year-old company rebranded from Logic Supply to OnLogic. The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minimal impact on organic results) in an effort to hel

Domain 71

Domain Contingency Planning Paid Search Agency Advertising Benchmark 71