Tue.May 26, 2020

Marketing in a time of a crisis ? getting ready for the rebound


Among the many changes driven by the Coronavirus, the pandemic is forcing us to re-evaluate our marketing strategies.

Live Events Beyond COVID-19: Here?s What Will Matter Most


What will live events look like after the COVID-19 pandemic has passed? The coronavirus that has shut down the live events industry is likely to have some lasting impacts even after cases and concerns decline.

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Social Media Marketing: How to Get Started

Heinz Marketing

By Pei-Ming Tokuda , Marketing Intern at Heinz Marketing. In the age of social media , it’s no secret companies need to be active on these platforms so not to be left behind. One amazing aspect of social media platforms is hey are free and reach millions around the world.

Opinionated Content Marketing: Why You Should It?

Marketing Insider Group

What do you feel strongly about? In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. They believe that taking a stand that might offend some people will drive potential customers away.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The 4 best live blogging platforms to use in 2020


A common challenge for professionals working with Digital Marketing is to generate leads and, consequently, sales. Therefore, it’s essential to keep an eye on new strategies that can increase your engagement.

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How to Map Content Marketing to Revenue, in 3 Steps


When I was making the transition from journalism to marketing, my first big epiphany came from a caveman cartoon.

Live Q&A: what is and how to run a successful Q&A session


There is no doubt that live Q&A sessions are one of the content formats that most generate engagement amongst Digital Marketing strategies. That format allows you to be in contact with your audience and create more interaction.

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How to Seek Out Customer Complaints to Support Growth

Measure Up Marketing

Voice of customer data and research are critical in a competitive environment that emphasizes customer experience and success. Many organizations conduct satisfaction studies as part of this process. We’ve yet to meet a company that hasn’t had dissatisfied customers and customers who have complained.

GDPR vs CCPA: Social Listening and Sentiment Learnings

Modern Marketing

The consumer privacy landscape has changed dramatically over the past few years.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How platform dynamics explain The Second Golden Age of Martech


About a year and a half ago, I wrote about 3 Trends Driving the Second Golden Age of Martech: Ecosystems, Experts, and (Citizen) Engineers.

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Is it content ? or just copy?

Direct Response Coach

The term “content” is everywhere these days. For writers, designers, web developers and video producers, content (and the creation of content) has become a major new source of business. One that shows no sign of letting up.

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A Quick Audit to See If Your Content Passes a COVID-19 Exam

Content Marketing Institute

If your content doesn’t convey awareness and sensitivity around COVID-19’s all-encompassing impact, it will affect your audience’s perception of your brand. Here’s how to check your content before you wreck your brand value.

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Sales Scoop: ABM Gives You Wings (with Sales & Marketing Alignment)


Welcome to the first installment of Sales Scoop , a monthly series that gives the amazing members of our Sales team a platform to share their perspectives and successes. Our goal is to provide a bit of inspiration to our peers in the larger sales and marketing communities.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

Fintech Social Media Marketing Done Right


It’s hard out there for fintech and finserv companies. They have to compete for eyeballs and wallets against banking giants, disruptive startups, and wildcards like cryptocurrency payment apps.

6 Mistakes That Are Ruining Your Digital B2B Marketing Strategy


Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be.

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How to Measure Email Marketing Success


While digital channels are constantly evolving and new outlets keep popping up, email consistently remains the marketing outlet with the highest ROI.

How to Write a Meaningful Value Proposition (With Examples)


A value proposition is a declarative statement that explains why a customer should purchase your product or service. It clearly explains what differentiates you, or makes your offering “unique,” and why you are the best choice on the market. Value is a word that has nearly lost its meaning.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

5 Tips for Finding New Business in the New World


There’s no denying it. The world has changed in the last couple of months and it’s impacting every business. For many, your “ideal” customers (prospects) are no longer ideal, as they freeze budgets and put initiatives on hold. You’re not alone. Now the question is, what can you do about it?

Content curation: Download the Scoop.it mobile application


Ever since the launch of Scoop.it , almost 10 years ago, more and more content is published online, a multitude of formats and means of distribution have seen the day, others have disappeared. Phenomenons like the rise of fake news have changed the way we stay informed.

The social media marketer’s guide to YouTube marketing

Sprout Social

With 2 billion unique users watching 1 billion hours of video every day, YouTube offers an excellent platform to market your business. Add that to the compelling nature of video in marketing and you have a winning combination.

Rebalance Marketing and Sales Metrics with Customer Insight


I can’t imagine any business saying it’s not customer-centric, but the truth is that most aren’t there yet.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Industry Insider: Pivoting to Digital Channels

HG Data

In out latest Industry Insider Interview series, Darryl Praill, the Chief Marketing Officer at VanillaSoft , discusses the reality of pivoting to digital channels in today’s economic disruption.

“Right Now, You Are Selling Money”: Highlights from Featured Book Club Author Tom Searcy

Heinz Marketing

People buy safe. They will say yes if you can help take fear off the table, if you can lower the likelihood of failing. This was one of numerous insights shared by Hunt Big Sales and How To Sell In Place author Tom Searcy in last week’s installment of our Sales Book Club (no reading required!).

How 9 Brands With Physical Locations Made Their Services Virtual


In 2020, the era of digital transformation is in full swing. At this point, video, blogging, and content marketing top the list of tactics brands are investing more heavily in. Meanwhile, 97% learn about businesses online more than anywhere else.

Workplace Sexual Crimes ? How To Protect Your Employees And Your Reputation

Altitude Branding

Unlike other criminal offenses, sexual assaults behold a stigmatic reputation in society. They are not considered as a crime against the law, but rather against humanity. Perhaps, these crimes can take several forms including rapes, demeanor, or objectionable display.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.