Optinmonster

JULY 8, 2021

Are you trying to grow your list through email popup best practices, but struggling to get the results you want? Email popups are an incredibly useful asset for building your email list. If you’re not using them, you’re missing out on an easy and effective way to generate new leads and add subscribers to your list. Whether you’re just starting with popups or you’re looking for new ideas, you’ve come to the right place.

Practices 110

Practices Examples Best Practices Paid Search Agency 110

Zoominfo

JULY 8, 2021

Sales reps and marketers that use ZoomInfo and Microsoft Dynamics 365 are about to see their day-to-day lives get easier thanks to a new collaboration between the two companies. At the heart of this relationship is a new ZoomInfo application for Dynamics 365. This integration allows customers to accelerate their sales and marketing efforts by using ZoomInfo’s best-in-class data while never leaving Dynamics 365. “Bringing the full suite of ZoomInfo directly into Microsoft Dynamics has been

Zoominfo 246

Zoominfo Features Enterprise Management B2B Sales 246

Vision Edge Marketing

JULY 8, 2021

Process is one of the four pillars of high performing organizations. Highly functional organizations leverage distinctive capabilities and processes to improve efficiencies and effectiveness. Firms with highly functional organizations experience more innovation, market share growth and profit. To ensure your business takes off like a rocket, you need the operational excellence of a Houston control center.

Process 141

Process Work Management Efficiency Template 141

Zoominfo

JULY 8, 2021

Sales reps and marketers that use ZoomInfo and Microsoft Dynamics 365 are about to see their day-to-day lives get easier thanks to a new collaboration between the two companies. At the heart of this relationship is a new ZoomInfo application for Dynamics 365. This integration allows customers to accelerate their sales and marketing efforts by using ZoomInfo’s best-in-class data while never leaving Dynamics 365. “Bringing the full suite of ZoomInfo directly into Microsoft Dynamics has been

Zoominfo 130

Zoominfo Features Enterprise Management CRM 130

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Influitive

JULY 8, 2021

In 2020, many companies found themselves taking their in-person conferences and events virtual. Netchex, a leading HR payroll software provider, had hosted their Netconnect user conference in-person in New Orleans since 2012 and, after a hiatus in 2019, needed to take their event online. Powered by Influitive’s Virtual EventHub, Netconnect 2020 was a free two-day […].

Conference 130

Conference Software Personalization Leads 130

Influitive

JULY 8, 2021

Program managers will often fixate on business objectives and center their programs around achieving them but forget to infuse their personality or take the time to build genuine relationships. Without a customer-first approach, relationships will fizzle out, and the program will lack the long-term foundation to succeed. Jeni Asaba, Manager of Community Engagement & Advocacy […].

Ad Building 130

Ad Building Communities Personalization Business 130

Search Engine Journal

JULY 8, 2021

How are visual content marketing trends reshaping brands' content strategy right now? You'll want to keep an eye on these top trends. The post 10 Visual Content Marketing Trends for 2021 appeared first on Search Engine Journal.

Trends 141

Trends Content Marketing Content Marketing & Strategy 141

Content Marketing Institute

JULY 8, 2021

Website pop-ups often have the opposite effect of the opposite effect of your intention. Instead of prompting visitors to act, they irritate and annoy. But you can deliver pop-ups that get you what you and your audience wants. Here’s how. Continue reading → The post 7 Principles for Creating Website Pop-ups Your Visitors Will Actually Appreciate appeared first on Content Marketing Institute.

Marketing Websites 139

Marketing Websites Act-On Intent Effectiveness 139

SEMrush

JULY 8, 2021

Landing pages are an essential part of the user journey and have an important role to fulfill. In this guide, we share our tips for building a landing page that converts.

Landing Pages 139

Landing Pages Fulfillment Tips Ad Building 139

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Sprout Social

JULY 8, 2021

Does affiliate marketing make sense for you and your business? Because acting as an affiliate on behalf of brands represents a low-hanging opportunity to drive additional revenue from content you’re already creating. And if you’re an influencer, blogger or publisher with a dedicated following, there are likely affiliate partnership opportunities available to you today.

Ad Building 133

Ad Building Advertising Agencies Paid Search Agency Lead Ranking 133

SEMrush

JULY 8, 2021

The word “split-testing” isn‘t alien to most marketing departments. Email marketers use it to test subject lines; designers use it to see which page layout influences people to buy. SEO teams, on the other hand, don’t seem to be using split-testing to its full potential. Why?

SEO 132

SEO Statistics Research Design 132

Biznology

JULY 8, 2021

With more than 50 million people worldwide considering themselves to be “creators,” CB Insights, a technology analyst firm covering emerging technologies and tech startups, recently released a creator economy market map documenting this fast-growing space. CB Insights points out that digital content creators have had to cobble together various tools to build and monetize their activities.

Startups 104

Startups Content Paid Search Agency Interactive Marketing 104

Search Engine Journal

JULY 8, 2021

Tips for creating a sustainable content strategy as suggested by successful content creators The post Google Offers 5 Content Creation Tips for Success appeared first on Search Engine Journal.

Google 126

Google Tips Content SEO 126

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SWZD

JULY 8, 2021

Why is automation important to enterprise scale channel marketing, and how does it help scale complex partner programs?

Advertising Channels 149

Advertising Channels Automation Advertising Agencies Marketing 149

Forrester B2B

JULY 8, 2021

Nearly all B2B buying decisions are made by groups. So why are so many marketers still oriented toward leads? Learn why, and see how Forrester's B2B Revenue Waterfall can give you better insights and results.

Forrester 125

Forrester Personalization B2B Marketing B2B 125

Only B2B

JULY 8, 2021

Despite the plethora of marketing technologies and social media marketing, E-mail is still the best channel to uplift your business. Do you know around the globe 87% of the B2B marketers rely on email marketing to grow ROI. . However, to experience the surge in revenues you must perform your email marketing with good practices and only then, you will be able to resolve all the email marketing challenges and generate strong bunce for your business.

ROI 118

ROI Email Marketing Practices B2B Marketing 118

The Daily Egg

JULY 8, 2021

The aptly named LeadGen App is an exceptional opt-in form builder that comes highly recommended for small to mid-sized businesses. This software combines ease of use, a good selection of form building features and functionality, and fair pricing. Read on to find out if LeadGen fits the bill for your business. LeadGen App: The Good […]. The post LeadGen App Review appeared first on The Daily Egg.

Opt-out 117

Opt-out Opt-in Pricing Price 117

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. That’s why looking at email metrics holistically is important. Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

PathFactory

JULY 8, 2021

PathFactory kicked off July with eight new awards from G2, the peer-to-peer user review site focused exclusively on business software. G2 issues new awards every quarter based on real feedback from over 1 million verified reviews to ensure timely and accurate customer satisfaction scores. This summer, we’re excited to be recognized in the following categories: PathFactory is the easiest to use and easiest to do business with.

Peer-to-peer 105

Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

The Daily Egg

JULY 8, 2021

Shipway is perhaps one of the lesser-known shipment tracking plugins, but it punches well above its weight class. The plugin comes with a host of features to reduce where is my order (WISMO) calls. Some of its highlights include real-time shipment tracking, customer notifications via email, SMS, and Whatsapp, and a dedicated order tracking page […].

SMS 104

SMS Class Order Features 104

Unbounce

JULY 8, 2021

Minimalist painter Jo Baer’s Primary Light Group: Red, Green, Blue features three white squares framed with black and colored bands. Thanks to human psychology, the squares look like they’re floating. Image courtesy of the Museum of Modern Art. Primary Light Group: Red, Green, Blue shows you don’t have to cover your entire canvas to make an impression.

Landing Pages 96

Landing Pages Conversion FAQ Amazon 96

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

BenchmarkONE

JULY 8, 2021

Summer is here, and while school isn’t in session, your job as a K12 communicator doesn’t get to take a vacation. . You’re probably spending this time reflecting on the previous year and getting things ready for the 2021-2022 school year. After all, it will be here before you know it, and it never hurts to be as prepared as possible. . We put together this handy guide to ensure you’re getting the most out of these last weeks of summer before school ramps up again.

Planning 90

Planning Tips Work Management Marketing Automation Services 90

Search Engine Journal

JULY 8, 2021

Discover the dangers of routinely pausing underperforming Google Ads campaigns and sinking all your budget into top performers only. Learn what to do instead. The post Stop Pausing Underperforming Google Ads Campaigns & Grow Your Account appeared first on Search Engine Journal.

Google 88

Google Ads Campaigns 88

Square 2 Marketing

JULY 8, 2021

If You Don’t Know What Strategy You’re Using, You Might Be Disappointed In The Results. Demand generation, lead generation, inbound marketing and other tactics like account-based marketing (ABM) and content marketing are making finding a guiding principle to direct your company’s marketing strategy an extra complicated exercise today. In simple terms, if you start with tactics before you’ve figured out your strategy, you’ll end up with what we call random acts of marketing and less-than-expected

Demand Generation 86

Demand Generation Inbound Marketing Lead Generation Demand 86

Scoop.it

JULY 8, 2021

Over a third of all websites run on WordPress —and because you’re reading this, yours is likely one of them. On top of that, WooCommerce, the ecommerce platform built on WordPress, powers 22% of the top one million ecommerce sites in the world. WordPress makes running your website—and your business—quite easy, and blogging certainly pays off : The #1 traffic source for high-income blogs is organic traffic from Google.

High Quality Lead 85

High Quality Lead Curation Efficiency Content 85

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Moz

JULY 8, 2021

By centering your secondary navigation on long-tail keyword opportunities, you’ll be able to strategically utilize consumer intent, secure additional web conversions, and boost revenue levels.

Fulfillment 82

Fulfillment Long Tail Marketing Demand Intent 82

6sense

JULY 8, 2021

6sense continues to lead the RevTech Revolution by providing customers with expanded access to account-based data and insights. 6sense , the leading artificial intelligence (AI) based account engagement platform, announced that it has expanded its partnership with Bombora , the leading B2B intent data provider, to provide Bombora’s Company Surge® Intent data to all 6sense platform customers as part of their subscription.

Bombora 62

Bombora Marketing AI Intent Data Multi-Channel 62

Spiralytics

JULY 8, 2021

Marketing automation is a powerful tool that lets you increase ecommerce sales by taking care of the repetitive marketing activities. The post Benefits of Using Automation in Your Ecommerce Marketing appeared first on Spiralytics Inc.

eCommerce 62

eCommerce Automation Marketing Automation Services Marketing Automation 62