Sat.Jul 09, 2016

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Why the Business World Needs to Emulate Creatives [Unthinkable Podcast]

Marketing Insider Group

When you’re motivated by creativity and the desire to produce great work, if you’re lucky, others might describe you using words like thoughtful, genius, innovator, visionary, or artist. But what about stubborn? It’s true. You should take that as a compliment. Creative individuals simply expect better of their work, their company, and their industry.

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Can Your Video Content Strategy Benefit from 360° Video?

Content Standard

The rise of 360° video has been swift, and some brands have quickly gone all-in on this new form of content. For anyone unfamiliar with this medium, it offers instant reward: The technology’s ability to leverage movement and panoramic media are almost always an instant hit, offering an experience that audiences love. Not surprisingly, marketers have quickly jumped on board, incorporating it into their video content strategy. 360° video’s ability to engage consumers through a positive