Marketing Insider Group

JUNE 1, 2016

When you hear visual marketing, does it make you want to scream and run away? As marketers, we all know that today’s audience needs more than just valuable content that educates and informs. They also want visual content to entertain and delight them. But for marketers who are design-phobes with limited resources, what should you […]. The post 15+ Best Practices And Tools To Create Awesome Visual Marketing appeared first on Marketing Insider Group.

Practices 134

Practices Tools Best Practices Education 134

Direct Response Coach

JUNE 1, 2016

Are you familiar with Account-Based Marketing? It’s a hot new trend in marketing these days. It’s a marketing strategy designed primarily for B2B companies that sell into larger companies (defined any way you want). It starts with the understanding that most of your business is going to come from a small group of businesses that [.]. The post Account-Based Marketing and Direct Mail appeared first on McCarthy and King Marketing.

Account Based Marketing 122

Account Based Marketing Marketing & Strategy Paid Search Agency Marketing 122

KoMarketing Associates

JUNE 1, 2016

On May 24, Chinese search engine Baidu made significant changes to the configuration of its paid advertising, including limiting the amount of ads that appear on the search engine results page. These changes will have lasting implications for B2B marketers. The move was not unexpected. Following the death of a 21-year-old college student in April, Baidu’s paid ad policies came under scrutiny by the public, as well as the Chinese government.

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Cost Per Click Paid Search Agency PPC B2B Marketing 120

Marketing Insider Group

JUNE 1, 2016

Chatbots are the newest hot topic in the world of tech and marketing. Facebook’s recent announcement about Messenger supporting chatbots and that they want to open a chatbot store shows how they view the future of social interactions. This could be a huge change in how businesses interact with consumers. As with every new […]. The post Preparing Your Marketing Strategies For Chatbots appeared first on Marketing Insider Group.

Marketing Strategy 115

Marketing Strategy Marketing & Strategy Paid Search Agency Interactive Marketing 115

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Biznology

JUNE 1, 2016

This is not a theoretical question. I have seen heated arguments on this subject with my clients over the years over what is a deceptively simple question: can you measure the quality of content based on what it is (its intrinsic quality) or based on how successful it is in meeting customer needs (its extrinsic quality)? Many people quickly say, “both,” but that’s no fun.

Correlation 110

Correlation Paid Search Agency Analytics Training 110

Sprout Social

JUNE 1, 2016

So you don’t have a marketing team with fancy titles like “Inbound Marketing Manager” or “Social Media Analyst.” That doesn’t mean that you cannot rock Facebook for small business. Did you know there are 1.04 billion daily active users on Facebook? That is daily active users. Imagine getting a piece of that action. The numbers are outstanding. If you are not taking advantage of this powerful network, you are missing out.

Small Business Marketing 99

Small Business Marketing Facebook Ideal Customer Profiles Business 99

Adobe Experience Cloud Blog

JUNE 1, 2016

Author: Mary Kate Francis Even if you aren’t an event marketer, if you’ve ever planned a vacation or thrown a party, you know that things will happen that are out of your control. If you’ve ever planned an event, however big or small, then you have an idea of the sort of adaptability and resourcefulness that event marketers need. Many of the unforeseen circumstances that can happen at events–whether trade shows, conferences, or virtual events–are out of your control.

Trade Show 76

Trade Show Thought Leadership Marketo Event Marketing 76

Contently

JUNE 1, 2016

This past month, I’ve received more sponsored content from friends than I ever could have imagined. It started on Cinco De Mayo, when my friends transformed into Taco Bell tacos and flooded my Snapchat inbox. Next came the giant gold mouths, devouring Crunch Bars. And finally, there were the Cyclops eyes, attempting to murder me through my iPhone 6.

Brand Identity 75

Brand Identity Branding Best Practices Eye-Tracking 75

SWZD

JUNE 1, 2016

In this interview, we discuss what trends are developing in IT marketing. We spoke with Michael Hallman, director of marketing at InSource, a B2B technology company, to ask what trends he’s seeing in IT marketing.

B2B Marketing 74

B2B Marketing B2B Paid Search Agency Trends 74

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Contently

JUNE 1, 2016

This past month, I’ve received more sponsored content from friends than I ever could have imagined. It started on Cinco de Mayo, when my friends transformed into Taco Bell tacos and flooded my Snapchat inbox. Next came the giant gold mouths, devouring Crunch Bars. And finally, there were the Cyclops eyes, attempting to murder me through my iPhone 6.

Advertisements 73

Advertisements Advertising Brand Identity Branding 73

Industrial Marketing Today

JUNE 1, 2016

My conversations with distributors about industrial content marketing almost always start with them needing help in growing their sales. That should come as no surprise. The real problem however lies in the definition of the problem itself. Most distributors define their problem as “lack of sales.” The solution therefore must be this new-fangled thing called […] The post Industrial Content Marketing Boosts Sales for Distributors by Achinta Mitra appeared first on Industrial Marketing Today

Content Marketing 62

Content Marketing Content Marketing Marketing Websites 62

Contently

JUNE 1, 2016

Contently Case Stories is a series highlighting some of Contently’s most successful clients. You probably don’t know Jim and Lyn. Or Alberto and Nory. Or Jörg and Brigit. But odds are, you can relate to their stories on some level. They might remind you of your family and friends. And most importantly, their personal narratives could help you be more proactive about your future.

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Storytelling Work Management Content Marketing Management 61

KEO Marketing

JUNE 1, 2016

KEO Marketing Presented Award of Excellence as part of the 2016 B2 Awards for its work on a campaign for a Top 15 Financial Institution . PHOENIX, Ariz., June 1, 2016 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, was recognized with a B2 Award from the Business Marketing Association (BMA) at its national conference in Chicago last night.

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Advertising Agencies Advertisements Advertising Paid Search Agency 48

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

DivvyHQ

JUNE 1, 2016

During a recent buyer profiling exercise with the Divvy team, the word “Renegade” was thrown out on the table to describe many of the potential customers that walk through our front door. My brain couldn’t help but start visualizing a young, female recruit battling in the trenches of her communications department each day. Although young, she’s quietly and steadily infiltrating the higher ranks of the marketing department, gaining influence each day.

Content Marketing 40

Content Marketing Planning Content Marketing & Strategy 40

The Freeman Company

JUNE 1, 2016

Here's how second screen technology is transforming the industry

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Contently

JUNE 1, 2016

If you’re under 25 and own a smartphone, you’ve likely spent too much time primping and posing with Snapchat lenses. If you have a mortgage, you may be asking yourself: What are Snapchat lenses? I’ll let Ellen Degeneres show them off: They’re a rotating set of filters that alter your face in real time. They’re pretty cool, and people seem to enjoy using them.

Paid Search Agency 95

Paid Search Agency Ads Product Ad Exchange 95

The Freeman Company

JUNE 1, 2016

Insights on audiences, event measurement, and brand experiences

B to B 40

B to B Brand Identity Branding 40

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

JUNE 1, 2016

At the end of the day, Instagram is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers , getting them interested in your brand and what it's about, and showing off the human side of your business. But the hard work doesn't end once you've taken that beautiful photo and edited it to perfection.

Tips 61

Tips Tagging Social Media Eye-Tracking 61

The Freeman Company

JUNE 1, 2016

10 key printing trends to be aware of at #drupa2016

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Paper Trends 40

Hubspot

JUNE 1, 2016

Innovation in the workplace poses a unique challenge: Growth requires your employees to take risks, yet chasing unproven ideas can often mean fundamentally risking your job. While many companies find success confining innovation to specific departments or innovation labs, this can often limit the flow of ideas and constrain the development of new products.

Enterprise Management 43

Enterprise Management Peer-to-peer Work Management Advertising Agencies 43