Sun.Feb 28, 2021

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The Relationship Intelligence Guide to Build Customer Opportunities

Zoominfo

There’s more to prospect contact data than phone numbers, job titles, and company pain points. In your CRM and other communication tools you can find valuable information, known as relationship intelligence, that goes beyond the surface level. Let’s say a current customer forwards one of your product emails to several procurement officers — this could indicate a change in their spending budget.

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Agile Project Management: The Beginner’s Guide

The Daily Egg

Project management can have you feeling like you are endlessly chasing your tail. Keeping track of all the moving parts—from team members, to project deliverables, to stakeholder expectations—can be both challenging and exhausting. But, with an agile operation, project management doesn’t have to be such an uphill battle. Agile project management allows teams to become […].

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The Relationship Intelligence Guide to Build Customer Opportunities

Zoominfo

There’s more to prospect contact data than phone numbers, job titles, and company pain points. In your CRM and other communication tools you can find valuable information, known as relationship intelligence, that goes beyond the surface level. Let’s say a current customer forwards one of your product emails to several procurement officers — this could indicate a change in their spending budget.

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LinkedIn Elevate Is Shutting Down. What’s Your Next Step?

Oktopost

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. With LinkedIn’s deadline of December 2020 to sunset the entire app, what exactly does this mean for current companies racing to find an employee advocacy solution ?

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Google On Expected Impact of Core Web Vitals Update via @martinibuster

Search Engine Journal

Google explains what to expect when Core Web Vitals become a ranking signal The post Google On Expected Impact of Core Web Vitals Update via @martinibuster appeared first on Search Engine Journal.

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71 Mind-Blowing Search Engine Optimization Stats via @MrDannyGoodwin

Search Engine Journal

Here are all the latest SEO statistics you need to know: organic traffic, user behavior, industry spending, local search, Google, and more. The post 71 Mind-Blowing Search Engine Optimization Stats via @MrDannyGoodwin appeared first on Search Engine Journal.

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Featured Snippets Drop to Historic Lows

Moz

Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. Here's a two-week view (February 10-23): Here's a 60-day view, highlighting this historic low-point in our 10K-keyword data set: I could take the graph back further, but let's cut to the chase — this is the lowest prevalence rate of Featured Snippets in our data set since we started collecting reliable data in the summer of 2015.

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Why Search – and SEO – Is Important via @RyanJones

Search Engine Journal

The consumer journey is gradually playing a larger role in search. Users search to solve problems, to accomplish tasks, and “do” things. The post Why Search – and SEO – Is Important via @RyanJones appeared first on Search Engine Journal.

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What Is the Cost Per Lead?

ClearVoice

What is the cost per lead? The cost per lead is a standard metric used within digital marketing, measuring how much a brand or company must pay for a potential customer to provide their email address or other information. . There are many ways a company can measure the success of its digital marketing efforts — from paid advertisements to social media strategies, and so on.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Google’s John Mueller on Troubleshooting Rich Results via @MattGSouthern

Search Engine Journal

Google’s John Mueller goes over three possible reasons why a website’s structured data is not generating rich results in search. The post Google’s John Mueller on Troubleshooting Rich Results via @MattGSouthern appeared first on Search Engine Journal.

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10 Creative Types You Need To Build A Killer Content Marketing Team

Marketing Insider Group

Creating content, especially in a lean marketing team, is an all-hands-on-deck endeavor. Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers. After all, we’re well past the infancy of content marketing: 78% of CMOs now believe content is the future of marketing.

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Why a Single Source of Truth Is a Huge Deal

Full Circle Insights

Modern notions of the “single source of truth” concept originated in the information system design world. The idea was that if all relevant data could be consolidated in (and accessed and edited from) a single repository, it would break down data silos and eliminate errors that are introduced when multiple versions of a dataset are maintained and edited in separate locations.

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Adopting ABM in 2021? ABM Research is a must

Business Brainz

Going into 2021, the need for personalization will be the driving force for companies to adopt ABM as their key strategy. With almost everyone working from home, B2B people have become more selective with whom they speak to, it has rather become more about the “trust factor”. And, the best way to gain trust with your high-value accounts is by doing in-depth research about them.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Zoom Integration with GreenRope

GreenRope

Zoom Integration with GreenRope. Seamlessly import Zoom meeting attendees and webinar registrants into GreenRope. GreenRope now includes native Zoom integration which allows for seamless, automatic import of Zoom meeting attendees and webinar registrants into your CRM. By matching Zoom events to GreenRope CRM Calendar events, we'll add attendees as new contacts or update empty fields for existing contacts in your CRM, and activate workflows for each of them.

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Adopting ABM in 2021? ABM Research is a must

Business Brainz

Going into 2021, the need for personalization will be the driving force for companies to adopt ABM as their key strategy. With almost everyone working from home, B2B people have become more selective with whom they speak to, it has rather become more about the “trust factor”. And, the best way to gain trust with your high-value accounts is by doing in-depth research about them.

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4 Things You Need to Do Before Running Facebook Ads

Opt Intelligence

Facebook (and Instagram) are great for generating mass reach and awareness. But you can’t just set up an ad and hope for the best. We’ve outlined a few steps to take first to ensure efficient Facebook campaigns that can help grow your database and build up your pool of qualified leads. 1. Segment Your List. You’ve got a customer list, and that customer list is likely on Facebook, too.

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Adopting ABM in 2021? ABM Research is a must

Business Brainz

Going into 2021, the need for personalization will be the driving force for companies to adopt ABM as their key strategy. With almost everyone working from home, B2B people have become more selective with whom they speak to, it has rather become more about the “trust factor”. And, the best way to gain trust with your high-value accounts is by doing in-depth research about them.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Farther vs. Further: Why It Depends on the Places You Will Go

ClearVoice

The Proclaimers said they’d walk 500 miles — and then walk 500 more. But when they got to that 500-mile mark, did they think “I should go further. Wait, or is it farther?” Probably not, but I’m sure there are countless writers who’ve asked similar questions. Farther and further only have a single letter difference, and their definitions have enough similarities that knowing when to use which word can be really tricky for writers.

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