The Relationship Intelligence Guide to Build Customer Opportunities
Zoominfo
FEBRUARY 28, 2021
There’s more to prospect contact data than phone numbers, job titles, and company pain points. In your CRM and other communication tools you can find valuable information, known as relationship intelligence, that goes beyond the surface level. Let’s say a current customer forwards one of your product emails to several procurement officers — this could indicate a change in their spending budget.
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